Emotional Design: How Products are Designed with Meaningful Qualities

[@DesignplusMorna]

Hey there, I wanted to point out I misspelled Naoto Fukasawa's name. oops! The correct spelling is Naoto Fukasawa. Thanks to @OrionSkymaster for pointing it out.

[@ApurvaPandey05]

Hi, i am an Architect and i stumbled upon your video while doing my research on interior spaces. And this was so helpful in understanding so many aspects on how to make something last, and not merely become a trend and this careful understanding can very much be applied onto an interior scale too. Thanks so much! Absolutely loved how you decoded the idea of emotion into something so tangible for the views to take away♥

[@DesignplusMorna]

Hi Apurva, thanks for your comment. Yes, this can absolutely be applied to interior architecture. There is other interesting research into metaphor and how we experience the built environment but it belongs more in the domain of embodied cognition. For example, there are studies that show people have bigger more expansive thoughts (ie. they are more creative), when there is more space above their heads. So Higher ceilings = higher amount of creativity. Another one that is related more in the social sphere is if you give a person a warm drink, they will tend to have warm thoughts towards you. I was studying metaphor and design for my masters and find the topic so fascinating.

[@ohlssonster]

We need more videos from you, they are educational and calming at the same time. All in all - you're awesome Morna!

[@DesignplusMorna]

Thank you for this. I am working on it. Videos take some time to make. :)

[@giangrentmaghanoy2916]

Coming from a mechanical engineering background, this is like a crash course in product design not bragging her prowess and past works but the principles behind product designing! Mabuhay! (which means "long live")

[@DesignplusMorna]

Your comment makes me laugh.. in a good way. Thanks, Gian! I appreciate it. :)

[@goodghoul684]

exactly what I needed, such a brilliant approach

[@Christopher-pz1mc]

Could viewers perhaps send there designs to you and then you criticise them in a KZbin video. Where you comment on how well balanced the design is. What does the design lack and what should be improved. I think that would be a really cool way of teaching. You are great btw. I can’t wait to wake up so I could try what you teach to me. For example repeating your form gives your design harmoni

[@YusufLeinge]

I love this video. I’ll probably need to do some design courses.

[@DesignplusMorna]

Glad you liked it. :)

[@zmjjiang2766]

Good to know this insight of metaphor in emotional design. Thanks for your video, Morna!

[@dulguunbold2067]

VERY SOPHISTICATED VIDEO,, TOTALLY LOVE IT

[@DesignplusMorna]

Glad you liked it

[@gtaeuc6828]

Wonderful job Morna, your metaphors fit like a glove .

[@DesignplusMorna]

haha.. thanks!

[@shanelhan]

thank you morna,, i love your videos!!

[@DesignplusMorna]

Glad you like them!

[@shriya8966]

hi! thanku for making videos

[@erfankhazaee7008]

Nice and fun video, I liked the parts which you talked with your hands! 😄 I hope you continue and make new content again regularly.

[@DesignplusMorna]

Hi Erfan, thanks for letting me know the parts you enjoyed. I was trying something new. :)

[@mubafaw]

Absolute legend!! Brilliant video on emotional design. Thank you 👍

[@DesignplusMorna]

Thank you! :)

[@afsalasathar2516]

Thanks for sharing these contents. 🙂

[@DesignplusMorna]

Glad you like them!

[@ShaneSpenceDesign]

Great video! It reminded me of learning about Semiotics in design, which was one of my favourite modules at University!

[@DesignplusMorna]

Oh cool. Thanks, Shane!

[@Vinodk93]

Nice to see you after long back, an emotional design which catch emotions of human or catches the attention of a human. Thanks for video. Keep adding video. Thank you.love from India 🇮🇳

[@DesignplusMorna]

Thanks, Vinodkumar! :)

[@bhavnabaid1330]

Love your insight

[@NicholasBaker]

yes! Great video Morna!

[@DesignplusMorna]

Thanks Nicholas!

[@jackofsuit]

I like your content. Welcome back! Very interested in graphic design as well.

[@DesignplusMorna]

Thanks, Jack! Cool, I also share an interest in graphic design.

[@marcosrufino8355]

I wanted to thank you deeply for your videos, after knowing your channel I was inspired to change college, Currently I do visual arts, but I will switch to design, to focus on product design, a theme That I would like to see on your channel is sustainability and how to think about it when idealize a product.

[@DesignplusMorna]

Hi Marcos, you are welcome. It's neat to hear you've decided to switch to ID after studying visual arts because this is similar to my own story. Sure, let me see how I can address sustainability in a video. It's a huge topic.

[@AkashGupta-hy7mc]

Hi Morna, nice to see you back! It's fun to learn about emotional design. I learn some great things about emotional design. Thanks!

[@DesignplusMorna]

Thanks, Akash! Great to hear you found some value in the video.

[@babumoshai6191]

Nice to see your video after a long time

[@DesignplusMorna]

Hi Babu, thanks for watching it!

[@vl4design980]

Hello Morna! Thank you for the video, I enjoy it. I think the emotional aspect is so important when a customer have to choose a product. I just think at a car, we will be more satisfied when we buy that one that emotionally we like more and then after that we think at the technical aspects.

[@DesignplusMorna]

Hi, yes absolutely!

[@Videosuser]

great video.

[@leestons]

Yay! Another Morna video!

[@DesignplusMorna]

Haha... thanks!

[@jonathane.3662]

Outstanding video

[@DesignplusMorna]

Glad you liked it

[@greym9098]

Great to see a video on this! Learning about emotional factors of design in class now!

[@DesignplusMorna]

Awesome, hope it was useful!

[@lmy222]

Where can I find evidence for the Metaphor of the Eames Chair? Would love to mention it in a text about emotional design and design thinking

[@DesignplusMorna]

www.bbc.com/news/magazine-35328524

[@eladioescolano2130]

This is great!

[@DesignplusMorna]

thanks!

[@sravanraju4544]

Nicely Delivered just in short video... May I know the book that you are referring at @6:26 min.

[@DesignplusMorna]

Hi, sure it's called Naoto Fukasawa: Embodiment. www.amazon.com/Naoto-Fukasawa-Embodiment/dp/0714876070

[@sravanraju4544]

@@DesignplusMorna Thank You! Keep Going!

[@Andrew-wf6fi]

Really interesting video

[@DesignplusMorna]

Thanks Andrew

[@joeysanchez6777]

Welcome back

[@DesignplusMorna]

Thanks, Joey!

[@KrishnaPatel-vw7lq]

it was amazing

[@DesignplusMorna]

Thank you

[@mohatomadibo1513]

Wow!! I love the examples you used. I hope you will expound on it more in future, I would really love to know more about emotional design. Great content as usual.

[@DesignplusMorna]

Thanks, Mohato! Isn't emotional design a fascinating topic?

[@mohatomadibo1513]

@@DesignplusMorna It definitely makes you look at design differently and why certain products evoke a feeling. Awesome topic

[@bclaus0]

Hey Morna, pretty cool to see you back! I know we're internet strangers, but I just have to let you know about this design server on Discord that might interest you called minor details (started out as a podcast). Would be fun to have you join the chat, and have some more female members 😅

[@DesignplusMorna]

Hi Disco, thanks for reaching out. Nice to virtually meet you! I'd love to join the discord. Do I need a special link?

[@UpBold]

Hey there! I would also love to join :)

[@bclaus0]

@@DesignplusMorna I think it's public, but here's a link for convenience: discord.gg/gR9SSaQs

[@DesignplusMorna]

@@bclaus0 Thanks!

[@DesignplusMorna]

@@UpBold Just in case you didn't receive it. Here's a link for convenience: discord.gg/gR9SSaQs

[@varunv9]

good one nice content

[@DesignplusMorna]

Thanks so much 😀

[@OkwuID]

Great stuff!

[@ohnudes]

Hey Morna! Getting wild with the editing! Great touch girl, craving for more content (8

[@DesignplusMorna]

Nicholas, I told myself at the beginning of shooting this video I was going to try to make it easy on myself. Like I should start to use stock footage or something. But then I started shooting and this happened! What can I say...... thx for your comment.

[@ohnudes]

@@DesignplusMorna I guess that it shows how much at the end you were enjoying your creative process hahaha see you around!

[@DesignplusMorna]

@@ohnudes Yeah, that is true. Thanks for the reminder.

[@patriotscustom]

Hey, nice video. ⭐⭐⭐ Which Book do you're looking over in this video?

[@DesignplusMorna]

Hi, it's called Naoto Fukasawa: Embodiment. www.amazon.com/Naoto-Fukasawa-Embodiment/dp/0714876070

[@AnLe-yg9ln]

Long time to see

[@DesignplusMorna]

Hi An!

[@hirohaya4325]

Hello Morna!!!

[@DesignplusMorna]

Hi Hiro!

[@hirohaya4325]

@@DesignplusMorna Excellent video as usual~love your brief and beutiful words! Very good for English learner!

[@DesignplusMorna]

@@hirohaya4325 Thanks, Hiro. It makes me happy to hear the video was useful. :)

[@Knil11]

I believe it's naoto fukusawa not Naota!

[@DesignplusMorna]

Ahhh.. you are correct! Thanks for pointing out my typo. While I was making the video, I circled back to his name (thinking there was something wrong with my spelling) but I think I'd been staring at it for too long. Couldn't see the forest for the trees. :)