Different Doors Experience Center | By First Impression

Different Doors is a supplier of high-end (garage) doors. The company wants to position the Different Doors brand as a high-end, specialist company with unique solutions for the higher segment in the Netherlands. The company is located in the most sustainable building in the Netherlands. To turn this into a next-level experience, First Impression audiovisual was enabled.
All areas of the experience center are made part of the tour, which starts at the front door with a 55” high brightness Samsung window display. After entering, the visitor walks into the welcome area, where four signage displays (37” Samsung stretched displays) are placed in a playful way. The content is personalized and gives the visitor a proper welcome.
The first stop of the experience tour shows an overview of the Different Doors solutions in an extended showroom with several Samsung digital signage displays. The content can be activated via an app, developed by First Impression together with Different Doors. The app is connected to the office automation system of Different Doors. First Impression has ensured that the displays, including the content, blend seamlessly in all décors of the experience center, what truly conceals the hardware and gives the whole a slick look. The vertical slats are extended into the content. Using a 3D visual, the garage door on the display opens in the same way as the real garage door next to the display. The audio is also fully integrated in the furniture.
With the next stop, the visitor finds a configurator setup where they can choose from a set of standard garage doors to view or directly order. In the space next to the configurator setup, the visitor enters an interactive space with a place & learn solution. When blocks made of miniature samples of garage doors - similar to the material used in the actual garage doors - are placed on the table, the specifics of the doors including materials and references appear on the Samsung signage display. Based on the different elements of the doors, references can be pulled up on the display so the visitor can get a good impression of their custom-made.
Last but not least is the deep dive projection room that shows the corporate story of Different Doors. This is a multi-functional room for product presentations and training sessions. Epson is used for projection. All audio in the entire experience center is delivered by JBL and Bose.