E1084: David Sacks on his foolproof operating philosophy: “The Cadence”

David Sacks' Medium post on "The Cadence": / the-cadence-how-to-ope...
Follow David: / davidsacks
Follow Jason: linktr.ee/calacanis
Thanks to our partners Vanta ($1K off your SOC 2 at www.vanta.com/twist), LinkedIn Marketing ($100 in ad credits at / thisweekinstartups ) and Fiverr (10% off your first order by using code TWIST at fiverr.com).
0:00 Start
0:50 Jason intros David Sacks for his 7th appearance on TWiST & David defines bottom-up SaaS
5:56 Sacks outlines his startup operating philosophy: “The Cadence”
13:20 How chaos at PayPal led to Sacks creating his operating philosophy
15:35 Defining the 4 key functions of “The Cadence”, syncing up sales cycles with the fiscal calendar
20:47 Why quarterly sales quotas are perfect for a scaling startup
25:03 Best practices for SaaS sales cycles
29:58 Why marketing should feed off product, creating a “product launch event” to fuel marketing
37:26 How smaller startups should operate with product/marketing & why that creates chaos when the company begins to scale
44:39 What types of cold emails will David Sacks open?
48:47 Optimizing product cadence
56:56 How to deploy engineers on product sprints, reverse engineering product from the marketing event
59:32 How human nature plays into “The Cadence”
1:03:42 Adding predictability to board meetings

[@adamoconnell7744]

35 minutes in and blown away at the value here. Thank you guys so much for being so generous with your knowledge and experience - truly makes a difference for us aspiring leaders.

[@Kcemate]

Got more from this one episode than I did from business school

[@chasingdreams2233]

nice

[@deenzmartin6695]

business school is largely a scam

[@tatianaaponte5603]

@@chasingdreams2233 a las 5 y no te he

[@YPeezy]

Extremely knowledgeable entrepreneurs!

[@ToneGuruLA]

Sacks, thank you for a clear path, chock full of knowledge and easy to digest. Much appreciated.

[@garethstruivigdegroot4837]

This is a really exceptional episode. Really a how-to course on running a startup.

[@530laflare9]

For free nonetheless.... thank you Jason!!

[@patrickmccarthy5617]

They are a forever startup firm. They have no other skills than here's money not pay me back.

[@foundational]

The event idea makes so much sense! I never thought of it like that ! Im definetly going to do it at my company!

[@respondo]

Great, just the conversation required. Thanks, Jason and David 👍

[@NielsRask-tillsammans]

This was awesome. I'm gonna copy David's approach straight off for our SaaS startup Muntra. Just need to grow from 5 to 50 employees first :D

[@lawsnewton]

Damn, Jason's in much better shape now a days!

[@Allen1029]

The Coors of Perception

[@quantumynd]

Great show. Great content. Mid stream adverts are ATROCIOUS!

[@BrendanMetcalfe]

Great episode!

[@GrahamQuigley]

SOOO GOOD..... Thank you gentlemen.

[@cutsclothing]

this applies well for eCommerce as well. The next David Sacks is our founder, Steven Borrelli

[@devanbaucom9730]

How does this only have 36k views?

[@startups]

Please share, like, and subscribe! We'd love it to be higher.

[@unendingnow9320]

Awesome episode, thanks btw Your Coors light infomercial is divine lol

[@jasoncalacanislive]

crisp.... cold, refreshing!

[@siddharthsaxena2560]

@@jasoncalacanislive surprised you are drinking Coors, Jason! I expected you to be more of a fine Belgian ale guy or a craft beer 🙂

[@20thcenturyboy85]

THANKS for this info. V GENEROUS & Appreciated.

[@startups]

You bet! Sacks is the GOAT when it comes to B2B bottom-up SaaS

[@bentray1908]

1/2 all in pod

[@icebergvishnu]

41:41 - Jason impersonates the Rock with the people's eyebrow...kind of a dark horse this man...

[@dougb70]

quarterly seems like an eternity for SaaS deals. The idea of SaaS is incremental costs and commitments.

[@MayorSom]

_"Puk Puk Pukaaak"_ Uncle Jason It Is What It Is....

[@siddharthsaxena2560]

Surprised at J Cal’s taste in beer. What would Bestie C say? 🙂

[@it-cons]

Shadow IT

[@willhatfield6228]

raisins in pain au raisin Jason..

[@ParistonHxH]

Thought this was the guy from impractical jokers from the thumbnail lmao

[@dougb70]

shocked the slack AI doesn't know what headphones are. Time to turn off that distracting background lol.

[@Gd-jq6mz]

🤣🤣🤣🤣 light reading

[@benjaminaristotleboes3157]

7:30 Why dont you just call it WHAT IT IS snd say "Everyone finds their genealogy in this Pomzi"......

[@benjaminaristotleboes3157]

Software you get on the web to use............. So you sold an internet page for 800 million????

[@captainenglish5050]

Honest question: Jason, why are you doing plugs for Coors? Don't you make enough money that you don't need to do that sort of thing? There is no way you actually WANT that junk. On the same note, why do you accept sponsors for this podcast? Surely, the income you get from that is not significant in relation to other sources of income you have.

[@mback12000]

I've always had the same question. I don't understand the need, and many of them sound cheap and out of place.

[@BiraDaniele]

Because it's a business with expenses (think producer and the supporting team). What's the point of losing money on it when you can make some and have more chips to play poker and invest in more startups? It took 25k in Uber to get 100 millions in return and it's important to keep spraying and praying. Would you ask Joe Rogan who's now richer than Jason why he's still having sponsors? He's been making dozens of millions per year for a while and now enjoying a 9 figure deal with Spotify. It's capitalism.

[@mback12000]

@@BiraDaniele Yes of course. My point was selectivity and fit. In the context of TWIST's typical subject matter and Jason's brand, some of these ads sound misplaced.

[@jasoncalacanislive]

1. Coors Light is crisp and delicious 2. I love reading all the ads! 3. We pour all the money from the podcast back into production... which is why it's surging in popularity!

[@mback12000]

I appreciate the reply!