Don’t Call Matthew Williams a Streetwear Designer |

Former creative director for Lady Gaga, collaborator with Kanye West and founder of menswear brand Been Trill with Virgil Abloh, Matthew Williams is one of the fashion industry’s most innovative designers. In conversation with BoF’s Tim Blanks, he discusses the term ‘streetwear’, how its meaning has evolved, and what it means for his own brand, Alyx.
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ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com

[@glizz4294]

you know my twins gonna deliver a classic

[@tripleaura8083]

Facts, checkout our channel we just made a video on Matthew at Givenchy

[@antonibalasz1522]

The Givenchy announcement brought me here. Matthew Williams is the new creative director for Givenchy.

[@hananbesovic5714]

toni bee me too. I hope he does well!

[@tripleaura8083]

Facts, checkout our channel we just made a video on Matthew at Givenchy

[@tripleaura8083]

@Conrad Murray ✔ facts

[@nekrokleptic]

ew

[@thotlinemiami6627]

I like the ending of this so much and Matt is a genius and is getting recognized for it via dior

[@sideshowhashi4701]

Timing

[@wavydane]

you know my twin is gonna deliver a classic

[@tripleaura8083]

Facts, checkout our channel we just made a video on Matthew at Givenchy

[@highlyfavoredjess272]

Lame response

[@AlejandroHernandez-zm3tj]

1017 alyx 9sm is the new gen fashion I feel like the new fashion is goin be wearing a lot of black and weather gear is going to be popular such as sweats, jackets such as puffer, leather, varsity etc, boots, gloves, hats, crewneck, and like sweaters that are similar to the Nike ones they wear during warmups in NBA

[@tripleaura8083]

Facts, checkout our channel we just made a video on Matthew at Givenchy

[@sssaturn]

new gen fashion lolllllllllll

[@highlyfavoredjess272]

Just came back to say you’re predictions we’re right.😂

[@zairmorningstarmusic]

@@highlyfavoredjess272 fr i’m from the future as well

[@losquintz]

I keep hearing “BEAN TRILL” 😂😂🤣

[@joaoguerreiro3861]

Appreciate this guy so much

[@mnaoitb1]

You know, you know, you know, you know, you know, you know, you know, you know, you know, you know.....

[@bryannavarro4394]

😂😂😂

[@LapisStone]

i do the same thing in my interviews 😂 but so does Elon Musk and he's a billionaire who owns Tesla and SpaceX. public speaking skills are not neccessary to succeed and dominate.

[@loopskratch6065]

@@LapisStone good replacement for "um" though

[@holygrapie]

How would you do, public speaking?

[@Startingupcha]

Thoughts on alyx? Streetwear or not? How do you describe alyx? Is alyx better than other brands at the same level? Why? Idk, tell me what yall think

[@tripleaura8083]

Facts, checkout our channel we just made a video on Matthew at Givenchy

[@tudor8963]

I believe alyx is the middle of all. Its right between techwear and avant garde. They have pieces that you would think are made by Rick and pieces that you would think are made by acronym. I personally love the brand.

[@xcvxcvcxvxvcq]

interviewer is taking shots at virgil throughout lol

[@mariowilson4757]

I love Tim Blanks, however I feel as if he does not need to elevate Matthew Williams as more than the other Donda alumni.

[@hayden760]

"you know". Yes I know, give me a break.

[@gogztv2425]

ikr fucking hell

[@DP-oi9nd]

Welcome to cali. Hey

[@theelectricant98]

Who cares

[@dashspirit1355]

RIP virgil

[@-itsamiracle-]

ya know

[@holygrapie]

He’s nervous

[@sugebzzy2038]

He came up from the street game. Classic move Miley Cyrus.

[@jonnyfendi2003]

He's just like Virgil, can talk for hours yet nothing of substance ever comes out of their mouths!!!

[@Waaazuuuubp]

what do you mean?

[@annabarr1304]

You know

[@justusgreen8498]

Lol

[@devvvvvvvinnnnnnn]

unpopular opinion but I agree

[@bryannavarro4394]

😂😂😂

[@maivu5508]

you know well you know you know im sayin

[@gry-areainterior7059]

No style but there is fashion...

[@memoriesmuseum2824]

You know

[@thotlinemiami6627]

Hell yeah matt

[@babydrank]

MW da 🐐 ++

[@JacobJunior93]

hi

[@dgotguts]

Bro used to work with Yeezy, I’m done.

[@hellotcautiver]

Are you surprised?

[@Voltisvoltis]

This man has nothing to say.

[@theelectricant98]

He says a lot through the art itself. Let the man be

[@highlyfavoredjess272]

He says everything but nothin lmao

[@mishaevstigneev656]

6:12

[@isdatbochi]

🐐🐐

[@fxckkyeh.h7]

Don’t forget about my man Mike Amiri when talking about designers from LA that have made an impact

[@hellotcautiver]

POPSTAR AG lol

[@Vstrum]

POPSTAR AG lol

[@gyyro]

😹😹😹

[@fxckkyeh.h7]

Bezerk whats funny 😂😂😐

[@astroboy_3096]

POPSTAR AG mike amiri & you for mentioning him

[@Styyy]

Oh yeah don’t call him that wait YSL ,C.Balenciaga ,C.DIOR,Pierre Balmain are spinning in their graves I count him amongst Virgil ,Ambush street designer who make cheap clothes likes of Supreme ,Off white,Champion, bathing ape etc I blame Kanye for them

[@spellicup8297]

yet you wear a red puffer and hoodie in your avi. If you’re going to talk as if you’re above these designers, at the very least don’t dress in their style.

[@user-lb1op2gn9d]

Suhail Murtaza Supreme makes cheap clothes because it’s a cheap brand. Off white uses great materials on their mainline items. Champion isn’t even amongst these brands it’s just like hollister. Ambush makes incredible jewelry. Kanye opened the gates of fashion to black creators and has made one of the most incredibly successful brands ever. Either get with the times or go buy in the vintage section on Grailed ya oldhead

[@rosez6737]

lmao old head, do some research and come back

[@Styyy]

Rosez only after doing my research I said what I said hard headed person I M stating facts you are fan so you have obligation to suck to him nor I .

[@mymomismakingmestartayoutu7249]

bruh don’t talk about high fashion when ur outfit is from zara...

[@ShweMyaukMyauk]

Streetwear designer.

[@felipevillanueva1309]

A disgrace for Givenchy.

[@tripleaura8083]

how so?

[@screw766]

Oldhead

[@ovomaximus165]

Matthew Williams GIVENCHY IS WEAK YOU CAN KEEP THAT. imma trendsetta, you can't even peep dat!!!!!

[@SA-em1lv]

Matt williams ruined been trill nd hba

[@felixferrer4030]

I think streetwear is going to destroy fashion industry...

[@LapisStone]

because it comes from black people??

[@felixferrer4030]

@@LapisStone streetwear is like fast food bad and unhealthy...

[@felixferrer4030]

@@LapisStone streetwear is not fashion for me streetwear is something that everyone can make it, no inspiration, no new shapes, no quality, no expensive texture, etcétera etcétera etcétera....

[@screw766]

@@felixferrer4030 thats because you have only seen the popular streetwise but haven't ventured out of there

[@laylanijones3760]

@@felixferrer4030 There are various streetwear designers that are innovative and ethical just do your research.