Do You Know too Much? The Curse of Knowledge Explained

Do your customers understand your ecommerce business is selling?
Don't let the curse of knowledge keep you from converting.
Learn how to clear copywriting and communication are essential tools to build a winning e-commerce brand and strengthen your Amazon FBA 2024 strategy.
Simplify your digital marketing messaging to dominate the competition.
Lastly, we'll look at some live curse of knowledge examples to see how ‪@CanonUSA‬ may be missing out and what ‪@Kodak‬ gets right with their Amazon listing optimization.
Get clear on who you're selling to, and what their level of knowledge is by developing a customer avatar: • Customer Avatars: How ...
Translate why something matters by combining the power of benefits with features: • Features & Benefits Se...
Wondering if your Amazon listing or product page has what it takes to dominate your competition? Get your FREE product page and Amazon listing analysis: marketingbyemm...
Prefer to let the pros handle it? Our team at Marketing by Emma would be delighted to take your e-commerce copywriting and Amazon listing optimization needs off your plate!
Website: marketingbyemm...
#ecommercebusiness #amazonfba #copywritingtips #marketingstrategy #marketingpsychology

[@judyschermer6056]

This information is so helpful not just in marketing, but in all areas of life. Thank you for another wonderful master class in how to increase sales, and how to be a better communicator in general!

[@MarketingbyEmma]

You make an excellent point! This isn't just something that can help you be a better marketer, this allows you to be a better teacher, communicator, and more.

[@nirlevi2763]

Very helpful, thanks.

[@MarketingbyEmma]

Glad it was helpful!

[@sarahmedley9038]

Great content, thanks!

[@MarketingbyEmma]

Glad you liked it!

[@Anak_hadyo]

Great Emma, thanks

[@MarketingbyEmma]

Thank you!

[@nilitamir7062]

So very interesting! I never heard of this before

[@MarketingbyEmma]

Glad you liked it!

[@RobbySchechter]

Love it!

[@MarketingbyEmma]

So glad!

[@shirleyschermer7030]

So interesting!

[@MarketingbyEmma]

Glad you think so!

[@yoadhalm977]

Keep it clear and simple, do not complicate it to your customers, goes back to know who your customers, what their wants and needs, what language they use, what is their pain, how I can solve it for them, but keep it clear and simple

[@MarketingbyEmma]

Fantastic summary! Clarity is such a vital element of any effective piece of communication.

[@legitworkout1001]

I can totally relate! I feel like removing some of the professional jargon from my listings helped with my conversion rate.

[@MarketingbyEmma]

That's awesome!

[@jmp2m9]

Such an important added value of creative writers in business - people who are able to empathetically write to a perspective that isn't their own

[@MarketingbyEmma]

Absolutely! It takes a lot of practice, and can be a difficult skill to hone.

[@houstonmack5711]

Great content! Super informative

[@MarketingbyEmma]

Thank you so much!

[@Amazon-Seller-USA]

Had no idea about the Curse of knowledge, thank you for explaining that!

[@MarketingbyEmma]

You bet!

[@shahidali-mk2lt]

very interesting! I never heard of this before in my life

[@MarketingbyEmma]

Thank you for watching!

[@drewperd]

This is totally me!!! 😱😅

[@MarketingbyEmma]

Well hopefully now you have some good strategies for preventing/fixing it!

[@gotzeplus6455]

Great!! Thanks

[@MarketingbyEmma]

Thank you for watching!

[@Redbonejerry]

Thank you Emma!

[@MarketingbyEmma]

My pleasure!

[@chriskeller4194]

What if my customers range from beginners to experts? Is there a way to communicate to my audience without alienating some of them?

[@MarketingbyEmma]

Excellent excellent question. If you're speaking clearly and communicating why something matters, you should be able to strike the right balance. However, this question has a lot of nuance, and would probably be better to discuss in a follow up video if there's interest. But, it also may be worth asking yourself if this is also coming from a fear of getting specific and targeting a more defined customer. Maybe some items in your range are better suited to beginners and others are for more advanced customers. Or perhaps your true target customers have more advanced skills, but you're hoping to also hook some beginners. Getting clear about who your customers truly are is a great first step to figure out the direction to take.

[@chrismccabe4456]

Getting lost in your own expert knowledge of your product could definitely result in over- use of jargon or leaning on some facets of the item that a new buyer won’t grasp nearly as easily, to be sure…

[@MarketingbyEmma]

Yep - I see it all the time!

[@urihadar2052]

Thank you for sharing this interesting concept.

[@MarketingbyEmma]

Glad it was helpful!

[@BadManaManXXi]

good video with very valid points... however 12:24 "..still would like an explanation about features.." you said that whilst scrollling past their explanation of features lol but still your points were concise and the vid looks good, keep it up!

[@MarketingbyEmma]

OMG, that's too funny - you're so right! I hadn't been looking at that part of the page when I filmed, and didn't notice that in editing. Thanks for noting that and for watching!

[@johnnymcandrew]

I think I've forgotten more than you'll ever know!

[@MarketingbyEmma]

😅