Desert Dew | Mountain Dew Spec Ad

Jordan originally wrote the idea for our next spec ad without any specific brand in mind. We were looking for a beverage that would fit best and contemplated some beer companies as an option. After seeing the goofy style to Mountain Dew's recent advertisements we thought they would make the perfect fit for our concept.⁠⁠
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With only one day to shoot, using entirely new techniques, at a new location and in the Manitoba summer heat, this wasn’t a shoot we could go in winging. We prepared ourselves for Chroma Keying by testing our methods in multiple situations. A LOT of extra work went in ahead of time but it paid off when shoot day went off without a hitch. ⁠⁠
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We are so proud of how this video turned out and hope you enjoy!

[@ShaneC-kx6sv]

Amazing add

[@AlexStreltsov]

10/10 would Dew this again with you guys. Great times!

[@sergeylepskiy]

Amazing Add guys!

[@ProlexMedia]

Thanks very much!

[@ehrokofpv]

One of the best ads I’ve seen in a long time! Great work guys!

[@ProlexMedia]

thank you 🙌

[@ProlexMedia]

Thanks so much, Eric! Appreciate all the support!

[@I_am_TrevorJ]

Absolutely nailed it guys! 10/10

[@ProlexMedia]

Thanks, Trev!!

[@QmanWPG]

I don't even drink Mtn Dew but now I'm going to the store

[@ProlexMedia]

you dew now 😉

[@jordanjohnsen8443]

The only thing you need to survive in the desert is a Dew.

[@coreywytinck3791]

Added Mountain Dew to my survival kit 😎

[@ProlexMedia]

@@coreywytinck3791 the essentials

[@coreywytinck3791]

This is amazing 😱

[@jordanjohnsen8443]

One of our best videos yet!

[@ProlexMedia]

thanks 😊

[@unreelcreative]

I’m about to go pick up a Mountain Dew and get lost in the desert! 🤣 Great work team! 🤘

[@ProlexMedia]

thank you!!

[@sallyjohnsen1556]

@mountaindew check this out. 👍❤ very cool! @Prolexmedia sure got the dew😊 #MountainDew

[@dreydonreimer3013]

To Dew or not to Dew

[@ProlexMedia]

#DoTheDew