Dear Jordan Brand....

Jordan sneakers are my favorite, period. So it's with full respect that explain my thoughts and concerns about Jordan Retro Sneakers in 2024. We have A LOT to discuss here, like comfortable of Jordans, quality of materials, SNKRS app, the price and sizing. Do you want to see Air Jordan 4's become more comfortable? I do. Thoughts on Jordan 1's being "dead".. let's chop up these hot topics and see it's just reseller and hype beast chatter or if it's legit. Let me know your feelings about Jordan Retro sneakers going into summer 2024, feeling good? SUBSCRIBE for more mens fashion and sneakerhead content. More content below! - Eddie Win
Connect with me on IG here - / eddiewinkicks
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Let me know if any of this matters to you guys in the sneaker world. Are you only interested in adding the most hyped Travis Scott Jordan’s to your sneaker collection or do you care about sizing and quality. Good luck on the women’s canary Travis Scott 1’s today if you’re going for a pair.
#snkrs #jordans #sneakerhead #nike #sneakers

[@bubbzarelli]

Most people that review sneakers are scared to say what you said...salute sir!!! 🫡

[@itsDoogle]

I don't think anything was said that was antagonistic enough to be afraid to say haha

[@jasonproctor9896]

The number one problem with jordan retros is the comfort. More than half of the time, it's like walking ariund in concrete blocks. We can't keep paying over $200 for dead technology from the 80s and 90s. I already stopped buying retros for this reason. Every other brand is giving us something to walk in comfortably besides Jordan. If you own anything from adidas, hoka, new balance, saucony, then you know it can be tough to rotate in retros from jordan because it's dead teachnology

[@joshlamar1990]

Certain retros never was comfortable its technology from late 80s to.90s. If you buying Jordan’s for comfort you spending money with the wrong brand.

[@jasonproctor9896]

​@joshlamar1990 that's just an outdated mindset. There's no reason to not make the shoes more comfortable

[@joshlamar1990]

@@jasonproctor9896 they tried with the flyknit series on Jordan’s people clowned them and they sat on shelves. If they changed up the materials and start moving away from og models people are still gonna complain that they not og.

[@joshlamar1990]

@@jasonproctor9896 if they had put soft suede and a different softer materials on the military blues nobody would have bought them be real they would lose money trying to appeal to the small minority of people wanting new balance comfort on a retro

[@Freewxll614]

@@joshlamar1990 that’s part of the problem, why would I spend more for less comfort and worse materials?

[@hypokritkillah]

Thank you for addressing this Nike is clearly getting greedy and hitting consumer pockets hard

[@mitchellness9920]

that is what capitalism is about

[@Animagus0dragon]

All great points. For me personally spending $200+ on a pair of Jordan 4s for the sizing to be so inconsistent is ABSURD. Each pair I own, I have around 5 pairs. They all fit completely different.

[@Zockanumber1]

I feel that man. And it's not just 4s, it's basically every retro. 11s and 3s are also super inconsistent in terms of sizing. For a limited shoe that often times can't be tried on before buying its a pain in the butr

[@hgr.7857]

😂 I have dozens of authentic 3s and 4s, they all fit exactly the same. Extremely consistent & predictable. You get yours off dh gate?

[@Animagus0dragon]

@@hgr.7857 What was the purpose of this response?

[@hgr.7857]

@@Animagus0dragon You need me to explain an unambiguous statement and question that was already asked? OK: Authentic Jordan 3's and 4's all fit very similar, aka consistent & predictable. I'm asking if you bought reps (from dh gate), hence the unpredictable fits. Ya know... bc they weren't made by Nike. I hope that helps 😉

[@Zockanumber1]

@@hgr.7857 goofy ahh comment. Sizing issues in Jordans has been a well documented thing for years. Just because you have no issue with it doesn't mean other people got fakes

[@Aqwtiny]

Jordan brand response : "Welp, he said hes a major fan and that's never going to change! so we are doing something right! bump the prices up and remove air from the models!"

[@xis151]

I hope they watch and listen, it’s all love !

[@pattonPwr]

They will watch and won’t give a F. What we have to do is stop giving them our money until they don’t do things right

[@goodtimesbeatz6718]

Jordan Brand can take Notes from New Balance and Yeezy when it comes to Comfortable Shoes 💯💯

[@moriellymoproblems7842]

Bro really said Yeezy lmao. Tons of Adidas shoes have UB in them, and they look way better than Yeezys too.

[@mauriciowinston5293]

I'm fine with mine

[@Lee-ic2yn]

​@@moriellymoproblems7842you mean boost UB is just one shoe

[@pejroyal9115]

I mean it’s adidas ultra boost tec in Yeezy’s but I feel you.

[@MrHabeeb90]

I’ve been watching Eddie for maybe 15 years or more. This has to be one of your best videos, brother. Thank you for this NECESSARY feedback to JB. I’ve been collecting since 2002 and couldn’t agree with your sentiments more! -One Love

[@CryptoRickyRich]

CRY MORE

[@flimgenco]

💯 on point with the SB 4’s. Nobody ever - EVER (channeling a little Y2J there) - asked about Jordan retro comfort until the SB 4’s came out. Now we know, they can do it without sacrificing how it looks. And anything that isn’t as comfortable from then on will always be at least a bit disappointing.

[@Lee-ic2yn]

The SB, bred reimagned and the military blue are all pretty much the same I don't get the big difference between them

[@FooziesActionVideos]

So glad you addressed this, cause this is most definitely really great points Jordan brand could use to help bring back the love of buying sneakers again. Great video 🙏🏾

[@solostar_82]

This man is genuine and a blessing to the culture...you have echoed my thoughts salute

[@IOSALive]

Eddie Win, I really enjoyed watching this, so I hit the like button!

[@sirhcyaj]

All valid points. Thanks for sharing and I hope this video gets more likes, comments and eventually into the hands of Nike/Jordan brand. You have a voice and people want to hear from you. Keep being great and putting out more content like this. Peace bro!

[@Touch_G35]

Just subbed to Eddie and his content recently. I’m a collector in MA also, and really am feelin’ tha content. Valid 🎥📝

[@therootwave]

Great video, topics, and delivery. The storytelling would be magical and the comfort would be the cherry on top.

[@fourthirtysl]

Well said. You hit the nail right on the head with this one. Thank you!!!

[@MrShowbiz20]

Facts! I approve this message 1000% Comfort! (On retros) Comfort! (On retros) Comfort! (On retros) & quality materials. Come on Jordan Brand. Listen.

[@TyraPapyra]

Never thought of putting the drawstrings of my hoodie through that Jordan logo slash cutout. Thank you! 🫶🏻

[@brianeharmonjr]

Straight facts all the way through, echoing the sentiments of basically everyone I talk to about sneakers. An all-around refresh is needed at Nike and JB specifically. A lot more frustration and confusion than anticipation and passion. Hopefully the brand is somehow aware that people feel this way.

[@GermanChoc14]

Thank you for sharing this!!! Straight facts

[@Sukisosuper]

Love this video. I think you have some great insight and shared a lot of community sentiment. 🙌🏾

[@AYoung2374]

This is 💯 on point. As a longtime sneaker lover and MJ fan who just recently got back into collecting, I’d love to see more storytelling, special packaging, history, content. While nostalgia helps, the comfort and price factors also matter. I rock with New Balance and ASICS too, but there is nothing like a fresh pair of Js.

[@zackresetar9476]

Good take on it. Nothing wrong with providing Nike/Jordan with feedback that they need to hear.

[@jayherr14]

Great points 👌🏼

[@mikem167]

Great video... Hit all the best points! Thank you

[@prestonwhitaker1347]

Eddie for the WIN!!!! This video is spot on bro!!! I feel the brands vision got clouded by the ridiculous resale market and also partly by the consumers who unlike yourself only care about hype and will pay whatever the ticket says for that hype. Keep em coming Eddie. Sooner or later they will listen and you will be credited with helping change the game!

[@cvince556]

Bro you so right.. I see all these off colorways being dropped and with no ryhme or reason an it just doesn’t hit like a special retros use to. I always wondered why I liked OG colorways so much but I believe the reason why is because the story. They make it tough, real and nostalgic an not just “another jordan retro”. New colors can be cool but make em with a purpose. Give us the why. Also That comfort point is a big one. I have passed on retros because of quality an comfort an even sized up half and still had my pinky toe buggin. A1 on your video homie.

[@dare2fail]

Fantastic video, you hit on some very legit points. I especially agree with the comfort and storytelling suggestions. Why TF are uncomfortable shoes that cost less to make selling for twice as much as shoes with superior tech? Can we please find some middle ground!?

[@Dreko3179]

Great f’n video Eddie! 👏🏾👏🏾👏🏾 Well put topics and well said. I know Jordan brand is listening, but we all know they’ll do what they want, when they want. And when they do, it will be very gradual where most people won’t even realize the change. I hope they do a lot of the things you said and hopefully much sooner than later! Again, awesome video bro! 💯

[@jaydontaylor4095]

That's why I like New Balance you can get fire colorways from outlets for cheap

[@CryptoRickyRich]

NB is trash. don't let the internet fool you. you aren't trendy or fashionable in those bulky 9060s or ugly dad shoes.

[@hankagura5355]

Jordans aint gonna be cheap unless they sitting after sale

[@andrewT23]

I don’t understand why they can’t make them more comfortable and still look the same as the originals.

[@O.G.SPOOK1]

they could,but the greed for numbers are what makes it or breaks it for them. greedy they are...😂

[@ericnewman3717]

I agree w/ Eddie! I just love sneakers and am leaning more to New Balance & Saucony for style and comfort but their apparel is lackluster! Jordan brand colorways & silhouettes are iconic but as young get older you feet need the comfort.. ✊🏾 Great post!!

[@coachmiller5226]

Comfort is absolutely why I really stopped copping retro J’s. I’m glad you mentioned the Luka, JT and Z signature lines with Jordan Brand. I’m 42 and I know those aren’t whats hot in the streets but I could care less. I have been copping Lukas, JT’s and Zions and have really enjoyed wearing them. Hell I have actually gotten more compliments on those than I have retros. Let me also throw in the newer Air Jordan models like the 34 and up. I love rocking those as well. Super comfortable. I’m more excited about the 39’s in July over any retro’s. Great video bro!

[@Bevan175]

Well said! Hope the message is heard...

[@Professional_Lube_Job]

Lol

[@MercySaidSo_]

I feel you on the comfort man, I stopped buying Jordans for a long time because of that and the fact the shapes and materials use were off to me. I did noticed since 2020 they start really remastering their retro's close to OG even with the cushioning, this is what brought me right back. I randomly hit on a shock drop Playoff 8 and been impressed since. I mainly picked up OG's the Jordan wore but for the right price I'll pick up a different color like those Green Glow 3's that dropped recently. Got them for $135 and the comfort on those is crazy compared to my 2018 Black Cement 3's. You hit on a lot of points especially that continued price increase.

[@chrism6620]

Couldn’t agree more! Great video. I hope someone from Jordan Brand is listening.

[@troychau6927]

Could not agree more on everything you said 💯 on point.

[@manny9025]

I do agree with alot with what you said. Hope nike takes some of this into consideration. Them sb 4’s make sense with the comfort. Since they were mainly made for skaters to skate them. Also i agree with not raising the price but what sucks with that these resellers snatch them quick and end up releasing them for way more. Making it hard to get a pair for retail and makings us think about buying resale.

[@michaelhancock7620]

Love this so much bro

[@VinG1213]

Thank you for speaking up and addressing the sneaker elephant in our realm. SNKRS was going in the right direction for a time when they had the like button and provide some statistical feedback on what was trending, had some good storylines on drops, then it had what’s dropping, but all of a sudden it just went flat and kind of felt like they said we’re good, and our product speaks for itself. Nike may just be on the adage of: why fix something that works, but many have changed their perspective and looked elsewhere on many valid points you mentioned. NB, Adidas, ASICS - man I bought more of those brands in the last two years and I have seen the younger generation flip as well.

[@kinkaly]

Could not agree more with these points!!!!!!!!

[@oldirtydave22]

Very well said!

[@jasoncorley7384]

I agree with u 100.!especially the lady’s line footlocker tried this with lady footlockers

[@Mari000]

Taxi Flip for $200? 😂😂😂 and I started branching out last year to NB and more recently ASICS due to comfort. Great video!

[@CryptoRickyRich]

200$ isn't expensive bro .... converse cost 70$ vans cost 70$ .... get your money up or Walmart has 20$ shoes .. remember that

[@Mari000]

@@CryptoRickyRich after tax more than $200. Lazy release by Jordan is all I’m saying. Got any crypto tips for me so I can get my money up?

[@KGV97]

All great points I agree with completely! There's so many nice pairs out there but the price and lack of comfort really stops me from buying pairs. Even the recent Military blue's I had to return because they were uncomfortable for me and just too expensive (and in my opinion, not worth the price for the quality we're getting).

[@dwhite0069]

Great video Eddie!

[@joeypetty4723]

Eddie, you’re speaking for the the people!!! Thanks bro 🔥🔥

[@Professional_Lube_Job]

He's gonna piss them off and there gonna up the price

[@Dmil2506]

Love this video because the COMFORT COMFORT COMFORT is the Main talking point for me, I can tolerate everything else even the price but the COMFORT SHOULD DEFINITELY BE BETTER!!! But thank you for making this video 👍🏾

[@joshlamar1990]

Nike tried making more comfortable retros with the flyknit series people were complaining and calling them trash they sat on shelves.

[@Dmil2506]

@@joshlamar1990 I can only speak for myself self but I want retros to look like what Mike played in but be comfortable and I believe it’s possible to do that because they done it with the SB 4s

[@joshlamar1990]

@@Dmil2506 it not gonna happen 🤷‍♂️it’s plenty of other comfortable retros besides 4s you just want them to make the ones you want comfortable it doesn’t work like that.

[@joshlamar1990]

@@Dmil2506 the only reason people want 4s to be comfortable is because they hyped up back in the day when they sat and had no hype nobody cared about comfort. And please stop using the sb4 as the standard for all 4s yall did the same thing with the shattered backboards. Let that shoe be great on its own.

[@Dmil2506]

@@joshlamar1990 Man I’m 53 years old I know about back in the day so don’t try to act like I’m one of these youngsters that wasn’t around back when these original shoes came out!!!Nike has evolved just like every other entity and they have the technology available to be able to make these shoes more comfortable so that’s all imma say so if you wanna argue with someone go argue with your girl friend ✌🏾

[@asianjoekicks]

This is a geat one-person focus group feedback video.

[@XxBringBackThePastxX]

appreciate the content and message, you are not wrong. If more folks felt this way maybe some of these things mentioned would be implemented but money talks and well you know the rest.

[@DylanLey]

You made a great point about incorporating the comfort tech into the shoe without needing the branding (of the tech) or a gimmick to the end design. I really liked that Jordan brand tried incorporating React foam and Zoom air tech into the Jordan 1, but the execution was just poor. The Jordan 1 reacts are hideous and the Jordan 1 zooms had small design gimmicks that just didn't need to be used. It would be a lot better if they just made a Chicago (or Banned or Royal or other OG cws) Jordan 1 with either Zoom air or React inside the midsole with the standard design and no forced branding on the shoe. I feel like that would be the best way to incorporate modern comfort tech into Jordan retroes. Change the inside of a classic, not the outside.

[@nathanpayne5358]

This was a magnificent video and much over due. My teenage son loves to barrow a pair of my J’s every once in a while but it isn’t his first choice. Spot on with we are getting older and deserve the comfort. ✌️

[@hawk1093]

i'll never buy another pair of "real" Jordans again. They are pumping out the EXACT same quality as reps and its a cash grab, im convinced the reps and real J's are made in the same factory. The inconsistencies in the sneaker quality these days is insane. As someone who is not a collector just likes to wear them, im buying all 30$ reps from now on.

[@Chopz81]

Had to be said.. so many great points made

[@TaronWilson-lf6ts]

As much money as we're paying I would like the retro cards back bro .. please JB that was 1 of the best parts of getting the sneaker seeing the retro cards....much respect

[@12point131]

It’s crazy how companies have abandoned simple things like a retro card, a little extra goes a long way.

[@raiderfrankdatank]

One of the best videos I've seen so far

[@Romans8th]

Valid points. Specially your very first point of of their target audience. I’ve been wearing NB over Jordan’s due to comfort.

[@highwayman1291]

Great video sir!

[@naman0606]

Great points, also giving a few extras with the pricey jordan models like aj3s and 4s, would somehow justify the price of the sneakers in the consumers mind, they only give extra laces with air jordan 1, they can add them in other models too, may be some matching socks, hand tags, something like that.

[@flipster7746]

Eddie thank you so much. I am 41now, live Nike and Jordan brand but comfort is getting more important und the prices are way too high these days. Greetings from over Germany 😊

[@Leveleup543]

Some valid points. Speaking of NB, I have been wearing their MADE stuff for years and one of the big reasons is because of value. It is much more palpable to pay $200 + for a shoe with premium materials vs a pair of Jordans that rarely scream quality.

[@blvzingnieko]

Definitely agree on the comfort part, especially certain models. New tech. like how the Kobe Protros upgraded to the current times would be something to look into. Same shape but new tech would do wonders

[@genefactor007]

It's crazy to me that we continue to buy Jordan's knowing full well they won't be comfortable. Not only are the comfort inconsistent but also the materials. But one thing that is consistent is the rising prices. Earlier this year the New Balance 9060s caught my eye and after getting a pair, they are now my new favorite.

[@wurke1985]

Love my Jordan’s and Nikes and have a solid rotation but when I go running I wear Brooks for performance and comfort 😮. Great point on the forecasting of releases and trends. That would be extremely hard to do. I think you are correct with many of the shoes already locked in for the next two years. As far as the reasons behind some of the colorways, are we sure there is a related story to Jordan? Could just be a designer picking colors they like? Love your content, keep it up!!

[@Eazy6874]

Excellent video

[@Thrillhouse1014]

Eddie,long time follower first time commenter. I’ve watched your videos since you were reviewing Puma Suedes on your kitchen table, and before you were showing your face. Your journey has been wild and deserved. If I was in your position I would’ve have operated in the same way. You’ve been able to maneuver through the industry so smart but you’ve stayed true to what you believe in. I salute you. I just want to say this is a good ass idea! You need to run with this man! The idea of having a series, even start it small. Just highlighting the history of the shoe with the thought process of what they were doing and make it go inline with a release would be awesome! I guess Nike doesn’t have to because right now anything is going to sell out, and they did do that storytelling in that Afleck movie Air. Which I actually enjoyed but I don’t know how well received it was. However, if they do the series in a way that was more like interviewing Tinker, and going into the kitchen and making the shoe, to why did we choose that color blocking and those colors. If done well would be great. Anyways, I’m probably rambling but with your know how and what you’ve been able to do so far with the people you e been able to meet and work with, I’m positive you can make something happen, and if you do I’m with you every step of the way! Again, I appreciate your content and the products you’ve been able to put out have been fire! Keep doing what you’ve been doing and I hope we will see a Netflix series called “Tinker” Produced by E Win very soon!

[@condietodd1472]

Comfort is HUGE IM 41 now my feet are not built the same lol you gotta give me something I can actually rock and not just look at!

[@MrNimaMoo]

Great points bro, got urself a subscriber 👊

[@BMASE99]

I agree with you forsure on the comfort! I also think they should replace the polyurethane midsoles with another material if possible. It would be nice to keep the shoes longer without worrying about them crumbling.

[@maverick9336]

Right on points!!! I really hope Jordan brand will take this video seriously

[@MDR1168]

I agree with you in regards to comfort. The majority of my collection are Air Maxes and Jordan 13 because of their comfort. Latest purchases have been New Balances because of prices, comfort and better colorways. I can thank you for that. I’m not paying $200 plus anymore, as you stated there are better comfortable sneakers within Nike for cheaper price

[@veryfewrealleft1405]

🗣️🔥🔥🔥🔥 Great vid Eddie

[@TheBDavis42]

No lies told. Salute

[@timeoutshirt]

You hit the nail on the head!!!! They need to make js more comfortable without changing the style. I have multiple pairs of js and I just wear my nb 1906rs or vomeros all the time.

[@jeliroletheearthwalker997]

Thank you!!!

[@kevindeconinck1630]

Preach on! 💯

[@mauroleonh]

What I do is replacing the insoles to comfy foam ones. I do agree with you. Jordan could maintain the external design, but change the internal technology

[@rickgiles7955]

All good points and things I have thought about myself

[@SouthwestTee62]

All valid points Eddie and this video hopefully gives Jordan brand a little food for thought 🤔 for me there are a lot of inconsistencies especially with Jordan 1s. Sometimes the paper inside the box is thicker and has the gold 23 numbers printed on the paper, sometimes it doesn’t. Sometimes the shoes are individually wrapped in paper, sometimes they aren’t. Sometimes the quality of materials are excellent and sometimes they aren’t. For me it’s about consistency. Just be consistent with the product that you promote and sell. I like to have an idea of the quality I’m buying before I buy it. Stories behind different colour ways would be a unique selling point and would no doubt influence consumer buy in and loyalty. Great idea on Jordan brand creating content around releases. Input from the Design team, planning, manufacturing, sketches, materials used, intent etc. Keep up the great work. Love all your content. Big ❤️ from 🇬🇧 👊🏻

[@BenjaminDotzauer]

Great idea. i totally agree

[@soulnanauk1497]

That was really good. I agree 👍

[@ebe2023]

Prices went up as reselling popularity did. With reselling taking a dive, shoes are sitting again. They are sitting because many of your points are valid, comfort being the biggest one.

[@terrywilson6571]

You were dead on point with every topic of concern! I’m AJ1fan

[@F4RR3L2]

Worst feeling is seeing a release that catches your eye only to see "Women's" release.

[@user-gi6dk7tg1h]

My only disappointment with the military 4s is that they are not comfortable at all. It’s a beautiful shoe. But I can’t wear em for more than a few hours before I wanna take them off. Also the price point of some shoes is crazy. I’ll pay 215 for those. But 225 for a pair of 5s is WILD.

[@sethburnham7264]

All great points Eddie! I completely agree with everything. I wore nothing but Kobe’s for years because they were so much more comfortable than anything else. But with Kobe’s passing it became impossible to get his shoes, so I went back to J’s.

[@TheCbmt]

Is it corny? No. As a consumer spending hard earned money, you have the right to express your opinion

[@MilliNYC]

When I'm at home im usually in slides or my ultra boost, but after wearing my columbia 4s for a few hours i felt really fatigued. So i agree they need to up the comfort level for sure.

[@xtremnintendoplr]

That’s crazy I wore the military 4s today and your not wrong 1 hour in not even they broke my feet….your preaching the truth man 🤙🤙 keep preaching

[@TheMGSupreme]

I mean, it's great to see that they've been trying to make the retros better, material, shape, and comfort wise. Yes I am talking about the the reimagined 3s and 4s. But the pricing is just absurd. We live in a time that you can get a very comfortable pair of casual shoes with new tech for less 100$ but you still have to pay for over 200$ for a pair of Air Jordans which are mediocre in terms of comfort on their best days. IT'S NUTS.

[@jodimorgan624]

yes comfort Pricing for me makes plays a major part in whether I buy a sneaker or not. leave my Jordan1s though lol

[@Heavyfooted]

Right on the money.

[@lpsoldier301]

Jordan and Nike need to improve their insoles. I always swap out them out.

[@mikeysyke]

The comfort thing is so right, I have so many Jays and I think twice before wearing them. Also I think too many people at Jordanbrand now probably have not much recollection of Jordan playing. They know Jordan as a fashion brand, which is why they end up missing the mark with so many things.

[@T.H.U.G]

Yeah ur a hundred percent correct about the comfort. Jordan Retris still have old tech, they could easily make the shoe more comfortable while still maintaining the old silhouette.

[@doezoe333]

They should let us make a colorway every month on a chosen model and give options when it can possibly release to choose from too, this would explode the sales

[@Jetstorm26]

Comfort is definitely number 1, and sizing is too. Its hard to buy a shoe when you can wear your true to size in one pair, but in another pair you have to go a half size to a full size up

[@jcbyia4325]

For naming the colorways, I think it’s cause people used to make fun of colorways and stories like that. Remember the Jordan 5 moonlight?

[@ddot236]

Preach!!

[@phillip_reynolds]

Great video Eddie. As a 41 year old, I can’t justify spending $200+ on shoes that aren’t comfortable so I try to buy more Puma and New Balance shoes than Nike and Jordan Brand sneakers. I can take or leave the stories but when they’re compelling (Ex: Shattered Backboards and Lost & Founds) I do enjoy them.