Digital Marketing Course in 7 Hours | Digital Marketing Tutorial for Beginners [2024] | Edureka

🔥Edureka Digital Marketing Course
🔴 𝐋𝐞𝐚𝐫𝐧 𝐓𝐫𝐞𝐧𝐝𝐢𝐧𝐠 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐞𝐬 𝐅𝐨𝐫 𝐅𝐫𝐞𝐞! 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐄𝐝𝐮𝐫𝐞𝐤𝐚 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐂𝐡𝐚𝐧𝐧𝐞𝐥: edrk.in/DKQQ4Py
This Edureka 'Digital Marketing Full Course' is a complete guide to learning Digital Marketing from scratch, which covers in-depth knowledge about different concepts of Digital Marketing, Types of Marketing, SEO, and Career opportunities in Digital Marketing. This Digital Marketing tutorial is ideal for beginners and experienced professionals. Below are the topics that will be covered in this Digital Marketing Tutorial for Beginners:
🔸 Module 1: Introduction to Digital Marketing
0:00 Introduction
4:06 What is Digital Marketing?
5:53 Digital Marketing Trends
13:13 Importance of Digital Marketing
17:57 Top reasons to learn Digital Marketing
24:48 Channels of Digital Marketing
25:28 SEO
31:18 PPC
37:18 Content Marketing
42:58 Social Media Marketing
52:48 Email Marketing
56:58 Google Analytics
58:58 Conversion Rate Optimization
🔸 Module 2: Search Engine Optimization
1:06:24 Why do you need SEO?
1:11:50 What is Search Engine Optimization?
1:21:40 Types of SEO
1:34:20 How does Search Engine work?
1:42:17​ Tactics and Methods
​1:49:38 How to optimize Keywords?
​1:53:50 Title Optimization
​1:58:04 SEO Tools
​1:59:40 Guidelines
2:04:40 What is On-Page SEO?
2:04:50 Importance
2:06:20 What are On-Page ranking factors?
2:12:00 Proper insights about On-Page SEO
2:14:00 Best tricks and practices
2:17:40 What is Off-Page SEO?
2:18:40 Importance
2:19:50 Link and Non-link related Off-Page SEO factors
2:24:21 Backlinks
2:25:01 Off-Page vs On-Page SEO
2:25:51 Benefits
🔸 Module 3: Paid Marketing with Google Ads
2:27:01 Concept of Advertisements
2:34:01 Concepts of Paid Search
2:38:17 AdRank
2:44:27 Quality Score
2:50:27 Quality Score Example
2:51:27 Types of Search Queries
2:51:37 Navigational Search Queries
2:52:47 Informational Search Queries
2:53:47 Transactional Search Queries
2:55:47 Why Google Ads
2:56:51 Business Goals
3:03:11 Search Ads
3:04:01 Google Search Network
3:04:51 Google Ads Account Structure
3:05:31 Keyword Match Types
3:07:35 Google Ads Interface
3:07:55 Display Ads
3:10:50 Display Ads Targeting options
3:16:06 Video Ads
3:17:59 App Ads
3:19:28 Shopping Ads
3:21:18 Metrics for SEM
3:28:59 Introduction to Google Ad Sense
3:31:29 Types of Ads
3:41:00 How does AdSense work?
3:43:20 Getting paid AdSense
3:44:59 Methods of Payment of AdSense
3:55:14 Metrics of AdSense
4:00:34 Managing Google Ads
4:01:04 Steps for setting up Paid Campaign
4:01:46 Identify Measurable Goals
4:03:16 Google Keyword Planner
4:15:39 Views Ads in Data Analytics
4:17:49 Multi Chain Funnel Report
4:19:49 Optimization
🔸 Module 4: Social Media Marketing
4:32:32 What is Social Media Marketing
4:34:42 Pillars of Social Media Marketing
4:37:42 Social Media Marketing Tools
4:39:52 Social Media Tips
4:42:22 How to choose the best platform?
🔸 Module 5: Affiliate Marketing
4:43:22 Understand Affiliate Marketing
4:47:12 Key Terminology
4:58:46 How does Affiliate Marketing works
5:0:26 Setting up Affiliate Marketing as Merchant
5:04:42 Setting up Affiliate Marketing as Affiliate
🔸 Module 6: Digital Marketing Planning & Strategy
5:16:05 Why Digital Marketing Plan is necessary?
5:19:01 What is the structure of a marketing plan?
5:28:21 How to make an effective marketing plan?
5:32:43 Best practices
5:35:38 Why do you need a digital marketing strategy?
5:35:58 What is a Digital Marketing Strategy?
5:36:48 How to get started?
5:40:36 Key points to note
5:42:43 How to structure a Digital Marketing Plan?
5:47:21 Tactics to tackle the challenges
🔸 Module 7: Create an IDM Campaign
5:54:31 Need of IDM Campaign
6:00:23 Challenges in IDM
6:05:21 Integrated Digital Marketing Strategies
6:13:16 Examples of IDM Campaign
🔸 Module 8: Digital Marketing Career
6:20:05 Who is a Digital Marketer?
6:24:09 Why choose Digital Marketing?
6:29:17 How to become a Digital Marketer?
6:34:48 Beginner-level Interview Questions
6:52:37 Executive-level Interview Questions
7:12:11 Managerial-level Interview Questions
🔴Subscribe to our channel to learn more about Digital Marketing Full Course.
🔵Edureka's Digital Marketing Tutorial Playlist: bit.ly/39YdgjV
Edureka Community: www.edureka.co/community/
Twitter: edurekain
LinkedIn: www.linkedin.com/company/edureka
Instagram: edureka_learning
Facebook: edurekaIN/
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Meetup: www.meetup.com/edureka/
#Edureka #EdurekaDigitalMarketing #DigitalMarketingFullCourse #DigitalMarketingTutorialForBeginners #digitalmarketingtutorial #digitalmarketingtraining
For Online Training and Certification, Please write back to us at [e-mail] or call us at IND: 9606058406 / US: 18338555775 (toll-free) for more information

[@edurekaIN]

Got a question on the topic? Please share it in the comment section below and our experts will answer it for you. For Digital Marketing Certification, Visit our Website: bit.ly/3tC0gbH (Use Code "𝐘𝐎𝐔𝐓𝐔𝐁𝐄𝟐𝟎") 🔴 𝐋𝐞𝐚𝐫𝐧 𝐓𝐫𝐞𝐧𝐝𝐢𝐧𝐠 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐞𝐬 𝐅𝐨𝐫 𝐅𝐫𝐞𝐞! 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐄𝐝𝐮𝐫𝐞𝐤𝐚 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐂𝐡𝐚𝐧𝐧𝐞𝐥: edrk.in/DKQQ4Py Below are the topics covered in this Digital Marketing Certification tutorial video: 🔸 Module 1: Introduction to Digital Marketing 0:00​ Introduction 4:06​ Introduction to Digital Marketing 5:53​ Digital Marketing Trends 13:13​ Importance of Digital Marketing 17:57​ Top reasons to learn Digital Marketing 24:48​ Channels of Digital Marketing 25:28​ SEO 31:18​ PPC 37:18​ Content Marketing 42:58​ Social Media Marketing 52:48​ Email Marketing 56:58​ Google Analytics 58:58​ Conversion Rate Optimization 🔸 Module 2: Search Engine Optimization 1:06:24​ Why do you need SEO? 1:11:50​ What is Search Engine Optimization? 1:21:40​ Types of SEO 1:34:20​ How does Search Engine work? 1:42:17​​ Tactics and Methods ​1:49:38​ How to optimize Keywords? ​1:53:50​ Title Optimization ​1:58:04​ SEO Tools ​1:59:40​ Guidelines 2:04:40​ What is On-Page SEO? 2:04:50​ Importance 2:06:20​ What are On-Page ranking factors? 2:12:00​ Proper insights about On-Page SEO 2:14:00​ Best tricks and practices 2:17:40​ What is Off-Page SEO? 2:18:40​ Importance 2:19:50​ Link and Non-link related Off-Page SEO factors 2:24:21​ Backlinks 2:25:01​ Off-Page vs On-Page SEO 2:25:51​ Benefits 🔸 Module 3: Paid Marketing with Google Ads 2:27:01​ Concept of Advertisements 2:34:01​ Concepts of Paid Search 2:38:17​ AdRank 2:44:27​ Quality Score 2:50:27​ Quality Score Example 2:51:27​ Types of Search Queries 2:51:37​ Navigational Search Queries 2:52:47​ Informational Search Queries 2:53:47​ Transactional Search Queries 2:55:47​ Why Google Ads 2:56:51​ Business Goals 3:03:11​ Search Ads 3:04:01​ Google Search Network 3:04:51​ Google Ads Account Structure 3:05:31​ Keyword Match Types 3:07:35​ Google Ads Interface 3:07:55​ Display Ads 3:10:50​ Display Ads Targetting options 3:16:06​ Video Ads 3:17:59​ App Ads 3:19:28​ Shopping Ads 3:21:18​ Metrics for SEM 3:28:59​ Introduction to Google Ad Sense 3:31:29​ Types of Ads 3:41:00​ How does AdSense work? 3:43:20​ Getting paid AdSense 3:44:59​ Methods of Payment of AdSense 3:55:14​ Metrics of AdSense 4:00:34​ Managing Google Ads 4:01:04​ Steps for setting up Paid Campaign 4:01:46​ Identify Measurable Goals 4:03:16​ Google Keyword Planner 4:15:39​ Views Ads in Data Analytics 4:17:49​ Multi Chain Funnel Report 4:19:49​ Optimization 🔸 Module 4: Social Media Marketing 4:32:32​ What is Social Media Marketing 4:34:42​ Pillars of Social Media Marketing 4:37:42​ Social Media Marketing Tools 4:39:52​ Social Media Tips 4:42:22​ How to choose the best platform? 🔸 Module 5: Affiliate Marketing 4:43:22​ Understand Affiliate Marketing 4:47:12​ Key Terminology 4:58:46​ How does Affiliate Marketing works 5:0:26​ Setting up Affiliate Marketing as Merchant 5:04:42​ Setting up Affiliate Marketing as Affiliate 🔸 Module 6: Digital Marketing Planning & Strategy 5:16:05​ Why Digital Marketing Plan is necessary? 5:19:01​ What is the structure of a marketing plan? 5:28:21​ How to make an effective marketing plan? 5:32:43​ Best practices 5:35:38​ Why do you need a digital marketing strategy? 5:35:58​ What is a Digital Marketing Strategy? 5:36:48​ How to get started? 5:40:36​ Key points to note 5:42:43​ How to structure a Digital Marketing Plan? 5:47:21​ Tactics to tackle the challenges 🔸 Module 7: Create an IDM Campaign 5:54:31​ Need of IDM Campaign 6:00:23​ Challenges in IDM 6:05:21​ Integrated Digital Marketing Strategies 6:13:16​ Examples of IDM Campaign 🔸 Module 8: Digital Marketing Career 6:20:05​ Who is a Digital Marketer? 6:24:09​ Why choose Digital Marketing? 6:29:17​ How to become a Digital Marketer? 6:34:48​ Beginner-level Interview Questions 6:52:37​ Executive-level Interview Questions 7:12:11​Managerial-level Interview Questions

[@tanishansari4866]

Shoutout to Edureka for providing good quality content for free .

[@edurekaIN]

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[@maheshdasanayake958]

Thanks lot.edureka From srilanka Thanks again @ again බොහොම ස්තූතියි

[@dipankardebnath3249]

Excellent you tube channel 👍

[@EverythingBusinessTelugu]

Edureka great content as always. You are a BIG inspiration to new comers like me who come from Digital Marketing agency and with your inspiration have started a Digital Marketing channel in Telugu for Business Owners. Thank you for the great content. :)

[@edurekaIN]

Hi : ) We really are glad to hear this ! Truly feels good that our team is delivering and making your learning easier :) Keep learning with us .Stay connected with our channel and team :) . Do subscribe the channel for more updates : ) Hit the bell icon to never miss an update from our channel : )

[@CromaCampusOfficial]

That's the full course of digital marketing for students who can't purchase courses and learn from this course.

[@Pasien_nonton]

Wow.. full completed.. Thank you Edureka

[@edurekaIN]

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[@DaxXadify]

Owww wow. Thank you very much for this..

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[@chiranjeevidj1697]

it is enormous information to me on digital marketing... thank you

[@kirittim1117]

Thanks for a making a wonderful video it's very easy to me to learn a digital marketing........

[@edurekaIN]

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[@sherifhosney1744]

I have a question, please answer it: While setting a Digital Marketing framework, the combination of When, How, and Where are often referred to as: Marketing tactics, or business plan, or value proposition or customer journey?

[@sambitnayak810]

Comprehensive ,educative ,deep, I hve learned a lot

[@edurekaIN]

Glad you liked it :) Keep learning with us !!

[@Inf0rmation-heCKED]

Love you @edureka Love you Love you 💓💓💓❤️💕❤️💕💓💓❤️💓❤️💕❤️💓❤️💓❤️💓

[@edurekaIN]

Thank You 😊

[@johnmamburam2048]

Very informative. Thanks

[@edurekaIN]

Glad it was helpful!We are glad to have learners like you . Do subscribe our channel and hit that bell icon to never miss an video from our channel :) Cheers !

[@dinesh2676]

Thanks a lot for the video on digital marketing. Can you explain how to start a Google adwords campaign, how to manage those campaign with live examples?

[@edurekaIN]

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[@paulodhiambo9639]

Great Lessons Indeed, The Resourceful Insights therein no doubt made me embark on this Transformative Digital Marketing Journey.

[@edurekaIN]

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[@bryanmcknight4242]

Awesome Job ! So clear, so organized, I like the way you work ! Thanks so much !

[@edurekaIN]

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[@jayarajvishwanathan6464]

very elaborate and detailed.

[@harishpatil5562]

Great, hatsoff for editor, the graphics used in video are lit

[@edurekaIN]

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[@fuluduraphael1015]

Great presentation.

[@edurekaIN]

Glad you liked it!

[@isr2438]

Amazing channel . both over l learn to this channel

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[@BdDaBOMB]

Amazing context for those that are seeking

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[@alpeshvasava5241]

Great work👌

[@greenmusicworld4609]

Edureka is always best

[@edurekaIN]

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[@arayaradeya3273]

great video, great tips, best channel , many thanks .

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[@enochokeya9688]

Work work dear.

[@shishirdatta2270]

Huge thanks 🙏

[@edurekaIN]

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[@ashenafishawoldesim2413]

Perfect, thank you

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[@aishaimran9452]

Make Videos on Facebook Marketing plz..

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[@seafaquafarmer3521]

Perfect,,,,

[@AllungaShang]

Thank you, very helpful.

[@edurekaIN]

You're welcome 😊 Glad it was helpful

[@RIB1353]

Good job Excellent

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[@fatititi7631]

good job

[@parshvakarani8161]

Amazing work 🔥💯

[@subratashuvo447]

Thanks a lot.

[@edurekaIN]

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[@tordjomaxwell9988]

Excellent video 👍👍👍👍

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[@courserahelperofficialchannel]

Please make a full course tutorial on Blender.

[@edurekaIN]

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[@auliyanto]

thank you

[@zarashaikh7783]

Thank you for free content it is very helpful 💜

[@edurekaIN]

Welcome 😊 Glad it was helpful!

[@entrepreneursdiary]

great info

[@edurekaIN]

Glad it was helpful!

[@nsikakessien]

Great content, thanks sincerely Edureka!

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[@smalltowngirl777]

😍😍😍😍😍

[@xavierjohnson9251]

It was really nice, Great work ! Thanks a lot

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[@abhishekky1]

Thanks for video

[@BihariAmitKumar]

Great content as always.

[@edurekaIN]

Thank You 😊 Glad it was helpful!! Keep learning with us..

[@dumpguards7160]

interesting

[@nitanshuranjan2272]

thats great

[@pawanbadsiwal88]

Thank you very much edureka team

[@edurekaIN]

Glad you liked it ! We are glad to have learners like you . Do subscribe our channel and hit that bell icon to never miss an video from our channel .

[@pranayakhadka3507]

Please include live projects in your videos too..

[@edurekaIN]

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[@zaibali7348]

please remake this course in Hindi

[@edurekaIN]

Thanks for showing interest in edureka you can visit our edureka Hindi channel for contents in Hindi don't forget to subscribe the channel for all the new videos

[@generalsubhraGaming]

Plz make videos on blogging

[@edurekaIN]

Hi, thank you for your suggestion and we have considered it. On the brightside do subscribe to our channel and stay tuned. Cheers :)

[@generalsubhraGaming]

@@edurekaIN I have subscribed your channel about 1.5year ago and I also recommend my friends your channel...you guys are really great ❤️

[@indexima6517]

good!

[@tuhint20tips]

Thanks

[@nigelfanai5419]

I spent the whole day on this. I consider it a win.

[@edurekaIN]

Glad it was helpful! 😊

[@christosong9344]

I wish to join the certification program and what is the price ?

[@edurekaIN]

Hi, you can definitely kickstart your learning with Digital Marketing. Kindly follow the link: bit.ly/3a0903h to get more insights and also avail exclusive discounts using the code "KZbin20". Cheers :)

[@rickybrown3679]

Need a Certificate in digital marketing

[@edurekaIN]

Thanks for showing interest in edureka we provide certification to all our courses kindly click on this link for more details : bit.ly/33gyWaF

[@shubhamsinghrajput1549]

Madamji please translate in hindi

[@edurekaIN]

Hi Shubham, we have considered your request and our team will definitely come up with an exclusive tutorial in Hindi. Meanwhile, do check out our Edureka Hindi Channel for the latest technologies: bit.ly/3cXVUWr and stay tuned. Cheers :)

[@shashankkattimani5567]

100th comment

[@ashokreddy3626]

How to get a certificate

[@edurekaIN]

Hey Ashoka :) Do visit our official website :) www.edureka.co for more information on certification :) www.edureka.co/digital-marketing this is the link for digital marketing certification course .Hope this helps:)

[@MonirHossain-sq8sn]

nice

[@edurekaIN]

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[@digileapmarketingservices]

Great content. Thanks for sharing this

[@abrehamkiros7231]

edureka ... nice cource marketing /Digital good for teaching personally

[@edurekaIN]

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[@Inf0rmation-heCKED]

Thank you so much

[@mdakhlakul5249]

Wow.. full completed.. Thank you Edureka

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[@Financeguy01]

Good class❤

[@edurekaIN]

Thank you! 😃

[@saleemkabirkhan]

Thanks, edureka team.

[@hedcoint6266]

Thanks a lot , it was very useful

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[@TheGaneshshow]

Thanks a lot for awesome content.

[@edurekaIN]

Most welcome!

[@STYLECHAPTER404]

Good quality video 👌.

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[@Not__Found579]

Awesome thanks 😋

[@edurekaIN]

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[@ReadyReviews]

Nice

[@jessieterrell9705]

thank you

[@abayimgodswill3546]

Nice one thanks to edureka

[@edurekaIN]

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[@donaldgriffin6108]

Wow.. full completed.. Thank you Edureka

[@edurekaIN]

We are very glad to hear that your a learning well with our contents :) continue to learn with us and don't forget to subscribe our channel so that you don't miss any updates !

[@s.venkatakrishnan]

Thank you

[@michaelfrank7353]

Nice