Dale Jr Going To Hendrick Motorsports Was A Huge Moment for NASCAR Merchandise | Dale Jr. Download

[@emsguy486]

Kelly is one of if not THE smartest women in the motorsports business world. Also, she has ALWAYS had her brothers back. I admire her tremendously.

[@luvthewrld3]

They are a great team!

[@nolanmanley5359]

She's a good looking woman too!

[@markdooley767]

She belongs at the company that her self and her younger brother among many others built. She belongs there. But, if you were to put her into a position at NASCAR top management headquarters, and gave her the freedom to make changes......... My God...... What a sports racing empire NASCAR could be.

[@emsguy486]

@@markdooley767 I would go a step further. Imagine if they both were to work for NASCAR in senior management positions with her behind the scenes and Jr. the frontman just like with JRM. They could make NASCAR what it once was again.

[@manowire2112]

Well stated & totally agree!!!

[@tnwhiskey68]

I so appreciate the fact that Kelley kept her little brother safe and made him the man he is. I also appreciate him keeping her, no matter how big he got. I'm sure there were players trying to talk their way in and they stayed together! What legends!

[@frankthenose]

I truly believe Kelly saved him financially and in the business world, but he definitely had to move over to Rick Hendricks to get him off that party lifestyle and going down that dirty road to very very important people in Jr.’s life

[@luvthewrld3]

Kelley is a smart businesswoman and Dale Jr is so blessed to have her as his sister.

[@williammitchell4417]

Definitely giving credit where credit is due.

[@donaldcornwell1151]

second that motion. She is a weapon

[@abhuffman100]

From a former buyer and contract manager (and life long race fan) of branded merchandise for a very large company, these comparative numbers against the all other teams are nothing short of amazing. This alone with no negotiations on licensing and the other 17 bullet points, demonstrate the power behind Dale Jr. and the brand that comes with him. Great story!

[@Mountain.man85]

I could listen to these stories all day. Absolutely fascinating.

[@orion848]

Dale leaving the 8 was a tough blow for me as a fan. I wish he could have taken that number to Hendrick. Never got into the 88 stuff. That was always Dale Jarrett to me.

[@radamus210]

I think the greatest asset Jr has always had is Kelley. Dale admits it and damn proud to. That's one of the things he got right which made everything else go right during the switch years - There wasn't a fan of NASCAR out there that didn't pull for Jr when he had a chance. Some might of lied about it, but they know they did. I think winning, running good all those happy moments, I think fans hoped that it helped ease some of the pain for so much, he and his family had lost starting with Dale, his number, his fathers race shop. It's a pretty damn nice fairy tale still rolling happily on and on. Very cool insight!

[@charliefite5143]

You are the man Jr. Love your sister, she is so much on your side. It’s awesome to see brother and sister connected the way your family you and her are freaking awesome.

[@bevnracin]

This has been one of the best , informative podcast segments ever ! Kelley and Joe are geniuses !

[@dgax65]

There have been other episodes that were funnier or more entertaining, but this was absolutely the most interesting one yet. It's not often you get to hear this much about the inner workings of the industry. Fascinating stuff.

[@greathitnick3034]

It’s amazing to me that Teresa would rather have 100% of nothing than 50% of a nascar powerhouse. I guess she really was a hard headed person who didn’t think it through at all

[@RubyRedLillies]

Kelly could have taken that company to great heights..

[@mazekaos]

@@RubyRedLillies that’s so very true

[@tnwhiskey68]

The way Ty Norris spoke, she felt they were responsible for Dale Jrs popularity. In her mind, she had no idea they would tank on his departure.

[@BluegrassIRacing]

Teresa was worse than any Disney evil stepmom

[@MrJking065]

Where Kelly is a smart business person, Teresa was not.

[@RebeldryversGarage]

I drove Dale while he was in LA filming the commercials for Amp and Mountain Dew leading up to Daytona Speed Week the year he went to Hendrick. At the time, I couldn't imagine what he was thinking during that week. So, I did my job and left him alone.

[@dirtface73]

This entire conversation with Mr Mattes is great!

[@rickb3288]

The more I learn about Kelly, the more I love her for her role in helping Dale Jr. throughout his life.

[@walterdanner6372]

She's,,""ALWAYS" been there, that's a fact jack!

[@manowire2112]

Part 2 was continued Awesome content!! went back and listened to both episodes again. Very, very interesting conversation. Mr. Mattes should write a book !!!!!

[@railtruckdriver853]

whats the title/name to part two?

[@gregsimon9061]

Kelly, I hope you continue with these wonderful intimate stories, they are wonderful.

[@jarrettdillingham8624]

Dale and Kelly formed a bond that couldn't be broke!What a blessing!Thank you both for leading by example!

[@michaelmarburger1003]

I love Kelley. She is so together and business savvy and I envy the bond she and Dale Jr. Have. But I did call this. When Dale Jr. Made his announcement that he would be leaving DEI, I said the the company would not last a year. It was 2009 that DEI “merged” with Ganassi but everyone knew it was more of a buyout.

[@walterdanner6372]

Kelly has her Dad's NO NONSENSE BUSINESS SAVVY. 💯 And Jr. Believes in her like no other,If folk can't see and feel it, their friggin aliens. NOMOTALK

[@gregsimon9061]

Talk about a team that does it right some very talented people sitting at that table, Kelly is such a great person and always looking after her brother, such a unique and caring person that took care of the business and her brother. Such a bond between her and Dale, damn it gives me goosebumps.❤❤❤

[@thegonz7833]

So good to hear the Earnhardt brand was so huge,Kelly and JR,earned and deserve every nickel.

[@mikecallan8346]

And people say that Junior didn't keep Nascar going after Sr died and he wasn't a draw to the sport. BULLSHIT! Love these stories! And hopefully one day he and Kelley will own a cup team with MTJ as a partner!

[@bettycocker2226]

the decade after Dales death without Jr would have been nothing. nobody would have remembered or cared about a Hendrick domination without a good rivalry. Earnhardt fans always knew it was a coinflip of having a good run 90%, but we lived to watch the restrictor plate battles against everyone.

[@justlucky8254]

I haven't heard that before. Crazy for people to suggest that considering how popular he was and has been and not just within the sport but also within popular culture. Not many drivers have been on so many TV shows like he has.

[@collinjamesguitar]

He WAS NASCAR from 2001 until he retired. Period.

[@mikeyoungblood1642]

I have relistened to this conversation multiple times cause it is so enthralling and intriguing

[@tigermanfann77]

That Joe guy is good ! Listen to the way he speaks and explains things... His whole speech style is built around a negotiating, take control of the conversation, Selling you air, IN YOUR FACE Lowkey twang..... He knows his stats and numbers.... Kelly learned from the likes of Don Hawk and Joe among others in the marketing hayday.... I like this guy ... Quoteworthy : We're jeans and t shirts, They are "cant remember" ------. Great show TCB

[@QuantumOfSolace1]

I thought - Dale Jr had the best Military paint schemes back the day -

[@tw9850]

It's nice to see great people get rewarded. What a team.

[@johnabriggs6044]

Thanks for Sharing the Business side of what a big Sister know and does for her brother and Family. Great to here just what makes a better experence and later life will be for Kelly and her brother as She doing an outstanding job. Hopefully, she enjoys the fruits for her labors as a Business leading woman in Nascar.

[@BigBadBoy19]

I can remember at Dover in September 2007 people wearing bootleg 2008 Dale Jr. t-shirts with a picture of the 2008 diecast renders. The paint schemes were released on a diecast render earlier in that week.

[@golfinfool7233]

Kelley is AWESOME. Smart, smart girl!!

[@teresagoodwin7458]

Kelley is a Precious Gem worth more than all the money and gemstones in the world and What A BLESSING Kelley is to Dale and to everyone. Kelley is a PRECIOUS PRICELESS TREASURED BLESSING AS IS DALE JR. AND THEIR RESPECTIVE FAMILIES AND MIKE AND HIS PRECIOUS FAMILY ALSO 🙏🏻 Y'ALL ARE SO GENUINELY GOOD PEOPLE WITH HEARTS AS BIG AS ALL THE UNIVERSE 💞 I'm so happy that things worked out with GOD'S HANDS LEADING AND GUIDING Y'ALL EVERY STEP OF THE WAY 🙏🏻🙏🏻 THIS podcast is so amazing on so many levels!! Y'all are surrounded by the BEST OF THE BEST and that's really rare. Y'all are AWESOME and TRULY BLESSED AND LOVED MORE THAN ANY OF Y'ALL CAN FATHOM 💞🤗💞🙏🏻🙏🏻🙏🏻🙏🏻

[@robdagr8te]

you must be the good half of teresa 🤣🤣😂😂

[@MRosati5000]

Well said..

[@teresagoodwin7458]

@Michael Rosati Thank you @Michael.

[@richardlewis2290]

Kelley is a brilliant lady. She has always had Dale Jr's back even as a little kid. She is a keeper!

[@steven-sk4mr]

Kelly is such a smart and wonderful person

[@bidwell13]

Dale Jr is so lucky he has a great sister that looks out for him. I was glad when he had other sponsors besides Budweiser. I love Budweiser and Dale Jr driving the 8 but when he went to Hendrick with the 88 and National Guard/Amp it meant my daughter who is also a big Dale Jr fan (she’s autistic and loved watching for the 8 or 88 on the track) was able to wear his gear to school.

[@jonathanswink2682]

Hooooly....I never knew how all that went down. What a fascinating look into Dale moving to Hendrix. Best clip I've seen. One main take away....don't mess with Kelly 😂

[@De-certified_jlb]

I wasn’t crazy about the last business vlog but really enjoyed this. Just gave me a greater appreciation for those Earnhardt kids. You know I wasn’t a fan back then I was a first guy always liked kenseth but such a fan of those two now and you too mike

[@earlmcclain8488]

Jr your the man. Old school sr. Fan here. Keep it going brother

[@ChrisMcCutcheon-wj2pp]

Nothing but admiration for Kelly, me and my brother know exactly what her and Kerry E went thru, and Dale jr

[@craigharrell7849]

The Earnhardt machine! I hope it never ends. Full steam ahead ! It has been an amazing ride and I thank you guys for that. Now all we need is a cup team. I’m sure that will be a big secret too with the same type of result. I am still lost without a true Earnhardt to pull for since Jr left cup. I can’t seem to fully commit to any team in the cup series without an Earnhardt tied to it. We need a car or cars with that brand on it, in cup. Xfinity gets more of my attention now than ever because of that, and until then that’s how it will be. Long live Earnhardt!

[@brians48now]

There are very few people who get the respect that Rick Hendrick gets. He's always referred to as Mr. Hendrick. I think that's very cool.

[@nomuck68]

Jr is lucky to have his sister running the show for him

[@bobbydevine2154]

I Love Kelly & yes, she sure is an amazing person & business person!!!

[@bigrig9749]

I remember being happy Dale joined Hendrick Motorsports! I thought it was gonna be Gibbs

[@dannybowling754]

Kelly is a beast in business! Can you imagine her taking DEI back in the day?!

[@williammitchell4417]

Had June Bug didn't have the Concussion issues later, it would have been cool if it could have worked out with Martin to work with Dale.👍 Then again Martin has done very well with Furniture Row.

[@CC.94]

My next door neighbor R.I.P. was like a 2nd dad to me and a HUGE, I'm talking HUGE Earnhardt fan. I had always been a Diehard Darrell Waltrip turned Kyle Busch 02-03 fan. There was a fence separating our back yards and you could imagine what the talk was like on Sunday nights.😂 The only time we ever conversed good was 1998 when Darrell drove for Dale. When Jr announced the split I thought Hendrick only made sense given what happened with him and Kyle but "real" Earnhardt fans like my neighbor were definitely literally on the "fence" about it but would faithfully follow Jr anywhere. Maybe not to Toyota.😂

[@DrRockso0]

I remember at the time Jeff and Jimmie were fighting like cats and dogs, and I thought JR would be a great addition to the team. I thought he would drive the 38. 3 for Sr and 8 for the Bud car history. But the 88 was an awesome choice.

[@onionhead5780]

Especially for people with number 8 tattoos. 👍 I know someone that changed his 8 to 88 😂

[@QuantumOfSolace1]

It was because of the tattoo craze. Fans all had the number - all they had to do is add another 8 to their tattoo and everything would be fine!

[@williammitchell4417]

I really wouldn't have liked to be Rick's shoes then. When Ironhead and Jaws were on the same team it was the smoothest connection I could see ever.

[@wrldchamps04]

38 was my guess too...

[@justlucky8254]

@@williammitchell4417 I wouldn't want to be his shoes either. Actually, I've never wanted to be anybodys shoes.😆

[@msperkins8310]

EXACTLY They could get that leverage back if Dale would DRIVE. But Dale has to HEAL FIRST.

[@OldStreetDoc]

It’s difficult, bordering on impossible, to not massively respect someone who is in SUCH support of their sibling. I’ve never heard of a single moment in which Kelley didn’t have Dale Jr’s back, even when it might have been on an issue or something that could have been detrimental to her. Not a single moment or a single example. Just imagine having that kind of a resource be 100% behind you come what may… there’s no ‘number’ you could put on that in terms of quantifying value. (Edit/Additional): That commercial where Dale Jr is at a podium to announce his new number after moving on from the DEI #8 car, and he says it’s going to be “6.7”… genius. 🤣

[@kristenwhite2701]

I would vote Kelley for president. She knows how to get stuff done on all levels and hires the right people to help.

[@sapphirekennedy]

Will Kelley be eligible for the NASCAR HOF? Would LOVE to see her on the ballot one day. Sheer genius behind the scenes for longer than Junior’s been racing.

[@jeremysimpson1432]

Technically she could be, as an owner

[@TheJustUsLeague]

She is definitely eligible, the same as Rick Hendrick and other famous owners, especially since everything she touches generates revenue.

[@darrylniehoff2707]

Kelly you are so smart and your beauty just sets me back . Luv to see you on the show .

[@johnmarschalk1977]

Wasn't really a fan early in you're career in cup. Did pull for you in the Allstar race and laughed at Sr saying he was going to buy you a seedeater. Grown on me though. Especially watching you renovate the house in keys and now the down load. Keep up the good work

[@channingchills]

The move to Hendrick clearly worked out for Dale from a financial perspective. But he certainly suffered professionally and performance-wise. 17 wins in 9 seasons at DEI, versus only 9 at Hendrick with more races ran. But Rick Hendrick had Jimmie for wins and championships. Dale is the most marketable driver the sport has ever seen, and that’s arguably what matters the most. Dollars.

[@WickstarRunner]

I’m convinced that Jimmie and Jeff got first choice of equipment and crew and Hendrick. Everybody might have made money, but Jrs career really suffered. He really only had one championship-caliber season over there. I still maintain he should have went to RCR, where we would have been the big dog (Harvick was leaving anyway) and gotten the best equipment, but who knows?

[@joeschlabotnik2401]

Hated that he went to Hendrick. He took the easy way out which I do understand.

[@MrBurney12]

Unfortunately he inherited the 25 team that had like 4 or 5 wins since Tim Richmond quit driving it. He had no interest in rebuild that team when he had Jeff and Jimmie on top.

[@gunnerb4u978]

​@@joeschlabotnik2401 Easy way out? You clearly have no idea on what happened and why he went to HMS.

[@joeschlabotnik2401]

Umm yes I do and while I understand from his personal feelings he did not live up to his potential. Very sad for him.

[@joelereeves]

MIKE DAVIS: Most Informative Segment Ever!

[@dougdavid9321]

So when dale jr. Was with DEI and didn't receive any royalties for his merchandise, who got it, Theresa? Because there was millions of Budweiser merchandise sold back then!! $$$

[@briananderson7742]

Very cool and interesting story

[@raysmith7335]

I don’t think anyone understands the power of the Earnhardt name. Dale Sr was and will always be the MAN!!

[@MRosati5000]

Senior would be proud of the children, and yes Dale was lucky to have Kelly and Joe, Mike looking out for his interests. That was big money deal. Cool southern Carilina accent's from up north at Pocono.

[@daleirish6682]

Mike seems a little surprised at the $250m number and is thinking he needs to re-write his contract! :)

[@davidgilliland6324]

5:57 Thanks To Robert Yates Racing For Letting Go Of The Number 88

[@chaselewis100]

I got into amp energy because of Dale Jr

[@BrothaAustin]

That crap was awful

[@DerrickRG91]

I remember seeing a picture circulating around the time of the HMS announcement of Dale Jr's head on a Darth Vader suit lol.

[@bobwhitebread1887]

Kelley is a beautiful doll baby.

[@KennethBurnett-f6y]

Dale you are one lucky guy to have a sister to take care of your back an make you what you are today she took you to the top of the sport 😊

[@brandonpennington1983]

That move to Hendrick motorsports i think got Jeff Gordon and Jimmie Johnson love and for sure Chase Elliott and William Byron, i know kyle busch gained fans by going to RCR

[@waltersassano]

That was so interesting. wow.

[@shortshorts920]

Not going to RCR was the missed huge one.

[@alanbranch851]

As soon as the Hendrick deal was announced I immediately bought as fast as it was released the somewhat nondescript black 88 hat with Jr. Signature and Hendrick Motorsports on it only. Still have the hat.

[@beckyumphrey2626]

Kelly is just awesome!!!!

[@dopeymomasboy]

kelly belongs in the hall of famr for what she did for the sport and as part owner of jrm

[@dannyruckert9359]

Just remember Gordon's comments on Dale Sr. about licensing. Hendrick had no idea how much Gorden made by licensing. 😂😂😂

[@montecarloss305]

I dunno... I get that this discussion centers around merchandising, but I can't help but wonder if Dale Jr could have been better served both performance-wise and merchandising-wise if he had gone to RCR. Even though HMS was a powerhouse at the time, it didn't really bring much racing success for Jr. Plus, it would have been pretty cool to see the 29 and the 3 running together on track. Not really sure if Harvick and Jr could have become great teammates, but I'm pretty sure that Jr would have had more than 2 wins in six years. But hindsight is 20/20 and HMS won lots of races and championships in that time.

[@ronl9309]

Going to RCR would have been the worst thing to his career and to drive the 3 would have just hung over him. He was best served going to HMS and growing in to his own person not living in his father's shadow for the fans.

[@shawnkirk271]

Kelly is one of the smartest people in motorsports business.

[@TheJustUsLeague]

We all realize that drivers likes certain things in their car that other drivers don't, downforce, torque, gearing, steering wheel, etc. but Hendrick should have made darn sure that Dale got a championship, such a shame that everything went to Jimmie Johnson. I'm sure Jeff Gordon was monopolizing some parts and pieces also, he never really got the same page with Dale. They were both the best at Talladega but Jeff would rather hook up with Mark Martin or other drivers.

[@manleybrittain1296]

Kelly is amazing!

[@unapproachable0942]

Could you imagine Theresa on a podcast with Dale and Kelley.🤯 it would be huge but she would have to get 100% of the $ it makes. One day though it would be good to get her side

[@BrothaAustin]

That would be must see

[@PrimalJosh]

Man that podcast would come head to head between Dale and Theresa. Would love to listen to it😊

[@dougadoo1976]

Dale Jr is all about the relationships ,his father and his personality. The fans are sympathetic and DJ rose to the occasion to make the Earnhardt name a multi million dollar enterprise. There are better drivers out there but the Earnhardt name was loved by many

[@stevenrobertson9583]

I found your merchandise site, but I don’t see any older Diecast models?

[@redneckfarmer6584]

Now i know why your worth a billion dollars. Cograts Dale.

[@IFUPokeTheLAMBULWakeThaLION]

Love It!

[@brettblackwell9388]

270 MILLION

[@beckyumphrey2626]

Revenue not profit.

[@Mtlmshr]

Timing & leverage two business mainstays!

[@7viewerlogic670]

Wow!

[@roymyers8575]

Boom…..she’s the bomb!!

[@lnascar7401]

3:03 Visa MasterCard And Yahoo 🤣

[@eddean6663]

I have Kelly's 38 late model diecast.

[@stephencorbett5519]

Holy Smoke!

[@jimhancock5047]

Keep up the good work!

[@Ray-ho8dw]

Kelly could have been a winning driver In cup just saying

[@trspotr]

Everything's gone up in prices too that time compared 90's 🤷‍♂️

[@mikemccune7647]

Did yall hear it. Fair. Love jrm

[@adamredden2007]

When Ty Norris quoted Teresa as saying,"If Jr. doesn't want to be here, we'll make another Jr."....shew. How blind do you have to be to think that? Plus not paying them. Plus not giving the man rights to his own name. Holy s@$#.

[@captiannemo1587]

ha the Jayski shout out...

[@brandonpennington1983]

Kelly i never even realized it but you look so much like your mama girl.😊 i see your dads sisters too.

[@ericwendlandt7808]

If you can find it Dale Jr has a video talking about how he was under paying her for yrs and she never said a thing

[@brandonpennington1983]

Can i please hear the story of Jr getting in Kyle Busch 5 car at Texas 2007, after he crashed him self and Kyle. Did he know he was going to Hendrick at that time? I thought i heard him speak about it and he didnt know yet.. but not sure

[@jolenew9595]

NASCAR HALL OF FAME: KELLEY EARNHARDT MILLER NEEDS TO BE ENSHRINED!

[@szymonkunda2197]

Can anyone explain to me who Mike Davis is? I've been watching this Dale Jr podcast for years and I never figured out who the heck Mike is and what his connections with Dale Jr are

[@MrBurney12]

He was Dale's publicist or PR guy from 04 til he retired. He also is the brains behind Dirty MO Media starting with the download before Dale retired and started being part of the podcast

[@daviclar867]

What was the price paid for the number "88"?

[@lukejcross93]

Was A* Huge Moment

[@brandonpennington1983]

Do yall think if social media is like it is today, if it wouldve leaked for sure, then people couldve just pushed a button and get it out there.