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Looking to learn more about how innovations and ideas spread through society? Look no further than this video summary of "Diffusion of Innovations" by Everett Rogers. In this book, Rogers explores the process by which innovations are adopted and implemented by individuals and organizations, and provides valuable insights into how to effectively promote and introduce new ideas to the public.
This comprehensive summary covers the key concepts and categories of adopters, communication channels, social systems, rate of adoption, and more. Whether you're a marketer, entrepreneur, or simply interested in the psychology of persuasion and influence, this video summary is a must-watch.
Don't miss out on this opportunity to gain a deeper understanding of the diffusion process and learn how to effectively promote your own innovations. To learn more, be sure to follow the link in the description below to purchase your own copy of "Diffusion of Innovations" today!
Diffusion of Innovations
Everett Rogers
Adoption of Innovation
Communication Channels
Categories of Adopters
Early Adopters
Late Majority
Laggards
Social Systems
Rate of Adoption
Innovators
Early Majority
Promoting Innovation
Society and Technology
Innovations and Marketing.