1999-2011 ETUDE HOUSE CF History

[@FierceGinger]

I felt like I went back into another world that no longer exists in both K-drama and K-pop. Ah the Jang Geun Suk days. I felt sad that he isn’t even know by the new gen, he held a fan meeting and only 7 people (corrected) showed up, I feel as not as many are familiar with him anymore. Like my world opened up to kpop like many others when I saw You’re Beautiful. It led me to my first ever K-pop mv, FT Island - Love, Love, Love. I had already been whisked away in k-drama land and now into a k-pop world, it was so awesome. So much has changed since then and so many stars have come and gone while others still remain. Really cherish those first days, it feels like some of these commercials, a bright, bubbly, dream. It’s still fun, but like this video, nostalgia is a blast too.

[@emmavu09]

No it’s not just 0ne person but 7 It’s an impromptu meet and greet for acquiring 100k subscribers in his KZbin channel he didn’t announce it and that was such a bad day ,it’s raining heavily and many of his fans was sad they couldn’t make it because of the weather and they are far away if they have known it beforehand they said they will go even if weather is bad .,not all of his fans are into KZbin since we including me are in late 20s to 30s and knowing Korea this was pretty crucial and hard for the average working Koreans 😊😊

[@fauzianalwoga]

Are you sure no one came😢

[@FierceGinger]

@@emmavu09 Thanks for the correction and clarification on that. I edited it. It makes sense if it was last minute and bad weather at that. I'm personally 27 but I don't really follow many on YT either so that explains a lot, I didn't know he had one, I'm so used to everyone using instagram or tiktok nowadays. Hopefully in the future he will have some more planned out fanmeets and many more can show up to support him. I honestly feel relieved after hearing that. ☺️

[@emmavu09]

@@FierceGinger yeah ! I like a lot of celebrities but I tend no to watch their KZbin channel because some are like just made a KZbin because it’s mainstream now and their content is very impersonal . I like raw and authentic vlog content ,I know you can’t really show everything of yourself but some celebs put contents like it was directed or something ☺️ especially in the title putting their name in third person like what it’s your own channel 🤣 ,it’s just me ,so even how much I like them as a celebrity it’s hard for me to watch their vlogs ..

[@mariannec2322]

@@FierceGinger I would have came if i live in korea lol

[@kyh1597]

또 10년 지났는데 기념으로 2012~2022 내주세요

[@beloved_lovr]

당장 추진하라

[@niamhwatson]

I LOVE THIS!! There's nothing cooler than old commercials. I didn't know so many important actresses used to be Etude's faces, I mean, Song Hye kyo and Jun JI Hyun!??? But the best ETUDE era was Dara's era. Gosh I miss their Precious Mineral BB Cream.

[@닉뭐하지-m6i]

고아라 진짜 그시절 에뛰드 찰떡이다 어떻게 저렇게 소화하지

[@LilyJ-sc8ll]

안어울릴거같은뎅ㅋ

[@뿡빵-g7k]

광고 진짜 잘만들었다..2000년대 진짜 에뛰드 인기갑이었는데ㅠㅠ

[@edliyloona]

에뛰드 최신 버전으로 다시 만들어주면 좋겠다 그 시절 패션 그 시절 화장 그 시절 유행했던 것들이 광고에 베어드니 추억도 생각나고 신기하기도 하고 그래서 4년? 전부터 이거 꾸준히 보고 있는데ㅜㅠ

[@구본경-u4z]

이거 마약임 난 정기적으로 보러옴

[@킄컄-c7p]

ㅁㅊㅋㅋ 나도

[@김종국-x5b]

ㄴㄷ

[@margotkim332]

ㄴㄷ

[@Rita971123]

2000년대 후반대~2010년 초중반대가 예쁜 디자인 많았어...ㅠㅠㅠㅠ다시 돌아오면 안되나...지금 갸루&양산형 유행인데 저때 디자인으로 돌아오면 많이 살듯

[@지민-w8o6z]

와 ㅇㅈ

[@Sandys3sandys3]

Song hye kyo is so pretty. Any face expression she makes is stunning. I think she was the best Etude model along with Jang Geun Suk + Go Ara combo

[@heer2871]

송혜교 짇짜 레전드다 ….. 그리고 고아라 그저 에뛰드 그자체 ㅋㅋㅋㅋㅋ

[@rosemimis]

나한텐 누가 뭐래도 에뛰드 모델 중에 송혜교가 최고ㅋ 어렸을때 잡지에 실린 에뛰드 광고 색조화장한 송혜교가 눈코입 하나하나 너무 이뻐서 그 광고만 잘라서 따로 보관했었는데.. 항상 생기있고 탱글탱글한 느낌 계절마다 바뀌는 광고마다 핑크코랄오렌지브라운 찰떡같이 다 잘어울리고ㅋ

[@핵수-t8u]

송혜교 진짜 표정 많고 예뻤네ㅋㅋ 지금 동은이 이미지때문에 표정 많은 거 보니까 되게 새로움

[@user-9mo4kw3i]

에뛰드의 독보적인 컨셉 너무 좋음 옛날에 로드샵 들어가면 달달한 향기도 좋았고 막 직원들이 공주님?이라 부르는 곳도 있다 그랬는데ㅋㅋㅋ중딩때 놀러나가면 필수코스였음 딱히 화장안해도 핸드크림 미스트 매니큐어 이런거 사고ㅋㅋ 지금은 올리브영 이런거 생기면서 로드샵 망했지만..추억이 많았음

[@우유-m5xr]

와 첫모델이 전지현이었구나 갈색립에 파란섀도우 바르네ㅋㅋㅋㅋㅋㅋ 그리고 에뛰드 처음엔 공주님 컨셉 아니었던 거 신기하다

[@sarahl9398]

This was incidentally my favorite time in kdrama/kpop soft power. What a throwback... Feeling very nostalgic. A younger Song Hye Gyo, I remember these days.

[@huaninyaaa]

i really miss their 2009 vip girl lispticks. the colors, scent, and packaging are amazing. i wish they remake it. i even kept a tube of my fave shade as a memento cos it's too pretty. I bought that because of shin hye since i watched you're beautiful. good old days.

[@짠알똥알]

송혜교 진짜 너무 이쁘네 그 썬캡같은거 쓰고 사탕 들고있는거 레전드 화보 있는데 진짜 개이쁨

[@cyruslab2005]

에뛰드 타겟 연령대가 하이틴이라 현재의 도아, 그리고 이전의 설리와 고아라가 가장 찰떡이었던 것 같다.

[@박다영-o1o]

아원래 에뛰든가 모델 한명을 오래쓰는 스타일이구나. 난 또 크리스탈이 엄청 오래하길래 크리스탈이 앵간히 맘에 들었구나햇슴ㅋ

[@qwertykey105]

1999년대 ~ 2000년대의 캐치프레이즈 이게 너무 맘에든다... 이땐 자기 개성 갖는게 유행 ㅋㅋ이었던 것 같아 이렇게 입으면 기부니가 저크든여... 의 시대.. 지금이랑 비교하면 진짜 많이 바뀌긴했어 지금은 무조건 고급화, 명품화 시대인 것 같기두 (사람 개개인도)

[@dnyfrul6847]

고아라 진짜 너무 예쁘다ㅠㅠㅠㅠㅠㅠ

[@힣아주좋아]

고아라 진짜 저때 엄청 예뻤당

[@janinexxii]

ETUDE Endorsers are no joke. Such huge stars. but honestly, the best campaign and commercials are during 2NE1's Sandara Park time. It's very creative especially the Shinee Collaboration. No wonder Etude had their highest point of sales when Dara was the endorser. I have known etude because of their cute concepts of advertisement and especially Dara is very pretty and her skin is so flawless to the extent that people are convinced to buy the product.

[@_dotoro]

고아라는 걍 존예보스네…

[@almerashi5737]

Gianna Jun, Park Shin Hye, Jang Guen Suk, Sandara Park, Lee Min Ho, Song Hye Kyo these actors and actresses never gets old. And now SHINee, fx sulli and krystal are the models, this will never get old

[@minhanhtranthuy9905]

1999 what the actors

[@farhanam0703]

@@minhanhtranthuy9905Jun Ji Hyun

[@nurulhusna6434]

​@@minhanhtranthuy9905jun ji hyun

[@MaryamDvv]

​@@minhanhtranthuy9905jun ji hyun!😊

[@ParfizdanArwaden]

​@@minhanhtranthuy9905❤jun ji-hyun

[@stars-n-sun]

My favorites are Jang Geun Suk & Park Shin Hye's... The first one is just perfect (the lighting, the editing, the song, the sexy feels.. and the kiss!). While the second one is just soooooooooo cute beyond word!!! Song Hye Kyo is really adorable. She looks like a doll.

[@babyjimin536]

IS THAT JUN JI HYUN IN THE FIRST EVER COMMERCIAL? OMG IM CRYING.

[@peachpanda88]

Yes, Jun Ji Hyun is the original Etude Girl. She's the CF model in 1999 and then promoted it again on 2001 after 'My Sassy Girl' success.

[@jasminedubois6711]

That's amazing. She's one of my favorite actresses.

[@arwenplay666]

Song Hye Kyo is the best for lipsticks she has super pretty lips and she is pretty too, she is the best there is no other reason why she was a model for so long! ♥♥♥♥

[@yenskie07]

I bought the Tangerine lippie because of Sandara! 😂 I used to stop by Etude whenever I get my salary. Ahhh those were good times 🥹

[@고민하는바게트]

에뛰드 이거 또 만들어주세요 제발 ㅜㅜㅜㅜㅜㅜㅜㅜㅜㅜㅜ 그 시대 감성 다 들어있어서 맨날 보게ㅠ됨

[@saturnzbar]

송혜교에서 고아라로 오면서 확 현대같아진 느낌..? ㅋㅋㅋㅋ 둘이 되게 시대가 다르다고 생각했는데 바로 이어지니까 신기,,, 이쁘다 다들

[@monie29kim27]

It's JJH the first etude girl!!♥ They are all etude pretty faces..but I think Shin Hye is the luckiest..Jang Keun Suk and Lee Min Ho is no joke!!heck she always paired with Top actors in korea...what a luck!!

[@shinhye3448]

they are the lucky ones she is more successful than most of the actors she worked with so she is rich and pretty and literally have everything

[@dango807]

에뛰드 역사가 깊구나

[@sj.p8931]

고아라 와..진짜 존예..제일 예쁘고 에띄드 광고에 척!

[@음-l2o]

에뛰드 고아라 너무 잘 어울리고 예쁨ㅠㅠ

[@userunknown132]

와 이게 갑자기 왜 뜨는지 모르겠는데 저한테는 고아라,장근석 둘이 같이 찍을 때가 최고인듯요❤

[@mixmymusicplease]

I feel like Jang Geun Suk and Go Ara were the Etude House power couple then he went behind her back with Park Shin Hye for awhile before Lee Minho stole her~ lol

[@Nijeoo_]

이 영상은 진짜중독성이다... 몇년동안 꾸준히 본다...

[@1126lhy]

헐ㄹㅇ추억.. 이런거너무좋아요ㅜㅜㅜㅜㅜ♡♡♡

[@현-k8h]

와 고아라 ㄹㅇ 존예다..

[@ramgida]

추억 돋네요 진짜. 광고 맛집 에뛰드

[@njwxx3591]

You know youre beautiful if you can be Etude House's endorser

[@MorticiaNotrefantezCiccone]

Dara is the super prettiest so far!!!

[@marlynesongthiang4937]

Morticia Notrefantez which one is Dara??

[@MorticiaNotrefantezCiccone]

From 11:07 she's a member of now defunct 2ne1.

[@jhkang4726]

갠적으론 송혜교가 레전드.. 러블리함이 에뛰드가 추구하는 느낌 같으네 고아라는 존예보스. 박신혜는 신데렐라 같은 역으로만 보다 러블리하게 나오니 넘 상큼하고 이쁨. 다라는 투애니원에서 컨셉 이상하다가 에뛰드 광고에서 노멀하게 나오는게 대비돼서 당시 넘 이쁘고 임팩트있었음

[@cz8727]

Interesting so see Etude House's CF history. Park Shin Hye, Jang Guen Suk and Lee Min Ho really defined the brand image for me. But I guess Etude House is like a stepping stone for them before they move on... (no offense)

[@juliajeehyunkim]

2011 - 2022 존버합니다❤❤

[@melcanta4165]

park shin hye is no.1 for etude shes so cute beautiful pretty, i love also 4 the partner park shin hye jang keun suk♥♥♥park shin hye lee min hoo♥♥♥2016.........

[@gwakhye1212]

고아라, 장근석이 에뛰드의 딱 공주 왕자 컨셉 그 자체여서 너무 좋았는데

[@kagokadae]

He was so youthful and cute ... wow he did many of them ... I hope JGS will get more dramas and more songs as he is really good at both acting and singing.

[@pingteo6104]

He’s different now, more eccentric.

[@parktaejoon1777]

No one can deny Go Ara and Park Shin Hye as the "IT" girls! So sad I didn't know about this beautiful fashion era but I am def here to stay now. I can say 2011 or '12, I finally came on board thanks to Kara and Gangnam Style! I feel totally inspired to be immersed and create in K-entertainment as so much is happening in a great way.

[@marlynesongthiang4937]

i can't get enough of Park Sin Hye and Jang Keun Suk😍😍😍😍😍😍

[@mt-nl3eq]

急にでてきた！笑でもどの時代も可愛いー！💝

[@mrsfishie15]

IT WOULD BE FREAKING AMAZING IF ALL OF THESE ENDORSERS COME TOGETHER TO FILM A NEW ETUDE CF WAH

[@agabomso]

06년 에뛰드 하우스 군대 휴가때 방문 했는데 ㅋㅋ 안녕하세요 공주님~! 당황함 ㅎ 립밤 사서 나가는데 안녕히 가세요 왕자님~! 기억에 남는 일중 하나

[@chantelleoezil3079]

Love song hye kyo, she's so gorgeous

[@yukasketch]

omg those extra shiny lipsticks from early 2000's is such a vibe. It gave me nostalgia in a very good sense. I wish this trend would come back. So lovely

[@plusgoogle194]

1999でさえ全然古くなくて驚く 可愛い！ 途中からのチャングンソク畳み掛け見てたらIKKOさん出てきて更に驚愕(☝ ՞ਊ ՞)☝ﾄﾞﾝﾀﾞｹ~

[@mo11mo33]

개인적으로 설리가 에뛰드랑 찰떡이라 생각했었는데🥲

[@LilyJ-sc8ll]

저도여

[@sobyrt22]

Gianna Jun in the beginning!! :D Jang Geun Suk is my favorite!!

[@bbbbangel]

이때 디자인이 더 좋았다.. 지금은 화장품 생긴게 다 똑같은 느낌

[@BLUE-iv8xy]

에뛰드가 저렇게 오래된 브랜드라는 걸 이제 앎..ㄷㄷ

[@광기의뉴냥이극성팽도]

4:44 와..17년전 임주환 너무 신기하다 6:23 귀여워어어어ㅠㅠㅠㅠ

[@yahin06]

Dara's 2011 SUMMER EPISODE OMO!!!~ ALL OF HER CFS ACTUALLY SO PERF AND CUTE AND DORKY AND SWEET AND GORGEOUS ^____^

[@pinkk_ribbon]

대박ㅠㅠㅠㅠ진짜 너무 예쁘다

[@NyanCat1907]

The 2006 Cinderella commercial is my favorite!

[@user-yt9mc1vi2m]

혜교언니 광고가 진짜 그시절 느낌이 확 나서 너무좋고 보는 재미까지있다 🧴

[@zurelysbadillo1712]

The only kiss in all of these commercials was with Park Shin Hye and Jang Geun Suk 🙌

[@scablet]

my favorite ones are song hye kyo, jang geun seuk, and dara park...and the last commercial has got to be the cutest!

[@Ben_815]

ㅋㅋㅋㅋ 1년마다 영상 퀄 확확 좋아지는 거 보는 재미도 이씀

[@aarica2ne142]

For me even though dara is not in the video she's still the prettiest etude model for me coz she never gets old.. amazing!

[@DesariaAsuka]

She's right there at the end are u blind

[@임평화-i1d]

고아라가 딱 에뛰드 정석이네

[@lizy-g5o]

고아라 레전드네 어쩜저리 에뛰드랑 찰떡임 인형같이 생겨서 그런가

[@TheUpyopp]

고등학생 되면서 에뛰드로 시험끝나면 아이쇼핑하러갔던 기억이...😢 2010,2011 이때부터 구매시작

[@along2009]

K-POP‘s SUPER STAR ALL IN HERE🥰

[@Mooyaho90]

What I found the most interesting was that many of these commercials don’t look like they’re from the 2000’s but from the 50’s, 60’s, or 80’s. I understand some have intentional themes of those eras but others don’t. It’s so interesting and weird at the same time.

[@95daragon]

I think Dara the best model!!!

[@jeraldagustin3062]

Look how good Koreans are in making CF. Even 1999 looks modern in terms of the editing.

[@GapChu69]

99년부터 2006년까지는 뭔가 다른 광고들보다 트렌디한 느낌이네 한 2년정도 앞선 느낌

[@hajartitiza3077]

park shin hye and lee min ho beautiful i love you

[@user-tsghjdx9v]

와 송혜교 에뛰드모델이었구나.. 진짜 인생에 안예쁜 순간이 없네ㅋㅋ

[@krisjov461]

Jang geun Suk and Park Shin hye

[@heibabi]

Dara is the cutest out of all the girls!! She is so lively and I have actually brought Etude House's products because of her!!!

[@kato-ni6rc]

日本から 初めて買った韓国コスメはミシャとetudeです。 あれから何十年かたちましたがちょっと水分クリーム欲しくなりました

[@gge10]

무엇보다 앙칼지면서 도도한 성우목소리가 근본이다ㅋㅋㅋ ㄹㅇ신기하다

[@summer_daze84]

Soooo cute love the aesthetic

[@유세잉]

송혜교는 지금이랑 너무 똑같에서 놀랐다...하나도안늙어...방부제인것같에

[@car12mie04]

omg jun ji hyun is a gorgeous! love her :)

[@reicheru]

oh go ara♡♡♡♡ i remmeber these ads!!

[@selenajeong7403]

광고 다 잘 만들었다 에뛰드가 이렇게 브랜딩 맛집이었나

[@aliceeeee976]

รวมตัวท้อปวงการในแต่ละยุคมากกก

[@ociemo666]

Go Ara, Jang Geun suk, Park Shin Hye, Lee min ho are my favorite 🥰

[@MillaViola]

Sandara did so many commercials... :D haha 2ne1 cl and minzy looked so different there... :)

[@dreamkeikeu]

Bada & Dara look similar~ love them both

[@karlwilliamsorima9396]

wow..dra is very suited fir etude.playful and sweet i love her

[@Happpy112]

송혜교 진짜 레전드 ㅜㅜ

[@huahua821]

댓글에 고아라 얘기가 많은데 내눈에도 송혜교 에뛰드가 진짜 레전드 같음...와우

[@trinityshyne8457]

i think dara is the oldest model of etude when they all shoot their commercials and yet she looks like the youngest

[@adf92]

에뛰드 감성 그리워..

[@Shizue19]

absolutely lovely!! Etude!!!

[@kosminam91]

Korean Tv ads always like this on 2000s. Glowy, shiny and dream land.

[@chococathycat]

Go Ara, Jun Ji Hyun y Song Hye Kyo son las mejores