Do's and Don'ts of Sales Success

Cranfield research pinpoints some specific do's and don'ts for sales people and sales leaders: measure sales success, not just in terms of the deal, but in terms of moving the sales forward; unlearn previous bad behaviours linked to hard selling; be flexibile and adaptive; train and develop to listen to the customer, not just to deliver the sales pitch.

[@thesoultwins72]

Brilliant! Prof Ryals is a leading mind on sales strategies [along with Prof Neil Rackham] and a truly inspirational commentator on how the sales process has completely changed in the past 10 years.

[@lizkel]

Great video!!