[ENG]From bibimbap to K-pop, Indonesians are going crazy for Korean culture! (GS THE FRESH)

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📽️ The protagonist of Episode 38 of ‘I Am an Outsider’ is Mr. Jaehyuk Lee, the Head of GS Retail's Indonesian branch.
Mr. Lee joined GS Retail in 2000 and has now built a 25-year career with the company. He currently works alone in Indonesia, as his family couldn’t join him.
Within the company, some employees desire overseas assignments, but in certain cases, transfers are mandated, even if the employees did not request them. It’s likely that those selected are highly skilled and specialized in overseas operations.
Currently, there is a strong K-culture wave sweeping through Indonesia. Korean products often carry a premium, and some Chinese manufacturers even disguise their products by using Korean text, making them appear Korean-made. Mr. Lee predicts that if this trend continues, not only supermarkets but also GS25 convenience stores could successfully enter the Indonesian market in the future.
However, Indonesian regulations require that foreign-invested businesses operate retail spaces of at least 1,200 square meters (approximately 363 pyeong). This makes it challenging to replicate the compact convenience store model familiar in Korea.
Through GS Retail's overseas expansion, Mr. Lee is promoting the competitiveness of Korean retail abroad. He emphasizes overcoming cultural differences through various efforts, including studying the Indonesian language to communicate effectively with local staff.
If you visit Jakarta, Indonesia, stopping by GS THE Fresh (formerly GS Supermarket), which operates 8 locations, can be an enjoyable experience. These stores are popular among travelers, offering not only Korean food but also a variety of Korean lifestyle products.
Business Name: GS THE Fresh
Industry: Supermarket / Retail / Shop-in-Shop / Store Development

[@yulkun1483]

이재혁 법인장님♡ GS리테일(이전영남MD) 후배 DJ 입니다^^ 우연찮게 자카르타 GS가 궁금해서 검색하다가 이 영상을 발견했는데 이렇게 영상으로 얼굴뵈니 너무 너무 반갑고, 한국 문화를 알리기 위해 고생하고 계신게 영상으로 전해져서 뭉클하고 그러네요ㅠ 식사 잘 챙겨드시구 항상 몸 건강 잘 챙기세요♡

[@headbreaker1761]

솔직히 젊었을 때 결혼하기 전 해외에 나가 4~5년 바짝 일하고 돈벌어서 집살 돈 마련할거 아니라면 못할거 같음 나라면 기러기 아빠 짓 절대 못함. 나중에 커서 아빠가 나한테 해준게 뭐있냐고 오히려 핀잔 듣기 좋음 꿈을 쫒고 돈을 많이 버는 것도 중요한데 나한테는 그보다 안정적인 가정이 더 중요함

[@Ieebangin]

@@headbreaker1761 수신제가치국평천하 라는 말이 정말 오랜 시간 전해져 내려오는 이유가 분명히 있는 것 같아요. 공감합니다.

[@perseverance_um1773]

주재원 나갈때 어느 나라인지가 중요합니다. 인도네시아 말레이시아 정도면 좋은 환경이고 애들 국제 학교 ㄴ다니면 환경이 매우 좋습니다. 자녀교육과 외국생활 좋아하시면 ... 한가지 큰 단점 부모형제 친구들 못 만나고 영어나 현지어 못하면 불편합니다. 현지어 꼭 배워야 합니다

[@Ieebangin]

@@perseverance_um1773 언어가 항상 우선순위가 되어야 하는군요!