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Avant, BMW c'était la marque des moustachus avec du bide et une salopette en cuir. Maintenant, c'est devenu la marque des mecs un peu "tendance". Comment la firme allemande a t'elle réussi à changer son image de marque ? Bah, suffit d'aller demander. Direction Munich, en R1200 RT... Et à bloc sur "l'Autobahn" !!
Before, BMW was the brand related to fat bearded men in leather overalls. It is now the brand of fashionable men. How did the german company managed to change its brand image ? Well just need to ask them, let's go to Munich with an R1200RT and get as fast as possible on the "Autobahn" !!
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