Developing new products from within - digital intrapreneurship at ÖBB

Living a culture of internal innovation is a challenge for many large organizations. Many teams work in silos and inspiring ideas fall through the cracks of daily business obligations. To tackle this, the Austrian Federal Railway (ÖBB) has established an intrapreneurship program that uses interdisciplinary sub-group teams and use-cases. As a result, ÖBB creates innovative mindsets and pushes ideas through the use of design thinking methods and applied prototyping, enabling idea concepts to turn into tested prototypes and pilots. In a live discussion, Lisa from Pioneers welcomes Jaqueline Matijevic, ÖBB senior innovation manager, who is talking about the process of designing and running successful intrapreneurship programs and shares her learnings of the last 3 years with several batches, including the new experience of a fully digital intrapreneurship program.
Sign up here to the Pioneers Online Learning Lab pioneers.io/di... !
Make sure to visit our LinkedIn Learning Lab Group here bit.ly/2WYLNbI to follow the discussions and to connect with other learners.