Magic Hour Meets ASMR ✨ | EM Cosmetics by Michelle Phan

[@estephanyaperez7010]

Can we talk about how Michelle just casually produced the music featured in this video ?

[@Kata_Rin]

Estephanya Perez now that’s what we call TALENT!

[@lune5146]

Ikr it's so amazing Damn is this on Spotify or SoundCloud?👀

[@djaruu]

yall acting as if she did sum special

[@pinoykusin5223]

@@djaruu she is special.

[@Laurenbrady6567]

Mystic Dazzel facts I want to listen to it so bad

[@Rhaphidophile]

Yo this is... so smart. Never seen a makeup brand advertise this way.

[@lizziele5212]

Cap'n Jace it’s been a thing in korea for a while now actually

[@emily_kim]

Ikea has a few asmr videos

[@ryoujika]

only Michelle Phan can do it this way

[@mayagold10]

Asmr has entered advertisements a while ago actually

[@raghdanagy8092]

Fenty did it a while ago. I love this concept so much.

[@peeeanut23]

her normal talking voice is already ASMR 😭 this is ASMR+ 🤣

[@user-ip3ff5ne1i]

ASMR PRemium

[@valentinarodriguez3640]

Yup

[@stacythaaoo]

LMAO YES

[@the.maggie.rivera]

Who needs Disney+ when you have ASMR+ for free!

[@cookies-mh9th]

Your comment 🤣🤣🤣🤣🔥🔥🔥🔥

[@SpaceOutlaw_]

Lmfbo I feel like she’s trying to brainwash us into making her buy her collection with this asmr and it’s working. I’m sold

[@riri_hins]

LonelyStar7 I was about to buy it, but I fell asleep!

[@sammistrade]

LonelyStar7 right?! I’m sold

[@madeliefynana]

@Linh Gia Nguyen on her website. Link in the description

[@cookies-mh9th]

😂🤣🤣🤣🤣

[@rachelh1445]

I found my self reaching for my wallet and I’m not sure why. 😂😂😂 totally sold!

[@marlamolina8292]

Can we talk about how this girl has not aged in over 10 years?? She’s stunning!!

[@daddyvr6858]

Marla Molina Asian don’t Raisin 💁🏻‍♀️

[@mayagold10]

Not aged but definitely not looking the same. Check her old vids.

[@cyberheartattack654]

Marla Molina yo i thought she was in her 20s for the past few years i-

[@lune5146]

@@cyberheartattack654 how old she she rn (forgive me I'm new I lived under a rock lol)

[@cyberheartattack654]

Mystic Dazzel she’s 31 i believe

[@Victoria-yo6pm]

Michelle has the perfect voice for asmr and no one can convince me otherwise

[@luzrivera5663]

Victoria :/ I’ve always thought so too her old school makeup tutorials always put me to sleep

[@smarty23]

@@luzrivera5663 I used to watch Michelle's tutorials to fall asleep when I was younger and the ASMR didn't even exist yet

[@LibbyAudrey]

This is the first ASMR video that I didn’t click away from. It’s also a unique way to showcase the products.

[@nicoledice6288]

Libby Audrey I agree! Usually asmr gives me the creeps but I really loved this

[@jessiejuls6742]

Michelle's marketing strategy is on another level Bye Kylie

[@mangopeachy394]

Jessie Juls Kylie who?

[@user-xs1pp9oi5z]

@@mangopeachy394 nvm

[@KD-hw6uw]

I Adore that on her website the pores of the models aren’t airbrushed out. Thank you Michelle for being real with us

[@mystic9700]

Honestly the models look absolutely stunning 💞

[@shreya446]

ugh no one does it better than michelle 🖤

[@Fierie333]

i would actually watch ads if they all were like this

[@sahraskellington1065]

❤️ you wouldn’t wake up by a loud obnoxious ad that plays before the start of another asmr video 😍

[@cissi021]

I don't know if I'm the first to say this but PLEASE MAKE AN ASMR CHANNEL. The world needs your calming voice 🥰

[@UsagiMimiChu]

I can't believe Michelle invented ASMR.

[@solarlola5953]

Lol please just google who invented ASMR

[@s4ify]

solarlola 9 she created it back in 2009

[@hildelizza]

When I saw this I thought "FINALLY MICHELLE DID ASMR" she invented it without knowing... I used to watch her videos to fall asleep everynight.. Anime eyes... Tim burton tutorial... Even the one where she show us how to make pores strips! Do's and donts for perfume too!

[@akeizab]

Hildeliza Martínez SAME!!!!

[@CadoAstrum]

I didn’t know what ASMR is, but I too listened to her relaxing, soothing voice. Honestly, I still do sometimes.

[@tiat3137]

If I remember correctly she HAS make an intentional ASMR video before but it wasn't mainstream yet and all the ignorant trolls came out in the comments, so it got deleted.

[@knadiiaz]

@@tiat3137 i know, i remember ... a pineaple?!!!

[@farahbill]

OMG SAME😭😭😭❤️❤️❤️

[@ahsanamohsin2468]

How did this 3 minute video made me sleepy when 3 hour videos didn’t

[@nicoledice6288]

Ahsana Hana it’s perfect for meditation 😂

[@EternalCrystalPeach]

michelle just has that voice to help us relax and feel serene X3

[@breathin1512]

This honestly feels like one of those boujee ass commercials and I am living for this.

[@edhelespyn]

AND she does not filter or blur her skin. Love it!

[@seiichiosabe4571]

Cuz she has perfect skin

[@solarlola5953]

....and who told you that🤨

[@juzahyodo]

solarlola 9 if you compare the pictures on her site/videos with other promotional images/videos for other makeup brands/influencers etc, you can see that (at least in comparison) she doesn’t air brush her skin (the skin of her models), you can see the pores, bumps, etc. she uses soft lights with pink/color undertones that complement her skin and the makeup but she doesn’t air brush the videos/images.

[@BroMandi16]

Michelle: FORMULATED WITH HYALURONIC ACID AND VITAMIN E ... Formulated... with hyaluronic acid... and vitamin e... and vitamin e... and vitamin eee... Me: 😅😅😅

[@ryoujika]

NGL I WAS LAUGHING THE ENTIRE TIME BUT THAT PART KILLED ME

[@eni8374]

If my chem teacher would teach like this id actually learn lmao

[@madasusual498]

*chants* Magic Hour...magic hour...mag- *pulls out credit card*

[@kevser2888]

this made me so sleepy all i wanna do is lie under a night sky right now listening to this forever

[@rachelpace8636]

Me: ASMR is so cheesy and it’s such baloney. Also me: anyone have chills? I got a chill. You really oughta try it with earphones.

[@tvishaprasad5418]

Rachel Morgan 1st time that I ever got chills.. 🤭

[@lune5146]

Ooh u mean the Tingles then yup :D

[@wellhi5815]

i dont jve one :(

[@Sally-jj9iw]

That thumbnail was giving me Sailormoon vibes, you know her magical brooch and her fanciful transformation? Moon make up power!!!

[@nicoledice6288]

Sweet Cat I feel like Michelle takes allot of inspiration from sailor moon and I love it

[@Sally-jj9iw]

@@nicoledice6288 Yes she does and I love it as well. Its amazing how she combines her love for anime with makeup 😍 Every product she releases has her stamp on it.

[@ellekriz3034]

I honestly need more ASMR from Michelle. This is bomb.

[@hannah7351]

michelle, you were the first youtuber i ever liked. it was about 5th or 6th grade and i was obsessed with you and your makeup. every day after school i would go on the website and look at the palettes. i finally got a mini palette and an ipsy subscription and it was my prized possession for years. i have it saved in my closet still. when you stopped making videos i was so sad. i feel like you made me the person i am today

[@kyleandreiclarabal2368]

The way she mentioned the eyeshadow names with that whispery voice, I was lulled.

[@simplykay2022]

Michelle, pleaseeeeeeeee make an ASMR channel! Ever since I started watching you when you first started, your voice has ALWAYS relaxed me and i'm sure MANY others. That and your amazing music choices mixed together for your videos was always perfect!

[@jackjack8581]

omg I got hooked on her videos because of her voice in the barbie make up tutorial YEARSSSS and years ago. This is literally a dream come true

[@cezsha7681]

Her skin is soooo flawless!

[@clairedee6324]

Michelle Phan is the only ASMR I can listen to. Usually they drive me up the wall.

[@headintheclouds7905]

I'm crying not only cause this is beautiful, but also cause I'm broke.

[@deniseang]

Asmr + Marketing = I HAVE TO FREAKIN GET THIS EYESHADOW!

[@ginakong3697]

wow such a gorgeous palette, well done michelle !!!

[@mynameisepv]

Umm what!? How did she know we wanted this? Love everything about this! 🌹

[@CL-hj2hs]

Years ago, before asmr was even a thing on KZbin Michelle posted a Twilight makeup look video that I always played when had trouble sleeping! The music and her voice = MAGIC 😍

[@nicolehernandezmorales4006]

I love how this makeup line is designed to enhance your natural beauty and how everyday it is, I can easily fit all these products in a tiny makeup bag and bring them everywhere!

[@quangz1999]

I'm literally addicted to this song

[@KristinaStarlight98]

I’m In Love With Your Makeup Line Michelle I’m So Happy To See What it’s Become 💓

[@Hydrox_yy]

Idk why but this is my 5th time watching this video. I just find her voice is so soothing than any other ASMR videos

[@mediokritet]

It's deeply fascinating to me how Michelle personally put insane amount of work into this- from the product, music, asmr voiceover, modeling and probably everything else in between. Yet it seems so relaxing, smooth and almost effortless... OG 💕

[@Amethystchain]

Man I watched Michelle because she was relaxing before ASMR was even a thing. We've finally come full circle.

[@annettedoodles]

Hoky SHIEEEEET MICHELLE. THAT WAS HYPNOTIZING wow i feel like i just woke up from a dream state. The varied sounds with the asmr and beautiful visuals WOWWW BREATHTAKING. YOU ARE SUCH A VISIONARY

[@leslieochoa88]

Everything she does is so elegant and classy ugh I just love her

[@makeupkat4745]

It's like I'm hypnotized😂 I can't not keep watching

[@Arthur-bi7kr]

Her voice is as buttery and smooth as those eyeshadow swatches

[@lizdbui]

Michelle!!! I always knew your voice was ASMR worthy!! I love this and so excited for the new products. Your journey has been amazing and I am such a fan! I absolutely love asmr as well, so happy for this fusion.

[@miea34]

she has such a pretty eye colour, i have a friend who has eyes like that and they are so beautiful

[@Palmtree117]

i normally cant stand asmr but the aesthetic value of this video is instantly iconic

[@nataliegoh3637]

Michelle u r a fking queen and GENIUS for combing what people love about u (we’ve been saying you r the OG asmr without even trying) and ur marketing 😩😩😩✌️✌️✌️ I Stan

[@aishashaikh465]

Queen of asmr

[@svt9924]

this is the first ever ASMR video i’ve ever gotten chills from

[@Prescilla24]

I actually got tingles. Well done! This collection is on my Xmas wishlist!

[@CarolCao]

I want it all! Em Cosmetics needs to be talked about more! It’s so rare to see natural makeup.

[@MMano-un9ml]

I should listening to this when i go to sleep... my brain and body will love it

[@PeachieeParadoxx]

oh my gosh the palette is MEEE! I love the amount of effort you always put into showing your products 🥺 thank you for being such an amazing role model in all that you do.

[@alabasterkros]

That's the most creative sales pitch ever! Super beautiful products. *hears lips pop* 😚

[@Irenemomtoyou]

Eye palette’s design is so modern and beautiful ✨✨ softy pastel mood 🧡🧡🧡🧡 😍 너무 이뻐요!!

[@haetbitaraero4530]

can we talk about how beautiful the names of the products are? seriously, they are so perfect

[@bloodykiss0628]

Wish this was longer! And your voice is great for asmr. This is high class. And I'm sold haha

[@nuitarik]

So few people are left make this style of ASMR anymore ! It’s so amazingly high production

[@amccullon9952]

Intelligent way to push your product and brand Michelle! Great work!

[@Yorufan7]

Radiant and sunset whispers were so good!!

[@MsBurnitup]

I literally watch this every night. It helps me relax and sleep instantly. Who would have thought.

[@saintperthnorthcloud3850]

This is the most natural make up set ever. I'll definitely buy them all

[@shreya446]

killing it with asmr 🖤

[@sarap9431]

Whoa. Asmr doesn't usually work for me but this gave my goosebumps immediately!

[@s24k14]

Planning to buy everything Em Cosmetics because I trust Michelle will use the finest and healthiest ingredients for the skin!!! Will come back with a feedback!

[@yuitachibana6145]

I’m hypnotized I think I need all of this

[@Dana-rn8se]

I love this. I want to buy everything! Her voice was always perfect for this.

[@ariyaddna]

Heeelp! I cannot stop watching this. I couldn't believe I find the personification of addictive. Geezz! She inspires a peaceful aura. 😄 Congratulations, Michelle!

[@RainwriterMusic]

This entire video is art. I go back to it just to watch it and listen to her whisper to me. I mean, what a way to make an "ad" not seem like one at all and like something you should go back to, every time, as opposed to skipping.

[@ellawiens506]

Michelle : *starts talking Me : "ohhhh la laaa, yass queen"

[@chxrrio]

Been waiting for this video!!! I’m sooo in love!

[@ericomexicano7539]

I really loved the way that the Radiant eyeshadow shines :)

[@rhijennie4884]

Okay I never get chills but this video changed all that

[@SaraLovesTea]

Ad agencies should learn from this. Ughh i love itttt

[@jessicastevens1629]

The production value thooooooooooo

[@a.k.akarin]

I really wish that was an hour. I would send my right off to sleep. I feel so relaxed. Michelle, please consider creating an ASMR channel, you voice is perfect for it.

[@zinmomo7192]

i WAS JUST talking to myself saying that Michelle's voice has always given me ASMR since 2007! Honestly yessss! I'm so happy! :3 I can die now lol

[@rsbharadwaj]

Never before watched an advertisement multiple times lol Asmr vibes getting me hooked

[@evanie1659]

My soul is vibin 💓

[@dear_stephy5313]

there’s no like michelle and no one who does it like her. keep on the hard work, we’re rooting for you ❤️

[@lovekimheenim]

The amount of time she repeat MAGIC HOUR is good enough for me to immediately think of her product the next time whenever someone gonna say magic hour ✨🙈 dammmnnnn this video is just 💯

[@user-qo2kn9jl5n]

I don't really like the lipsticks but I definitely want to give the eyeshadow pallette a try because they are the most Michelle thing ever, it's so her!

[@MoonlightEssence]

Years and years ago when I found Michelle. In 2009!! I was so relaxed by her tone of voice and loved the content,so now I'm happy she actually did ASMR! I love this concept,and it's so smart. Keep up the good work! ^-^

[@nadineelsigai1116]

This is so on brand for Michelle, girl you did that. This lightning is gorgeous 🙏🏽!

[@ritaangel7735]

i need an hour long version of this to go to sleep 😴 so relaxing!!! also i’m sold on the makeup, definitely will be grabbing some!!

[@arcanejee]

Just got my Divine Skies eyeshadow palette and it’s soooo good 😭 The best pigment I’ve ever encountered in an eyeshadow palette in a long time.

[@JustAnotherRoger]

Beautifully perfected!!!

[@fullmetalgirl13]

It promise you, Michelle Phan is the only person who could say “moist” and I wouldn’t get freaked out about it.

[@kookieness1367]

I felt relaxed and brainwashed. Now, I don't I could live without this collection😢

[@luzrivera5663]

We bow to you Queen of creativity 🙌😭

[@gobabygogo]

When she said “Sunset”... that was so relaxing. She should make an asmr channel 😍

[@MissJessicaMakeup]

If Michelle did asmr videos the world would be more at peace . Her voice is tranquilizing .

[@MsBurnitup]

I feel so calm and relaxed after listening to this. Zen.

[@rachelh1445]

Ok this is amazing. Love you so much!

[@m.a.d.m.5425]

WHY DOESN’T THIS HAVE 5,000,000 COMMENTS YET?!

[@YenNieNg97]

The new eyeshadow is cuteeeeeee

[@matifahrenheit7941]

Omg michelle! This is so therapeutic

[@MelaniRetna]

Can you please make this kind of video for like.. 30 minutes? 😌 i dont care if its advertisement or anything, i will watch the entire video without any single skip. It is sooo sooo goooddd i wanna cry

[@nica7747]

Literally

[@fza161]

Her skin though.. Oh my god. Perfect! And yes, the voice is so calming. I am hypnotized! 😲

[@px4536]

I think people are forgeting that she is unintentionally the ORIGINAL asmr youtuber!!!