Packaging: Villain or Good Guy? How to Make the Cycle More Sustainable

In this chat, Marcos Palhares talks about the packaging market in Brazil, from the advertising agency project to its placement at points of sale.
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Marcos Palhares-Graduated in Administration from FGV/SP, has a Master's in Administration from FEA/USP, MSc in Administration Research from the University of Oxford and Post-Graduation in Strategic Packaging Management from ESPM. He is a partner of the magazine CozinhaMarca and of the consulting firm The Packaging Academy, and is one of the creators of the Grandes Cases Packaging Award. He teaches the Packaging Project discipline in Senac's Design course.
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