Elite NP Podcast #114: Focusing on Functional Medicine

Today we'll be talking to Heather a Family N.P. who's currently working PRN at the VA but she owns and operates her own functional medicine practice predominantly. She started the practice a couple of years ago and Heather thinks it's doing well business-wise, she's needing assistance developing protocols, creating packages, and narrowing down the services she should be providing.
The most important thing we got from our conversation with Heather is that you need to focus on what you're doing when you first get started, it's ok to cast a wide net when it comes to the services you'll be providing, you need the revenue and you'll be taking advantage of all of your skills, however, as the practice grows you'll reach a point where you need to narrow your focus and stop offering a big variety of services, you have to find the service that's driving revenue at your business and that gives you satisfaction working on.
It makes no sense to provide a service that brings in good money but that you hate doing, you have to find that balance of satisfaction and revenue potential when thinking of narrowing down on what you provide to your patients, that way you'll be more focused and bring in bigger revenue while doing something that you enjoy.

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Can you allow Justine to speak