Email Marketing Copywriting Tutorial: Problem Agitate Solution (PAS) Formula With Examples 📧

[@AlexKahel]

“Keep emails to 125 words” I didn’t knew this is a rule, I always kept it under 100 words intuitively. Thanks for the video, sweet and informative. 😊

[@boubacarniang249]

I've watched many copywritting videos on YT and this is the best so far! Here is what the best video: IT HAS EXAMPLES. She gives actual exampleS and how she exactly uses the formula. Every other writer on YT try to undisclose their writing methods to force to buy their course to see how they write and how they make it work for them. Thank you for being transparent and pedagogic. Definitely following your content.

[@thelastofgus]

You're my favorite KZbinr on Copywriting - I hear your valuable tips through your knowledge and passion; Thanks and keep it up!

[@Tyson4D]

Value 🙏

[@paidcopywriter]

🙏🏼🙏🏼🙏🏼🙏🏼

[@ziaurrehmanyousafzai4975]

@Tyson4D exactly

[@estebanlibrandi]

Pure GOLD!!!

[@subliminalking.7994]

That's when they combine beauty and brain. Shemazing.

[@judeisiekwene344]

Keep up this wonderful and highly rated exposition

[@KAGconcerts]

Copywriting Rules 1. Know your audience - Persona, problems, desires etc. 2. Always stick with one CTA Spend more time on the subject line than the body

[@Loki_Dokie]

You're the one that got me finally taking real notes on this, been studying, just not committing enough time. Thanks for the way you convey the information! If I write a 'free' introductory email for a potential client, how do I turn that into a sale? Does the email do the work for me via performance to get me a retainer?

[@davidstuchbury5387]

Good video. Explains email copywriting very well. Superb PAS examples.

[@paidcopywriter]

Glad it was helpful!

[@GreyAshton]

Taking Notes 😇

[@haiphan5599]

I love your content

[@ooo5376]

Thanks for sharing

[@kcbarlowwrites]

Christine, you’re my favorite! Thank you for these amazing, valuable tips!

[@paidcopywriter]

Wow, thank you!

[@kcbarlowwrites]

@@paidcopywriter of course!

[@SportsSimp]

I bought that book in paperback and on audible.

[@crystalfelicia9924]

Hey new sub. Great video. Can you please show us an example of copywriting u did for a product and what your copywriting portfolio looks like? Many ppl talk about copywriting but NEVER actually show those two things which anyone new to copywriting needs!

[@paidcopywriter]

thx for the sub! my portfolio is on my copywriting website.... the reason you might not see a lot of copywriting publically is that us copywriters dont get permission to share our clients emails or other sensitive copy we write for clients... also to put my clients work all over YT might cause other copywriters to steal my clients so i always try to be cognizant of that 😂

[@tarzanofcopy1981]

Super tips!

[@paidcopywriter]

Glad it was helpful!

[@TheFullSalesCycle]

You got a new sub 🔥

[@Sbannmarie]

After being in e-marketing space for a couple decades I've learned.. 'A confused mind never buys' AND 'A confused mind (often) doesn't ask clarification questions'

[@Loki_Dokie]

Confusion kills conversion

[@Rebecca-qg8pb]

Which platform should I write the email?

[@Fantasticfive2]

Are we always using PAS, for every type of email ? I’m still fairly new to copywriting. I’ve been writing my own blogs and such, but know blog is a long game. But want to venture into email copy, but I guess I need to develop frameworks for emails to send out once a week or every other week.

[@paidcopywriter]

no not every time because it's just one of several formulas. if you're writing for clients, you could say something like "i find PAS is one of the most effective copywriting formulas but is there an alternate formula you prefer ?"

[@Fantasticfive2]

@@paidcopywriter okay I see thank you. If they were to say yes, is it a certain amount of time to go about testing it out? I know welcome emails and nurturing emails should be continuous. But I think I get stuck on the framework structures and if I’m suppose to do one type of framework the entire time .

[@Javier99999]

First half of the video the audio gets really loud and really quiet at times. one example is around 14:14

[@lifetruth-ng9bx]

Hi I'm a beginner and I need your opinion on my first copywrite

[@cookiewithpookie]

Will this be uploaded after the live ends?

[@sarahalolaqi3099]

Where should copywriters write their email marketing campaigns? like is there a platform or something?

[@JeremiahOsuolale]

on upwork, linkedin and fiverr

[@Loki_Dokie]

Mailchimp, klaviyo, etc afaik, unless the client already uses an ESP

[@Shashankshetty19]

Should I learn html for copywriting email these days?

[@Loki_Dokie]

TLDR: No No, the only reason you'd do that is to create html emails, as in design emails with html. Then you're an email developer. There are plenty of drag and drop no code ESPs if you'd want to offer that also.