😳 Away From NIO: A Strategy Shift.

[@Burgermonster]

All makes sense and ties in well with the scaling of the swapping echo system. They need many more swappable cars to make profits on their swapping. I'm glad they are reducing their incentives on NIOs. Thanks for your perspective.👍

[@havocpoop6871]

People seem to forget that Tesla only become so successful and PROFITABLE because of the Model Y and 3. They sell about 70k Model S and X PER YEAR. NIO has a run rate far better than Tesla in the premium department. NIO will get to profitability and 1m cars or more per year by 2030 (if not before) by developing sub brands. I'd be super happy if NIO maintained the 20k monthly "run rate" over time. The mass market is "where it is at" and that's going to be their focus going forwards. IMHO.

[@kongchen3122]

They are definitely not the same, Tesla was profitable with model s and x, way earlier than you think

[@renethumann4871]

@@kongchen31221 quarter in 2013 it wasn’t sustainable for them

[@kongchen3122]

@@renethumann4871 mainly they reach profitability early than most people think, Nio can’t even be profitable with es8, et7, or et5

[@ThomasGrunzke]

I think your analysis is correct. Going for 3 pure EV brands, unique battery swapping, in-house chip, self driving, full eco-system (including own phone) at home and abroad is a high risk approach that will lead to very high reward if successful. One weaker week or even one weaker quarter will not make the difference. If you believe in the overall business model, these are the days to buy the stock for the long term (3 years+).

[@08Derrock]

GO NIO! GO ONVO!

[@ahmedchowdhury3391]

@@08Derrock no demand byd selling monthly 500k but nio can't deliver 500k yearly

[@thomascrump1165]

1 Most Americans never heard of Nio not most people. 2 China sells more ev's in a month then America in a year. 3 Swapping will be the future of ev's so everyone else is behind and will have to catch up. 4 Three more cars being released next year, what do you suppose combined sells will be? The more people sitting with envy watching a swap as they charge,they more people is like what is that charging station" they'll know. Anyway good video man I like hearing all opinions. I like Nio future short term and long.

[@ahmedchowdhury3391]

@@thomascrump1165 50k monthly delivery can change the scenario

[@victorc2786]

I recently sold all my 800 nio shares,took a small hit and went in on palantir and Nvda.

[@fazlechoudhury7537]

NIO's guidance for the second quarter indicates that ONVO production will reach 5,000 units in October and 10,000 by December. Therefore, we shouldn't expect 10,000 deliveries until December.

[@BenjaminCroatia]

Well it was stupid to begin with to go with the subbrands.. Like you said, people barely know Nio, let alone 2 subbrands of it. Could have easily done like a budget version of nio that is calld nio, like merceds has the A, B, C class and such.. The mgm did a lot of good, but also a lot of just horrible mistakes

[@robotopossom]

Sounds to me like the CFO is stepping and doing a better job communicating internal financials within the company. They simply must address the financials to stabilize their foundation moving forward so that it is seen to be moving on an upward trajectory and becoming more profitable as its vision is implemented

[@nobigdealllll]

Well said Marcel and I also agree that it's a nice move. In China, some people are confused about choosing Onvo or ET5 / ET5T with big discounts, or 2nd hand but new cars.

[@Drgnrt]

Most people expected the NIO brand itself to stay above 20k, but this makes complete sense. Thanks for the great video!

[@lkolonis]

Nio sales excluding Onvo are about 31% up year to date compared to 2023. You can not reach conclusions based on a month alone, and there are other factors that could explain the relatively week deliveries: the national holidays (deliveries and production were paused), preparation for the launch in the UAE (possibly diverting car production to the new market), or other reasons that we are not aware of. Though deliveries were a bit worrying, it does not prove a trend. Also for Onvo, the slow start is not due to slow orders but due to production ramp-up. If they execute well, we could see well above 10K Onvo deliveries in December.

[@Roman-re1yg]

Well said 👍

[@pedroaguiarcoelho3770]

2024 sales target is 230k Last year we missed the target This year we will miss It as well Not good signs, always excuses....

[@heliosasher]

It's the right move. I would have done the same. Essentially it;s not about NIo or Onvo, it's about the 2nd gen platform and 3rd gen platform, because 2nd gen won't be compatible in the future, Nio wants more 3rd gen cars sold, not 2nd. they will ramp up Nio sales once 3rd gen Nio come out.

[@pedroaguiarcoelho3770]

Wow so now nio new es6 and es8 are already being neglected? Come on Nio cant survive always thinking in new models every 6 months Onvo is now better than all nio models which are more expensive...900v platform...now we are hoping for et9 and future et6 to save the day. Always excuses while nio keeps falling behind in sales

[@aga3562]

NIO/Onvo is a long-term play. The global market opportunity is huge with 1B vehicles on the road and only 50M or less are EV's today. Thats 5% of the market opportunity. The EV disruption is just starting.

[@user-sd3zw1gz3y]

Exactly. I don't know why people are in such a hurry! This will take time.

[@dirk9739]

Nio is never delivering of what they say. Last year they hired lots of sales people and told us the will sell 25-30k Nio per month in September or October last year. Very disappointed with Nio management.

[@ahmedchowdhury3391]

That's true I don't understand if nio car is good why no customer demand

[@thomaswolek4017]

@@ahmedchowdhury3391Rolls Royce is also very good but they sell very few cars .

[@pedroaguiarcoelho3770]

Agreed,.nio is always getting new excuses up front No exponencial growth for this company for sure If baas was such a great product, deliveries would already be way Higher

[@ivanhybben9810]

I'm not sure if saying "some people have cancelled" is a valid concern without seeing the numbers. I have too mixed expectations but Im not sure ir October alone is enough to say this will be the direction going forward and NIO will only sell 16k or less going forward because they now focus on profitability. I think NIO had lower odds in the past than now...hard to say

[@RTVSk]

Why do other car companies not having this production problems while nio have this issue

[@carlenlara2057]

Thanks you for sharing this information

[@AndreaDeBernardi]

My "concerns" with NIO is that they are too fast. They now HAVE to keep the Nt3 platform lifespan for at least 6 years, with just incremental updates and usual models refreshes. Therefore: reducing R&D spending (or spreading over more years or on other key tech for the future) Avoid al the constant transisions which affect ramp up of models and surelly impac supply chain and margins Avoid Osborne effect (what are they gonna introduce on nio day? an NT3 Es8 or Es7? ) Nio surelly has many potential customers on the fence becouse they are too fast MY has been the same for 4 years, people know something it's coming but they also know it's probably a moderate update, and after that they know that will be the car for the next 5 years. NT3/SkyOS should be the Final boss for NIO/ONVO for the rest of the decade Improving PSS and investing in NIO POWER, sure, i'm all for it, but the Cars Platform is by most metric the best on the market right now.. Pedal to the metal to sales.

[@cameronhall6621]

In my opinion I think its because the onvo brand is on the new updated technology and battery system. Nio brand will need to update their lineup to the new technology to drive sales in the nio brand compared to the new sub brands.

[@trussmonkey5910]

Their 3.0 NIO's are coming soon. End of year clearance to move the old inventory.

[@jimmytran511]

I think as long as high-end Nio brand margin is improved with less delivery then I am happy. As far as Onvo we need to increase delivery to improved swapping business and make up for low delivery on high-end. Nio brand. Thanks Marcel

[@pedroaguiarcoelho3770]

​@@trussmonkey5910what old inventory? Models with 6months-1y life cycle

[@sultanaljawini7554]

You stopped covering Zepp Healthcare. No thoughts of hosting the CFO again after the reverse split and whether the company is heading to growth again?

[@BE-kv6dc]

Thank you for great content as always! Go NIO 🚀🚀🚀🔥🔥🔥

[@LiftingDonuts]

NIO has been having manufacturing issues for multiple years.. its frustrating as hell.

[@jiaweicui9098]

As an investor, what I really focus are two things: the business model and the people&culture executing it. In terms of NIO's business model, the sales of vehicles and the swapping ecosystem are two interplaying flywheel-effect factors, as increased sales will help NIO build more swap stations, and more swap stations will boost local vehicle sales. So the key question is when NIO will have enough users to reach a breakeven point for the battery swap business, and the key answer is ONVO. To do that, William Li mentioned multiple times NIO brand would be targeting better margin, while ONVO brand would be targeting higher volume, which is consistent with what's going on now. With that being said, I believe what an investor should truly believe the management are doing the right things, for the long term benefits of the company, without micromanaging too much: judge numbers every month, even every week; be affected by fake data(you need to know the difference between sales data/insurance data/delivery data). After all, investing is just like hiring a team with a better expertise and knowledge that you, you need to trust the team is doing the right thing, and there is no other way to win.

[@AzharKhan-ys5le]

Looks like we can all buy more NIO Shares in $4 area soon. NIO major movements in 2025

[@mysandwichlife]

I can only buy like seven shares a week right now. I'm trying to buy as many as I can while it's still cheap. So I hope it doesn't Skyrocket too soon. Up to 939.

[@Roman-re1yg]

I would definitely wait for an Onvo just for battery swap. People that can't wait and go buy another brand will eventually regret their decision and go back to Onvo in my opinion.

[@320Fairway]

agreed

[@ahmedchowdhury3391]

@@320Fairway nio should sell 50k onvo monthly

[@peterbarker639]

Another concise interesting video. I know a few who are irked in the change of tack. Let's hope it's the correct move.

[@LetsLearnEconomic]

Been a while Dongxii, good take

[@AIMOONAI]

IMO, they are doing the correct thing. Remember when happened in 22 when they launched new ES6, so many people are waiting for NT2.0 car and Nio’s Q2 sales was a disaster. Now they can still sell Envo and hope can launch NT3.0 Nio brands soon.

[@ors381]

I share your opinion that ONVO will be the growth driver of the two brands. This does not only become easily apparent when comparing feature/price ratios of the L60 with comparable NIO models. Another, even stronger reason is that ONVOs price tags fit much better in the overall reduced pace of the Chinese economy. I guess, willing car buyers are much more sensitive on their spendings. If the Chinese economy was booming like crazy it might be the other way around: NIO brand might have better sales numbers. What I could not understand so far: Why has an instant delivery so much priority to Chinese car buyers?

[@projectburpees]

Nio focusing on profit over offering incentives at this point seems appropriate.

[@jimmytran511]

Thanks Marcel for the video. I think high end Nio brand is improved with less delivery then i am ok with it. As far as Onvo, we need to improved delivery to offeset Nio brand and to improved more swapping business with more delivery.

[@dshu1998]

The sales trend is positive. Not fast enough.

[@rainerluthershelley5131]

Onvo mostly for Chinese market and the premium builds for the Middle East markets. IMO Thanks

[@SurinderSingh-l6q]

will UAE and Egypt will help NIO to grow in 2025??

[@pedroaguiarcoelho3770]

No...sales in that market Will be residual in my opinion. Europe sales were 1k so far this year...with 58swaps stations

[@manik00]

I hope they share some insights how NIO is picking up in the non-China market. The growth for NIO is saturating in China and they are rightly focusing on Onvo for the mass market.

[@leeme179]

I don't think Onvo is a complete strategic shift, IMO NIO doesn't want and can't afford for Onvo to fail, by fail I mean not selling the target of 20k per month, once the 20k per month for Onvo is met then NIO can pick a new focus, Onvo is the correct answer to the current macro environment where the margin per car means a lot & the price war, lets assume if NIO was selling more NIO cars at discount on negative margin in eyes of investors might as well not be selling any NIO car as NIO would lose money per sale. As the macro improves NIO will likely adjust to that, both with Onvo and NIO cars, also wanted to mention that scaling Onvo from zero (Oct) to target of 20k (Mar) in 6 months doesn't seem slow to me, with ramping up incrementally they can identify any major issues that public may find with Onvo

[@JC-zn2iy]

Are you currently selling your NIO shares?

[@frankmartinez4351]

I’m buying more shares

[@nio4128]

Buying more 👌

[@marcust.5754]

sold all 6000 and buy back again when lower .

[@JC-zn2iy]

@ see… I think that’s way wiser… so many are doing DCA when it doesn’t make sense to do so. They are just swimming in the red when they could at least manage risk better or even make profits swing trading.

[@AzharKhan-ys5le]

@@JC-zn2iy CJ correct especially when 25% downward very likely?

[@nio4128]

Thank you Marcel!

[@patrickmulvehill5673]

Do you think China will ever make battery swap standard for the country?

[@ssjj005]

I think they didn’t want to hurt their profitability by stocking up lots of inventory prior to the start of shipment.

[@mrbest1571]

Sub brand is a huge mistake absolute and a waste of money byd tesla noone has a sub brand its an outdated model and pointless takes years to build a brand wich they have done NIO now to start again is not smart

[@mysandwichlife]

Nio is a no-brainer long-term hold.

[@dannialronen2577]

I believe NIO missing a huge opportunity to scale up sales on ONVO as their production is lagging unfortunately

[@AliAlizadah-k2k]

Thanks friend

[@philippedenver8271]

This is where it gets tricky, in order for Nio brand to be profitable, it need 250K car per year, regardless of Onvo brand, Nio brand has Nio home and an expensive echo system… hopefully I am wrong but if they produce 200K per year it’s going to be a niche market… investor will run away…

[@ArthurSantos-ti8cv]

Vamos Marcel 50 K so close

[@ackc1204]

NIO need to improve their margin super fast to positive. Its useless to intro new cars and deliver cars increase only to only see their competitors are doing the same. They need to really go figure out why customers are choosing their competitors over them.

[@abinashsahu4706]

NIO had never developed manufacturing prowess. They were dependent on JAC for contract manufacturing. It is possible that NIO takes longer to finetune their manufacturing capabilities.

[@johnpowell5538]

Companies financials are meaningless when they dilute shares

[@questx411]

Great job Marcel, your doing great and I apologize for calling you a Nio-nazi (that was rude of me) and I'm sorry, it won't happen again.

[@jonathanb220033]

Wtf

[@alejandroguerrieri2924]

🤣🤣🤣🤣🤣

[@thetechnik]

Cause of his support of Gaza genocide?

[@VK92KL]

Im wondering how long can we make excuses.

[@fayazali9005]

Your conservative delivery targets doesn’t justify the lower performance. Xpeng MONA delivered 10K+ cars within first month of launch. ONVO sales eating up NIO shares will impact vehicle margins overall.

[@NomadWalker-io3ne]

Never said they were delivering 5000 in October

[@StefanCatalin-p8x]

Only Nio and Onvo where closed for a week?

[@imagedialect]

How much more can Nio sucks as a company. They were supposed to be profitable by last year and they are nowhere close. It’s pathetic. They’ll be bankrupt in two years just like Fisker. The EV revolution never came and may even be peaking. Truly disappointing.

[@mysandwichlife]

They are slaying it.

[@funnywilliesue]

There are more competitive sub $20K cars in the market in China, there is not real advantage for ONVO L60, and can't delivery those L60 car in F2 since F2 is fully automatic factory. Firefly needs different standard swap stations. Waiting L60 full production will be in Q3 2025. based on all those current time frame and delivery status, that is not worth invest in Nio.

[@alejandroguerrieri2924]

And yet no one cares about your tesla fanboy opinion

[@schouten841]

"there is not real advantage for ONVO L60". Dude, none of the competitors have battery swapping except for Onvo. That is the BIGGEST advantage! How can you ignore this?

[@mysandwichlife]

Best time to buy is now. This way you can hold for 365 days or more for better taxes.