Design is Storytelling by Ellen Lupton

Design is storytelling. It's the art of communicating without words, using shapes, colors, and textures to convey a message. Every element of a design, from the font choice to the layout, plays a role in telling a story. And just like any good story, a well-designed piece should evoke emotion, capture attention, and leave a lasting impression.
Ellen Lupton, a renowned graphic designer and author, understands the power of design as storytelling. She believes that design is not just about making things look pretty, but about creating a narrative that resonates with the audience. Whether it's a logo, a poster, or a website, every design should have a purpose and a story to tell.