Design Sprint Short - episode 12:The Breakup Letter

Yes, this is a "Dear John" letter that's designed to help you understand the emotional connection and pain points between people and their products, services, and/or processes. Instead of asking participants what they like or don’t like, this creative (and fun!) method can give you insight into perceptions by eliciting feelings of admiration, appreciation, frustration or aversion based on real-life experiences and interactions.