Dove | The Beauty Report Card

[@pigcrap2]

No matter the many ads that Dove makes, the industry will always define fair as beautiful in India. Literally every fashion and beauty brands associates only with fair skinned models.

[@riscnx]

Because fair skin looks prettier. Because features of face & body are better visible on lighter skin. And fair skin is one thing, people also like smooth & consistent skin with minimum pigments.

[@surabhivishwakarma4075]

​Wht u r talking is about physical features...a person seems attractive by his attitude and behavior And also beautiful features makes dark toned people also look beautiful ​@@riscnx

[@dexieonrun3012]

Depends on what you consider "looks better"​@@BayouTottedHue

[@chemistrymathematics68]

​Then the husbands with fair skinned wives run behind brown skinned girls for sex 😂😂. @@BayouTottedHue

[@reginageorgetownuni]

Not you justifying colorism. Dark skin also looks just as good if the person is good looking. Taking care of yourself with a good diet, exercise, fitting clothes and confidence will make anyone look attractive. ​@@BayouTottedHue

[@khushboo3412]

I have never watched a full ad on youtube willingly but this one really caught my eye. I think every Indian girl has faced this in her childhood. Kudos to the whole team for making such an amazing ad! ❤️❤️

[@Dangermonkey1000]

bada ahsaan aapka jo aapne dove ka puraa ad dekh liya......wah kamaal kar diya wah.....kudos to you

[@anindyarakshit8577]

Same here.In 28 years of Cable/DTH viewing for the first time I viewed the full ad ! And was touched to the core !

[@Dangermonkey1000]

@@anindyarakshit8577 ........please buy some doves soaps too....dont rub cheap soaps on your black bum

[@AdityaRajChaudhary-df9le]

Yes also boyd

[@mayankthakur7070]

so you are disgrace to humanity and women.

[@RASHMISINGH-re5hj]

Hats off to the dove for creating such a beautiful ad with a great message to the society..

[@Dangermonkey1000]

umeed hai aap dove ke soap use karengi aaj se......naa ki patanjali ke saste soap

[@GATE_DA_AND_AI]

@@Dangermonkey1000 dove parent company HUL makes Fair and lovely lol

[@AbanStudies-bv8xt]

@@GATE_DA_AND_AI correct !!

[@ShakambhariSinha]

That girl with curls had me thinking how is she portrayed as ugly and then I suddenly noticed none of these girls are ugly. The people who shame them, are. I too wear spects, have braces, am 4'11, mostly shy and everyone does find creative ways to call me ugly but quite honestly, I do not care. I live with myself, not the society. If you find me ugly then you're the one with bad taste. I love myself and I always will. This ad is very true because I still remember as a 9yr old kid, I used to look at myself and think, "Am I beautiful? Yes, for me but no for others, maybe." That bothered me a lot when I was a kid but not anymore.

[@loveeskyyy]

you are an inspiration

[@sanahussain6757]

I’m also 4’11 and really hate my height 😢

[@swatinaik5325]

Nice reply you said. It is a shame we follow the way what society says and not ours, we should stop this what we call beauty test

[@كرمفتحي-س5ب]

انتِ جميلة كل الفتيات جميلات Iove you ❤

[@كرمفتحي-س5ب]

​@@sanahussain6757ثقي بنفسكِ لا تهتمِ لاراء الناس

[@poornimaverma7114]

Dove has taken a wonderful initiative, and congratulations to the person who came up with this idea.

[@CHOUDHARY6211]

Hold your horses!! Before feeling too emotional like an average indian mind think about this also they are onces who everyday feed you how their products makes you beautiful…..and the person whom you congratulating is responsible for those ads which makes you feel bad about yourself

[@srushtis8896]

@@CHOUDHARY6211 exactly... how criminal minded are these ad makers look... they have shown mother applying besan to the face of the child but not fair and lovely , fairever, revlon , lakme, garnier , mama earth, lotus, ponds, glow and lovely, etc., these are the companies looting the money of indians and making money. doesn't all the face cream companies are making beauty report cards. how cleverly they have shown besan a natural ingrediant which is used a body scrub from ancient days they exposed it as beauty report card ingredient but not the facial creams, packs and other beauty products... and all the dumb fellows are appreciating these cunning creatures for making such pointless deviating ads... the beauty card concept was injected in peoples minds by the beauty and cosmetics companies since long back. 1 out of 6 girls is suffering from pcod, thyroid and harmonal imbalance and also obesity. children are getting diabetes and youth are getting heart attacks because change in the lifestyle i.e., adopting western life style, change in work times, refined oils and so on... there is no end these foreign companies are looting money in the name of beauty, health and earnings... they made market out of the scrap and we people are not even keeping effort to think abount the scams happening around us but ready to praise every rascal who is looting our health, wealth and lives... thinking matters don't just get into the trap of such these ads... they just won't bother about lives of people but money matter a lot to them... it's our responsibility to think and make decision that what really matters in our life and what not.

[@Literature_Like_No_Other]

@@CHOUDHARY6211 I don't think Dove is amongst those brands. Sure, there are some, but as far as I've seen their ads, they've never delineated beauty to one skin colour or so. Plus, they've been talking of this issue for more than 9 years now. But, you're welcome to debate; if you have seen certain instances where their intentions and actions are questionable, please share, I also wish to know. But in a world where we need big brands and companies to talk about these issues, especially considering the stark paucity of this, Dove is doing a great job. Sure, it could be a marketing strategy, but I don't think any campaign would last this long if it were to be a marketing strategy. They could have done this once or twice and thereafter forgotten. Rather, they stuck with their theme. So I guess we can trust them, as far as my understanding goes at least.

[@beevi539]

It's emotional marketing, it's saying that you're ugly but you should be confident even if you're ugly.

[@PradeepGupta-wq8oq]

Kuch nhi bewakoof bna rha hai

[@nya.9]

The irony is all these girls are pretty just the way they are, I'm not even sugarcoating it.

[@thehypetraveler8114]

They r all CLAPPED.

[@ANTIQUE_FARMING_EQUIPMENT]

​@@thehypetraveler8114BRUH!

[@Ily-nh1jh]

​​@thehypetraveler8114 lol I just visited your channel You look like an arnav sharma

[@abdullahal-mamun1053]

@@thehypetraveler8114 look at the state of you its the kettle calling the pot black 💀💀

[@Estelle_V.]

​@@thehypetraveler8114Clapped like the state you were in since birth

[@arpitachatterjeesen3726]

Please convey my admiration to the person who thought of this. Specially the school girl in uniform with haldi. You took away my heart.

[@srushtis8896]

which school girl is applying besan and haldi on her face nowadays but many are very much fascinated in applying foreign beauty products like ponds, revlon, lakme, lotus, fair and lovely, fairever, glow and lovely, dove, garnier , etc., they cleverly managed it showing besan which is a normal bath ingredient used since ancient periods and you people are praising for this cunning ideology wow

[@kool_cj380]

Why dove subtly shows haldi and not any beauty products in that ....nice marketing strategy

[@arpitachatterjeesen3726]

@@srushtis8896 I think you missed the point here

[@srushtis8896]

@@arpitachatterjeesen3726 i have many points, let iyt be. did you get my point? And what is that point i missed?

[@srushtis8896]

@@kool_cj380 because, dove itself is a beauty products producer... every indian parents love their children as the way they are... everybody who are nodding the heads for this are just dumb. they are literally not using their brains no one says that their parents love them unconditionally every body is nodding their heads for this stupid ad ideology

[@varnicasharma3199]

Same happened recently the girl who scored 98 percent in UP board shame on such society shame on us i swear

[@FROSTYRESPECTS]

Plz tell what happen to her😢

[@aditisharma1773]

​@@FROSTYRESPECTSppl trolled her for her facial hairs

[@Hokage982]

She topped UP board exam but trolled because she has facial hairs...but my god the confidence she has...​@user-il7rg7sv3t

[@bluewh4le]

​​@@FROSTYRESPECTS she was trolled allover the internet due to her facial hair. She talked about it in an interview that if she hadn't got 1st rank she wouldn't have been that famous ultimately she wouldn't have been trolled. People really are making her regret for topping. Shame on this society.

[@jingle1833]

​@@FROSTYRESPECTS just search. it's all over the Internet.

[@ruchigera2693]

My heart breaks for the girl with such gorgeous curls.. which were forcefully brushed out:( and EVERY other girl in that ad.

[@sarahrose7269]

It is very true... I have curly hair just like the girl in the video, but my mom forces me to brush it out and then complains how frizzy it is.

[@educationyuhthatswherethem3398]

@@sarahrose7269i dont understand why your own family would do this? You inherited your curls from your parents its not like u chose them, curly hair are already difficult to manage and brushing them out just ruins the beauty and uniqueness that God gave u but i hope u never become insecure bec of it , always be happy with yourself and love yourself no matter what!

[@mittscxii4123]

@@educationyuhthatswherethem3398it’s just Indian family things, most Indians have curly hair but the standard is straight hair so we are forced to brush it out

[@ChristabelIsioma]

​@@sarahrose7269Girl, I literally pray for curls like that😭 I've been looking for the right products to use

[@chocolatestrawberries4837]

Very true so wrong to do these things stop shaming

[@asma1997khan]

Every girl in this world is beautiful in her own way. There are no fixed parameters of beauty!! Thanks Dove!! ❤️

[@AdityaRajChaudhary-df9le]

Haa bilkul

[@ATULVERMA-mb2tr]

And What about boys

[@fixerrr98]

@@ATULVERMA-mb2tr Boys must suffer, A guy needs to be handsome, tall, well earning, own cars and house and should not live with his parents and should marry mentally ill or ugly girl and should not judge her based on her past blah blah.

[@nivethadharshini5471]

Well said👏👏👏

[@asma1997khan]

@@ATULVERMA-mb2tr Corrections* : Every person in this world is beautiful in their own ways. There are no fixed parameters of beauty!! Thanks Dove!! 💙😊

[@yashitamishra5658]

Idk why but this made me tear up on the glasses scene

[@myartvision0310]

This is very emotional scene of this ad…thanks for feeling this emotion…Akshadha is my daughter 🙏🏻💐

[@sameerakhatoon99]

​@myartvision0310 LOL😆

[@deerghabansal6109]

sameee

[@Ira.1]

I've faced the same issue. My teacher told me in school that they wouldn't select girls who wear glasses to perform dance at the school annual function. B!tch 😂

[@doubled1797]

2 v kali hai kya? 😏

[@brinta19]

I loved the girl who put her glasses back on. Smarts is Gorgeous!!!!!!!

[@Some_guy_passing_by]

I'm that girl . I can't see a thing without glasses and my head throbs . People do say that I would look better without glasses but vision is great .

[@brinta19]

@@Some_guy_passing_by ♥️

[@LilacQueen489]

with glasses i look cuter than without

[@kanhaiyaismylove]

@@LilacQueen489same here 😢

[@thedancinghoofers3335]

I just cried when i saw it !!!! Beauty goes deeper than the surface !!

[@anshitabiblani1762]

Dove’s creative team never fails to impress. :”)

[@Dangermonkey1000]

i dont think poor like you can afford dove

[@kobeneet3470]

"Padh likh kar layak nhi kisi padhe likha ke layak bano" Damn this line hit hard

[@tishapanchal426]

I literally cried while watching this ad i felt like this ad us reflecting my life events always been criticised and discriminated in my family due to my dark skin tone, But for me enhancement in my knowledge= enhancement in my beauty and i love myself ❤️

[@shalgiimurmu7705]

Same here,it’s like going in childhood flashback

[@kool_cj380]

Dove cares about u more than ur family girl don't cry

[@elliewuzzup7689]

So glad you are embracing your beauty ❤

[@ektakukur8782]

I'm getting all the feels here 😭😭 Come here gurly give me a hug

[@vanshikanahar2008]

Guys lemme tell you that dark skin is so pretty just like every other skin tone. I just can't imagine that how the heck society can make people insecure about such a STUNNING skin tone

[@harshinikudia8194]

I'm sitting with my dadi watching tv... ad break is running.. This ad starts... As soon as the mother puts that paste on the girl's face... my grandmother says *tere saath bhi yahi karna padega* while smiling... not knowing what the ad is actually talking about..

[@blairxxxxxxxx]

Omg SICK. JUS WANNA TELL YOU , you've a choice, their words don't hold much importance.

[@ektakukur8782]

Well they're from a whole different generation tbh I don't expect anything from them at this point whatever nonsense my ma, granny or aunt is yapping about reaches everywhere except for my brain xD

[@swordchild0013]

@@ektakukur8782 What does that mean ?

[@ektakukur8782]

@@swordchild0013 basically I just ignore their mean words what did you not understand? (⁠๑⁠•⁠﹏⁠•⁠)

[@rajasipal4568]

😢😢😢😢😢

[@eggy3967]

my name is Aditi, and I can relate to the first girl (her name is also Aditi). I've always hated my complexion. my mother is very fair, but my dad is a bit dark-skinned. whenever I'm out in public with my mother, people often mistake me for her "friend's daughter" or "Neighbour's daughter". My father always told me he wished I looked like my mother. Because of this, I grew so insecure to the extent that I did everything and anything to get rid of my "ugly, black skin". And like the second girl I used to be extremely insecure about my weight. I used to starve myself for 4-5 days and refuse to eat anything. I was 6 when that happened. SIX. I am gradually learning to love myself for just the way I am. If any parent is reading this, I ask you not to shame your child for things which they are born with or cannot control, instead teach them to love their flaws and embrace them because those flaws are what makes them unique. FYI being dark-skinned, chubby, having curly hair or having acne is NOT ugly. they are beautiful qualities which make a person who they are. Thank you so much dove for making this

[@Vidyullathadaurin]

Dear there is nothing as fact when it comes to beauty it’s very subjective, we find someone beautiful not that they are beautiful, we find them so if we have love filled hearts, if we find someone ugly it’s because of hatred ! Just love yourself you will find yourself the most beautiful love the world around you to find everyone in it beautiful! So much of love and hugs! So many tried to put me down I rose I face them with smile letting them know that I understand their sick mind!

[@sanadoIl]

you’re absolutely gorgeous 💗💗💗 i’m so proud of you for the gradual steps. we all start somewhere and i’m glad you are too

[@amitakarritu9005]

I have written my same experience and just now read your comment. Thank you for sharing this. I think we should share our story and try to protect little girls from the same suffering that we have gone through.

[@strawberrycake0]

my heart goes out to youu gurllll. i can feel you so damn well.

[@apurvabachute3692]

I just watched this recently and it had been revolving in my mind often since then. I can relate to this and really wanted my mom to watch it too. I just showed this to her and now writing this comment. I was stunned and felt realised how this happens and has happened to almost every school going girl. I appreciate you, Dove. Wonderful campaign.

[@meowpassion]

💯 truth.....we lost so much confidence as a teenager... actually these Beauty standards have spoiled a million girls lives who settle for less than wat they deserve only to suffer later...i request to all u mothers not to underestimate ur daughter and not let anyone else belittle them, not even their father 🙏🙏🙏

[@fixerrr98]

LMFAO, actually even below average girls consider themselves as princess, Such over inflated ego and sense of self importance is far more self destructive than anything.

[@sabkabaap1758]

😂😂😂😂

[@bloois]

Especially when you realise that, it's not YOU that's ugly...but those people are, and the fact they're ugly at that thing which matters the most. And when you realise that these people are so so so unhappy with their own lives to try to make other people "faulty" for something like their looks... These people are not even aware of what they say or do, because a mentally stable person cannot hate the way they do. Which is why I don't even take anything that those audacious people say to me or anyone else into consideration, now you wouldn't pay attention to what an unstable person says would you?

[@pritipriti2693]

Thank you girls who participated in this ad we proud of you 👍 thanks for explain our filling every girl face this problem thanks you very very... Much and Also thanks dove who gave this beautiful ad. 🙂👍👏

[@myartvision0310]

Yeah all girls have done wonderful job 👏🏻👏🏻👏🏻👏🏻 & that specs girl is my daughter….whole team did splendid job👏🏻👏🏻👏🏻👏🏻👏🏻 thanks Dove for this highly appreciable ad 💐❤️

[@salmannkhan01]

Akshada

[@myartvision0310]

@@salmannkhan01 yes it’s Akshadha 🥰😊

[@GATE_DA_AND_AI]

dove parent company HUL makes Fair and lovely lol

[@rohitchoudhary5457]

World has set standards for beauty..but we have to remember that everyone is beautiful in their own way

[@vengeance5020]

This was the same dove that was promoting whiteness with their products 😂

[@antarasinha8639]

Great observation ...

[@Nirosha101]

Isn’t it good to see that they’ve changed and grown for the better 🙂

[@antarasinha8639]

@@Nirosha101 Yes, that's also a valid point.

[@Nirosha101]

@@antarasinha8639 thanks 🙂

[@ksk04yt23]

Wahhh dil jeet liye dove walon wah Mai 22 sal ka hounga jitna bhi ad dekha beauty products ka subkoi sirf gore hone k dikhaya Ye ad dekh k dil khus ho gya wahh Writter sahab apko sat sat dandwat paranam🙏

[@gayathrik1426]

This ad literally made me cry. My relatives always have something to say about my face hair weight from a young age. It really made me insecure. This ad made me sl emotional. I'm gonna buy a dove soap right now😭

[@loveeskyyy]

sending strength to u

[@dikanshisaini322]

This happened to me a lot i been bullied by my own friends and school mates even some of my family member still did same to me but watching this makes me happy . Thank u Dove for taking this beautiful imitative 💕🧿

[@allesandra22]

Be confident in your skin. Your soul is beautiful and it's reflected in your maturity. Not many will notice but when you Shine the world will realise. ❤

[@dextrous1]

@@allesandra22 thanks!

[@ektakukur8782]

OMG SAMEEEEEEE I endured it when it was said by my classmates, I still endured it when it was said by the neighbors, I still freaking endured it when my family went on and on about it but my last string literally snapped when my friends called me out for my dark skin tone and there ain't no way I was letting that slide, I had ALMOST cried in front of them, my eyes were literally brimming with tears but somehow I foolishly forced a smile and said nah I'm cool bro I don't take shts like this to heart. But, I fking was humiliated by the people who were supposed to be my comfort zone so from that day onwards I casually drifting away from them and after some point I wouldn't even sit or talk with them. Now, even though I don't call em friends any more I do sometimes talk to them or joke around a bit but not more than that. I had set some boundaries and they too moved away from me, one thing was for sure that I was never really a friend to them, just a fun classmate to hang around.

[@GATE_DA_AND_AI]

dove parent company HUL makes Fair and lovely lol

[@amitakarritu9005]

Yes, I can feel that ❤ same story

[@shubhambhardwaj1433]

That kind of adds Indian youth needed ... Vo ni ki intra choice use kroge to star bn jaoge.. whisper use kroge to hawa se baate kroge... Ye use karoge to vo bn jaoge... Respect for dove ❤️✌️

[@ManishKumar-wh9sx]

वे अक्सर लोग किसी program या show ko dekhte time advertisement ko skip kar dete hai but this time it's a different,,, बहुत सारे advertisement में से एक हैं जो इसे skip नही कर sakta,, it's very heart touching message,very well Dove team

[@kkook_youknow7940]

this is the actual type of content tv adds should show but I wonder when I will see this on tv . A wonder initiative dove ,this inspires me

[@YourNotSoPerfectYoutuber]

I had been called Kali by relatives since I was a kid n could comprehend what it actually means. It took so many years for me to feel beautiful in my brown skin. I wish this ad would have come to me when I was a kid. It would have helped a lot of girls like me in gaining self esteem.

[@Dangermonkey1000]

tu ab moti bhi hai

[@ekaterinazelenova5015]

You could reply to them:"Well, thank you. Kali is a powerful goddess, hence you all accepted I am the best one". They'd shut their mouths then.

[@Dangermonkey1000]

@@ekaterinazelenova5015 ......we can also shut your filthy mouth forever

[@junedshaikh967]

You are wrong You are not brown

[@therandomgirl3121]

​​@@junedshaikh967wth she is brown, when she is saying that she is brown, then she is brown, and any skin tone varying from medium brown dark brown to light brown, is brown.

[@enakshiadhikary2060]

So much love and respect for the makers of this AD. Many more shares needed of this AD.

[@vaijayantideshmukh1071]

It's a very nice thought and actually the real fact that beauty lies in the person and not in the facial or external look

[@moitreyeebhattacharjee6350]

So true

[@pinkuchoudhury27]

Emotional. I as a boy has faced problems in my life due to dark complexion, I want this beauty standards all gone.

[@Dangermonkey1000]

tu pehle bikini pehen

[@jay.shah96]

Society is not about boys bro, this is a BS advertisement, victimizing the girls.

[@leoor1111]

Trueee yr

[@pallavigupta2934]

तुम बड़े पद पर पहुंच जाओगे तो तुम्हें उतना तकलीफ नहीं होगा लेकिन लड़की अगर officer भी बन जाये तो भी उसको troll किया जाता है। ल़डकियों की पहचान उनकी देह से होती है, parlor जाना, दुनिया भर के उपाय करना, चेहरे के बाल hatvana। ये तो normalize कर दिया गया है.

[@adityaraj-l8t]

​@@pallavigupta2934 Thanks you so much. I learnt this @ 25 😊

[@tatasmiles]

2:18 Yes girl louder!!! SMART IS BEAUTIFUL!!!

[@deepakmishra8410]

Hey there... I want to congratulate dove for coming up with this idea and for addressing this issue that girls might face during their school days which, as a teenage boy at that time or not mature enough, we might have not understood.

[@Iamanass420]

Agreed. This was so emotional I stopped buying Dove soap. Truly need to stop the beauty test.

[@nancyanand1418]

That’s how you stand out and take a lead towards genuine things. Inspiring!!

[@krishnaadhikari2106]

As a kid &teenager I was also affected by this beauty standard. And the thing which traumatised me the most was taunts of my own family members. But now I accepted myself ❤ so nobody dare to speak anything bad about me.

[@junedshaikh967]

Kali

[@sanviiii888_]

@@junedshaikh967 bruh wtf

[@junedshaikh967]

@@sanviiii888_ she challenge And I accept I am say Kali Means Black woman

[@suri5228]

Whoever thought of this ..take a bow. This sad reality..is so wonderfully presented.❤️❤️

[@vatsalmakol7]

That's exactly how things should be and how I want them to be!! Feeling overwhelmed, great initiative!!!❤️❤️❤️

[@shilpasolanki2114]

2:25 that scene make me cry a lot. Thank you so much for creating this advertisement

[@TempoTempo-q4w]

No joke, every single thing (except from the glasses, though I have many friends with the same experience) that happened in this advertisement happened to me. Though I live in America, I have Indian parents. I have pretty dark skin, and my mom always tries everything to make it brighter and lighter. The yellow paste, the "tuck in your stomach", it all happens on a daily basis. I also have curly hair, but because of the way my mom brought me up, I now brush it out myself every morning without second thought. Of course, she says "It's all for your health", and sometimes I agree. But she's talking about my physical health; what about my mental health? So, I just want to say, the person who brought up this idea, the people who agreed with it, and the people who executed this all deserve the biggest award for bringing the reason for Indian girls' insecurities to light. Thank you so much.

[@maddiehatter-ll3dr]

can i just say i think girls with dark (and clean) skin look beautiful? like honestly, they really do. they look like ivory princesses and they better know it!!! SLAYY QUEENNSSSS!!!!!!!!!

[@maitisrimoyee]

Dove: Stop the beauty test. Also Dove: Start building "beauty confidence"....🌚🌝

[@chhayarathi4572]

Right

[@ravenalison9585]

Everyone is beautiful and they should be confident about that.. Hence building "beauty confidence "

[@kirtipriya12]

Beauty confidence means, you're beautiful just the way you are.

[@prashantnegi007]

@@kirtipriya12 and thats why no need to use beauty products from Dove.

[@kirtipriya12]

@@prashantnegi007 There is, everyone needs to take care of themselves. It's called self-care and self-love.

[@anushkaMaurya2]

Maine ye ad first time video ke bich me dekha aur mujhe ina axaa lga ki mujhe search krna pda ise.. 😅 aur av mai ise 5-6 bar dekh chuki hu.. 🥰 outstanding work 🔥❤

[@thasleemansari8946]

Let's start the change with Dove's mainstream ads first...ads that showcase models with perfect bodies perfect skintones. To a great extent the bias against dark skin tones and curvier body types is being fueled by advertisements of companies selling beauty products...so the change has to start with You

[@trumarkpharma]

Bitter truth no one will notice

[@sarla6794]

I don't know if you watched dove soap ads but dove soap ads have chubby girl or dark skinned girls too they never promote fairness etc

[@akshathan3590]

I was just about to tell the same in the row of comments was just wondering how ppl here are so dumb. these are the ones who set the western beauty standards now mocking the insecurities they have given us. Fair is considred beautiful always and thats the bitter truth we dusky girls have to face and be confident in our skin. Straight hair is the fashion and thats what we curly ones should accept and being curvy is not good fit into the skinny clothes thats what we healthy women should believe. Pimples and dark sopts are not acceptable clear skin is the goal. PERIOD.

[@neha_suresh]

@@akshathan3590 Years of being conditioned to think, "Fair skin is considred beautiful always and thats the bitter truth we dusky girls have to face and be confident in our skin. Straight hair is the fashion and thats what we curly ones should accept". What's up with this toxic defeatist attitude?

[@kool_cj380]

@@neha_suresh I can't relate to u because every boy walking outside are super models me as well so never faced issues like handsome or ugly amoung girls

[@cryptic_rain]

This is 1 year old. I got this recommended today. And I'm glad that this is recommended to me. Dove company has done a very great job making this ad. Every girl was so pretty but this society will never agree on that. I actually teared up watching this

[@DaughterofRainNishamadhushree]

Really tears rolled down...Dove you said it. God bless all.congratulations dove for creating this theme.

[@Dangermonkey1000]

chal bhag yaha se

[@motivationmafia3180]

@@Dangermonkey1000 tu bhag chutiye

[@rasmitarait7745]

If u had really thought that boys have to work a lot to get success in society then u won't be over here randomly trolling strangers rather u would have invested your time in improving yourself. Looks like u have so much free time to spread negativity

[@arkasaha96]

Kudos to Dove and their whole team for coming up with such an idea to point out the corruption in our society. It was beautifully executed. But I'd say In today's world, everyone has to go through this beauty standard test at some point in their lives regardless of their gender.

[@motivationmedico2214]

Literally this gave me goosebumps The concept is lit

[@Shruthi713]

Incredible message by dove 🕊 every girl is beautiful in her own way . No girl needs to be fit in that so called societal beauty standards. Just be confident and have a kind heart that's enough

[@palakkoundal4496]

Dove has shown the reality of our society . I really love it. 🌼💖

[@Dangermonkey1000]

you are lucky that you dont face the struggle which a boy faces in life to get success

[@motivationmafia3180]

@@Dangermonkey1000 lol 😂😂😂 that struggle is nothing in front of struggle that a girl from the day first she hit puberty 🖕

[@Dangermonkey1000]

@@motivationmafia3180 ......#teriMaaDiFuddi😁

[@beevi539]

Which teacher does that to student. It's bs

[@blairxxxxxxxx]

​@extraordinary65 an insecure teacher.

[@premlatachaudhary2481]

I am really happy that you pointed this issue... Hats off Dove...

[@mahima979]

The curls were perfect though. So many people use tonnes of products to get that

[@Kind-of-Into-Machine-Learning]

Every girl in here is genuinely gorgeous, model gorgeous, in which I assume they already are.

[@pikomiko2439]

Really appreciate this . This is the dark reality which everyone knows yet no one points out. One suffers so much that just mention of that particular thing inflicts a pain. Ruined self esteem does you greater damage than everything and anyone. You yourself start degrading yourself and start looking at yourself from other eyes. Do people feel beautiful by pointing out at others?

[@parinikasharma317]

Something as divine as beauty cannot be limited by arbitrary standards and criteria. It can be found everywhere in anything. Nothing or nobody is more beautiful than another. They just fill a different niche in the universe.

[@GATE_DA_AND_AI]

Note: The dove is the product of same company which manufacturers FAIR AND LOVELY😂 HUL

[@Animefam-296]

They made fair and lovely for adults but we are using it for little girls

[@aasthavishwakarma6800]

Society has often placed greater emphasis on a woman's physical appearance rather than valuing her intellect and character. It’s important for us to shift this perspective and recognize that a person's true worth lies not in how they look, but in their thoughts, abilities, and inner strength.

[@niveditashukla7282]

🤣🤣irony is dove itself circulate their ads, with words 'dove beauty test'

[@Mocha_Moon1111]

This beautiful ad recommend at the right time & should be in everyone's account after Prachi's controversy.

[@August_2456]

also dove: have smooth, clear skin with our soap LIKE BRUH WHAT

[@my_aengel]

Because people don’t want painful acne

[@blairxxxxxxxx]

It's called marketing. And ig there's nothing wrong with wanting clear skin. They jus wanna sell it more

[@xlr8_bs514]

That is fine. An individual wanting smooth, clear skin is fine as long as they do not discriminate against others who do not meet such standards. It's just addressing an issue, which is perfectly fine.

[@HeyThatMeee.]

Thank you, Dove!!!❤ for this amazing ad. Our world's beauty standards can never be satisfied. It indeed is a sad reality and this ad is eye-opening towards many like me. And if no one told you this yet YOU'RE SO BEAUTIFUL, GORGEOUS, PRETTY IN YOUR OWN WAY. 💗 Go Queen, love yourself.❤‍🔥

[@nanditaacademy]

It's .. really .. appreciating movment ..that dove has taken

[@SoSoSo-w3t]

The best thing I saw today. Can’t wait to see the change. Hope the next gen don’t have to suffer

[@singhsense]

Clever Marketing! Dove is talk of the town now !

[@tanishkasingh8606]

Gaadi do, Sona do, Paisa do, furniture do, beti do, toh doli uthegi; beti sundar na ho toh doli nhi uthegi. Proud of my Indian society 👏

[@aadya-2206]

Very nice thought.. also it would be nice if dove encourages women with dark skin, pimples or any scars on their face and being portrayed as beautiful.. after all, all the ads portray women with fair skin, with no pimples as being beautiful. They have lot of influence on our society. This ad reaches very few audience unlike the telivision ads

[@randomsoul6159]

One of the best ads ever! I relate a lot especially to the dark skinned girl.. great initiative dove

[@ektakukur8782]

I'm literally crying, currently I'm 22 and my dad is thinking how to get me married soon, where's I aspire to be someone who can bring food to their table and take care of them till their last breath, ironic right? Yes, I was a late bloomer (got my periods when I was 16, i was so scared lol; well the amount of body shaming I went through in my family and school most likely caused that fear), a dark toned skinny girl who infact still hasn't changed much since her teenage phase, but one thing is that I learned to put my glasses back in their place just like the girl in the last scene did. No, I still haven't gotten over my insecurities regarding my skin tone or figure but I've learned to look past them to a better future where I could live in peace without sticking to this so-called beauty standards of society. It was a really beautiful message and the girls as portrayed in this ad around 11-14 are extremely fragile and needs extra care and better understanding. Glad Dove is preaching such inspiring message through these beautiful angels.

[@vaibhavtodi7907]

Appreciate the move taken by HUL. STOP TREATING WOMEN LIKE AN OBJECT. I Hope this can save a lot of innocent children from the mental torture they go through.

[@sirishatalluri2740]

What a beautiful ad! Loved it so much that by end I was in tears...tears of sadness and tears of joy!!! Whoever was behind this beautiful creation....hatsoff to them.

[@Dangermonkey1000]

pehle baap pe bojh.....phir pati ke upar bojh......dove had waked you 😁

[@motivationmafia3180]

@@Dangermonkey1000 Teri maa ne tujhe paida karke dharti pe bojh bda diya h ... Lagta hai tu gay hai

[@rasmitarait7745]

U are acting like an animal over here! like why so much hatred?

[@ShambhaviShukla-js2bc]

I cried watching it amazing ad Kudos to the maker

[@AbanStudies-bv8xt]

Dove making this ad but behind the scene it's parent company HUL made Fair and Lovely !! Wow what an irony

[@amitakarritu9005]

Yaha pe alag alag girls dikhayi hai , but I faced 4 issues together. I am medium - dark skintone girl who was overweight and had pimples all over on my face with spectacles. Altough I was topper in my school, in every class from VI - XII, my friends ( now I don't call them friends) mocked me and always told me that I am never gonna get a boyfriend or get married either. Now I am at my 25 years and still holding my insecurities with pride . It took me a lot of years for accepting me with my flaws . I am happily single and don't want anyone to assure me that I am pretty. Please girls , who are facing the same issues remember that , "You're beautiful and always will be " . Take love ❤

[@Dolandtromm]

Don't lie, if someone is beautiful, that in itself has a reverse corollary that someone else is ugly😂.

[@Dolandtromm]

Dil ko behlaanay ke liye ye khayal accha hai. Aur tumhare friends ka kya kasoor, wo to bas reality check de rhay thay😂

[@bllurrysky7182]

Tumhari soch boht gandi h bhai​@@Dolandtromm

[@Scoobydoo-n3y]

​@@Dolandtrommread that again dude,she wrote in plural form....she meant everyone not someone....and yes as the reverse corollary someone else who's ugly is you for having such a cheap mentality.... nevermind may God bless you✌🏻

[@swapnasharma5141]

This made me cry🥺❤✨

[@igiveuponnaming7082]

Dove once came to our school with two massive whiteboards. The staff told us to write what we love about ourselves and our besties in those whiteboards and I kid you not, all girls participated. They had to bring one more board even. I still remember that day. I wrote that I love my hair and my bestie's hazel eyes.

[@AnilKumar-le5od]

What a great initiative taken by Dove…wonderful 👏👏👏👏👏

[@Dangermonkey1000]

tu bhi bikini pehen le

[@kittenbunny8207]

My all wounds refresh after watching your wonderful vedio, reminds me of my family members who always criticize my face, height, teeth and everything 😊💔I'm still bearing these all, since childhood

[@AnkitaRaula]

Beauty is not in the face, our beuty is in our heart💕❤

[@prajaktagupta]

I *actually* have no words! This video brought me to tears at the end, I honestly love it! Dove is taking such a moving and powerful initiative and step towards removing beauty standards! As a person who is really popular at school (as they say) I am constantly facing a battle with everyone at school! Every single day is a battle for me; and I’m a dude; I can’t imagine what girls go through! When I have a single pimple on my face, it’s ugly, when I’m a little shorter than a girl, she thinks “I wish he was taller!”, *then* I’ll date him. Does she think *I* want to date her? And I’m 5’10 at the age of thirteen, constant bullying for acting gay, etc. This needs to stop. Dove is taking the initiative and I *really* appreciate it. ❤😊 Apologies for the super long comment, thanks!

[@kumaravnish7]

Strongly support💪 Stop the beauty test

[@tuba4022]

After Eid, I thought I looked so gorgeous and had a glow up. Then suddenly one of my friends said, "You have grown quite round and cheeky!" [ In a fun way or whatever] My self confidence broke down. Once my elder cousin told my mom that Chachi, her lips are quite darker. Use lime to brighten it up. Since then I started to have insecurities even for my lips. All these and others made me such a envious person of these beauty standards made by humans of centered brains! Hai, now I can't even love myself sometimes.

[@antarasinha8639]

It's wonderful. I've suffered so much in my childhood, adolescence and youth because of this nonsense mindset of our soulless society. My situation was the worst in the sense that my own biological mother used to feel like she was a beauty queen (she still feels the same, I guess) romantic heroine and left us (my father and I) when I was only 12. She left with her ex-boyfriend and then the rest of her entire life can be divided into her selfish (she hardly ever sacrificed anything for me) work life or career and romanticism mostly. I was in touch with her but that worsened my life. I'm one of the worst victims of this impure outer beauty and sick romanticism of an impurely beautiful lady, my own (biological) mother. My mother's outer beauty, devoid of inner purity made my life so ugly in so many ways. Another extra torture of being her daughter was to bear with the comparisons made by the society which hardly ever provided the space to manifest and express my inner beauty from within. Now I'm a socially withdrawn individual to a great extent and I give a damn to this outer beauty and pray for an ugly mother with a pure soul so that I receive true love in my next life. Now, I've taken refuge in Spirituality to get rid of the trauma of my biological mother's romantically adventurous life that ruined me in so many ways and I feel the Divine Mother as my mother. Thank God that I'm not beautiful. That's why I could see the hidden, unseen deeper truths of life and reality. And I'm thankful and grateful to the Divine for the same. Thank you Dove for creating such a meaningful advertisement. After a long time, I'm feeling some deeper truths of our collective existence on earth. Thank you.

[@haniyasuman6594]

Great work by Dove it's an eye opener to we as a parent

[@Chaitrali-l8r]

Be beautiful for ourselves not for world❤

[@ShehanaPS]

One of the best ad i have seen ❤

[@amritamishra1916]

Sadly, it is also dove that will hire tall,slim,fair,straight and luscious haired girls for their soap and shampoo commercials on tv

[@swatityagi6235]

Such a soulful ad.. reminded me of myself in teens..

[@sandhyakhune961]

What a powerful message. Kudos to Dove❤️ for taking the initiative to pass on such a meaningful message to the society!👍

[@Dangermonkey1000]

ole ole 😁😁😁

[@tsetan9035]

Beauty has no standard... you're beautiful girl 😍😍..love u sister ❤❤❤

[@R0DR1CK_S1MP]

1:47 ok but she’s really pretty tho

[@sillysousuke]

everyones pretty.

[@LoonyLoonyLovegood]

Like her eyes and hair🤌

[@Ghumakkad__girl]

Such a heart touching story ...every girl suffer these things .. hats off dove

[@poojadevimishra289]

kzbin.info/door/puu1LqpcxozibMVVfjjTeQ

[@Dangermonkey1000]

its a marketing story of dove......so kindly purchase it and become gora from kali kalutty

[@motivationmafia3180]

@@Dangermonkey1000 chutiya sala yha bhi aa gya bheek mangne

[@TiaIsNowhere]

The girl with curly hair was sooo good looking and others were too but she was literally the prettiest

[@ash_starx]

"You are beautiful just the way you are , just need to accept it on you own ,this society will always judge you no matter what but be the person to change, even if you are first then do it so that we could make our coming generation and society a better place "

[@MemtosAndMoke]

1:20 hits hard

[@oreal_reed]

One thing I love of Dove ads they always show good content ❤

[@viciouz_V]

The irony is that such ads are only available on youtube or other social media app but never on TV but the ads of vimal dream11 etc ads which promotes tobacco chewing gamboling and other things are constantly telecasted. SORRY BUT THIS IS THE REALITY:(

[@a.fathima9581]

im literally cryinggg... why do we need to be upto the beauty standard (especially the girl with curly hair) like why is curly hair such a problem, nad why is our skin colour a problem and why is anything we do a problem...its not fair to all of us at all

[@aemon9890]

LMFAOOOOO Me who is brown skinned, tall, heavy weighted, has curly hair, wear glasses, and got acne….. yet I hardly ever feel insecure. The people around me loves me and I love myself…. I only need to work on my weight (which is the only genuine issue and is unhealthy) rest all things are perfectly ok and nothing u can control! Surround yourself with good people, and have a beautiful personality. No one will ever see u ugly!