'DOPPER not started as COMPANY, but to draw attention to PROBLEM' - Merijn Everaarts

In this video, the story of the founder of the world-famous Dopper bottle, Merijn Everaarts. The video is made in collaboration with Webs: www.webs.nl 🔥
Summary
Merijn Everaarts discusses the origins, challenges, and business transformations faced by Dopper, emphasizing the importance of addressing frustrations to effect change. He reflects on personal struggles, including burnout, and the need for delegation in business management. Despite setbacks like the COVID-19 pandemic, Dopper remains resilient, with over 16 million bottles sold. The shift from micromanagement to hiring professionals facilitated growth, leading to expansion into international markets and product diversification.
Takeaways
👥 The creation of Dopper stemmed from addressing frustrations, highlighting the power of taking action.
📉 Personal struggles, including burnout, underline the importance of delegation and self-care in business leadership.
💡 Despite challenges such as the pandemic, Dopper's resilience is evident, with over 16 million bottles sold.
🌍 Expansion into international markets and product diversification contribute to sustainable growth.
🔄 The transition from micromanagement to hiring professionals facilitated organizational development.
♻️ Dopper's sustainability efforts, such as offering a 10-year warranty and promoting bottle recycling, enhance customer loyalty.
🚀 Entrepreneurial advice includes outsourcing to professionals early and embracing changes to meet evolving market demands.
💧 The iconic Dopper bottle remains popular, with continuous innovation to meet diverse consumer preferences.
📈 Ongoing adaptation and meeting consumer needs determine Dopper's success in the competitive market.
🌱 Dopper's journey serves as inspiration for entrepreneurs and showcases the impact of perseverance and sustainable business practices.
In Collaboration with Webs
This conversation is part of a series of interviews about Business Transformation that 7DTV produces together with Webs, the #1 Hubspot Consultancy Partner.
➡️ Info at: www.webs.nl.
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Quick Watch
00:00 - Dopper: More than a company
01:13 - Burnout: Cause and recovery
02:22 - COVID-19's impact on Dopper
05:15 - Dopper's origins and mission
07:22 - From initiative to enterprise
08:55 - Professionalization and growth
10:03 - Core customers and market segmentation
11:15 - Brand identity and product development
14:28 - Dopper's sustainability strategy
16:09 - Marketing and sales approach
19:03 - Personal development and leadership
21:13 - Technology and business operations
24:18 - Diversification and new initiatives
26:08 - Expansion and future plans
27:15 - Financial independence and retirement
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Welcome to 7DTV, the Entrepreneurs Channel of the Netherlands where Ronnie Overgoor talks with notable, striking, and inspiring entrepreneurs.
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Ronnie is the initiator of 7DTV where he engages in conversations with entrepreneurs. He is also one of the most requested moderators and presenters for business events.
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