Don't Go Chasing Search Volume In Google Ads - This Mistake Is A Big Money-Waster

TLC once told us not to go chasing waterfalls.
And I'm here to tell you not to chase search volume in Google Ads.
What I mean by this is avoiding the common mistake of targeting keywords/phrases just because they are frequently searched.
More impressions and clicks on your ads is not necessarily a good thing, if those impressions and clicks are poorly targeted.
Watch this video for a 'hands on' explanation of a common search volume chasing scenario, and why it could be negatively impacting the performance of your Google Ads campaigns.

[@thomas-sinkala]

Thank you for making this.

[@easyppctutorials4723]

No problem, thanks for watching. Feel free to suggest any other video topics you'd like to see.

[@cookiedough124]

hi hi! may i know why do we get high impressions on certain keywords but when i cross reference on google keyword planner it has low to no search volume?