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Tseday Asrat
The founder and managing director of Kladis Coffee, Tseday Asrat was born on September 25,
1975 to Aserat Gebre and Martha Abebe, the second daughter of a middle class family of four
Kids. She went to cathedral catholic school for elementary and Tikur Anbessa for high school.
Started modeling at 17. She worked as a commercial model with Coca Cola, Philips, Commercial
Bank of Ethiopia (CBE) and many more. She opened a boutique store when she was 24. In 2004
Tseday opened the first branch of Kaldis Coffee by Edna mall and found her passion.
Tseday is one of the major business players in Ethiopia and a successful model for many
women. As a true passion is an unstoppable force, Tseday has been unstoppable for 21 years.
Today, Kaldis has grown to 32 branches. Other businesses under her leadership are Loni Agro
Industry, and Gusto chain restaurant. Tsedey is a wife with four children.