Erasure - In My Arms (1997 US Promo Video)

Erasure's lead single from the 1997 album Cowboy was a montage video with live concert and backstage footage. For the USA release of the album (On Madonna's Maverick label) the video was re-done to give it a contemporary take on the fairytale Rapunzel. It was the better for representing the song. The cover for the U.S. single release was used as an example in the book The 7 Essentials of Graphic Design by Allison Goodman.
Cowboy greatly improved Erasure's Billboard 200 peak over their previous album and "In My Arms" gave them another Hot 100 entry.

[@apchillmeyster]

if youre looking for him here 0:57 2:00 JIMYMYYY

[@scottyunitedboy2925]

probably the closest Erasure got to cracking the American AC market, a pity it didn't chart higher as it's an excellent song

[@callenjones8306]

So glad I saw it performed live on their Cowboy tour. Row 3 ctr. Amazing.

[@lasagnamafia]

I like how everyone is coming from the same place

[@msigallery3977]

JIMMMMMMMBYYYYYYYY

[@ehywut]

jimmy smec

[@caitlinmeldrumlavallee8971]

Love seeing Jimmy in this

[@user-yn5od1mp3i]

Fantastic song 🌹😉♥️

[@caitlinmeldrumlavallee8971]

JIMMMMYYYYYYYYYY

[@pissboy7121]

if you live in the same house as Jimmy, i really much hope your walls are soundproof and that you lock your door every night I just love the maan fr ✨💕

[@octaviosanchez5750]

Que rola Volví 20 años atrás en mi vida sin me trae recuerdos,dolor pero una gran nostalgia

[@JeffTheNebraskaDJ]

MY PERSONAL FAVE FROM ERASURE!!, the dj

[@WillowNarciso]

JIIIIIIIIMMYYYYYYYYYYYYYY

[@dianamoreno1805]

OMG! I was looking for this video a long time ago

[@KC-pz9dj]

JIMMY

[@msigallery3977]

yes

[@didieralbertoparedeszarago2154]

Wonderful vídeo ritmó sound more and scene in the room is magnific excelent A LOVE.

[@msigallery3977]

0:57

[@msigallery3977]

2:02

[@lilianramirez2278]

Linda💖💖💖💖

[@didieralbertoparedeszarago2154]

Ritmo excelent love more no wall love moré

[@TheSmallsister]

ach komm, nicht wieder angepasst weil USA das nicht ab kann

[@michaelbruno1330]

Most of their videos are just crappy.....This video makes no sense