Ep: 04 | Timist Podcast Series | "Brands & Their Celebrity Ambassadors"

Welcome to episode 4 of the Timist Podcast Series - check out the show notes below:
Listen on:
Spotify: open.spotify.com/episode/5V94...
Apple Podcasts: podcasts.apple.com/us/podcast...
- Intro and quick episode setup
- We talk about celebrity watch brand ambassadors, what purpose and roles they serve, and if they're actually needed
- Afterwards we talk about what it actually means to be a brand, and how ownership of a brand over the years may change how you perceive or define the true ethos of what the marque once stood for
- We wrap things up with questions YOU have sent in via Instagram!
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[@Davidparkes969]

I really enjoyed this episode. As an engineer who works within the realm of new products to modifying and overhauling others, you both touched on some interesting thoughts on does it make it new or the same product. I like to use the word hybrid often lol. I’m also a huge fan of the ambassadors, I think for some knowing that a celebrity you like and support wears the same timepiece as you is a cool thought! Over and out, B&W!

[@thetimist]

“Hybrid” I like it 🙌 thanks for sharing, thanks for listening, and thank you for taking the time to drop your thoughts here!

[@MrSoundofMind]

I was curious about the role and Brand Ambassadors and never really gave it a thought. This was interesting to hear!

[@thetimist]

Thanks for listening, glad you found it useful!

[@watcheswithabdullah]

I was told that by someone at Omega that Daniel Craig's relationship with Omega goes beyond just the Bond movies, as he's also an ambassador for Omega's Orbis ngo project.

[@thetimist]

Oh very cool! That's good to know - but I'm also assuming that whoever the new Bond is will also likely have some promo spots rocking an Omega piece or two haha!

[@watcheswithabdullah]

One thing I'd love to share my input on... regarding the celebrity ambassador debate, I think at the very least when we see these well-groomed celebs like Beckham, with his cool-guy jackets etc. (same with Breitling with Brad Pitt), people might start imagining that kind of look on themselves. Celebrity ambassadors are essentially walking mannequins. They set the trends on fashion, and so they do have an impact on what the fashion magazines and watch media talk about, inevitably pushing the algorithm and BOOM! Wait lists! And we're still here thinking, I don't think this watch is that good looking, but I don't know why I badly want one 😆

[@thetimist]

Haha, very interesting take, and a great point to actually explore further! I believe a great example of that would be the pink dial Tudor Black Bay Chrono! It's literally a watch that will only be available to key folks (a bit like the Tiffany Nautilus) so the expectations of folks that may not be privy to this means they're sort of already setup for disappointment from the get-go. But who knows, that may very well be the strategy (or ONE of the strategies) designed to attract folks in, and upon realizing it's not going to happen, well, you're already there so you may as well check out the non-pink dialed Chrono because that one may very well in fact be available :)