Please dont use words like Bollywood-Tollywood, North-South competition or downfall or more & less. They both belong to Indian film industry. We should wish our movies go to international platforms winning appreciations by audience and critics. If we fight or quarrel with each other, it will lead to downfall of film industry and finally it would affect the quality of the movies. In general aspects too we should not be using these kind of words which might damage the unity of people/nation.