IU 'Shopper' MV

IU 6th Mini Album [The Winning]
Shopper
Lyrics by 아이유 / Composed by 이종훈, 이채규 / Arranged by 이종훈, 이채규
영원히 문 닫지 않는 가게에서 자신만의 취향과 기준으로 원하는 것을 쓸어 담는 쇼퍼들의 이야기.
그들이 카트에 담는 물건은 아주 개인적이다. 남들의 기준, 세상의 기준으로 보기에 너무 시시하거나 혹은 과하거나 어쩌면 요상하거나 그다지 가치롭지 않은 것들일 수도 있다. 하지만 쇼퍼들은 개의치 않는다. 자신이 진정으로 원하는 것을 깨닫기 위해 몸소 귀 기울이고 스스로를 행복하게 만들어줄 물건을 정확히 고르는 그들은, 본인의 욕망과 취향을 양껏 카트에 담으며 만족스러울 뿐이다.
이 샵에서 본인 욕망의 가치에 대한 가격표는 오직 쇼퍼 본인이 단다. 그 선택이 가치로운지 아닌지는 오롯이 그가 판단한다.
내가 쇼퍼로서 카트에 담은 것들은 2022년 ‘The Golden Hour : 오렌지 태양 아래’ 공연에서 마주했던 감정과 순간들이다. 나는 그 공연에서 나로서는 다소 낯선 결의 욕망들을 강하게 느꼈다.
일에 있어 약간의 번아웃을 느끼던 와중에 마주한 그 이틀간의 공연은 미리 준비 중이었던 이 앨범의 주제와 분위기, 그리고 그것에 임하는 나의 에너지 자체를 싸그리 뒤집어 놓았다. 쉽고 편한 것은 잠시 뒤로 하고 다시 한번 쏟아내듯 도전하고 싶어졌다. 번아웃이라는 걸 인정하지 못한 채 같은 자리를 빙빙 돌며 차일피일 앨범의 마무리를 미루던 내 머릿속을 명료하게 정리해 준 것은 그 더운 밤의 관객들이었다.
수만 명의 소리가 한 사람의 목소리처럼 또렷이 내 안에 들어와 새로운 욕심들을 깨웠다. 그로 인해 내가 느꼈던 용기와 벅참을 이 곡에 욱여 담았다. 이번에는 내 목소리가 이 곡을 듣는 이들에게 ‘자신이 원하는 것에 확신을 가질 용기’가 되길 바란다. /
강렬한 사운드의 Electro-Pop Rock 트랙.
시원한 기타 사운드를 기반으로 다양한 transition들이 쉴 새 없이 귀를 자극한다.
아이유의 보컬은 곡 내내 절제와 발산을 반복하며 머릿속에서 탄산이 터지는 듯한 재미를 선사한다.
곡 중간중간 재기발랄하게 가미된 FX 소스들이 마치 마켓에서 쇼핑을 하는 듯한 신나는 기분을 더한다.
#아이유 #TheWinning #Shopper
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[@hi_you_there]

IU + IAN is the least thing that I’ve ever expected to be in one frame. You guys really rock it!!!

[@SOLUNARY555]

May I know what Ian's full name is?

[@aeraniverse]

Who is ian?

[@saima0695]

​@@SOLUNARY555Christian yu with dpr ian as stage name

[@Sunsetbloomla]

⁠@@SOLUNARY555Christian Yu

[@vvey70901]

​@@SOLUNARY555and he's Korean name Yu Barom

[@wattine6766]

IAN's voice in the beginning should be recorded as a podcast

[@gnyhuss]

Agree~

[@missmi0523]

Who is he? Is IAN his full name?

[@kanathecow9121]

@@missmi0523 his real name is Christian Yu, and his stage name is DPR IAN. He's an Australian-Korean singer, director, producer, and a lot more :) aside from this MV for IU which he worked as an actor and director, he directed, wrote and owned an abundant amount of songs himself as well. his music along with the other artists under DPR sounds really good, please go support them

[@lisamujo287]

@@missmi0523it’s DPR IAN. He’s a KRnB singer

[@lynisdumb]

His full artistic name it's DPR IAN, his real name is Christian Yu @@missmi0523

[@basickbaekhyun]

the little crossovers to christian's universe are so so clever and entertaining

[@Koreanfoodiemeokja]

Ian and IU collab, something tht fans never wouldve thought this would happened. DAEBAK!

[@patrulla.]

DPR Ian and IU a duo I never imagined together but they did an excellent work. I love the video and how DPR Ian included MITO and specially how both styles fit each other so well. Yall slayed.

[@Cecy99]

Eu estava aqui pensando o mesmo. Mas, uma parceria bem divertida, espero que eles façam mais trabalhos juntos no futuro. 🥰

[@LOUD_STUDIO]

what does connect with MITO mean?

[@aprilblues3202]

@@LOUD_STUDIOMITO is the character DPR IAN’s music centers around.

[@sangzhi1503]

​@@LOUD_STUDIOyou've gotta know DPR Ian to get it..i know i won't be able to explain coherently so try looking him up with MITO as keyword! or hopefully someone else can sum it up well to enlighten you

[@katharineliao5770]

Top⛰️Top🏆Top

[@agimarz]

IAN being on here was so perfect it just really fits his theme

[@jungkooksduality_87]

True dat

[@anjelllie8888]

I agreeee! He make this mv soooo soooo artistry… loveee it so muchhhh❤

[@Juliana-pn2ud]

Eu não esperava IU e DPR IAN aaaaaaaa❤

[@renier4542]

Who is he?? I'm sorry... I'm kind of ignorant..

[@sdioniz]

@@renier4542 his name is dpr ian! he directed and edited this mv but he's also an extremely talented musician who produces and writes his own music and directs and edits his own mvs (with a little help here and there but i'd say at least 80% is all him) definitely recommend you check him out (try starting from the very beginning if you're interested because if you just go head on into his most recent stuff you might get a bit confused 😅)

[@yooyoo2371]

I love how her MVs always has stories and is not just her dancing and singing, I would like kpop groups to do it more

[@fiona4744]

if u like storytelling kpop groups then i would strongly recommend txt! their mvs are all connected and their lore goes very deep! apart from that, the cinematography of their mvs is always breathtaking along with their visuals, vocals, and dance skills - theyre truly all-rounders!! theyre having a comeback on april 1 (minisode 3: TOMORROW), make sure to tune in~~

[@yooyoo2371]

@@fiona4744 I've been hearing to TXT songs since their debut haha, but I didn't know they had a whole lore, i'll make sure to watch it again, thanks!

[@user-vv4bd2gg9r]

YEP nonsense stories u say?

[@shadow_alpha1810]

If you like storyline æspa has storyline with their MV’s and the SMCU episodes series if you ever wanna check it out and understand the storyline watch these mvs and eps in order Black Mamba mv SMCU æspa ep 1 black mamba Next level mv Savage mv SMCU æspa ep 2 next level Girls mv SMCU æspa ep 3 (finale) girls

[@byecord1907]

Can you explain it to me? I don't understand what's going on.. I'm new here

[@liilililililililililllllii]

콘서트 가실 분들 명심하세요. 현장에서 들었을 때 제일 신나는 곡 단연 1등입니다. 모든 곡이 신나지만 쇼퍼는 떼창으로 내 귀가 다 먹먹할 지경이었음. ㄹㅇ 현장감 지림

[@user-bo3eq1ne2q]

리얼 개추 콘서트 갓다가 최애곡 쇼퍼로 바뀜

[@imdior751]

맞아여 진짜ㅜㅜㅜㅜㅜㅜ

[@user-ez5dp7xb4u]

그냥 쇼퍼만 계속 보고 듣고싶을 정도였어요 노래도 응원법도 너무 신나요......제일 재밌었어요...햐.....돌아가고싶다ㅠㅠㅠㅠㅠㅠ

[@TenderLove-ChickenTender]

4:36 I love when Ian took the card from IU and turned the vibe into mito, all dark and broody. Then IU takes it and it's back to her bubbly vibe. It made me giggle ❤😊

[@keefkeef6]

Fr I thought it was hilarious, definitely a little easter egg for DPR fans

[@zyr_romero]

It was soo hilarious.. will it be too much if IU ft in next album

[@blackblater3968]

Yeah it was so cool. And it made me remember that the envelope really does connect well with Mito, thinking about the beginning of the video "Don't go insane" and all the theme of the last DPR's album revolves around a letter that he is writing.

[@sinead8616]

@@blackblater3968 correct me if i'm wrong but is the album a letter to mr. insanity? did he say why he was writing to him?

[@blackblater3968]

@@sinead8616 I am actually not totally sure. I want to analyse it further for being sure! But thank you for your insight! When I will build my theory I'll reach to you ahahah.

[@debs9785]

This MV is so DPR IAN coded but at the same time it has the fairyness touch that only IU has. They did an incredible work together 💖

[@twicepinkvelvet2222]

Did he direct this mv?

[@littledebheehee1757]

@@twicepinkvelvet2222yes

[@Yunanuu]

@@twicepinkvelvet2222 Yeah he did

[@debs9785]

​@@twicepinkvelvet2222yess, he did

[@abbied.]

I thought that was his voice at the beginning!

[@Dani_Sen]

It’s so legendary! Two my idols in the frame! It’s impossible!

[@NCT12726onedoor]

IU and Ian such a unexpected Collab😭

[@anharu4932]

Ian directing and starring in IU’s music video was something we didn’t know we needed

[@romuteambroza8236]

01 Shopper (TITLE) This is a song about shoppers sweeping up what they want depending on their own preferences and standards, in a store that never closes. What they put into their shopping carts is very personal. It might seem either too trivial or excessive, perhaps bizarre, or not that valuable to others, or to the rest of the world. However, these shoppers couldn’t care less. They are simply satisfied by putting their desires and preferences in their shopping carts and pay close attention to find out what makes them happy to choose exactly what they want...

[@kbreacao_kr]

🇰🇷🇧🇷

[@bangtanssera]

That’s really if capitalism was ever healthy and human-oriented imo

[@chiara914]

​@@bangtansseraYeah, especially a shop who offer basic necessities free and endlessly, also emotional support 😅 This video is really beautiful and detailed, you can see DPR Ian has worked on it ❤

[@beomgyustreasure]

IAN is seriously so talented and his mv compliments IU's vibe so well while still being extremely Christian/IAN coded. I love how you can always just tell when he's involved in video-making. You did amazing guys!!

[@sk0l0pendrra]

I never imagined I needed an IU and DPR IAN collab that much in my life but now I'm obssessed

[@bichbyeol]

"세상이 정나미가 떨어질 때가 있어도 사람끼리는 사랑하면서 살았으면 좋겠어요" 우리 언니 노래에 위로가 필요한 세상 모든 이들이 위로받기를

[@f3v4v97]

지는거에요? 이겨

[@omp491]

그게 사람땜에 정나미가 떨어지는 거기는함 ㅎㅎ,,,ㅋㅋㅋ

[@choijohn-mx6ei]

​@@f3v4v97고죠 아이유 승리선언..!

[@user-ku8og5hw2n]

​@@omp491너같은 사람만 있는게 아니란다😅

[@user-fx7rp3ns4i]

노무현

[@Maybehomebody]

I like this MV. I speically like the part where Ian takes the invitational letter, and he says, "they say the items has powers". He was turning dark mode, but IU simply took the latter/card back. This part has lots of meaning and is funny to boot.

[@badgalfenty4898]

her casting for male leads are chefs kiss! dpr ian fits this so well

[@fangirlnyasungjinday6]

ah not to mention that DPR IAN's the director, editor and coloring this MV. damn this man is super cool! his fans must be so proud of him!!

[@badgalfenty4898]

@@fangirlnyasungjinday6 wait really? that's so cool

[@TaLuLuDAY]

@@fangirlnyasungjinday6omg I felt that the narrator’s voice sounds familiar so that’s why❤

[@zahrajazini8680]

Can we take a moment to appreciate DPR ian✨️ he did amazing for this MV. the cinematography, story telling, colors, editing, literally everything was gorgeous!!! WE LOVE YOU DPR IAN❤️

[@erich.2023]

Im glad Barom is back getting compliments after C-clown era

[@16kma]

his cinematography is always S Tier!!!

[@user-ub7om1rj2m]

벅차오른다

[@kimberlycarrigan8824]

I had no idea he was going to be in this. That was quite a pleasant surprise. He did a great job

[@thisA2ST]

YESSSS I FREAKING LOVE THIS COLLAB

[@tonigannucci4927]

IU’s amazing singing and song creating talent combined with Ian’s visionary creativity is a potent combination!

[@saint_jean]

이안 개잘생김...

[@ilikenoblueberriesinmyicecream]

DPR IAN and IU - The duo we didn't know we needed, but now can't live without!! Seriously, how stunning is this collaboration? IU's vocal and DPR Ian's cinematic brilliance adds that extra magic. Loving every second of it.

[@YourLordX]

Felt it was forced and unnecessary tbh

[@sakura_sake7459]

@@YourLordX how so? I honestly didn't felt that way tho..Tho maybe I'm just biased, since I don't know him if not because of this collaboration, so I just see him as one of those who acts on IU's MVs like V on love wins all or the actor on strawberry moon. Of course I also know he's behind the creation of this music video.

[@Pink-pz8rm]

​@@YourLordXcombinou

[@kipptolp2391]

@@YourLordX it was necessary

[@youarewhatyoueat6488]

04:36 That was so funny. IU controlled his second nature(or his story).

[@Woodpeckerss]

Ian needs his own channel about storytelling, his voice is so 🤌🏻

[@vooyukiichan133]

Checkout DPR IAN 😊

[@ayytea9431]

Dpr Ian x IU is just a recipe for magic ✨

[@onionhasatoe8480]

I KNEW THAT WAS HIS VOICE. DPR ian’s vibe really comes through in this mv and IU COOKED ATE AND CLEANED THE CRUMBS. i had no idea this was a collab i needed 😂❤

[@cheremoiyaaa]

DPR Ian and IU are literally my two favorite artists in the world, and the fact that they did a collab kills me to the core 😭🥰 I adore DPR Ian's universe and always lament that he doesn't get as much attention as he deserves.

[@meesunsuh3144]

Maybe he will- NOW!😊

[@Strawberry_Angelic]

Honestly when I heard I was like omg

[@WithinPremises]

He's gotten hella viral these last few weeks tho

[@su_young1215]

안녕하세요. 아이유님 저는 도덕시간에서 선플 달기 프로젝트 중인 배다리중학교 학생입니다. 항상 멋있게 노래해 저의 삶을 행복하게 만들어주시는 점 감사합니다. 앞으로도 많은 정보와 재미있는 영상 기대하겠습니다.

[@user-xg1xm6qi7n]

좋은 댓글 감사합니다! 좋은 시간 되세요~♡❤

[@najidelarosa]

Can we talk about DPR Ian's voice arghhhh 🤤🤤. Ian looks good with CL now IU and she is feeding us with handsome boys in her MV's.

[@Fabisam.]

❤❤❤😍

[@TheRatt96]

I knew that was Ian, so glad I click this video.

[@croserroblox6981]

Iu is a kpop soloist that never disappoints! Who will support iu forever please raise your hands✋

[@jacquelinesramessar1o2o]

Till my last breath ❤❤❤

[@sadanuminuwararatnayake8988]

IU 🔥🔥🔥😘😘😘🔥🔥

[@denishagriffin]

🙋🙋🙋🙋

[@mantuyet8714]

🖐

[@caramelgirl6962]

you must listen to SUNMI

[@JRDNchic]

I love how the MV showed a blend of Ian's cinematography style with IU's sweet blend of voice 🙌🙌🫶🫶

[@camilaestefani330]

IU NEVER DISAPPOINTS

[@GOTGames]

IU is no longer creating Music Videos... she creates mini movies! These are just stunning! Some of the best in the music industry! Stream Shopper!

[@antiromantic618]

OH HI!! I can’t wait for your reaction!!

[@dongminrodriguez]

My gosh you're early 😭👌✨

[@wizardofOz33]

Eyyy early got

[@blenzd]

don't forget DPR Team directed this mv!!

[@antiromantic618]

@@blenzdwait fr?

[@NatashaH0719]

I am so happy as a fan of DPR IAN and IU that this crossover happened! They seem like they had so much fun filming this incredible music video and I'm so glad! Major deserved props to Ian for creating this masterpiece of a video to pair with the amazing song and vocals of IU!!!

[@GlimmeringZoey]

Fax! I never stop amazed with IU💓

[@nashadive]

It was amazing that those two people can make a masterpiece together. I still can't believe it 👏

[@s_akw]

Gonna comment almost the same, so I leave a reply instead! 🎉🎉

[@hanboney]

공감합니다

[@listyanisri9904]

yesss indeeddd ! I need the behind the scene !

[@CarterLa_14]

STAN IU FOREVER

[@dlwljay]

This is underrated IU's title song huhu Love Wins All get all the hype in 'the winning' album and outshine this song... This song is really good it's just that some are not preferred with this kind of genre. I think this song created with concert in mind because it's so good to hear in concert hall.

[@kiro_O]

THE QUEEN IS FINALLY BACK

[@brickgod6745]

YASSSS

[@irlyoongi]

LITERALLYYY

[@trangthuy-bt9uh]

😍😍😍😍😍

[@raerae_143]

HER ALBUM IS FR WINNING 👑👑

[@Masharyx]

I loved the MV, I love how Ian retains Mito's "powers", since he is in the IU universe right now. I like that they separate the worlds but make reference, the visual is beautiful. It seems like an aura of an older brother and younger sister 🥰 the song is beautiful.

[@chaedzamugoni8429]

IU's Shopper is still the best. I loved it so much since release

[@user-nw5gt9qv8d]

IU's world is just another feeling, a snow queen with her Willy Wonka charms, and exuding Harley Quinn's powerful presence with her iconic bestie. She is doing something she hasn't done before so incredibly.

[@kbreacao_kr]

🇰🇷🇧🇷

[@Jack-rr9nh]

Plastic surgery abomination

[@2enty4]

Ian fitted so well in this song I was surprised at this collab but it really suited them both so well also he looks like such a handsome bodyguard lol and IU a queen as usual

[@NCT12726onedoor]

Ahh IU's voice damn her high notes in song 😭🤍

[@Ian.Mahi.]

They harmonize in act and vocal iu was best their friendship so beautiful:)

[@antiromantic618]

The DPR crew did an amazing job directing this!! And IU just looks stunning as always 😌🫶🏽

[@nancygamble4558]

IU holding Ian at lollipop point, how cute was that, IU & DPR Ian are gorgeous

[@rubamansoob1644]

Thank you for explaining that 😂 I didn’t get it 😂

[@nancygamble4558]

@@rubamansoob1644 👍

[@caratyooniverse4533]

i went to hereh bulacan yesterday without knowing what this song is (as I'm a casual listener of iu). but after hearing it live, this has been that one song that's stuck in my head its sooo good.

[@aerinfromzpt7481]

Truee! Same!!

[@wonderland534]

DPR Product is dope! add so much color to the song. of course, the song itself is dope too! IU fighting~

[@ish77777]

🗣️🗣️IU never misses, it's gonna be a magical album 🗣️🗣️ love how much this MV reflects DPR's Universe, and MITO speaking when Ian took the letter during the credits?!? Beautiful touch!

[@listyanisri9904]

so magical indeed !

[@ireneserrano4570]

yesss! wonderful!!❤

[@strawberi1485]

that's not MITO's voice, it's the same narrator Ian's voice in the Miito Movie

[@nursyuhadahhashim]

It's interesting that she said, 'greed is free'. Because greed is somewhat a negative word, but to think it again, it's never been declared as a negative word. It can be positive too. To be greedy in being more successful, to be better today than yesterday, etc. And this kind of greed that isn't material thingy is free, just like she said. Whatever you want to achieve, just go towards it confidently. In the end, whatever belongs to you, will eventually comes to you, the rightful owner ♡ Congratulations IU for another amazing song, and also to DPR team for the beautiful mv. "Go, make your own victory" - IU

[@tinyrick6264]

Look up Jordan Belfor

[@study_for_ever]

she is my love 🥺Happy birth day IU 🎉🎉🎉💗

[@user-ql9eh9sr1b]

뮤비 너무 멋있다....노래를 더 돋보이게 만들어주네 단편영화같아

[@myrajain16]

IU’S VOCALS ARE NO JOKE

[@fc3787]

SI USTED MUERE AHORA MISMO DONDE VA AL A PASAR LA ETERNIDAD CIELO O AL INFIERNO LO QUE EL DINERO PUEDE CON EL DINERO PUEDES COMPRAR UNA CAMA PERO NO EL SUEÑO LIBROS PERO NO LA INTELIGENCIA COMIDA PERO NO EL APETITO ELEGANCIA PERO NO LA BELLEZA UNA CASA PERO NO UN HOGAR MEDICINA PERO NO LA SALUD LUJOS PERO NO LA CULTURA DIVERSION PERO NO LA FELICIDAD UN CRUCIFIJO PERO NO AL SALVADOR UN ASIENTO EN LA IGLESIA PERO NO EN EL CIELO . LO QUE CON EL DINERO NO PUEDES COMPRAR JESUCRISTO TE LO DA GRATIS ¿ES JESUSCRISTO TU SEÑOR Y SALVADOR ? SI NO ES ASI , PUEDES RECIBIR UNA NUEVA VIDA AHORA MISMO DILO DE CORAZON , SEÑOR JESUCRISTO : RECONOZCO QUE SOY PECADOR , PERDONA TODOS MIS PECADOS CREO EN TI , ERES MI SEÑOR Y SALVADOR , GRACIAS PORQUE DERRAMASTE TU SANGRE POR MI AMEN . POR ESTE PASO DE FE , PUEDES COMENZAR UNA NUEVA VIDA CON TUS PECADOS PERDONADOS Y UNA NUEVA VIDA EN JESUCRISTO Hechos 16:31 Reina-Valera 1960 31 Ellos dijeron: Cree en el Señor Jesucristo, y serás salvo, tú y tu casa.

[@LILY-hq6bt]

노래도 좋은데 뮤비가 진짜 대박이다 ㄹㅇ 영화같음

[@shibinu4403]

Dpr ian이 디렉팅한 뮤비라서 그렇습니다

[@shibinu4403]

Dpr ian - No blueberries 뮤비도 한 번씩 보세요 지림

[@integrity8067]

완전 디즈니+해리포터 재질..

[@kbreacao_kr]

🇰🇷🇧🇷

[@user-qf3cv3hu8c]

ㅇㅈ

[@dominusgengar]

Hi IU, your Celebrity song helped me a lot when I was going through a challenging phase of my life way back 2021. And now, you've released another masterpiece that doesn't just comfort the listener, but also encourages them to be optimistic towards the future, no matter how challenging it is. Thank you for releasing Shopper, I don't know how you always do it, but you always write songs that keep the flame in me alive. I will be a forever fan of your art, IU. Thank you.

[@ElisaLisa-ov7hy]

IU and DPR IAN gorgeous, stunning, cute as always!!!

[@Abcd0613]

This woman can literally make you go through a whole 3hrs movie emotions and fun in few minutes mvs So talented and experienced

[@mariona85]

yeees, in this case the DPR team directed the MV!!!

[@heroinfinity2184]

Never thought that IU has this on her arsenal. She really is phenomenal and is now expanding on international waters. So happy and proud of her.

[@13anana13ri]

IU has a lot of upbeat songs!! This one in particular reminds me of a brighter sister of Strawberry Moon (while strawberry moon was lovelier) and Celebrity

[@roa1231]

아이유님 노래와 뮤비에 그저 감탄합니다. 보이지 않는 백스테이지에서 아이유님이 빛나도록 함께 노력하신 분들께도 박수를 보냅니다.

[@bichbyeol]

내년 25년에도 볼사람 미리 손들어놓자

[@bichbyeol]

언니 청순뮤비 내년에도 볼거야❤

[@YunaMay314]

나도

[@user-kx7zq1kk3r]

저여(\_/) ( ^.^) ( uu ) UU

[@yenaheo_]

저요오

[@user-nk3ef4bi8c]

저요ㅗㅗㅗㅗㅗ

[@shintaalya25]

IU's beautiful voice with DPR IAN's unique and colorful MV concept is a wonderful collaboration we don't know we needed. I'm in love with this masterpiece ❤ You both did a great job!!

[@laceofstars707]

IU is coming out with some of the most interesting concepts nowadays! And her vocals never fail to grab my attention.

[@hoitesrtiy8000]

IU is the best QUEEN

[@iuthewinning0220]

“nothing’s useless for my victory, even your jealousy” Lyricist IU 💯💯💯

[@Annnabannanna]

The message of this song is so beautiful. I interpreted it as "We can do whatever we want, and there are no limits." The shop where we choose what we want our career to be never closes, and we can always do what we want. It came at the perfect time, as I needed this right now

[@cloudsn]

Omg, thank you for this explanation. I was so sad because I felt like it was promoting consumerism and overconsumption. But I should have known she wouldn't push that message. 😅

[@Annnabannanna]

@cloudsn I'm sure IU wouldn't promote that. This is just my interpretation of the lyrics and the mv and everything itself. Iu can be seen trying new things and new aesthetics as she picks up the items. So I'm assuming each item is like a new carrer path, or a new hobby, or just new skill. And when she says the store doesn't close, I'm guessing it means that the possibilities never end, and you can choose as many careers and hobbies as you like, and to not let others put you down or judge you.

[@anomanang]

@@cloudsn i recommend watching her the winning interview on this channel, released a day ago. She explains it a bit more there

[@123hy]

@@cloudsn I think the line "Greed is free" is a bit misleading. My guess is that it was reverse engineered/translated from the Korean word 욕심 into English as "greed" but in this context I think it's better to think of it as ambition, drive, or determination. So it's the idea that you can be as ambitious or as greedy as you want to chase your dreams or find as many new dreams that you desire.

[@cloudsn]

@@Annnabannanna That makes so much sense, I always take things too literally.

[@nazihahere]

Watched: February 20th, and April 18th, 2024 This song is so pretty and the mv is gorgeous!! Love all of the glitter + sparkles

[@syauliadyahariyani9546]

Favorit song in this album after love wins all

[@Kasemia13]

DPRIan and IU in an MV together. I am not crying you are 😭

[@jeduthunzang]

I can't believe I got to be in an IU MV...I'm literally the luckiest Uaena ever😭 the 2 shoot days were the best days of my life. Thank you IU for being a constant source of inspiration and comfort to me for the past 10 years...I will always cheer you on and root for you silently on the side!! Welcome back Queen💜

[@aiyupegames7225]

Wow??

[@TomatoGyu]

Wow!! Where were you in the MV?

[@user-nx2dd9kl4c]

I'm so happy to see this because I knew you liked iu for a long time!Congratulations JED!🐶❤

[@cosilengrhiochellea.3825]

i saw your name on the cast, wow!

[@nursyuhadahhashim]

Congratulations!

[@johnpaulgumaod3089]

IU's voice make me feel alive 😍😍😍😍😍

[@user-il3tc2ss3j]

Happy birthday IU 🎉🎉🎉

[@user-in2fe7zm1y]

Iu is a kpop soloist that never disappoints! Who will support iu forever please raise your hands

[@croserroblox6981]

Copied

[@dicemarta]

I've been supporting IU since her debut and I'll never stop❤

[@joovely.]

이게 뮤비야 무비야... 시작부터 효과음듣고 영화같은 웅장함 느낌.. 노래는 걍 미친듯이 좋고

[@user-zb7ok7hh8q]

영화같은 웅장한 멋진 뮤직비디오 대박🎊엄지척💜👍

[@user-zb7ok7hh8q]

K-POP 천재적인 작사가 국힙원탑 미녀가수 아이유 위대하신 여신님의 미니6집앨범 더 위닝 The winning 타이틀곡 쇼퍼 shopper 영화같은 웅장한 아름다운 멋진 뮤직비디오 노래를 듣는순간 너무너무 좋아서 대박🎊엄지척👍파이팅입니다!💜👱‍♀️🎵🎬💿🎊👍🎉🙏😻

[@kbreacao_kr]

🇰🇷🇧🇷

[@strawberi1485]

이런 스타일의 뮤비 좋아한다면 DPR Ian의 Miito 영화 꼭 확인하세요. 이것도 좋아하실 것 같아요 ☺️ "Official Miito Movie (Part 1)" 이렇게요.

[@Kimhari31]

Lets give lots of love to shopper too ..

[@mushroommalo]

Mad respect for the talents and artistry behind the making of this amazing MV. This collab is literally out of a dreamm to even imagine (thank youuu IU and DPR IAN) and it is wonderful! Honestly, Ian deserves all the love for this beautiful production, fantastic collab from both he and IU!! ❤‍🔥❤‍🔥

[@lullaby_5446]

이안 폼 미쳤다 진짜 ,, 뮤비 만드는 퀄리티가 천상계임 색감이며 효과들이며 잘 모르는 사람이 봐도 영화를 보는듯한 느낌이네요 절대 한번만 볼 수 없는 그런 뮤비,, 원래도 이안 좋아하던 사람인데 아이유님과 이안님의 조합이라니 ,, 이걸 공짜로 볼 수 있다는게 너무 황홀합니다

[@user-uk5ot4ff2s]

이안이 만든 뮤비인가요??

[@lullaby_5446]

네ㅠㅠㅠㅠㅠdpr ian이요!!

[@zenzen3689]

"Nothing's useless for my victory, even your jealousy" ..this is 👍🏻💯

[@chrisng8]

IU always good and pretty

[@candiiibebe]

DPR IAN + IU = Madness Christian the visuals are beautiful and IU the song and acting is flawless ♡

[@nougat75]

After making us all emotional with "Love wins all", IU has now decided to make us happy. A singer capable of conveying both sadness and joy is a complete artist ❤

[@kitchensink]

Thank you DPR Visuals + Ian for making this masterpiece

[@Hania_kpop]

I love this Song,,,,,,,,,,,, 💓💓💓😻 I love ur voice sooo much IU unnie

[@chcheol.0416]

아이유 노래랑 함께 커온 입장에서 세상 당당히 더 원한다고 말하는 모습 보니까, 나도 당신 나이가 되어도 굴하지 않고 나 자신한테 응석도 부리고 욕심도 내고 잠깐 넘어지고 또 단단해질 수 있을거 같아서 나도 모르게 위로 받았어요. 또 한번 고마워요.

[@kbreacao_kr]

🇰🇷🇧🇷

[@andyle5716]

All of IU's comebacks so far are all bops. I like Holssi and Shopper. I can't wait to see when Shh comes out, featuring Hyein.

[@jennie_nini4]

why do i see u everywhere loll

[@com.passionatebitch]

HYEIN WHO 😢

[@gabsterella4377]

what about love wins all 😢

[@andyle5716]

@@gabsterella4377 I like it too.

[@andyle5716]

@@jennie_nini4 I like to comment a lot.

[@user-mf5bm7gg5o]

Fantasy world

[@Klanarose]

So aesthetic and Artistic, iu and ian always never disappoint me

[@kpop_kdrama4ever]

IU is in her Jang Man-Wol era 💅✨

[@bichbyeol]

언니 제발.. 쇼퍼같은 곡으로 100개만 더 만들어줘 하루종일 힘들고 지치고 무력감과 무기력 문득문득 괴롭히는 우울과 고민 무뎌지고 날서있던 맘까지 치유가돼

[@bichbyeol]

아이유마랄수없이 언니 사랑해❤

[@Kyttii]

IU’s amazing vocals and Christian’s fantastic editing skills took us on a magical journey here. Loved every single second

[@annakalkman552]

One word in I recognized the voice and I was immediately ten times more excited for this MV

[@user-mi9jo6vq2e]

뮤지컬 같다….진짜 너무 아름답고 곡멜로디도 가사도 완전 내스타일임 욕망을 솔직하게 말하는데 나와너무 닮아서 그게 밉지않은 느낌

[@ilikenoblueberriesinmyicecream]

IU and DPR IAN just took things to a whole new level, and I'm here for it. This collab is like a gift that keeps on giving. Can't get enough of it!!

[@EvaMariposa]

I had never imagined these 2 collaborating but wow what a perfect pairing.. 2 beautiful talented sweet souls ❤

[@ilikenoblueberriesinmyicecream]

@@EvaMariposa I agree! Such a pleasant surprise when unexpected duos just nail it

[@YourLordX]

Felt it was forced and unnecassary tbh

[@JaniaJosiah-lc9bn]

@Set_A_Piece True I felt it was very random.

[@koolkoolkoopa]

@@JaniaJosiah-lc9bn @SetAPiece Sure, artists can have collabs just for the sake of doing collabs. Lmao you haters are out of arguments so fast....

[@FlamingoblockedmeonYT]

Everyone: "How many MV will we get?" IU: "Yes"

[@JoyceOMGSWAG]

DPR IAN finding his way to come back. He always does 🖤🌓

[@chaedzamugoni8429]

Here for this song

[@Wegogigi]

dpr visuals never fails to amaze me! kudos to the multitalented IAN

[@jed8375]

No DPR VISUALS +IAN tho 🥲

[@nadoyo1230]

There once was a singer. And she wasn't just any singer. They say the song had powers. That would only unlock to their rightful fans. Was she a god? A fairy? Or maybe thief? She could be a goddess or a thief, but what is clear will steal your heart!

[@cucuda3629]

WOW 😮👍

[@ryejinnn]

We love you IU💜🥰

[@user-mw2hw8gr8o]

Cant wait to hear this song on concert!

[@michellehong4777]

This drop😍 IU's voice and Ian's art is just very overwhelming! The best collab ever!

[@hangbokhaza1718]

와... 한편의 영화 본 느낌... Love wins all때도 영화같았지만 갠적으로 영화 시작할 때랑 끝날 때 기분을 비슷하게 느끼게 해준 노래라고 생각... 물론 수록곡도 다 좋지만 역시 타이틀은 타이틀이다... 음원퀸 아이유 컴백 대환영❤❤

[@nightmoon9767]

오 ㄹㅇ 영화 끝날때 엔딩곡 같음