delivering parallel apparel clothes to influencers + its launch day!!!

[@kelsanto]

to the people that think everyone is complaining :/ when we say “affordable” we aren’t talking about the quality of the pieces, we are talking about how both ash and alisha expressed how “affordable” everything was. they shouldn’t have used that word being that their definition of affordable is completely different than the average working person’s definition. of course even if i can’t afford anything off of the site, i will still support them and i am soo happy for them!

[@Mollywashere]

When she announced the brand and on the podcast said “affordable” I was like okay but what is affordable to you Alisha?? Lol and then I saw how much the hoodies/sweatpants are and I’m like???? And saw they were sold out and I’m like okay all her influencer friends made em sell out cuz an every day person?? Pls lol

[@sunflowersallyjy]

I didn’t like that Alisha threw the word “inclusivity” around when she only had majority white model women and 1 or 2 black model women wearing their branded clothes. How can a clothing brand say they are inclusive when they only feature majority white women? There wasn’t a Latino nor an Asian women representing the clothing brand. In addition, when they were gifting PR in this video, the rest were white women and 2 black women. Furthermore, when it was 12pm PST, Ashley kept saying “we got 5 orders, 10 orders!” It all seemed like they were there for the money, as the meaning behind the brand is nothing special compared to other sustainable and luxury brands. Especially since they are very rich, white privileged, and are biased towards a specifically racial and class audience. It’s very disappointing how they both don’t take into consideration of what affordability means for others who aren’t influencers and are people of color.

[@iamzoebella]

I don’t think that she really claimed the brand was affordable, I feel that she made a lot of disclaimers and mentions throughout the video explaining that the clothing isn’t affordable.

[@iamzoebella]

I don’t think any of this is affordable but at the same time I don’t think she said it was

[@Mollywashere]

@@iamzoebella in the podcast they both called it affordable...

[@shirarosner1468]

I am so happy for you guys but On the website it says that the prices are affordable but $118 for sweatpants is a bit overboard

[@sophiewatchesyt]

I agree like girl for some black sweats I thought they would be like $60 ?? lol

[@Sarah-ld3yt]

It really is,

[@cookingsmart1235]

@@sophiewatchesyt yeo I cant even afford $60 sweats. I dont look past $30

[@conniehwood]

I think it’s supposed to be luxury items for “affordable prices” unfortunately not actually affordable for most just way more in comparison : (

[@bubblygirl-gp5mo]

Yep and then international currency it’s even more expensive 😭

[@daisygomez2807]

Seeing Alisha and Ashley excited for this launch made me just as excited to purchase something but when I heard affordable i didn’t expect a plain hoodie to be $109 :(((

[@kayjhoselin]

same girl same!

[@samanthamurillo95]

Same!! And then the hoodie doesn’t have the parallel lines like every other piece :(

[@claudiasquires3704]

Quit the hate everyone! You sound like 2 year olds. Is this what humans have become

[@missmayaeve]

Was very excited to see this business endeavor, especially when you promo'd it as affordable--but it's definitely not in the affordable category, especially when plain white tshirts are over $50 and plain hoodies are $100. Totally understand pricing for living wages and ethical sourcing, but don't falsely advertise as affordable to make the people who can't pay these prices feel even worse

[@AlyssaVierneza]

Oh THIS

[@chare763]

ya and the clothes are SO plain...i dont get the hype

[@Sarah-ld3yt]

EXACTLY

[@Sarah-ld3yt]

And even if it’s sustainable they don’t show us HOW it is, so I can even reason with the prices

[@katieakin9397]

@@Sarah-ld3yt this! I would have loved to see some explanation of the sustainability aspect in the behind the scenes

[@Andi-dx4qk]

None of the clothes are “affordable” in my book- Love the idea, but don’t label it as affordable because it’s not cheap for most people

[@karlavaldez5493]

Omg I totally agree I was so shock when I saw the prices of the clothing 😢

[@paula1894]

Affordable doesnt mean cheap or inexpensive though. For example, good quality wool coats usually cost couple hundreds of dollars. If there’s a store that has good quality wool coats for $100, it isn’t inexpensive, but it is indeed affordable

[@jor_thez0mbie]

@@paula1894 I agree, especially because this is a self-funded business, obviously, the clothes are gonna be more on the pricy side.

[@morganbarnes.0488]

especially for younger teens like myself that might not be able to spent $55 on a shirt

[@melt9745]

100% agree! Sweatpants are over $150 when converted to Australian dollars and that’s way too expensive for pants that I’d wear to lounge around in or to run errands

[@saramacs1278]

I understand it’s nice quality, but that doesn’t make it “affordable”. Most of your subscribers don’t spend 100$ on a cropped sweat shirt.

[@user-gy7cp1mj1e]

@Adrianna Hackert that’s because the material they chose is super high quality. For that material to be that price, I really don’t think it’s that expensive however she is branding it as affordable when most ppl would buy a tank top for like 10 or 15 dollars. The definition of affordable to us is not 100 dollars plus despite the material

[@saramacs1278]

@@user-gy7cp1mj1e that’s exactly why people are mad. This brand is clearly supposed to be for people who are well off. Branding it as affordable is just damn stupid. They need to market is as a luxury brand.

[@pterodactyl8117]

She doesn't spend that much on her clothing either

[@Ambalamb]

Marketing Parallel as a luxury athleisure brand would have been a better expectation of quality/cost from the buyers perspective. I personally expected prices like these because Alisha’s style leans towards brands with these price points. I’m saving up now for the restocks and please add a few pieces with some color in future launches ❤️❤️❤️❤️

[@onegirlmusic]

completely i'm just a broke college student but yeah PA is really Alisha and should've been makerketed to the public it's targeting i totally understand that for what is and the material it's affordable for them don't know about sustainabilty tho

[@kaeecy]

@itsambalamb I agree with you this brand gives the whole lux athleisure vibe. Im not mad at the prices since shes actually trying to make a real brand not just some merch..she is branching out of her youtube career and becoming a boss lady with a lux brand 🥰

[@ashleyyy1]

Dang the clothes are a lot more expensive than I thought they would be

[@kayjhoselin]

they are! I wanted to get something but its too much! this mama can't splurge that much!

[@kathleenloranger8402]

I’ll be hopefully waiting for a sale one day

[@destiny-vi3zo]

i really wanted to buy something but the prices are so high for some of us. i'm not spending $55 for a plain shirt of $109 for a hoodie lol

[@peaceluvhappiness88]

congratsss but i don’t know if you can really say it’s affordable if most of the pieces are 50$+....

[@avamakanui]

Alisha I love you and I would sooo want to support parallel apparel but it’s sooo expensive for “normal people”🥺 maybe next time you could make everything under $50 so that more people could afford it and support you! But I’m sooo proud of you and Ashley for this!

[@cocoa261]

I think it is suppose to be high quality like designer quality or better but cheaper. But yeah i agree i cannot spend $100 on pjs...

[@larrdiidarr]

Yea and the webste says affordable in the “about” thats such a lie

[@hannahdouglas248]

for the quality this is probably as affordable as they could make it and still make a profit

[@Lauren-lr4qb]

Remember though that clothing made in the United States requires fair labour wages which will make the clothing more expensive. When clothing is made in Bangladesh or China the pricing will be less expensive because the labour conditions and wages will be cheaper

[@AlyssaVierneza]

@@Lauren-lr4qb I get that. I really do appreciate the way they made it in home (US) and was paid for fairly. Still, it’s misleading for the audience they have. Maybe advertise as affordable luxury lodge clothes? Gives more sense of price.

[@MoCloShow]

i feel like whenever influencers get hate about prices they say “not everything is like shein” but $100 got a jacket isn’t normal

[@AlyssaVierneza]

I’m trying to understand the prices - I’m sure it’s good quality but fuck how is everyone affording them ! Congrats tho we know you and Ashley worked v hard ! EDIT : I want to note I understand how everything is made in the USA and they didn’t cut corners to have fair labor wages and workers etc. It just feels very misleading with the prices and the target audience they have. It would have helped to define what they mean by affordable because all we got it is “there’s this very famous designer who chose the same material and is charging it for $200”. Affordable for us subscribers is under $50.

[@fangirldotse6019]

Honestly I don't get it either... Especially as it was branded as affordable. like am I just super poor or is 50$ for a plain shirt (even if the quality is amazing, which I'm sure it is) really expensive?

[@cocoa261]

@@fangirldotse6019 lol i can barely spend $10 on a shirt. I dont think clothes are worth spending that much because something always happens to them like lost in vaca, pets get to it, bleach happens, sweating, ect i dont think it is worth spending over $20 on clothing because too much can happen

[@AlyssaVierneza]

@@fangirldotse6019 thank you! That’s how I feel too. It’s just, I know they can afford it because of all their hauls and like - we’re not well off like them. Like they know their audience.... so I’m confused as to how it’s marketed affordable. Maybe comparing the same shirt with the unknown designer who’s gonna price it at $200 ok then i get it. I know people can choose to splurge on want they want so you’re not any less of a fan or super poor.

[@alondragomez9722]

Sameee I want the pieces but the prices are not affordable!! I can understand that the material is really good and everything is probably amazing but not everyone can afford it 😔

[@ryanns.8507]

Yeah unfortunately I couldn’t afford. Most shirts I buy are around 20-30 dollars but I expected PA to be in the price range that it is.

[@guneetsandhu1170]

Just a reminder that team diversity is just as important as model diversity!! Would love to see a more diverse team behind the brand

[@NostalgicUnicorn]

This!

[@alishamarievlogs]

1000% agree! most the people in this vlog were friends but would love to do a video where u meet the full team

[@alexianedidrick251]

@@alishamarievlogs although I love that you're promoting diversity in size and skin color I would also like to see disabled people represented in the shoots. Some outfits really don't look the same when you're in a wheelchair.

[@sandeepgill1338]

@@alishamarievlogs you literally said parallel team

[@ellavantre2477]

the clothes are soooo forking cute. but way to expensive for me! i’m still so excited

[@urmibhushan220]

kinda ironic how people who can actually afford these pieces are getting em for free as PR

[@christinablake2983]

FACTS!!!! It's definitely a privileged circle. I think it would've been more beneficial to give PR to some die-hard subscribers/fan accounts with a big following who've been there since day 1 and who couldn't necessarily afford to buy all their pieces

[@millylarz]

Very tone deaf right??!!🤦‍♀️🤷‍♀️

[@AlyssaVierneza]

AND they got VANITY MIRRORS

[@BeccaBender37]

that's generally how it works

[@HeySas]

Why do my $20 tshirts last me up to 10 years? No offense Alisha, I'm happy for you and I get that it's all locally produced etc. but please don't label it as affordable if it isn't

[@sonotblakee]

RIGHT

[@HeyyitzAlyssa]

Same! I always hear people saying “oh $10-$20 clothing rips in a month” and I’m like what? I have mine for years!!

[@claudiasquires3704]

Quit the hate everyone! You sound like 2 year olds. Is this what humans have become

[@mariagarcia-xr5su]

The prices are something that’s not making wanna buy cause 100 for a hoodie there’s no way but congrats I’ll support from a distance 😭

[@kikiabramson5670]

ABBAHAHAHAH SAME I GOT YO BACK……. FROM OVER HERE

[@traceyxxo_]

especially when you live in diff country like Canada, you converted $130 for a hoodie. and with Custom fee and shipping.

[@claudiasquires3704]

Quit the hate everyone! You sound like 2 year olds. Is this what humans have become

[@mariagarcia-xr5su]

@@claudiasquires3704 yes so stfu

[@NostalgicUnicorn]

I think it’s kind of contradicting that in the comments you’re justifying your prices because PA isn’t “Forever 21 sweatshops.” Don’t you shop Nike/buy into an abundance of sweatshop luxury stores? Sustainability isn’t just a marketing key word, it’s an ideology that should be used beyond just a business. As the CEO, shouldn’t you also promote this lifestyle? Also sustainability and ethically sourced doesn’t mean it has to be expensive. Authenticity is important and so is INTERSECTIONAL inclusivity (this includes class).

[@immariain]

Completely agree

[@samsomera]

Yas school em

[@brokehalo101]

👏🏽👏🏽👏🏽

[@rain7035]

@@shaganaagunarajan1868 Please stop talking out of your ass. Ethical doesn’t not equate to expensive..

[@LetsBeSpontaneous]

Agree!!

[@immariain]

The clothes are so cute and I completely understand getting good quality clothing versus clothing that won’t fall on your body the best as it could. It’s just unfortunately too expensive for me. I just graduated college and I am currently unemployed still recovering from this past year. I wish parallel the best maybe one day you can have items below $50.

[@abeerarif5162]

All of alisha’s friends consist of rich white women who have never had to budget or think deeply before purchasing luxurious items. I guess that’s why no one called out the bizarre prices. You need more diversity, racially and on income level on your team and within you’re group of friends

[@alexm-if3cn]

Well

[@vanessabaltierra720]

Preach

[@Bella_Grace_Houston]

not all “white women” are privileged, don’t stereotype.

[@Bella_Grace_Houston]

Patrick Starr isnt white 🧐

[@michmich105]

I love you but inclusivity isn’t just about having a wide range of sizes. It’s also about accessibility to fans who have supported you since school lisha which means real affordability.

[@daisygomez2807]

YES EXACTLY!!

[@immariain]

YES!! Agreed

[@evewiens]

Unfortunately that is literally not feasible in this day and age. You cannot have the quality, ethics, sustainability AND price - and this also does not support fast fashion. So comparatively this is actually affordable for what it is.

[@ohtobesmittened]

👏👏👏

[@javieradiaz610]

Thissss

[@riyaalex8903]

yess alisha!! all you need is a "we don't need no man" collection and *chefs kiss*

[@amyschaller16]

I’m so disappointed 😭 when you said they were affordable I was SO excited and then saw the prices. I’ll support from afar though! Congratulations!

[@ItsSarahThyme]

Would love more transparency with the "sustainability" aspect of PA! You keep mentioning it so back it up, girl!

[@christinablake2983]

THIS!!!!! I 100% agree. It's all good and wtv to use glittering words like affordable, sustainable, buttery, quality but where are the details? where are the more transparent forms of information to back up those claims?

[@lilyschroeder4861]

Am I the only one who just looked at parallel apparel right after she said the store was live and then noticed everything is sold out already! So proud of you Alisha!!!!

[@edenandrea]

Congratulations alisha!!! but unfortunately the prices are too high for me... wondering who your target audience for your clothing brand is for?

[@kenzieperez02]

Ok, alisha I absolutely love you but your clothes are so damn expensive. I understand that there’s probably a business reason but I thought they’d be a lil bit more affordable. Love you alisha and ash congrats girls 🦋

[@alishamarievlogs]

definitely hear u! taking all the feedback. thank u for being sweet about it 🤍

[@larrdiidarr]

@@alishamarievlogs i think you just need to remove “affordable” on the website. It says it on the website like twice LOL.

[@erica8378]

@@shaganaagunarajan1868 we get that! its been repeated 500 times but it still needs to stop being called affordable because its not.

[@larrdiidarr]

@@shaganaagunarajan1868 nah u need to do research clothing brands ruin the enviromment. No matter how “good quality” it is

[@kierahinch6965]

I agree with the “affordable” comments, it’s interesting too because I felt the biker shorts legging and crop tops seemed pretty fair for proving but the sweatpants tshirt and hoodie are defiantly not “affordable”. Still so proud of you guys!

[@Leah-fe3qe]

the clothes are so cute and i love the message inclusivity of it all but its so expensive :,) i get that its just the market or whatever you had to do but still :(

[@ΛηδαΑυγερινου-ι3χ]

They are pricey, but they did their best and the quality is the best! So, maybe wait for the sales😊

[@Sarah-ld3yt]

@@ΛηδαΑυγερινου-ι3χ it’s fleece.

[@Sarah-ld3yt]

@@shaganaagunarajan1868 they marketed it as affordable that’s the problem, it’s also fleece not some magical material

[@lwolf101]

@@Sarah-ld3yt hahahaha this

[@butfirstcontent]

I’d definitely recommend seeing if adding Afterpay is an option! Especially for those who are on a budget, it makes getting more expensive pieces attainable!

[@katec4129]

Wow it’s refreshing to see a comment suggesting a solution rather than complaining!!! Props to you!

[@AyseG2SJMS]

@@katec4129 Ah yes, buying things you can't really afford is a great solution 🙃

[@13soccergirlAllie]

YES YES YES TO THIS!!!

[@shindaghotra3657]

@@AyseG2SJMS fr

[@kareenakapoor1320]

Imma say no to this one

[@alondragomez9722]

Everyone wishing they were on Alisha and Ashley’s PR list right now

[@lisad5177]

I didn’t expect it to be so expensive lmao

[@brokehalo101]

Sameee

[@traceyxxo_]

when you can easily get a cheaper basic white tee/black tee at urban or other clothing stores in the mall

[@emelynnwilliams4033]

OMG STOP this actually made me cry😭😭 i’ve watched alisha for the last 6 years and she’s such an amazing woman and has made such an amazing name/brand!! i’m so grateful for you alishaaaa!!! 🥰🥰

[@Iamjaneaguilar]

So happy for them. There is no way in hell, I’m spending that much money on a tshirt.

[@goldiegirl07]

This whole video comes off as super Unrelatable....... sorry can’t relate anymore! I have been subscribed for years and honestly Based on the meaning of Affordable it definitely seems as if I am no longer the target audience. The “explanation” for the prices of the shirt by using what about-ism totally rubbed me the wrong way. Also wouldn’t you traditionally do a haul prior to a launch so that people can see what they want to buy. Can’t really do that if you do a haul on items that are sold out for the most part. Then it kind of comes off as “ Look what you didn’t get.” Please don’t take this a hate or anything, it’s just how I felt after watching the video and reading some comments. I feel this definitely should be addressed as those others in the comments trying to defend you are flat-out calling your SUBSCRIBERS poor for expressing their thoughts on the cost which is rude as hell. Sorry again Alisha or whoever reads this.

[@sophiagardner4410]

I totally agree🥺 I love them so much and have been subscribed since middle school days but we definitely aren’t her target audience anymore :/

[@TanyaJimenez]

She called her subscriberss poor?? When

[@goldiegirl07]

@@TanyaJimenez No, not Alisha. There was a subscriber in the comments who was calling the people complaining about the $100 price tags poor. Sorry for the confusion. Did not mean to sound like Alisha called her subscribers poor. 😩

[@bambisofi7393]

im still trying to figure out what makes this brand unique from other brands? Nothing stands out to me idk

[@Dara-qv2yb]

Exactly!! It’s literally plain black and white clothing

[@mmmeg96]

Dont wanna be mean but the combo at 15:00 is literally my P.E. standard - plain white tee and black leggings🙈 I expected something a little fancier, with chains and industrial fashion 🤷🏻‍♀️

[@kareenakapoor1320]

They’re trying to create and force an emotional connection to the brand

[@traceyxxo_]

@@Dara-qv2yb this!

[@luiza5211]

They think they're unique because they got a plus size model to do their campaign... hmm NO! that aint it..

[@Hey_ItsMeganC]

I just checked the site and Parallel is COMPLETELY SOLD OUT!!!! I couldn’t be more proud of you and Ashley 😭😭

[@sadieb.231]

i feel like no one is pointing out that they’re using the phrase “sexy as is” and relating it to their personal stories, meanwhile they are all on restrictive diet and exercise programs and have “cheat days” all to maintain a certain weight and look. I get it, I’ve been there too, but during that time I never would said I was someone who accepted myself “as is”.

[@brokehalo101]

Never thought of this lol but u right

[@adrianaluciani_]

Oh!

[@s676n8]

Facts 😂

[@atiyabrown6305]

You do know that you can do all that for yourself still be "sexy as is" right.

[@sadieb.231]

@@atiyabrown6305 not really. If you’re “sexy as is” why would you need to change yourself? and don’t say for health reasons because cutting out carbs and other food groups, only allowing yourself to eat foods you enjoy for cheat meals, and exercising only for weight loss are not healthy behaviors. I’m not judging anyone who wants to change their body, but i don’t think you can create an entire brand around self acceptance if you are only accepting yourself after weight loss. If you’re improving yourself through healthy behaviors that’s different.

[@sunflowersallyjy]

I think the next steps is educating your audience about sustainability, especially if your brand is about using quality materials and ethical practices to all the pieces. I’m shocked that some people think $55 is expensive for a tee. Most sustainable brands that I shop from are typically $95 for a white tee. There’s a reason for the big price tag. Have people ever thought about where their clothes come from? How it was made? What materials were used? How much it costs to pay the garment workers? Cheap quality clothes for inexpensive prices causes global warming, cheap labor on women and young children, harm to the environment, uses too much of our water system, non-recyclable clothes that keep piling up and destroying the planet, and so much more. It won’t just affect the people who are working in garment factories but also the planet and the people on this earth. However, I do agree that you and Ashley did advertise the brand not as described correctly. You didn’t particularly mention that this is a sustainable brand (and if it is, it’s important to educate yourself and the audience) and why the costs are the way it is. People are complaining about how you noted this brand to be “affordable” but what is affordable mean to you? People may assume that you two are spoiled and are rich so that’s why you two don’t understand what affordability means. Y’all should clarify and explain in detail instead of saying “this is good quality” like that’s such a generic and excuse-like answer. You cannot just say “when you touch the clothes, you’ll get that it’s worth the price tag.” Because you say that in all the fast-fashion branded hauls you’ve done in the past. People will assume that this is a fast-fashion brand just like Zara and etc. but jacked up pricing. There needs be to more transparency in the brand.

[@brokehalo101]

I feel like if what sustainable they would have used that in the marketing points. I don't think it is

[@AlyssaVierneza]

This is exactly it! I just didn’t understand the pricing not because of the way it’s made, but how they marketed it. It just felt very misleading and like they didn’t know their audience. You’re right, they should have educated better.

[@alischreiner08]

THANK YOU!

[@kelsanto]

@@AlyssaVierneza literally!

[@Kaatiiebx]

I agree!

[@coolperson9054]

You label it is affordable when basic pieces of clothing are over £50+, girl that’s expensive for something you can buy cheaper for under £5

[@paula1894]

Affordable doesnt mean cheap or inexpensive though. For example, good quality wool coats usually cost couple hundreds of dollars. If there’s a store that has good quality wool coats for $100, it isn’t inexpensive, but it is indeed affordable. Also, try to learn why you are able to buy cheap clothes you are referring to...

[@Shortybubabyyy]

I agree... affordable where?

[@JessJalepeno]

Clothes less than £5 are terrible quality though...

[@giovannatroncone8520]

I know

[@irispalomarez3251]

To alisha and losh, congratulations on your launch and the creation of your apparel. I can only imagine the time and effort you put into your work. I love the aesthetic as it really caters to unique style. It’s feminine and yet comfortable while still embracing a strong athletic feel to it. I see a lot of comments about prices and I don’t think many people understand the amount of time and money it cost to create something like this. I would rather purchase 1 or 2 pieces of great quality clothing then 15 of a fast fashion factory that doesn’t really care about its consumers or workers. I wish you all the best!

[@BriannaAshley]

Is there a reason you didn’t do a try on haul with the prices and items before launch day? Of course I purchased lol I wouldnt miss this but I think that could’ve been helpful to know ahead of time what everything looks like on and prices

[@lwolf101]

They have zero idea how to run a business

[@samanthawong1042]

I had the same thought! I loveee the videos Whitney does for Toluca where she outlines literalllyyyy everything about the pieces

[@BriannaAshley]

@@samanthawong1042 yes! It’s super helpful in my opinion for people to be able to prepare themselves for how much they’ll spend. I was stressed out trying to look at everything and also see prices before it sold out lol

[@zambam3187]

I have been watching alisha since 6th grade and coincidentally the day the parallel pr drop happened June 10th the same day I graduated years of watching alisha from kid to adult she has been such a big part of my life and keeping me sane and helping me remember it is ok to not be ok . Thank you alisha !!!

[@addy2388]

I think this is one of the most iconic Alisha Marie vlogs.

[@maisoonidris9896]

Me too

[@Asma_1998]

I Agree

[@henjiin]

Iconic because of all the criticisms in the comments.

[@epon35]

Your definition of “iconic” is severely skewed.

[@BeccaBender37]

not in a good way though

[@leyalabban5203]

I love how Alisha is a BOSS I mean she has her own palette , broadcast , her merch , holding 2 channels , and now she has her own clothing brand , I mean... You deserve more and more lida

[@kaitlynsimone5804]

I mean I might’ve believed the t shirt was soooo thick if I didn’t see the hanger show through the shirt so well.

[@noellekarlovich1537]

did i peep fallin' by why don't we playing as alisha got on the bus?? also SO INSANELY proud of you and ash ahhh!!

[@sohaira]

Literally knew from the very beginning that it would be this expensive. These influencers don't really care about us they just want to make money

[@yes24__]

wish you were more open about where the pieces were made. and say it’s made in LA more on all the pieces. it’s hard to tell if it’s ethical/organic

[@AlyssaVierneza]

Yeah we needed that in the videos they posted !

[@sofiamora3542]

Parallel apparel launched 1 day after my birthday and seeing your party kind of made up for mine. My birthday was June 9 and it was the second time I spent it in quarantine. And not only that, I have COVID, and I spent my birthday with COVID unable to see anyone, it was kind of sad. But I’m happy for Ash and Alisha for the making of their baby, and also props to the entire team. To anyone who made it possible. Party hard because I couldn’t do it for my birthday. 💖💖💖

[@kareenakapoor1320]

Idk. Something about this is just too good to be true. They checked off everything that wouldn’t get them canceled. Charge exorbitant amounts of money for things that are saturated in the fashion industry. They keep saying it’s going to be perfect and good quality but don’t mention anything about the quality of the items either

[@emr4709]

Honestly you go girl, I'm so proud of you this is major girl boss inspiration for me! And regarding the prices, im glad you have invested in making the items that are ethical and inclusive ❤ The main reason most clothes are cheap is bc they are fast fashion that export labour costs, so glad you have done this ethically xx

[@melt9745]

$118 for a pair of sweat pants seems quite expensive for what it is

[@Dara-qv2yb]

@@shaganaagunarajan1868 Why are you responding to every comment trying to back them up? If they are so sustainable then why aren’t they showing us!? I won’t believe it until I see it

[@avarose116]

i agree NOW if it was a cool color with cool design, something DIFFERENT and eye grabbing, i would be able to justify it slightly more, but plain white sweats.... no:/ i've been wearing my fruit of the loom sweats for years and i'm happy as ever 😂

[@ginathejedii]

Everyone complaining about the prices clearly didn’t understand the brand..THIS IS NOT MERCH!!! They are self funded and want this clothing line to be so much more than just KZbinr merch!! They are SELF FUNDED and ALL SIZE INCLUSIVE!! I’m sorry if you cannot afford it, but if you truly support these amazing women and their beautiful idea behind the brand then stop being so mean in these comments. This is high quality clothing. DESIGNER BRANDS were using the SAME FABRICS and would mark up the prices for thousands of dollars. Did y’all not listen to the podcast or watch the initial brand video??? These ladies have put their heart and soul into these clothes and y’all are just shitting on it. Alisha and Ashley, PLEASE do not let these people get you down. The true fans understand what your purpose behind the brand is. We support you 100%!!!!

[@KristaRenee1]

Love the concept of this line but it’s deff a luxury brand !!

[@katiebwheeler]

Right, just wish they would own it for what it is rather than getting peoples hopes up thinking they would finally be able to afford something...

[@abeerarif5162]

The fact that all the pieces were so expensive but there was literally nothing special about them 😐

[@kikiabramson5670]

yep

[@traceyxxo_]

@@kikiabramson5670 it just mostly white and black tee and hoodie

[@elizabethnicole5964]

yay I’m so proud of u lida and ash! like everything is sold out! ❤️

[@syd.mariee]

starbucks order- venti pink drink with one pump pineapple, light peach juice, light ice, no fruit. This drink is soooo bomb and i’ve got it everyday of summer

[@kareenakapoor1320]

Honestly, idk about this project. You both essentially made a brand with probably the simplest materials/design. And said all the right things “sexy as is” and included models of different races and sizes. These are all pretty big movements rn and you tried to be a part of it to emotionally connect people to it. And honestly your clothing prices are comparable to lululemon. If I’m going to spend money I’d probs spend it there. Idk it all just feels like a cash grab. You are just trying to get people emotionally invested. And to add fuel to the fire you repetitively state that you funded it yourself to further drag us in.

[@yes24__]

i agree. the designs could be more than basics. and also if she said where and how the pieces were made… that could make the higher price make sense. like if it’s ethical/organic.

[@gabrielcisneros8158]

@@yes24__ because it is ethical it litteraly says on the website

[@_kat_koch_]

Like a shirt that's at least a graphic I would invest in ya know? But a white/black shirt?...

[@sunflowersallyjy]

@@gabrielcisneros8158 a lot of fast-fashion brands have a conscious line and/or state in their about page that it’s a “sustainable and ethically sourced” but that doesn’t prove anything. Sustainable brands need to be transparent and show authentic proof of the materials they use, how they manufacture their products, where they are making the products, and so much more. If brands are afraid or ignore being transparent, they are def being sus and don’t want to expose their work ethics to sacrifice their business. They want people to shop their stuff and lie to our faces by acting “ethical and sustainable”.

[@kareenakapoor1320]

@@Robin-ve9vt she actually did not buy the car. The aston is a lease and she’s counting it as a business expense so it counts as a tax write of. Just like all of her hauls and room renovations etc. if she makes a video about it, she can count it as a business expense and not pay taxes on it

[@marygraceray]

Alisha!! I literally love your videos and what you're all about! I have been watching your channel since I was 12, I'm 20 now! I was super pumped to buy something from parallel, particularly the sweatpants, but was so bummed when I saw the prices! I totally would have understood if you had made it a luxury brand, but saying it's affordable threw me for a loop. I love how it's eco-friendly and all of that, however, the prices are very similar to lululemon, one of the most luxury athleisure brands out there. I am still sending all of my support to you and parallel, I was just thrown by the prices lol

[@sammykates]

i have been watching for quite some time and i’m so absolutely proud and happy for both u and ash!! June 10th is actually my birthday but i wasn’t able to afford to prices! I’m sure you’ve seen comments on the price and although i can’t afford the clothes im still gonna continue to support!

[@ice-cream000]

Congrats Alisha and Ashley!! Love both of y’all’s content! Good for you!! ❤️❤️❤️

[@poppyrose8839]

i absolutely love the message behind this brand but it shouldn't be marketed as affordable because for most it isn't. overall i was expecting something special but this clothing can be found everywhere and same quality but cheaper and actually affordable. i have to say this is all very basic but the message behind the brand is beautiful!

[@saebae3945]

It’s crazy to think that you started KZbin when I was born! (I’m 13) And I have been watching you’re channel for two years you are such a inspiration to me! Thank you.

[@shabalabae8775]

I echo all the comments about PA being too expensive but still so happy for you and ash!

[@zoiebertagnolli8907]

You deserve to sell these clothes as priced. Your line has so much value & meaning. So proud of you💖

[@toriallen9044]

i’m so sad that i can’t afford any of it bc i wanna support y’all on this more than anything :(( i’m sure there’s a good reason but i’m so proud of y’all, SO MUCH LOVE

[@callarihnsmith9704]

this made me smile so much, im obsessed. alisha, ashley, and your whole team did such an amazing job with this brand ❤️❤️

[@weebywo6501]

alisha, I'd like to take these points in the following thread as *constructive criticism* : i think your company branding is really good. but i don't think you've considered the audience you are promoting. if you want to promote your brand on KZbin, it's mostly teens and young adults.. and I don't see point of promoting your brand here if the prices are so costly. here are some things you can consider if we are your target audience: 1) prices are high, everyone agrees with it. what sucks is that there is *only ONE* model of a simple white tee which you are selling for $50. not all women feel sexy in just one model of clothing. i honestly think, the tee lenght is uncomfortable ( personal opinion) 2) i don't understand if you *vision* is for *women to feel sexy with whatever they wear or they should feel sexy wearing your brand clothes* (feeling like a community wearing it). if 2nd one is your goal, then what differentiates your merch from this brand? 3) i think your brand is still in ideating process and it's completely fine. if you want people to really feel a sense on one-ness, you should work on *execution of your ideas to the audience must be definite*. what i mean to say is, you want your clothing line for all sizes of women? or find sexiness in simple clothing? or feel sexiness in wearing a $50 simple tee? 4) if you want to attract more audience, who are ready to invest huge sum of money on your clothing line, you should work on *why* they should come to your brand. i suggest you to please give more options to your simple tees cuz I don't wanna waste even 10mins of my time if you're giving me 5 options *Only* to choose from. lastly, guys i want you guys to comment suggestions in this thread! let's help A&A out❤️😊

[@taylormorton9727]

I love this comment! I love all their branding and everything they’re doing but what I don’t get is what differentiates this brand from others? They are acting like they’re the only ones with extended sizes and as a plus size girl I’ve found quality pieces for less money that still come in my size. I guess I just want to know why this brand and why people should put their money towards it? Once they focus on the why I think it will be more successful. Everyone is doing basics, everyone is doing bigger sizes.

[@AlyssaVierneza]

Oh this is good!!! 👏🏽👏🏽👏🏽

[@meadow00000]

this video made me cry, so crazy to have watched you from your first videos to what u have accomplished now

[@AndreaVesely22]

See with them being millionaires affordable is 50 dollars for a tank top, they forgot what folks like us that budget money and work normal jobs

[@abigailm974]

Oh my god. I am so proud of both of you!! You have come so far and have done so many good things! I’m so happy that you get to share a beautiful positive experience! Also love all the body positivity!!! 💞👑 I can’t wait to see what is coming in the future!!!! Again we are all so proud of both of you, and so happy we get to be a part of all of this!!! 👑👑❤️‍🔥

[@letsdaaaaance]

Okay I think she gets it with the repeat on repeat on repeat of comments. “Affordable” is a relative term. I’m sure for the quality this was the affordable prices they could offer. Some people can afford it, some can’t. Just shop within your budget. Simple. They ended up selling out of everything so clearly some people can afford it. So congrats to Ash and Alisha on that! Happy for you guys!!

[@markojovanovic5901]

They sold out cause they didnt have a lot in stock. And people keep saying it cause alisha was saying it is afordable and everyone was getting hyped for it and now almost none of her fans can aford it

[@letsdaaaaance]

@@markojovanovic5901 yea I understand that. It’s a relative term though so though she shouldn’t have said it, people also need to realize that it is affordable for some people. The people who can afford it bought it. We want to support her, but not everything is for one, so find other ways to support her

[@ChasRay]

Absolutely LOVE your boss babe! You are really an inspiration

[@maryjoseoliveirabieler6554]

It's all so cute but way too expensive especially with Canadian conversion

[@brokehalo101]

Worse with jamaican conversion lol

[@EdenGPrabhudial]

@@brokehalo101 Omg with Trinidad too!!! Nice to see a fellow caribbean🥺🇹🇹🇹🇹

[@valeries3829]

@@EdenGPrabhudial I'm Haitian! Love all my folks in from the islands

[@schaeannsalmon]

@@brokehalo101 customs would have a blast !!!

[@valeriasilva0226]

the idea and the whole behind the scenes makes this better than any other youtuber who made this just out of the blue and made it seem as if it only took a week, proud of you girrlllll!

[@Shonnaevirgooo]

seeing you and Jackie in the same vlog was like two of my fav worlds colliding

[@reginagretano2517]

I liked seeing the business side of making Parallel Apparel & I loved how supportive your & friends were. I wish nothing but the best for you & Ash!!💕

[@allybyrom9442]

i mean its definitely affordable to them with their income mhmmm

[@dayanaratorres4990]

I’m so proud of Alisha and Ashley!!! This is such a huge accomplishment and even though I personally can’t afford I hope to get something from the collection in the future! Everything looks so amazing and comfy! Congratulations! This is amazing! 🤍🤍🤍

[@JasmineKing5]

Congrats Alisha and Ashley on parallel. Unfortunately I agree with many of the commenters that the clothes are just way too expensive. Personally, if I would invest $50 on a sweatshirt or t-shirt I would prefer them to have a design as opposed to just being a basic outfit. I wish you both success and I look forward to seeing what other items you design in the near future.

[@vitnot6820]

was already on the website 2 mins before and kept refreshing! so beyond thankful i was able to purchase the square neck tank top

[@sandeepgill1338]

Can you explain to us what you mean by ethical and sustainable? Just because something is cut and sewn in LA doesn't tell us anything. The materials could have been imported (not ethically sourced). Maybe explain the price point. Show us your sketches and designs if this was created by you guys?

[@simplyfira568]

I loveeee how you're always thinking of us... Always connected to us...like clearly there are bigger things going on but you're still thinking of vlog to be of excellent quality and quick upload....ughh u r love😭😭😭💕💕

[@sanjana4876]

Idk, I really feel like you need to work with your marketing team about spinning this brand a different way. It’s a luxury brand focused on sustainability and ethical manufacturing. Those things are what set you apart from most influencer brands. You should lean into that, not try to portray it as affordable when it’s not- it makes you seem tone deaf! And not being affordable is okay! Y’all clearly have more going for you than price! please don’t give up on this concept, I like where it’s going- you just need to market differently.

[@phoebee7486]

Alisha and Ashley I am so happy for both of you!!! I feel like this is really what you were meant to do girl! xx

[@juliaa4128]

I've always wondered why people delivered their things to other influencers who can afford their own. I feel like people would get so much more attention if they gave it to regular people. Like, they'd still get the fame for handing things out but they'd also get the additional fame for doing something """charitable""" and different. I'd love to see that some day.

[@elizabethwatson3972]

So proud of you Alisha!!! Can't wait to get my hands on all these items!!!!! Love all the hard work you and Ash put into this brand. xoxo

[@claramckennitt6192]

I think that if they really went into depth about how sustainable and ethically made the clothes are, I could see the prices as much more reasonable given the circumstances - you can't really have sustainable, ethically made and insanely nice quality clothes for a cheap price. I get that's what she was trying to do but she hasn't really touched on anything sustainability wise and I think that's why we are all upset because just nice quality doesn't justify the high prices. Plus, they are saying its affordable in multiple advertising paragraphs and that's very very misleading as its not and the pieces are literally a basics line - I love a good quality basics line but not for that price

[@krizlekaye3619]

I am so proud of you and ashley. I've been watching you since you two were still in your old apartment and I literally cried seeing you so happy with the success of your launch with parallel apparel. Wishing for more success of your brand i hope you launch worldwide soon. love krizle from the Philippines

[@mochimscinnamonroll6658]

Love the festivity aura. Girl can't believe from schoolisha to parallel apperal we saw alisha and her growth. Love a successful woman ❤️✨

[@MissMariahMadeline]

Also congratulations on the apparel it’s not affordable to me but if one day I can afford some thing I can guarantee you all support but you guys deserve the best of luck in this journey

[@sophiabrown2839]

I love everything but it’s already sold out and almost everything is over $70 😢 so I can’t afford anything

[@lwolf101]

They did that I’m purpose. She leak that they have low stock just so they could say they sold out. They probably had like 10 of everything.

[@markojovanovic5901]

@@lwolf101 well of course they would, its new brand and they dont want to spend money and not having people buy it. But its way too expensiv

[@sophiabrown2839]

@@lwolf101 yeah I understand and there influencers but I think that forget that not everyone can spend that kind of money on piece of clothing.

[@mariahp.6993]

Sold out!! Not surprised! 😆 CONGRATS ASHLEY AND ALISHA!

[@amyvangroningen4152]

Reading a lot of the comments re affordability - there's a minimum level of pricing that one can have while keeping the materials and production sustainable. Consumers can't expect all companies to be able to cut prices - it might set the company's income below what is being spent to produce. I'm sure as the company grows they will have more ability to decrease prices (some costs will be variable to cost to product - but some are fixed and won't change - thus cost to produce per item goes down) , but in the meantime, this is pretty standard for these type of items!

[@baileydyson8409]

100% true but still not considered “affordable” especially considering that most of her followers and subscribers are teenagers and college kids, we’re just saying she could have been a bit more honest instead of making it seem rlly affordable for us (edit) also bc it seems like just white or black basic items w no special designs

[@karey99]

This brand has never been marketed as sustainable.. i.e. she has never mentioned where the fabric comes from or how it's made. Alisha has also never been shown to be sustainable.. quite the opposite if anything. I don't doubt the material and quality is nice and it's great that the line is inclusive for many body types! The next time they market their brand as "affordable", they should really think about what that means to their audience.

[@phoebe.h.c]

So proud of you! and that you kept it to products made in the USA! fast fashion is a major problem for our world and you are showing that you can make clothes that aren't hundreds of dollars and are still made ethically! please keep it up!

[@paigeabelkirkpatrick9551]

Congrats girlie! You deserve it, you work so hard and having all different models is so cool! x

[@beatrixbrandau1512]

congrats alisha and ash!! 🤍🤍

[@elizaroset]

im happy for them but the prices made me have Macklemore moment: “ yo, thats $50 for tshirt” 😱😂

[@shannonflavin]

why doesnt this comment have more likes hahahah