Elevating Quality in Advertising | Jess Wheeler

[@tmcdirector]

So many gems !!

[@futurehistoryx]

And we only just scratched the surface. What was your biggest takeaway?

[@tmcdirector]

@@futurehistoryxthe clash between corporate and creative, the negotiation required to maintain a healthy brand

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I think it's purer than many like to give credit for. Creative and business don't need to clash, they should always complement. There should be no negotiation or compromise when it comes to a healthy brand. It's healthy or it's not.