Ep140: How to start getting top dollar for your pastured pork through marketing

One of our viewers asked a question about how to better market his organic, pasture raised hogs.
If you raise hogs on your homestead for resale or if there are other homestead businesses you are looking to run or improve on, check out our discussion about where to begin with marketing even if you have a very limited marketing budget.
Here is the link for the MailChimp email service discussed in the video: eepurl.com/dAtb_T
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[@garywylie2231]

Very informative and I would like to see more videos about the financial side of farming.

[@RedToolHouse]

Sure thing, Gary

[@henrymiller3654]

Yes I would to see more

[@jbaker4900]

I have watched all of your videos. This is by far the best. I feel this is your niche and what separates your channel from the rest. Great job!

[@robertdoell4321]

You are a Terrific COntent provider. You do not waste peoples time with pointless stories and you limit yourself to Facts and Real stories that prove a strategy that work so Thank You.

[@tealkerberus748]

You can tell homesteader / homefarmer / farmsteaders about marketing our product any time you like, Troy. It's something nearly all of us struggle with.

[@CliffsideStables]

I began watching KZbin for how to videos like this one, thanks!

[@Waterboy2000]

I have absolutely no interest in starting a business, but I watched the whole thing. What a fantastic video!!!!

[@RedToolHouse]

Awesome! Thanks for sticking with us!

[@petruzzovichi]

Troy, you are a remarkable gentleman. You provide MORE PRACTICAL, VALUABLE information than most youtube videos. You are generous and of good upbringing. I am certain your father and mother are most proud of you. I do not write to youtubers but you are an exception. Thank you for your talent, professionalism, dedication, effort and generosity. Many thanks.

[@RedToolHouse]

Wow, Thanks, Peter for the kind words. I do have incredible parents!

[@eldritchjoe7642]

Marketing and finding buyers has been my number one question mark sitting here on the brink of farmsteading and debating its viability for us. Everyone talks about their numbers but the actual marketing and building a customer base is less talked about in this kind of detail. This was immensely helpful. Thank you!

[@RedToolHouse]

Glad it was helpful. Good luck with your efforts!

[@jackief54]

Encore! Encore! More Please More!!!

[@docslinux2]

LOL I actually like stuff like this, keep it up 👍

[@carlsonscottagefarm9355]

Not boring at all! Very informative and helpful. Thanks

[@tjempathictools5215]

Troy and the whole RTH support network...... thanks so much for engaging this conversation as its clear how valuable understanding this aspect of progressing as small operation farmers would benefit from ..................................................

[@Blueridgetimbermill]

Thank you! Thank you! Thank you! We've been looking for some solid marketing advice or a marketing course/program/service but haven't found anything that seemed like a good fit for us starting out. Been doing a farmer's market for about 2 months now and that's helped to get our name out a little bit but we feel like we just haven't moved to the level needed. This was very informative and I'd love to see and hear more about how to market on a budget, beginning marketing, and how to get started and build a marketing strategy. I think the channel is a good platform. This may be an idea for a series. Thanks again. Keep this information coming!!

[@karengates8508]

Chuck Lewis GREAT COMMENT.....I couldn’t agree more 👍👍

[@Blueridgetimbermill]

I didn't know Troy did marketing for a living. I'd much rather hear about marketing from him than some guy who is marketing his marketing program. Working on some of the suggestions he made right now.

[@RedToolHouse]

Great! Glad you liked it. I will definitely incorporate more of this into our video schedule. We have been selling retail for about 5 years now so I have been able to test several marketing strategies. Thanks for the good input!

[@seansmith7565]

Loved the marketing information and strategy. Very beneficial and I would expect a lot of people could use the information!

[@Carltonfamilyfarms]

Much needed help

[@tzoninghard2425]

I love this video. I'm usually critical person by fault. The hardest part of farming is marketing/ finding a butcher.

[@homesteadblessings8886]

Yes please

[@jewelcitizen2567]

Great comprehensive breakdown of how to identify and target your retail demographic! Invaluable information… I have hit that Like & Subbed some time ago.

[@updownandallaround]

Great informative video, as usual! Just a small constructive bit... set your aperture / focus manually and take it off auto-focus if possible. I always appreciate your videos because they have good / clear audio. Thanks again for taking your time to publish these for all of us to enjoy.

[@RedToolHouse]

YES! I have been disappointed in my "nifty 50" shifting focus. I will switch to manual next time (when I can get some help too)!

[@robertsteinbrecher5269]

Great video. Very informative. I love videos that I can learn from. You never disappoint Troy.

[@colleentaylor6962]

Thank you, this was the most valuable (IMHO) video to date, keep up the good work.

[@RedToolHouse]

Glad you found it useful

[@vincentstinson2978]

I like all of your tips and tricks. Very helpful, planning on moving to West Virginia and taking a stab at homesteading. The financial side is where I lack the knowledge

[@RedToolHouse]

Good luck!

[@GrizzlyGroundswell]

Great info! Thanks for the video as the marketing is always the hardest bit. Raising the hogs is the fun bit.

[@RedToolHouse]

Thanks! It is much more fun to stand in the pasture...

[@SoulformedSonya]

Yes, yes yes more marketing of quality food product information! I liked and subscribed and commented something I rarely do because you gave quality marketing information. Thank you. I will rewatch and take notes again thank you.🎉

[@karengates8508]

Again, I agree with the comments on this video....Extremely helpful...thank you kindly for the breakdown...this is your niche!! I like what CHUCK LEWIS had to say in your list of comments to this video... 👍👍

[@peg7925]

Excellent!

[@jimpetersen8900]

Very informative I learned a lot thank you

[@anniegaddis5240]

Wow, lots of great information! Thanks!

[@TomiaMacQueen]

Awesome info. Thank you

[@pmessinger]

Just what I'd been wanting to hear about. Keep going!

[@Jake-om5dm]

I’d recommend finding a csa or other organic food service that either delivers to houses or has a local pickup and work a customer base there.

[@tholmes8474]

Definitely one of your best videos. I just found your channel a week ago. Randomly it hit me..what is Troy upto? haha! You have arguably the best homestead channel. The likes on your videos speaks volumes. I was raising free range bershires heritage breed. I was getting .55cents lb I was in Louisiana a saturated market not concerned about "free range" hogs. So I shut it down and move to a new state with a newer city of nearly 5million people. I like my new odds and will be starting up soon. Thanks for your help on every video!

[@RedToolHouse]

Wow! That is high praise. Thank you so much. $.55 is tough to make money in any setup. Good move! You definitely need to identify your niche market and promote exclusively to them. People respond well to scarcity (the idea that there are limited things available)

[@gregstanley8430]

Good stuff. Thanks

[@ericgorny8799]

Great job. We need more

[@georgekubrick3134]

Very good info. Thank you

[@danniesims8236]

Enjoyed this video, thanks

[@lynnhudson838]

Lovin' it! I could listen for hours!

[@haydensievers5099]

Awesome video. Thank you! Also, really enjoying the pastured pig podcast!

[@Boondok_Dwaeji]

This just became my favorite video!

[@RedToolHouse]

Cool!

[@robertstill8718]

Great information I see now why raising rabbits didn't pan out for me I didn't invest enough time in the marketing. Keep the videos coming please

[@eugeneseib5974]

Marketing advice from someone who is actually in the business themselves and doing well. I'll take that advice all day long and through the night. Bring it on brother!

[@RedToolHouse]

Glad you enjoyed it! We are trying to figure out a way to get more info to people and not bore the majority that aren't interested.

[@shaunbrown3371]

loved this topic in the homesteading videos it is very under covered issue

[@okskeeter278]

Great video. I would like to see more videos like this. Very helpful

[@hillbillyfarms3714]

I thank you. This was a great and helpful topic

[@Scrap5000]

This is awesome info!

[@MrPaulkimrey]

great information, Im getting ready to start a homestead and can use all the helpful info I can get

[@henrymiller3654]

Keep up the good, love your videos

[@rextorrinello6691]

Great info thank you.

[@danameable]

awesome info

[@Billy-mk3ep]

I personally enjoyed this video. Excellent advice.

[@mccradyfarms6410]

Thank you very informative video I love videos like this it's helping me sharpen up my farming skills you being a talker allows you to make great videos please keep making more videos like this involving the pork industry and how to Market it and insight on USDA certified or non usda-certified and maybe clear understanding on how to get consumer to pay for processing Plus the organic pricing

[@RedToolHouse]

Sure thing, David. I hope I answered your question enough to get you pointed in a direction. Good luck. We will keep doing videos discussing this.

[@mccradyfarms6410]

You definitely got me pointed in the right direction thank you very much please keep me going in the right direction with your very informative videos

[@tangle70]

I found this interesting and informative. I really do like your videos especially the ones where you include numbers.

[@jamesmash3537]

I would like to see more of these types of videos. GREAT JOB

[@jerrybeaver9212]

Enjoyed it very much -Jerry

[@cindyvanisi5907]

I love this kind of information and would like more

[@clambert2020]

God bless you!! With this video you've undoubtedly saved a few producers from going under. Clear, simple, step by step instructions on how to connect with discerning customers when surrounded by value shoppers. Your Karma just went up 1,000 points. Thank you for the information.

[@RedToolHouse]

Thanks for the great feedback!

[@FriendlyCleaningKC]

We are starting our farm next year… in the midst of selling our home service company now. We inherited 131 acres… mostly row crop but about 20 acres of grass also

[@burldawg01]

I have been watching your videos allot you always do a great job. This was a great video full of information jammed in. We are raising animals on our homestead and selling our own products. Thank you very much. You made me laugh allot. I surely didn't glass over.

[@marklessard1434]

Thank you for some much needed info. As I find that marketing our product is the most important part in growing our business. With little talk about such matters in the farming world

[@RedToolHouse]

There does appear to be a deficiency in farm marketing sources. Thanks for watching!

[@TheJsttzn]

This is an important conversation and you explained it well. Thank you. Yes I like this content.

[@easybreezy9666]

Very helpful video

[@nikigerrins9007]

Extremely informative and helpful! Keep them coming. God bless!

[@RedToolHouse]

Thanks!

[@hilchan9657]

Good information. Thanks for sharing ;) More of this type of info would be great!

[@RedToolHouse]

Thanks for responding. We will add more of this to our video schedule

[@ronaldbequeath2307]

Love bacon, raise pasture hogs and enjoyed a wonderfully done video, made me want to watch more. Thanks for the info, information is always important.

[@methosdh]

Very helpful. This is the kind of info Ive been looking for. Post more marketing videos if possible

[@SamBo142]

Great info!!! Thank you for sharing :)

[@robertveronda4225]

Very good information and much appreciated. More subjects like this would be great. Keep it up thanks

[@RedToolHouse]

Sure thing. Feel free to submit any topics or questions in this area and we will try to make a video of it.

[@edgark2776]

Thank you, Troy! Very informative! Extremely helpful! Please make more informative videos

[@RedToolHouse]

Glad you liked it.

[@theoldethymebarn7876]

Very helpful

[@EternalRadness]

So informative. I would love to see more videos on the financialside of farming. I've been watching your channel for about a year and it helped inspire me to get out there and try farming for the first time. I am very grateful for the knowledge you have shared. Thank you.

[@jafafafa9206]

This is the kind of thing I definitely need. I came from a mindset of you want to have everyone buy your stuff. I been researching before taking the plunge. Honestly it's been a huge help learning about customer base and a bunch of other things

[@dennisviera3426]

Loved it! Was corporate and now farm full time and you were right on point!

[@RedToolHouse]

Thanks! Good luck with the full time farm gig!

[@ShikeSalvo]

Would love to see more of this.

[@ethanmartin4366]

More please!

[@cdf01]

This is a great video, thx!

[@RedToolHouse]

Thanks, Craig!

[@mohawkvalleytoday4070]

Hi Troy just found this video by way of YT suggestion - excellent video, very helpful info! We do have website, FB, IG and just getting started on YT. Really just getting started with all of it.really just focusing on developing an audience before much else. Your video nicely laid out important information on the topic of marketing and getting start marketing your products. Appreciate you doing this video and apologies for taking so long to discover it. Yes - if it is still relevant, I would like to see more of this type content. Jim R, MVT

[@jeremyemerick6162]

Good video thank you

[@elizabethyates5933]

I love your content. Love this video. I NEED videos like this. I need to know how to make money off of our farm's products, and to create a successful business. I'm working on tweaking management practices and this helps keep me in focus in a way. If I have the knowledge or some basic understanding of steps to take to get money in the piggy bank (pun intended, we raise piggies), then it would help me to figure out the processes to get to that point. We still have a long way to go on getting the business to run smoothly, but we do have return customers! We asked what folks like... Some folks like very lean meat, some like it to be fatty, so we're figuring out what we can do to appease the customers...

[@elizabethyates5933]

I just wanted to make a note that I found your channel a few months ago. The first video I watched was on a few sows that were farrowing on your farm... Next, I noticed you had a LOT of GREAT content... I binge watched several videos one night..... I've been meaning to find you on here on the computer to subscribe... Didn't get around to it until this video randomly popped up in my feed.

[@RedToolHouse]

Awesome! Thanks for checking us out. I am working on some other marketing videos but feel free to suggest some specifics or submit a question and I will try to do a video on it. Good luck with your farm business!

[@user-en6yl3tg7k]

I really like this content

[@bevlower6793]

I could have listened to you talk about marketing for hours...in fact, I would REALLY LIKE TO! but, maybe this isn't the platform. I've tried my hand at raising tropical fish for the wholesale market but was undercut by cheap Asian imports. Tried ducks & hatching eggs & eggs for Health Food store...not a stable market. Starting over with heritage breed turkeys...just sold my 1st yearlings at a good price. I'm not looking to establish a business yet because i'm still on a small rented space (actually, in a trailer park) but the information you provided in just this short video, was as good as gold to me...& we know the future potential for gold! thanks.

[@deanlewis1650]

Loved watching this!!! I am beginning my own hog farm and you hit a home run for me. Very good content for me too start building my way into the business. Thank You so much😀👍👍👍

[@RedToolHouse]

I wish you success on your business venture!

[@bhamby9305]

great info

[@hellraiser12b]

That was an extremely helpful video, honestly I wish you would do more of these.

[@RedToolHouse]

There is a smaller audience that appreciates them so we are trying to figure out how to dive deeper into these topics without running people off.

[@bobcriss600]

Red Tool House - Homestead perhaps start a separate KZbin channel dedicated to the numbers side.... possibly Red Tool House Strategizing....?

[@henrymiller3654]

Love it

[@jeffreyloucks6571]

Very nice video. We are considering raising and selling meat so this video was very helpful.

[@RedToolHouse]

Good luck with your future efforts!

[@Clarinda787]

Love this subject! Do you have some newer updated videos on marketing farm products? I'm currently taking marketing courses in college and learned more from this video than I did from a year of college classes! Keep it coming, please.

[@RedToolHouse]

I think there are a couple videos about that. I do detailed farm marketing discussion on Patreon under the pastured pig podcast

[@800oaksfarmandranch6]

Thank you Troy! This was great info! I always enjoy y'alls videos but have wondered about the marketing side before. Very much appreciate your knowledge on the subject and would love to see more on occasion. As long as we still get updates on chickens , pigs , woodworking, the cottage/retreat, tractors , foresting, ect....yeah , just do everything.....that'd be great .

[@RedToolHouse]

Yes, we are working on everything now! Thanks for the great feedback.

[@katwilliams2950]

Oh my. You are truly a blessing! I cant start a homestead yet but the information given can be applied to pretty much any business in some way. This info is wonderful. Thank you!!! Sorry I'm late😅

[@RedToolHouse]

You are so welcome!

[@1krmorris]

Love this topic. I’ve been raising pasture pork in Texas for just at a year. So far just selling to friends and family and processing them myself. This fall I will venture into the farmers markets and have the pigs processed by a USDA certified butcher. Great info. Thank you.

[@RedToolHouse]

Good luck finding a good butcher. It is tough to find someone that does good work and is still cost effective.

[@1krmorris]

Red Tool House - Homestead I found one that is cost affective we will see how good they are. Especially after processing my own.

[@CreatingASimplerLifeOffGrid]

Hope we can do this soon!

[@juliequates9529]

Absolutely want more marketing info. This was so useful. As new homesteaders we are so grateful for this info. We're raising organic heritage hogs on pasture can along with grassfed beef. The marketing is our most challenging aspect. And not nearly as much fun as the farming itself. Thanks!

[@RedToolHouse]

Sure thing Julie. I like the sounds of your operation. Good luck and we will keep discussing marketing!

[@patricklucia7926]

Very good information I'm starting with the Tamworth breed where there's noTamworth around me looks like sell that breed thank you

[@jeffthorpe8667]

More like this,

[@everettsanderson4189]

Been a subscriber for about a year. Just now saw this video. Very good. Really enjoyed it. I would like to see more. I was curious of what your day job is.

[@newtoolgaming559]

i am starting a small business. im not a farmer but i love your channel. id be interested in more of your day job information. and getting your info. on website design and how to price my market. keep up the great content

[@RedToolHouse]

Sure thing. I think a lot of what we will talk about in marketing will be applicable to most businesses. The models are similar the products and service are different.

[@kathybluxome5514]

I like all this information about marketing! I am the worst! I'm shy and not confident!

[@RedToolHouse]

I'm sure you produce a good product. Lead with that. Let your product speak for you! Good luck.

[@elaaga8308]

Thanks, please more on marketing strategies when you get another chance.

[@RedToolHouse]

We are working on some more

[@kippevans4653]

Would love to hear more about marketing

[@nutzforfishing]

this video was amazing. If you could make a part 2 that would be great. I am starting to learn it is not producing a good product or making enough product, the problem is always how do you sell the quantity of product you can produce.

[@tomharner83]

I want to hear more about farm marketing.