Ryan Leslie gets personal | Digiday

Even with the big data gold rush for marketers, advertisers, and media companies alike there is still a level of disconnect between brands and consumers on a more intimate level. The popularity, adoption and eventual abandonment of social media is disrupting the way companies engage with their consumers. Grammy-nominated record producer, recording artist and technology CEO of SuperPhone Ryan Leslie will show why it time to get personal.
Video is anywhere and anytime consumers want it to be. Publishers and media companies are responding with complex video business models to take advantage of this growing video audience and increased flow of advertising dollars. From content quality, platform fragmentation, inconsistent measurement and monetization, it is extremely difficult to do well at a meaningful financial scale.
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