Dynamics of INSTAGRAM vs YOUTUBE in Creator Economy ft.

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Whether you're a budding creator, a brand manager, or simply curious about the evolving digital landscape, this podcast offers a wealth of knowledge and inspiration. If you're intrigued by the realm of entrepreneurship, platform economics, and the creator economy, this episode is a must-listen for you.
Join us as we delve into the beginnings of Thinkschool with its founder Ganesh Prasad and the creative concepts that laid its groundwork. We discuss the core principles of platform economy, highlighting the significant importance of trust in molding the creator economy. Learn how creators utilize their influence to boost brand recognition and understand why brand managers need to acquire strong marketing skills to thrive.
Don't miss this enlightening conversation of the creator economy, effective brand management, and the incredible potential that lies within the world of content creation.
We’ve Discussed ⤵︎
01:00 - Coming Up
07:40 - How Thinkschool started
13:02 - Understanding platform economy
17:04 - Trust as a Base for Creator Economy
22:16 - Creator influence fuels Brand promotion
26:00 - Why Brand managers should posess effective Marketing expertise
29:48 - Money flow on Instagram v/s KZbin
31:38 - Common pattern amongst Top Creator
34:02 - Nucleus of becoming a Top Creator
36:38 - The subjective bar of quality content
41:51 - The power of impactful knowledge
So Make Sure You WATCH This Episode Till The End!
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Ganesh’s
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• • •
About RESTLESS
There are millions of people who want to build something of their own but are helpless and don’t know where to start. This is why we decided to document the journey of the globe's top 1%, through RESTLESS. On RESTLESS, Ayush Shukla will host the globe’s greatest success stories and document their secrets to success so that YOU don’t ever have to feel helpless.
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• • •
About Ayush Shukla
Ayush Shukla is the founder of Finnet Media, an influencer marketing and talent management agency that manages most of the country's top influencers and is an entrepreneur at heart. He has worked with 250+ creators and 100+ brands including Amazon, CRED, StockGro, IND Money, Slice, etc. Besides this, Ayush is also an Angel investor interested in sectors like FMCG, Fintech, Creator economy etc.
To Know More,
Follow Ayush Shukla On ⤵︎
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RESTLESS’s Partners ⤵︎
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#RESTLESS #

[@ALAN_POV]

Communication skills of Ganesh is just 🔥🔥

[@jivarishi]

Absolutely.

[@AbhishekKar]

Ganesh’s maturity is ahead of his age. Nice podcast .

[@bforbranding]

Absolutely agree. Once a students complete their MBA and get a job, they forget to learn more. They stop reading books, learning and ultimately decay for themselves and their Organisations

[@gauravbhalla8400]

Happy for spending 40 minutes for this WORTHY Podcast

[@unfilteredwithvarun]

I've been following Ganesh since he had 4k followers on KZbin, great work by him

[@shahabazshaikh7113]

If you carefully analyse his recent videos he just becomes a puppet like our beloved godi anchor ⚓️ soon we can use “GodiTubers” So he is doing pure business with his 3million poor subscribers. Trust gaya tel lene😢

[@mr_ankit011]

Ganesh's Communication skills 🤯🔥

[@helloansuman]

Using a low quality camera on the guest is not good. Please fix it. Also lighting

[@pamilkumar4505]

Loved how Ganesh sir elaborated the difference between insta and YT

[@nayansuryawanshi5541]

Today only I was confused on where to start content creation just as hobby and I think this podcast solved my Question!! KZbin it is!

[@crzyzhaa]

he makes a really good point about how a lot of these people who get lucky on instagram would never be able to make it on youtube. youtubes harder but there is way more reward

[@yashtv555]

very insightful conversation, great clarity of thoughts. Hats off to both of you ... following think school since 5 years now

[@sathyamanikantabk4483]

I am Subscriber of Thinkschool since it had some 150+subs and I used to ask him to make changes in the video to attract audience and he did replied me and he did it and quality of information back then was also great only had a few problems with video and audio quality but now its amazing hope he remembers me ahhahaha......Thinkschool deserves atleast 10m subs 💌💌💌🤟 great fan of Ganesh bhai's work

[@SuperVinccent]

Great to know I love it when he replied and looked into your suggestions

[@Drganguli]

Agree that KZbin is the place for serious content creators who add lot of value and have an Important message to share

[@TijuanaJackson]

Finally found actual value on the topic of content creation. Thank you. 🙌🏾

[@naksgyqjsbxnslp1527]

Key performance indicators (KPIs) refer to a set of quantifiable measurements used to gauge a company's overall long-term performance. KPIs specifically help determine a company's strategic, financial, and operational achievements, especially compared to those of other businesses within the same sector.

[@shrinath9]

Waiting for this eloborated case studies on this domain on think school✨✨✨

[@gamersant7466]

Excellent video. A great example of how successful people thinks and what makes them different from others. Need to get the company of such thoughtful people.

[@WHYTGOLD]

Folks. The idea is to create value based content..i guess we got this..awesome clarity.. short but crisp

[@Rahulsharma80558]

16:45 i think he is talking about Elvish 😅

[@stylendslayy]

This video is so much helpful for people like us who want to grow on ig and KZbin, thank you so much for this podcast 🙏

[@SuperVinccent]

I have a very high regard for your podcast Think School

[@ammrutapaalo]

He’s the best!!

[@Hypertroph]

Very insightful discussion. Thanks for putting this out there Ayush.

[@Buckwasyaat]

Amazing podcast, very helpful to understand alot of things related to creator's economy Much love from Pakistan

[@LollyGagTech]

He just explained what I was thinking about the CONTENT CREATION ❤ Relatable #subscribed

[@Yuvrajikhar]

Ganesh bhai ke liye to apna vot bhi badal denge jan kya chij hai ❤

[@SuperVinccent]

Thanks Ganesh and Ayush

[@mayurpanchal7680]

Value 🎉🎉🎉

[@How_Trading_Works]

Thanks man ❤‍🔥 i always have doubts did i want to continue Instagram or KZbin because i gained more followers in Instagram then KZbin. Now i will focus more on KZbin

[@thebusinessart677]

Instagram or youtube it dosent matter ... Brand value is must...

[@tushararan9222]

Good job 👏🏻 Please invite more Guests like Ganesh.

[@SRKPVIDEOS_]

Hi Ayush, My name is Prajwal.I have been observing your videos for quite a few weeks, As I am a Professional Thumbnail designer,I noticed that your thumbnails are not getting High CTR because of which you are not getting expected Views which your Videos deserve. For showing my capability, I will design One free thumbnail for an upcoming video, if it gets High CTR, will discuss further or else we part ways as friends.. Sounds fair!

[@navin_kg]

Hi can we discuss further

[@SRKPVIDEOS_]

​@@navin_kgHow can I help you!!

[@rohithinduja93]

A good video amidst the plethora of baseless hype and "shams" on social media these days. This podcast does not have know-how/statistics/or hacks to help you 'crack' what can make you a quick buck today. But talks about a few basic principles that pulls you back to the reality of a SUSTAINABLE mindset. That's all that you will learn from this, but that's the basic thought process you need: 1) Measure what matters. What is the output that matters at the end of the day. 2. Have a long term view of what matters. 3. The patience and the tone of the interviewer. This is what you expect in a conversation with an expert from any field: meaningful insight and what the industry is betting on.

[@ithinkprogressive]

Ganesh is going to be a one of most popular corporate speaker soon. Great work !!!❤

[@tushar_dey_]

Thank you for this piece of content.

[@ratikantkupwade8222]

We follow both channels 🎉

[@angrish948]

Two smart brains are sitting together and I always wonder why Indian youths are not able to create their own KZbin and Instagrams.

[@imrankhansaami]

Business case studies

[@automobile7]

This video is gonna explode 🎉

[@amolmankani6273]

Excellent piece of info by ganesh❤ is this way to end the podcast?

[@DipakRajput-nv1pf]

Love it

[@rashidulislam9636]

That 100k argument can be said about KZbin too, back in the days 1 million subs was a very big thing but not anymore. There were no 100m channels but now there are a more than 10 and one with more than 250. TV -> KZbin -> Instagram and Tiktok -> Don't know about the next form yet but something will come.

[@VijayThapa]

Loved this Podcast. 🙏

[@navneetkalia]

Brilliant talk

[@jeetchoudhary]

Real informative video ❤❤

[@keralavibes1977]

Good one

[@priyankatomar514]

It is incredible.

[@udayudaymohan724]

I also have a divided openion on this . Like say suppose there is a high trust KZbin channel and a Instagram account . The campaigner has 20 lakh to spend . The youtube channel can ask 10 lakh but instagramer can ask 2 lakh . So effectively the marketer can get 1 youtube channel and 5 instagrammers. Although youtube had a dedicated trusted audience but the instagram has repetitive content viewers so more impressions over all .

[@analyticseveryday4019]

What you are saying is correct, but ganesh is saying that the viewership to conversion ratio on YT is higher than insta. At the end, brands just dont want eyeballs but conversion as well, which is higher on insta.

[@HUMOHEALTH]

Great insights

[@pradeepkumarbisam]

Last 5 min🔥🔥

[@premnathgs9841]

Hi brothers, could you please give me list of ted talks which inspired you in the description. You can make it like your book recommendations

[@sanyuktashekawat106]

Thankyou

[@romarionorman8197]

really profound conversation put so candidly, was waiting for a long time to watch Ganesh sit down for a longer format

[@ReboxTracks]

Damn, this felt like a long think school video 😮, he speaks so good

[@unesta7164]

need more insight on content creation industry

[@vivekagrawal5299]

The guy is talking about Trust and a look at his video on Masters Union shows he himself is taking his audience for granted and will probably end up like all other creators whom he is bashing.

[@shahabazshaikh7113]

“Godituber” I guess he becomes now days

[@shannu1927]

Oh at that time he just shifted to Mumbai looks like he had a lot of expenses in the initial stage IG that's why he did that whole promotional video it was the first and last

[@vishalqalandari]

Hey guy, this is a advice for founder of this channel, just write “founder of think school” in thumbnail and see the growth

[@arunannavaram5083]

They both need to learn ….. that how to drive a podcast 😅😮

[@sauravjadhav938]

Content is valuable... appreciated it Still I feel as a editor the video is overexposed Can bring great value if the videos are done good

[@02-dnyanrajaher16]

Ayush I wanna get in touch with you how can I do so

[@manusabraham6464]

What a podcast❤‍🔥 Thank you so much for all the insights, keep going Subscribed 👍

[@growingprofessional]

Really Insightful Conversations!! Ayush must appreciate you for asking most important questions! Loved every second of it. Keep coming with more such podcasts.

[@TaxKaTeacher-CAKaranSheth]

Ganesh makes Ayush “Think Twice”when Ganesh says 100k subs are making 50L P.a 😂😂😂😂😂😂

[@somethingunusual9643]

He even promoted small case on other's channel. 😂. Really smart guy he is

[@godigital8201]

13 minutes down the line.. Very informative..

[@lastminutespecialist]

every brand manager has CEO who doesn't understand marketing. thts why brand manager chase numbers over branding

[@sigmagang]

6:30

[@HarshAsnani]

i got stuck to this podcast like a chewingum

[@insatiablereader1361]

If some body is naive in you tube , how he can build trust to audiences ?

[@jchikun1]

Why is the interviewer looks life less? Bro you are not enjoying enough. If I can have a podcast with him I will be excited and it will be a great experience to learn from him.

[@Hari_Nandan09]

10:30

[@trulypraveen]

Bro i need part 2

[@jivarishi]

Ganesh looks jacked.

[@mansam15]

He doesn’t consume youtube and instagram so what does he read/watch 29:10

[@rhutajoshi9288]

Books and news

[@KidsBFuTv]

🎉

[@295_GUY]

25:01

[@educatics2245]

Ayush, ( This Is Important) If You Rename The Title Of This Video As : Insta VS YT | CREATOR ECONOMY | THINK SCHOOL. then It May Get More Views. just My Assumption ✌️.

[@PranavTambat5001]

Add cut outs pleased

[@PrathameshBalapure]

hi

[@zeniwalia990]

Bro please add timestamps

[@nitinsharma2455]

Make time stamp bro

[@pradeepkumarbisam]

What is that contraverseial company?

[@sathwikkrishnarepala3227]

Please let me know what that company is

[@iBrandWiser]

Ganesh Bhai se related kuch bhi dikha do main dekhega!

[@yesgodfather]

add chapters timeline mai

[@backbackup1873]

Feedback : Time stamp ke daalo topic ke hisab se

[@abdimalikhaji5339]

Please speak 100% English I am not Indian am from UK

[@Rashmimaster610]

Bro this video I am watching just because of Ganesh, And conversation start is too bad Ayush you need to work on you before calling some educated person

[@KINGTANISH07]

Ganesh students give your attendance by 👍

[@user-gp8om3ff8v]

Bro get a life

[@imrankhansaami]

KZbin pays money to market yourself

[@KasimKasim.-iq3pb]

Bhaiya apse bat ho skta

[@KasimKasim.-iq3pb]

Me kahna chahta hu ki me apke channel. Ke one aur channel krke me apke long video ke important clip cut krke me uplod krunga aap channel create krke do me apke channel ko manage krunga channel monotise hone par 50-50 % bat lenge bhaiya bolo

[@reikenzan1916]

471

[@godigital8201]

I will give u a take away from this video for think school. I have watched a lot of ur videos and knew u had something like a course. But only through this video I knew about the course and value and typed ur brand name in google and saw three courses etc. I think u should better communicate or in a different way to explain about your courses in ur channel as lot of them be unaware.

[@DhruveelDave]

3.5M right now, lol.

[@user-oi9ms7gn4f]

Hindi m bolne m dar lagta hai kya bro 😀😀 kaise kaise log h

[@dhawaljain3837]

Ranbir kapoor got arrestes due to bwtting apps

[@scarlettohara85]

These ppl are like two machine talking... Trying to understand human for their business. Dangerous for us.

[@FinestTech]

lighting guy did a very bad job

[@Hs_2212]

Ayush broo!!!! Take food and drinks before podcast...or don't show your's angle while eating..and who the hell chews up coffee...that's irritating broo...that's the difference between you and ganesh...i have never watched your videos...and i will never come back again....just here for ganesh.

[@Programming-es5tp]

copied logo what a shame

[@darkbird2724]

Liked the video. But did not sub because the interviewer does not seem excited. like a teenager who is not interested in a lecture. Just a constructive feedback.

[@scarlettohara85]

Ya he is very depressive Sry to say that.....

[@mohitdaga1565]

Bhai acha hua ye mil gaya dhang ki cheeze puchta hai dhang se samne wale ko bolne deta hai Ranveer allahbadia koi bhi aadmi ho spiritual, emotional gandi shakle Bs yehi aata hai usko