Determining Success in Today’s Music Business | Full Sail University

The music business has changed, and that means the way artists determine success have changed as well. In this video, our panel of audio pros discuss how to think about success in the modern music business - balancing the different metrics and approaches available to artists. They talk about how to understand the artist and work with them to identify their goals and create their personal definition of success. Some artists may focus on touring, or on certain locations. Some may be aiming for record sales, or number of streams, or followers on social media. No matter what, our experts agree that every artist will (and should) have a different approach, built around an understanding of their personal goals and definition of success.
Speakers:
Chris Martignago - Atlantic Records, Director, A&R Research
Ashish Manchanda - Recording Engineer / Producer
Ross Lara - Archipelago Entertainment Founder
Located in Winter Park, Florida, Full Sail University offers associate's, bachelor's, and master's degrees designed for the world of entertainment, media, arts, and technology. Full Sail's creative approach to education provides an immersive, fast-paced, and relevant learning experience that mirrors the workflow and collaboration found throughout today's rapidly evolving industries.
Full Sail’s areas of study include music and recording, games, art and design, film and television, technology, media and communications, business, and sports marketing. Full Sail graduate credits include work on OSCAR®, Emmy®, GRAMMY®, ADDY®, MTV Video Music Award, and Video Game Award nominated and winning projects.
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Full Session: • Artist Development

[@fullsailuniversity]

Hey guys! We hope you enjoyed this video - who are some of your favorite musical artists?

[@pittmayeer9056]

John Mayer, Norah Jones, Neil Young, Eddie Vedder, Katie melua ;)

[@jamesteague_1]

Young thug future