Embracing change in UX: insights from Jakob Nielsen

In this Insights Unlocked episode, Andy MacMillan and Jakob Nielsen discuss AI’s role in UX, the commoditization of UX, and career advice for UX professionals.
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UserTesting is fundamentally changing the way digital products and experiences are built and delivered by helping organizations get insights from customers-from creation through execution. Built on top of a world-class, on-demand sourcing engine, customers can receive fast, high quality, opt-in feedback from both our proprietary and partner-sourced audience networks around the world. UserTesting offers the industry's most comprehensive experience research solution. Unlike approaches that track user behavior or collect customer listening data on live experiences, then try to infer what that data means, UserTesting enables companies to get input earlier in the process, helping to reduce guesswork, and bring experience data to life with human insight. The company, formed through the combination of UserTesting & UserZoom, has more than 3,400 customers worldwide, including 75 of the Fortune 100 companies. To learn more, visit www.usertesting.com.