Diggy - It Is What It Is (Official Music Video)

Download the new single, "It Is What It Is". Out Now!
Buy/Stream - empire.lnk.to/...
Music video by Diggy performing It Is What It Is. © 2018 Diggy / EMPIRE

[@okaymotion]

As a music producer, I understand why most of yall were expecting a beat drop but we are sometimes distracted by other instruments and we forget about the vibes and the message. We just want that bounce. Right ? Trust me, I wanted a beat drop too but I love the way it is. It shows growth and maturity.

[@yogaflame4128]

Agreed. However the lack of beat made his lack of lyrical content so obvious. I wanted to like this but he ain't saying nothing.

[@NotoriousNYNJ]

@@yogaflame4128 wtf

[@sakotc2809]

It is.... what it is.

[@BogusBozo]

@Indi Genuis I can tell you got short attention span.

[@BogusBozo]

Amem. Not every song gotta have a beat drop. That's why I love doing type beats for different generes.

[@R.jazminee]

“We putting God over dollar signs”.. 👏🏾Come 👏🏾on 👏🏾 Diggy!!! 🙌🏾

[@kevinnegron1070]

factss..

[@AButterflyinChrist]

🙏🏾🙏🏾🙌🏾🙌🏾🙌🏾🙌🏾👏🏾👏🏾👏🏾👏🏾🙌🏾🙌🏾🙌🏾🙌🏾

[@GUNDAMWOLFPROJECTS]

😇🌟🙏🙌💎💳 LEGENDARINESS.. IT IS WHAT IT IS..

[@sitessayi6312]

Wanted the beat to drop so bad

[@evensboisrond9629]

sites sayi I know lol

[@rfox5884]

sites sayi omg so did I!!!! I was waiting for it!! But the vocals are nice.. I see the vibe

[@AMP82MUSIC]

It is what it is!🙄🙂😅

[@trevisionreel]

sites sayi it is what it is 🤷🏾‍♂️ 🔥

[@ItsMichaelCalvillo]

Yeah same. I could almost hear it!

[@natalieeight8711]

Nice, clean, positive. Uplifting, spiritual, different, very chill😊

[@dorightbyjesus_scorpion9489]

What's spirtual about this track when he promoting Evil. He clearly starts the track off talking about the devil. U ppl. need to listen to lyric's and not just because it's a artist u like. Smh! Lost Soul's And yes I'm #Black so we clear.

[@MrWeaver]

Pamela D. Mellison it’s not that deep

[@dhdailyh6340]

Pamela D. Mellison He said he had to “tell the devil stop” so this song isn’t evil. You’re the one who needs to listen to the lyrics.

[@JrSoRandom]

@@dorightbyjesus_scorpion9489 how is he promoting evil?

[@bbbbbbb51]

The whole song is about listening to the higher power, living positively, and not fucking with any of the clout that's polluted modern r&b, rap, & hip hop. His message shines bright and clear and it's one more people should take seriously. At least be conscious of your influence. This ep shows Diggy sees it

[@DukeSaragono]

Diggy is a leader. Not following the Trends and coming out with music that just feels naturally good

[@matrixmanify]

Yessir

[@drumminkeem]

Diggy Snapped On This Bih Without The Beat Dropping.. That's Talent For Real

[@BADDJUJU412]

Made a banger with no Bass. This is what I’m talking bout!

[@sammyb3854]

Shit is Lowkey iconic. I would hop on this track

[@GrindModeJay]

Loving how he incorporated the violins 🎻

[@veliciahiley7652]

Grind Mode Jay Yes , 👌🏼👌🏼🎻🎻🎻

[@peacestartswithin]

Me too! As I violinist, I definitely appreciate this! God bless!

[@tatiyannam5708]

I think the song doesn't have a beat so that you can pay attention to the lyrics and really understand what he's saying more instead of your mind just being clouded by the sound of a cool beat. 🎶

[@jonathansmith4207]

Tatiyanna you on it boo

[@abbyhessler4571]

Seriously though. Everybodys always worried about the biggest drop... wish people sould stop and listen. 💚

[@janishayoung3935]

I love the fact that the beat didn't drop seems like that's all people care about these days! Powerful lyrics Keep paying yourself 😍

[@JurienHuggins]

Thats what IM saying, thats all im seeing in these comments, sometimes people cant appreciate a classic

[@janishayoung3935]

Jurien Huggins Agreed😁

[@sukiliyah]

WOW WOW WOW!!!! What POWER in these words!!!!! “Im on the other side, I don’t need to die!” “Cold shoulder don’t hold heat!” “We putting God over dollar signs.. the God in Me asking ‘Who Am I’” !!!! “When I was sitting it was written.. I was figuring how to use my superpowers!” Omg omg! LOVING IT!!! Can’t wait for more luv!!!!

[@deeluvdee13]

Suki-Liyah B and this is why the song is perfect without a drop because it forces to actually listen to this kid and hear how deep he actually is

[@sukiliyah]

Danny Louallen EXACTLY!!! Totally agree! Everyone becomes so obsessed with the beat and only a few take the time to listen to the greater message! The music behind a song comes even more alive once you can appreciate the lyrics that tell the story to it!

[@deeluvdee13]

Suki-Liyah B Yeah, now I definitely can't wait for the LP to drop

[@cutiger8231]

Diggy spitting facts and bars at the same time. Good music we need right now.

[@cutiger8231]

One more thing... do a remix with Cole and Kendrick and make sure to DROP THE DAM BEAT! 😂🔥🔥🔥

[@LegitMusic]

Shits fire 🔥 but Im in my deathbed waiting for the beat to drop 💀🛌

[@aliciarenee8206]

LegitMusic lol. I was thinking the same.

[@Larwiz]

I was thinking the exact same thing! I kept waiting for the beat to drop, but it never did. Lol Still dope as heck, but it woulda been better with a beat...

[@dral22]

Same here 😄, I was like damn did the beat drop before the damn song

[@TonyValens562]

It is what it is 🤷‍♂️

[@keiarrieasims4589]

Saint Anthony you lame asl for that 😭😭😭 you beat me to it 🙄

[@veliciahiley7652]

Diggy listening to Rev. Run and getting that wisdom. Great to hear new music Diggy. 💥💥💥💥💥

[@angelrings4052]

🔥

[@damontesmith4687]

Post diggy if you like this congulations on your engagement wish we were married

[@damontesmith4687]

Hey sexy rapper ever go daniel

[@darryayoung4467]

Beautiful black people in this video with all different skin tones 🙌🏾🙌🏾

[@maryrosedancer4990]

Darrya Young..thats when blacks dont make it far when they put whites in their good stuff..so you blacks havent noticed how whites come in and blacks artist and every day blacks end up out..out of whats good they started when whites come in to destroy what blacks is doing good..white come and destroy blacks good stuff along with gods help..god is not for black people..hes been for whites in secret, until now..its all coming on out what im saying is true..

[@darryayoung4467]

MaryRose Dancer bro honestly it was never that deep 🤣🤣🤣

[@scentertainment10]

Something missing with pretty much all other artist and their portrayal of beauty.

[@Legittuber]

Darrya Young Yea that black people color verity.

[@zay8899]

MaryRose Dancer I could’ve half way seen what you’re saying, but then you really think God isn’t on our side. The only thing that’s coming out is your ignorance

[@mariasantanasantana262]

I'll never forget this song came out when I was in a really dark place in my life, listened to it everyday to get myself up. God really used you Diggy and I couldn't thank him and you more!

[@divinebeauty2070]

This sound is heavenly😇...My man said,"What ya don't see is what you should believe." iFelt THAT😢Faith of a mustard seed💯

[@peacestartswithin]

Amen!! God is good!🙏🏾

[@GUNDAMWOLFPROJECTS]

Im trying to see it but I can't.. Faith will make me see it He's right.. Faith is All You Need.......

[@b.w4969]

We putting GOD over dollar signs 🔥🔥🔥🔥

[@peacestartswithin]

🙏🏾🙏🏾🙏🏾

[@darryayoung4467]

He def is in the J Cole and Kendrick mindset and creativity 👏🏾👏🏾🙌🏾

[@torikellyfan9882]

Darrya Young yess!!!

[@thestreetsdontsleep5337]

Darrya Young Kendrick wrote it

[@KO-qd7ql]

Darrya Young well not J Cole they were beefing he wtote a diss track on him

[@macmanmozart6548]

Let’s not get to far ahead of ourselves 😅 good song though

[@ddicezmi5160]

he is a lupe fiasco fan actually.. look it up. he studied him before he started rapping

[@solomonturner6004]

"What I dont have is, What I don't need" Amen.

[@aaronantonio6539]

I always thought diggy had talent. Him not using base in this music piece proves he’s embarking on something new and different 💯

[@sunflowerlight2067]

This is the music our generation needs; music with a message. 🔥 #GenerationZ

[@champchangers]

Putting God over dollar $ signs!! It Is What It Is!!📯🙏🕊😀 Nice song Diggy!! I love how there's just strings and no percussion, thats a great switch up!🙂👏🌟

[@aGwEENapple]

I read that right before he said it

[@HealingEraWithTricia]

Yes! I love the message. It is what it is. Stop beating yourself up. Pay yourself physical and with praise. 💕💖

[@nicolepalmer4094]

Trashawnna Mcgowan y

[@LilliexAlivyah]

" Never play yourself, pay yourself. "

[@lexichile]

This video is so beautiful. Showing black people in all different shades and in such a positive light. I love it so much. I really respect diggy for doing this, especially because of the way black women are treated when it comes to music videos. I love that the girl in the green dress wasn't slut shamed and was just seen as a gorgeous black woman existing, I love the black people as diffrent art pieces, the ballerina with braids, all of it was so beautiful. Thank you for this video diggy ❤

[@Mrsbeyonce1]

Was not expecting that. This is a whole new side of Diggy. I love the song and the video!!! He has a new "grittiness to his rhymes. Okay Daniel I see you! I'm ready for this album! #ItIsWhatItIs 🙌👏🏼👏🏼👏🏼👏🏼

[@crystaladkins7100]

That "okay Daniel" part omg had me on the floor hollering. But i feel you lmao

[@no0nexoxo823]

"I been getting blessings, didn't even try" what a line out a few.

[@coreyd7386]

So nobody else is gonna talk about how good he look in this video

[@blklafaye32]

Corey Crazy 2 like an Angel 💚

[@violinlove59]

Like a buffet.

[@sophiaalvarez7422]

"We putting God over dollar signs" 💯🗣👏

[@bydevante.8367]

Like if y’all was waiting for the beat to drop

[@thomashester2]

RJ PREMIER. For the first min then the strings came in

[@somarie5166]

RJ PREMIER. Lol

[@M0DFATH3R]

RJ PREMIER. Song went off and I’m still waiting for the beat to drop lol

[@hopefulncali793]

RJ PREMIER. The violinist

[@SDiggy]

Still waiting tho

[@nicandcarla]

2 weeks later and I'm still waiting for the beat to drop 😞

[@barellie]

Nic & Carla The violin was the beatdrop lowkey 😂

[@AkissiYelena]

Yeah shut your ass there’s enough song with dropping beats out there , a little change is refreshing .

[@AkissiYelena]

Thank G for this

[@leahconnor2486]

😂😂

[@angelrings4052]

Lol but it's still lit

[@alexandria4401]

This man is fine asf

[@rulerallah9322]

Nah sis, that queen in the miniskirt is super FINE!!!!!!

[@aGwEENapple]

Yes mam you know it!

[@bookieaustin2244]

D Alexandria right

[@kierarose9617]

D Alexandria you ain't Neva lied

[@portia2880]

D Alexandria FAAACCCCTTTTSSS

[@Alphaaminatamusic]

This is beautiful art and lyricism at its best. You go Diggy! Watching your come up is amazing!!! 🙌🙌🙌

[@causendeffect1511]

Diggy been actually could rap like honestly

[@ar3nit616]

JY Rebel these niggas don't know

[@torikellyfan9882]

Fr, niggas stay glorifying Lil pump and shit

[@portia2880]

JY Rebel right. Four letter word was enough to make me a fan.

[@skeletonyouth616]

Bro remember in 2011 when he killed the xxl freestyle

[@torikellyfan9882]

@@portia2880 samee

[@sethwebb7134]

Y'all wanting a beat to drop but this man killin it with a church choir and a violen.💯💯🙌

[@uloveangel1999]

Yes Diggy! I’ve been a jetsetter since “first flight” and “airborne “. I am so happy right now! I can’t wait for the album and everything else that is to come for you. The growth is amazing! I see it, hear it, and feel it. Keep your head up and do what you love. The general is back y’all!

[@nathanielgreef9]

Proof that you don’t always need 808’s to make good music. This is art right here. A masterpiece IMO 🤯🔥

[@Jay-ff4do]

Proud of you Diggy! I love the song and the video as well. God bless ❤️

[@thatlsk]

Jada Lewis so he a gospel rapper now?

[@kingprophet396]

Jada Lewis this garbage. N

[@GGlifebelifing]

Love it.

[@jovonnacoulter2422]

this is really great song & video do you diggy

[@kelvin88keyes]

I grew up listening to Diggy's dad back in the day, listening to Diggy's music, he's on the path of true MC...really feeling this track, "The Reign" is still my joint...

[@SassyDivalyrics]

Yes Diggy! You better say it 😍😍📀

[@TiaJoy1372]

Right

[@Tenfortytrey]

His music shits☠️

[@BravadoRaps]

So much music had dropped today and this was the only thing I listened to on repeat. So refreshing to hear. The simplicity of that sample and no drums is so ill. Diggy floated on this

[@anthonyowl]

🔥🔥🙌🏿 The video is now over and I still have strong faith that the beat is gonna drop .....

[@jstlouis30]

Anthony Owl 🤣😂🤣😂

[@stephenxadonai]

Anthony Owl 😂 thats what he aimin for us to gain

[@patchavis173]

the violin dropped a classical beat. it was perfect for the tone of the song. love diggy, so happy for him.

[@km-uh2rs]

Wow......just wow. This is powerful. Love It. IT, meaning the change, the message, the vibe, the positivity, the righteous flow, the videography. I respect the risk and defiance of what we expect to deliver what was needed. It is what it is!!!!!!!!👏👏✊🔥🔥🔥🔥

[@kristaltalley93]

Diggy Simmons looks good asf and he's intelligent! I love the song great message

[@thechloeolivia2262]

He straight up BLANKED. Even though he used some potty words, he was spitting straight faxxxxxxx

[@Anointed_Author]

"We putting God over dollar signs. (1:40 - 1:42) " Amen

[@nidr5512]

Yes it is...........what it is! Those that would deny him will have to answer to the most high. "It is what it is." To god be the glory always.....! It's a choice...and the choice is yours to make.

[@nicolecamron2244]

I love this man of God!!❤️

[@moniqueirving1242]

Diggy is a very creative individual. Much love to Diggy! I love Diggy's music!💙💙

[@torikellyfan9882]

Is it just me or does Diggy sound so freaking different??!

[@mekaylapierre]

Tori Kelly fan I literally went back to one of his old videos for comparison cause his voice sounds so different. Lol even his talking voice sounds completely different

[@Kikigreentea]

His body and mind has matured since his teen years. Natural progression.

[@ruthobiarinze4397]

Tori: Puberty?

[@mekaylapierre]

Puberty usually just makes someone’s voice get deeper but you should still be able to recognize them lol this sounds like a completely different person.

[@torikellyfan9882]

nkeiru obi ok, but Diggys most recent single " Feel Like" that came out last year didn't sound like this at all lol

[@jonathansmith4207]

Rev Diggy. Never play yourself; pay yourself. Thoughtful music for your generation..

[@MiiDione]

I was waiting for the beat to drop..... But I still like. Pleasant change up.

[@christianclarke2113]

Eccentric sound. This young brother is true to his essence. Respect it

[@christopherwilliams1502]

"Took a break and they mistake it for demise." 😎😏

[@baxtorscmusic]

I love how Diggys music has evolved with such dope messages.

[@diamondreese2161]

Wow, beautiful... On the over side of depression is peace, if you make it through the storm. I know from experience. Never give up. It gets better. Be kind to yourself.❤

[@rachael3988]

“We putting God over dollar signs” what a great! So happy he didn’t sell his soul like other musicians! May God continue to bless you Diggy

[@frankmosh647]

My neighbour asking me to increase the volume to this song, she loving it too.

[@swizzylifestyle5660]

I feel like ppl dont give him a chance b/c of who his father is. Alot of celeb kids dont get much credit/shine as an individual b/c of the label of being a celeb kid. But lyricallyyyyyyyyyyy Diggy evolved in such a mature way its overlooked b/c he's not acting up for the blogs. He got some bops🔥 imo & THIS SONG speaks to me on so many levels. This man is Humble!

[@eeveejuiceee]

Straight fire 🔥, something different, more realistic💕

[@mycontrol30]

“What I don’t have is what I don’t need” “what you got is a lot”. he was spitting 🔥🔥🔥 fire bars here. This been my song since he dropped it.

[@Jaymoshaiy]

Finally , I’ve been waiting years 😊😊😊

[@TheCinderellaPrincess]

Diggy really had some quotes in there!

[@dystanysam9896]

I’m Shook that’s this is actually very good. He’s did amazing job ,he grow up so much. This need to go viral too bad it won’t . 🙏🏾🙏🏾💕

[@josephBC3652]

Dystany Samuel please help please help me I need 6 good Powerball numbers

[@patricedixon2634]

I love his flow, a true lyricist. I still listen to his old music and of course the new music. He is the real deal. Lol, I'm a divorced woman who grew up in the 70' s so the fan base is varied.

[@ayanaussery6503]

Sounds like a nice intro for the album

[@pongunz1997]

People slept on this song nan it was genuinely a masterpiece simple but touching Lyrics such a beautiful beat and message it is what it is such a simple but profound message

[@Foodboy86]

Yo bro, you did everything you was suppose to with this. This is amazing. It’s a modern day masterpiece. Blessings Brother🔥🙌🏾

[@deeluvdee13]

Dahmere Merriweather EEEEEEEX-ACT-LYYYYY Bro, you said it best, alot of people said they were waiting for dat DROP, but I'm over her like NAHH, IT'S PERFECT. Like you said: He did everything he WAS SUPPOSED TO do wit this one

[@Foodboy86]

100!

[@sodamnfine45vinson60]

Nice song, loving The Vibe

[@nesiology]

“Timeless” is the right word: Be you 🙏🏾💯🎼

[@newempirenetworks4912]

New Empire Network is going to work for you Mr. Diggy Simmons. This will be our first venture that we believe in that were honestly gonna push. Good work!!!!

[@Queeen_Dej]

The beat didn't need to drop ... Receive that message and vibe to that violin and harmony. #ItIsWhatItIs

[@FourWomen]

Awwww...he was always so adorable to me(in a MOMMY and GRANDMAMA type of way). So glad to see him gravitating(or returning) to the spiritual side that his parents taught him. Love you Diggy! Great video and message!

[@newempirenetworks4912]

It is what it is. Doesn't need a drop, it has a rythym and a musical sound. Actually one of the best beats Ive heard in a long time. No fluff, just that real. 🔥🔥🔥🔥🔥🔥

[@meccakhem6356]

we love to see all the different shades of melanin!!

[@maniahmoss1891]

"what you don't see is what you should believe" ahhh👏🏽👏🏽👏🏽

[@devibezshow]

I played this all during my separation and it got me to where I am now. I needed this,Thank you doggy

[@IamNanaKofiAsare]

This Visual is Executed perfectly!!!!!!!!!

[@baranoworld2550]

Now this is a perfect mixture of poetry and art. Music that needs to go far🎶🎶🎶🎶

[@sassyk3906]

Still listening today 🚨🚨🚨🚨🚨👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽🥇🥇🥇🥇🥇🥇🥇🥇

[@carolynroberts6567]

Amen young man the young people need more music like this.

[@sciencegirl2012]

Incredible song!🙂👏🏾 Diggy, you’re brilliant!🔥

[@terrelltatum9994]

Got that Kendrick flow 🔥🔥🔥🔥

[@nestaparks9370]

Now this is music. I can dig the harmonizing. Sounds like he sampled Take 6 or Boyz II Men. Have to say, some younger artists actually do respect the artistry and the craft with music.

[@innovatorinternational3688]

Give it sec Digg. Don't compare yourself. Song of the fall

[@YourFavBlackNerd]

Don’t ever doubt yourself!! Diggy this is 🔥🔥🔥

[@breediamond77]

DANIEL!!!!!! My God I’m SUPER proud of you for dropping this but most importantly putting all the negative behind and being the greatest you in this industry. Trust me baby we need YOU and more of you and I just wanna say thank you for trusting God and yourself. God Bless baby 🧡👌🏾🔥🔥🔥

[@teammmx]

A good man spitting that 🔥🔥🔥🔥🔥

[@buttercup5920]

teammm yasss

[@blvkstvr.]

I love the song the aesthetic everything

[@DarkLovelyNatural]

This song is so beautiful

[@cloudsurfer73]

I love all these videos showing the richness of Black American Culture. I like the song as well

[@taylorbrianne1192]

I’m so proud of you I love the song and can’t wait to listen to the album 🔥🔥🔥😍😍😍🤤🤤🤤

[@shaleacarter1162]

And I applaud him for including African/Black women in a beautiful and endearing way. They’re all playing the violin or dancing. Some music vids nowadays rarely portray African/Black women...or sometimes they do but we’ll be half naked and completely sexualized.

[@ahmaddixon5658]

Been fan since the beginning & this music right here is lit asf👏👌

[@michaellewis1623]

This has so much meaning but most of y'all waiting on a beat to drop but over look that he drop knowledge... Bars after bars

[@ayshaedmondson841]

God bless you Diggy enjoying himself making today a new day like any other.😇✌😭❤😘😍

[@lluvcam1640]

Listen to this on a bad day. It makes u less anxious

[@ItsaChamazingWorld]

I’m still waiting for the beat to drop

[@maselaeloprudencelanga1331]

I'm PROUD and so is GOD ALL MIGHTY🙏📖💯🔥🇿🇦