Emma Raducanu | What Are You Working On? (E14) | Nike

For Emma Raducanu, there’s no such thing as perfection.
She’s gone from wild card to Grand Slam champ, but Emma knows there are never guarantees in sport, and that her journey to being the best tennis player she can be needs to start with letting go of “perfect.”
That means being OK with set backs, making mistakes and having the confidence to take risks-on court and off. Because the best way to learn is by putting yourself out there.
Our new series ‘What Are You Working On?’ uncovers the works in progress happening around the world, as our athletes* look to take their game to new levels in and beyond their sport.
Watch how Emma’s pushing herself to let go of perfect-up close and personal in London.
Subscribe to our channel! / nike
Nike strives to bring innovation and inspiration to every athlete* in the world. (* If you have a body, you are an athlete.)
Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.
Shop Nike go.nike.com/Sh...
Download Nike App go.nike.com/Ni...
Download SNKRS App go.nike.com/SN...
Download Nike Training Club App go.nike.com/NT...
Download Nike Run Club App go.nike.com/NR...
Follow Nike on Instagram / nike
Follow Nike on Twitter / nike
Follow Nike on Facebook / nike

[@suchhun]

Yoooo her smile is contagious

[@garyhorton705]

she has the cutest smile on the planet.

[@codelta2]

So inspiring Emma!!! I doubt you'd ever read this but you're brilliant and keep going. Like they say "experience is a very strict teacher because she gives the test first and then teaches the lesson.." All the best! Keep gaining experience...

[@JustMe-jy5qk]

This is such a great story, not just an ad. Inspiring Emma, trailblazer. Not be afraid to lose and come back stronger. Amazing teen, gutsy, intelligent and resilient. Looking forward to the Emma that she's going to be 💪

[@garyhorton705]

Emma is so charismatic and has an amazing personality that is so magnetic and influential.

[@patrickabarta]

Emma!!! Cant always win or be perfect but hard work 💪 pays off. Inspirational story. 💯😎❤️

[@garyhorton705]

What a great insight into the world of emma and her early life in bromley.

[@UchihABitachi]

Keep fighting Emma! What’s important is not for anyone else to decide, but you! Ppl go crazy for your wins & your losses, but the journey is the most important part. Can’t wait to see the Emma that Emma wants to be 🔥

[@garyhorton705]

Emma you are so special in so many ways and just continue to be happy in all that you do.

[@Rufusdos]

"If you're always perfect and looking good, you're not actually pushing yourself and doing things that will improve you". Very well said. Worth remembering.

[@lanaprecious3616]

I love this look back on emma's life and discovered things about her i never realised and what an amazing girl she is.

[@sarah.c3484]

Absolutely lovely ♡ Continue to be who you are and who you want to be !

[@rupinjeremiah9589]

Emma is incredible! I watch her matches so many times! The way she crushes opponents is amazing! Towards the end she completely breaks her opponents physically, mentally emotionally! Look at the sheer power of her arms and her shots! If you see her strength training routine it is just scary!!

[@VirtualGuth]

I loved playing tennis and riding dirt bikes when I was young. Ironically, I sustained worse injuries playing tennis than riding dirt bikes. After repeatedly injuring my elbow I quit playing and eventually quit following the sport altogether. That was a few decades ago, so I've never heard of Emma before. I checked out this video because of the image of her on the MX bike. What an amazing young woman. My young self would have been intimidated beyond belief by her, lol. My old self wishes her the best of luck.

[@jazzfan7491]

So much of being a great athlete is not getting injured

[@VirtualGuth]

​@@jazzfan7491 That's definitely true - especially before PED usage entered the equation.

[@jazzfan7491]

@@VirtualGuth I think people don't understand this unless they play a sport themselves. The very best athletes are often the ones who, for reasons genetic or because they are very smart about training, don't get injured. Injuries not only affect being able to participate in competition, but also whether you are able to continue your training to the highest level. Each time you get injured, you are interrupted and start again at a lower level. This is why the best athletes are very careful about stretching and other "wasted" time that's very effective for preventing injuries.

[@cmm373]

Emma is amazing & gorgeous - inside and out.

[@divboo2907]

So pretty Emma. I love her little charisma :)

[@swollentonsils]

Rooting for Emma always ♥️

[@alexcullen1263]

You are special and amazing. Always believe in yourself, Emma👌❤

[@garyhorton705]

Emma looks so cool sitting on that motorbike.

[@sh-ro6cw]

How does that help her tennis?

[@kon1402]

Looking cool sitting on a motorbike is so inspirational to young girls. This girl can. 😂😂😂

[@henrythonger6995]

Never give up emma. 💪🏻

[@andilencube7217]

1 million VIEWS in 6 days, this is GREAT. You are an INSPIRATION EMMA, you will be great again.... YOU WILL OVERCOME THESE INJURIES TOO.

[@sumitk005]

So proud of you ❤️

[@n.m4497]

Just be yourself, even if that means losing every game. You play.

[@AN-cy7xm]

Love everything about this Radu Emmacanu girl!

[@vincentluangmei1208]

Emma raducanu is so adorable 😍

[@ingal.3644]

Just be yourself. Block out the noise.

[@MrSolidair]

I like every part of her

[@tommyjjarboe]

Emma Raducanu is an ambassador for sportsmanship, discipline, determination, poise, precision and overall success. She has the "it" factor and her genuine love for the game transcends through her words and actions. This is why the masses absolutely adore her.

[@jovanca7745]

LFG Emma!

[@vls3771]

These vids are important ....it's not over exposure she already gets plenty of that but you don't see her just being a normal person with a dream ..

[@nicksigalas4498]

Emma we don’t want you to win every other tournament but getting into the quarterfinals of an event would be something

[@krob2327]

Good luck with that

[@warrenbeer2737]

She’s very marketable, I’ll give her that.

[@thelmaalmaden8131]

Just believe And everything good will follow. Hold on to your dreams and keep that smile always. Watching from philippines.

[@andilencube7217]

Lovely Emma

[@norbert4571]

queen

[@regis15555]

after us open won, media/people too much pump this emma baloon.... She literally cant handle all of this expectations, rly leave her alone and let her play !

[@il_blasco8224]

Nike the top🔝🔝🔝

[@godwindracing6056]

Should’ve included one of your sponsoree, Anna Shcherbakova

[@trentdoyledoyletrent]

Ppl forget she made top this season following last years grand slam win so she is making progress

[@Summitic]

Beautiful

[@mariostylianou7725]

She reached her peak last year at the US open anyone's lady's dream!! I'm afraid, it's her pretty face that's winning her contracts instead of tournaments!! Hopefully one day she will bounce back!!

[@mcfly10146]

you sound content

[@sebfox2194]

@@mcfly10146 They sound silent to me.

[@malcolmjackson7966]

Emma. At Wimbledon. Your first match. Look in the mirror. You are a grand slam winner. Just play with no fear and you will be OK. Lots of love.

[@Irfan87]

Lol

[@Lamkins._.]

her voice is perfect for a documentary

[@Slothdeman]

I think Emma is fantastic. However, I believe social media is quite toxic. She should stick to the stuff she knows. Too much publicity too fast. This could mentally challenge Emma. Let's hope she stays on track.

[@lna229]

I love her

[@mecoymd1708]

All of the raw emotions and genuine feelings make you extraordinarily YOU 🥰🥰🥰

[@s41magazine37]

Love this

[@Ridwan_Ali2]

Winning Wimbledon is destiny

[@issyhardly511]

People really don’t understand that it’s her first year on tour and here body is still adapting, no one is perfect

[@sh-ro6cw]

Well take her out of the limelight and let her achieve this with a good coach and stop changing them every five minutes.

[@aqua4eva]

I’m working on the haagen dazs in my hand.

[@sanjayaaaaaa]

does nike do partiality in country wise ,she won us open (1 grand slam ) but marketing she has been put in the world is more than other multiple grand slam winners from other countries (endoresed by nike ).

[@sebfox2194]

Nike does what they think will make them the most money. Why would you expect anything else?

[@tennisfan2p723]

Keep inspiring people especially the young ones. It’s okay to make mistakes that what makes you strong. Keep learning and enjoy your youth.

[@lanaprecious3616]

love your comment.

[@Lol-ej2uh]

Inspire? loosing in round 1 or 2 in every tournament and being in the media all the time is something people should inspire?

[@kushty6696]

The Best, olala 😍

[@stellaluv2]

Emma, in Winning the US Open 2021 was because 'on the day' she did everything right! Her endorsements came because all of the Brands saw what a fabulous personality and relatable beauty She is! The thing is people just hate success! GO GO EMMA ❤

[@mariorossi3874]

emmabros...WE.ARE.BACK

[@revoltrevolt9788]

Embracing the unknown! 💪

[@Agent77X]

Emma retains last year’s Wimbledon ranking points! Raducanu needs to watch her stunning 2021 U.S. Open performances and get back to her tennis game! Right now, she plays like Angie Kerber, not 2021 Emma Raducanu!

[@manchesterisblue1023]

la creatura

[@Agent77X]

Emma should get into U.S. Open shape and keep from getting injury during her matches going forward.

[@progressivedemagogue8480]

What song is that at the end please, Nike?

[@patricklim4314]

Working on not being eliminated on the first round.

[@arunswi]

As Emma Raducanu faced so much criticism after her USO'21 win, Nike and other brands are just trying to project her as if she isn't perfect. With having good looking face, physic, and fame, brands see a lots of opportunities in her to make money. Unfortunately, she doesn't have breathe control and motivation to play good tennis. Brands can't keep pushing her for longer time if she doesn't push herself in the training than in brand promotions. Just some one time wonder.

[@k.b.7424]

Too much media too little great tennis

[@jephaniadarngawn6782]

Get your old coach back emma.

[@LeHa-ct9ds]

" flash in the pan"

[@eyeofthetiger6002]

Amazing how her world has turned upside down for her. This time last year she was an unknown Bromley schoolgirl, now she's a global sporting superstar mixing with the rich and famous,her latest pal being another famous and extremely wealthy teenage prodigy triple Olympics champion Eileen Gu.

[@kakashihatake1029]

Her tennis has definitely been turned upside down too unfortunately

[@JuniorGoncalves-bb5in]

Não importe o que o pessoal fale de você siga a sua vida que um dia você chegar lá

[@wd1534]

Perfection doesn't exist but Emma is perfection

[@flix5867]

The Motocross track is Canada heights

[@schoeferfilm]

Great video 👏😉

[@yaofaust89]

Brilliant

[@kittygalore87]

Those shots of her doing motocross remind me of Angelina Jolie. She's like a baby Lara Croft. Can't believe how much she achieved at just 18!

[@roysantiago9131]

Ironic commercial, seems like she should be working on her tennis 😂

[@MagnumMotivation]

During her 2021 US Open title run, she did not drop a single set in the entire tournament. She is simply amazing🔥 "The greatest glory in living lies not in never falling, but in rising every time we fall." Wish you a great day everyone

[@Ivanntu]

Emma has really huge sideburns.

[@petersneddon1579]

She sacked her coach straight after the US win...nasty.

[@sh-ro6cw]

Emma needs to stop getting rich on advertising and start practicing to improve her game. She gave up two games telling all that there was a medical reason,but every test came back as normal. I’m getting a little sick of constantly seeing her in multiple adverts on the TV at the same time as ‘collapsing’ on courts.

[@garyh4427]

no keep getting more and more richer emma and milk it all while you are young and let these critics keep whining about what you do -go emma and make that first billion.

[@sh-ro6cw]

@@garyh4427 doesn’t that depend on what Emma sees as successful? Maybe she doesn’t want to be a cash machine for the advertising industry and would rather be seen as a world tennis star rather than somebody who makes a lot of money in the adverts looked after by her father. If she wants to continue to fight hard as a tennis player then she has much work to do. It’s very nice to have so many fans supporting you, and recognising you in some sort of advert about a boy scoring a try and a girl being tossed up to the ceiling,however,she didn’t get very far in Wimbledon for whatever reason. I wish Emma all the best in her career,but how the adverts appearing on tv are going to help her game I have no idea. After all,they do tend to grate after a while so that people can’t bare to see another showing.

[@sh-ro6cw]

@@garyh4427 And what about her pride and self esteem? Unfortunately in advertising one minute you’re the worlds sweetheart and then the next thing you know you’re not . We’ve all watched people come and go on our TVs adverts. Why did she wear £35000 of jewels when she played tennis,correct me if I’m wrong but who else does that or has done that? Surely the less you have weighing you down the better ,sweat bands are perfectly understandable. Maybe she was trying to get attention by putting the message over that ‘I’m pretty and thanks to my modelling I’m rich as well ,never mind the tennis.’ It’s sad really as she has so much potential in tennis,and when she eventually retires she will be admired like Sue Barker,Virginia Wade etc. If she goes the modelling way it will be ‘Emma who?’

[@garyh4427]

@@sh-ro6cw The other thing i just wanted to add was when she won us-open i listened to radio 5 live and pat cash said she was going to be a superstar in the sport and that she was pretty and going to be in so much demand but give her time and let her grow and develop and there is plenty of time to make money and the other thing is that emma herself does not understand how people are viewing her in this way by saying she is like this beautiful young athlete and is the least vain person that i have ever come across.

[@sh-ro6cw]

@@garyh4427 I’m sure Emma will be a great tennis player if those that promote her other roles leave her alone.At her age it’s difficult to resist those that flatter her along with throwing money at her. Which18year old wouldn’t.?

[@wenotdabank_2835]

The most overHATED athlete in sports rn. Can’t wait to see her win titles again

[@garyhorton705]

why is she hated so much...what is there to hate..the emma critics are even on here posting cruel comments and i just don't know why.

[@Kyle27ish]

You probably gonna have to wait a very long time for that miracle to happen.

[@waisonline]

@@garyhorton705 its jealousy.

[@issyhardly511]

@@garyhorton705 British media expect her to win everything and paint her bad haters on Twitter old men hiding behind a screen hate on her if she loses

[@Kyle27ish]

@@waisonline constructive criticism is jealousy in 2022?

[@garyhorton705]

Now can we all take andy murrays advice and give her some space before wimbledon and just let her be herself.

[@lawrencew3703]

What are you working on Emma It’s certainly not your tennis having being knocked out of Wimbledon so early Probably your image rights and sponsorship deals but they’ll dry up if your losing all the time

[@2760db]

Salty much?

[@rawat2608]

@@2760db must be her coach she threw under the bus after winning US open

[@donbrashsux]

Cool how she loves motocross and F1

[@kunjansureshbhaipatel6581]

💚

[@huyxhoang]

Mind over matter 🧘🏽‍♀️

[@vanijamandala6930]

She is so brave 😬

[@ChristofferJellum]

Wow!💖

[@teneshaanderson4761]

I think she should be working on her tennis as she hasn’t got anything since the US Open

[@Rafael-xt1nm]

This is literally why she is losing. This obsession and focus on endorsements has ruined her game.

[@sandymercado4998]

🔥🔥🔥

[@anonusniogsonisrgnip]

Can't stand her to be honest, I don't know if it's her sudden urge for fame and money without any remarkable game to back it up or the media overhyping an average tennis player because of her looks while other players way beyond her level gets 0 recognition. Either way she needs to do less advertisement and more training imo if she wants any longevity in the world of tennis. All this promotion with 0 results is starting to feel very hollow and shallow. Well thats just my opinion!

[@2760db]

Nobody asked

[@pointblank8216]

@@2760db Are you german?

[@andilencube7217]

IGNORE HER CONTENT. YOU WON'T MAKE A DIFFERENCE IN HER LIFE...

[@infobyavi8187]

Wow

[@andilencube7217]

😍😍😍😍😍😍

[@SicPapi]

How Ironic she Races at Canada Heights Motorcross Racetrack

[@rob4197]

I thought I saw an inch bruise/scrape mark just below Emma's elbow about 2 months ago.

[@walterhayley7252]

Kool with an upper case "k"...

[@mdintazulhaque806]

Very nice ❤❤❤❤❤

[@kdspark6331]

Emma🥰🎾🎾🎾

[@aaron-damonkassner4715]

Not only she’s pretty and all and she’s british! But I love that she’s a F1 fan!

[@melvintyrone2310]

Her mother is Chinese her dad is Romanian and she was born in Canada 😂🤣

[@aaron-damonkassner4715]

@@melvintyrone2310 yeah I knew all that stuff lol

[@Kiki-lo5xb]

how about less ads and more matches.

[@garyhorton705]

can we please have more of these ads from emma.

[@issyhardly511]

She’s on the court 6 hours a day, she can film a sponsor for one or two

[@garyhorton705]

@@issyhardly511 yes so many haters on here that spend their days trying to put emma down and to be honest i come here to see the comments as a follow up to the matches or videos but i now tend to not bother so much on the comment section because of all the troll negativity that is put on here about her.

[@issyhardly511]

@@garyhorton705 yeah I play tennis she’s like my inspiration and motivation and seeing comments like that put me off, she’s a lovley girl and want to watch her live, no matter results it’s always a learning ste

[@garyhorton705]

@@issyhardly511 great to hear and she is so inspiring, this week she is involved with a local school educating and setting out a challenge for the pupils-all the best to you with your tennis and do not let these negative comments distract you and just keep being inspired by the amazing emma.

[@patrick07124]

what is she working on?

[@Tommmmmmmmmmmm]

On how fast she can lose a match.

[@alexandreandreescu]

Not sound in this video.🥺

[@aremik3394]

She's too cute for motocross 😳

[@MrParky018]

yuo have to want to win to be winner......doesnt strike me as someone who wants to win....this could be a bit of talent gone to waste. Does fear losing trying to win?