Defining the Omnichannel Customer Journey

Most pharma companies have been slower to embrace transformation than firms in many other industries. Customer centricity and customer journey are things we are all aiming towards and have been doing for quite some time. How do you use the data to create better message? What type of segmentation is necessary to have a more refined customer journey? How to successfully personalize you content for the HCPs?
Find out from the professional:
- Malik Chahed, Global Omnichannel Director at Novartis Oncology
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