Driscoll’s Family Heritage | Pursuit of Flavor | Fresh Berries

The story of a family’s pursuit of flavor for over 100 years, as told by J. Miles Reiter - Driscoll’s Chairman, a fourth generation grower and the grandson of one of Driscoll’s founders. #FinestBerries #PursuitOfFlavor
Driscoll’s, the leading brand of fresh, delicious berries, is proud to present ‘Pursuit of Flavor,’ a six-part miniseries that explores a rare inside look at the passion of growing great tasting berries. Explore the stories behind Driscoll’s Pursuit of Flavor: www.driscolls....
Driscoll’s is one of the few berry companies with a dedicated research and development department focused on breeding proprietary berries exclusively for its network of independent growers. With more than 100 years of farming heritage, Driscoll’s is the market leader for fresh strawberries, raspberries, blueberries and blackberries.
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Check Driscoll’s out on PINTEREST: / driscollsberry

[@PinkSunshine22]

I do love Driscoll’s berries! My grandpa was a farmer so we were accustomed to organic fruits and vegetables. Thank you for sharing your passion with us. God Bless and continued success.

[@katebamford1900]

Thank you for producing the best healthy yummy berries to help me survive and trive with my stage four Cancer.The Love and passion you put into them is amazing.

[@rehanasyeda3475]

Since 1983 I move to USA , always been buying Driscoll Berries , use Berrie's for any recipes , thank you Driscoll Family for growing Berrie's for American families 👍

[@diannawilliams-hefley7311]

Love Driscoll berries! I love that they are mostly grown in Mexico on the shores of Lake Chapala!

[@YaYa82able]

As a chef I always recommend these berries now watching this video I see why. Thank you for your love that we taste in each berri

[@Driscolls]

Thank you for the positive feedback!

[@laurahiser8601]

The best strawberries ever!!!👍🏻😘

[@roseg.4354]

Amazing heritage of goodness.. 💖

[@jerrine1771]

I love your fruit! I am absolutely addicted to the blueberries 🌞 they have taken the place of unhealthy snacks. Your the best!

[@aneev609]

I don't eat berries but my family does. Thanks for producing and feeding the finest berries to America.

[@phyllisnunn2061]

Very very good berries!!

[@ms.gladysboyd3753]

You know a day can never go wrong with a strawberry🍓🍓🍓

[@frankendoll1455]

Funny I watched this today lol I have 2 packages of their strawberries and a package of their raspberries in my refrigerator! Love Driscoll's berries!!!❤🍓🍓🍓

[@jesskan9828]

Keep growing your organic berries! They are the only ones I will buy and eat.

[@melw6848]

Am a huge fan! Thanks for your hard work!!

[@patriciabaetz5857]

Driscoll has, by far, the best organic berries! Yummy♡

[@pamelahill196]

nice video!

[@Lunablueeyes]

Best berries ever!!!

[@robinpickelsimer7229]

The best!

[@romalynnstar]

Have to try these

[@dr.jannismoody5927]

The only strawberries I buy!!!

[@Driscolls]

Thank you -- we love hearing that!

[@ARrights]

I notice Driscoll's conventional strawberries are oversized likely due to genetic engineering of the variety. In my experience, the smaller traditional varietals are sweeter and denser in berry flavor.

[@Driscolls]

Hi A R, all of our berries, both organic and conventional, are non-GMO.We use only proven natural and traditional breeding processes, including hand cross-pollination. We agree that tiny, wild strawberries are especially sweet! Our R&D team looks for ways to bring some of the positive traits of wild strawberries like flavor into varieties that can ship well and hold up on the shelf through cross-pollination. Because it's such a manual process, it takes many years to find a variety tastes delicious, has a good size and appearance, and holds up long enough to ship to grocery stores throughout the country.

[@ABlackCountryWoman]

You would naturally assume that about the flavor of the generously-sized Driscoll strawberries, but that simply is not the case. Driscoll's have so much more flavor than many of the other, organically-grown berries, incl. locally hand-grown strawberries, I have tasted. They've little taste, if any and some have a strange..."watery" or "green" taste...they taste more like grass than a berry? I can't quite describe it. We have cherries that are sold in a few of our supermarkets, here, in NY, that are PERFECT. Every one is of equal size and quality. They are firm and big & juicy...they HAVE TO be genetically engineered, right? I immediately drew that conclusion as they are just too "perfect" (I know to suggest genetically engineered fruit is perfect and Nature is not, is wrong, but it is the word I am using to describe the appearance). I am one of the few who doesn't believe genetically engineered crops are as evil as most assert they are, especially given that this technology is being utilized to feed people in underdeveloped countries.

[@soyukii666]

*verry* cool. 🤠😏

[@dirin2042]

Driscoll strawberries are the best

[@spideraxis5582]

I love berries. Blueberries, blackberries, raspberries, strawberries. Have to admit my favorite is raspberries.

[@Iceis_Phoenix]

I love berries of all kinds but they are a tad expensive. Blackberries are my favorite when they are kinda sweet which is rare.

[@kimberlybashaw5393]

The only berries my daughter will eat, every morning in her yogurt!

[@ginacosta2043]

Yes they are the best ones, the owners live right here 100 feet away and I not even know them .

[@IdahoPatty]

Organic is important to me and my family. Especially in berries. Dr Oz says never to eat non organic berries, and my leaky gut is the reason why. Organic all the way.

[@Hollyannsea]

I agree with the comment below about the size of the berries has to be GMO, if that isn’t bad enough, here in Pennsylvania your strawberries are rather unappealing and tasteless so i don’t buy them anymore. I am puzzled regarding the organic versus ?(what) GMO? Pesticides? If a farmer is growing organic, why would he plant anything else? So i tend to doubt their claim of organic.

[@Driscolls]

Hi Hollyann, all Driscoll's berries are non-GMO.We use the process of cross-pollination to develop new varieties of berries, which is a process where the plant scientists take pollen from a father plant and rub it on the flowers of a mother plant. Learn more about that process here: www.driscolls.com/about/joy-makers/natural-breeding-through-cross-pollination Driscoll's works with over 700 independent growers, some who grow conventionally and others who grow organically. Before a product can be labeled “organic,” a government-approved certifier inspects the farm where the food is grown to make sure the farmer is following all the rules necessary to meet USDA organic standards. Driscoll’s organic farmers are certified organic by USDA-accredited certification agencies. Please visit our website for more information: www.driscolls.com/berries/organic-berries/what-is-organic.

[@ignoreitplease4353]

Hello!

[@lindaash-smith1614]

I have never seen your strawberries in my store that say they are organic. Is all of your fruit organically grown? Where do you source your water for your crops? Do you use fracking wastewater on your crops?

[@Driscolls]

Driscoll's offers both organic and conventionally grown strawberries, raspberries, blueberries, and blackberries. If you're looking for our organic line, look for the green label on the package. Most water used for irrigation is sourced from deep wells or municipal sources. Microbial levels in irrigation water are monitored at every farm. All independent farmers who grow Driscoll’s berries must adhere to the same stringent water quality standards. Where alternate sources of water are used, Driscoll’s specifies a more stringent monitoring schedule and employs appropriate water treatment systems to ensure that the water quality is suitable for its intended use.