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Would you describe your level of cake decorating as professional, novice or even hobbyist? No matter what level of cake decorating you have achieved, this video demonstrates incredible innovations (marvelousmolds...) that have been made in the art of sugarcraft. Now anyone can create astonishing finished cakes with decorations that customarily where only pictured in the best wedding cake magazines or entered in cake decorating competitions. More importantly, the simple methods shown in this video can be of great benefit for the professional cake decorator who can now offer amazing cake designs knowing that the time to produce such cakes has been greatly reduced. For novice and hobbyist cake decorators, the simplicity of the methods shown here empower anyone to make a cake that far exceeds anything they have created in the past. But what exactly is the innovation that has created all these benefits in the field of cake decorating and sugarcraft? As shown in this video, it is the invention of the Simpress™ mold which is an amazing cake panel maker designed to create textured panels that can be put directly on the side of cakes. Marvelous Molds has taken the cake decorating world by storm and is known for pushing the boundaries of what is possible to capture in a silicone mold. We have made it our mission to do whatever is necessary in order to produce a mold that authentically produces cake decorations that are so realistic the initial reaction from our customers is disbelief! The question we always receive is, “How could you create a mold that produces decorations that in the past, have taken hours to make by hand?” It should be impossible, but we are famous for figuring it out and that is why our molds are used in the finest cake shops around the world. Watch this video and just imagine using these techniques and this amazing silicone mold to produce edible works of art your customers, friends and family will admire.