Every Channel 4 ident that aired on Wednesday 14th June 2023

Here we go! This is every Channel 4 ident that aired on the day the channel received a rebrand, and was the final ever day that they used their 'Giant' idents, which is reflected quite much by the continuity announcements throughout the day leading up to the rebrand at 7pm. One thing's for sure: they will be forever missed...
Timestamps:
0:00 - First Dates (12.50am)
0:20 - Iris Price Best British Shorts (1.45am)
0:40 - Ramsay's Hotel Hell (2.10am)
1:10 - The Lateish Show with Mo Gilligan (3.00am)
1:40 - George Clarke's Amazing Spaces (3.55am)
2:00 - Ancient Egypt by Train with Alice Roberts - The Pyramids (4.50am)
2:20 - Sunday Brunch Best Bits (5.45am)
2:40 - Countdown (6.05am)
3:01 - Cheers (6.45am)
3:22 - Cheers (7.10am)
3:43 - The King of Queens (7.35am)
4:05 - The King of Queens (8.00am)
4:26 - Frasier (8.25am)
4:47 - Frasier (8.55am)
5:08 - Frasier (9.35am)
5:29 - Find It, Fix It, Flog It (9.55am)
5:50 - Couples Come Dine with Me (10.55am)
6:11 - Channel 4 News Summary (11.55am)
6:34 - Live: Steph's Packed Lunch (12.00pm)
7:01 - Countdown (2.10pm)
7:22 - A Place in the Sun (3.00pm)
7:43 - A Place in the Sun (4.00pm)
8:03 - Sarah Beeny's New Country Lives (5.00pm)
8:24 - The Simpsons (6.00pm)
8:53 - Hollyoaks (6.30pm)
9:20 - Channel 4 News (7.00pm)
13:15 - Location, Location, Location (8.00pm)
13:36 - Extraordinary Escapes with Sandi Toksvig (9.00pm)
13:55 - 24 Hours in Police Custody (10.00pm)
14:16 - UEFA Euro Qualifiers Preview (11.05pm)
14:38 - Married to a Psychopath (11.40pm)

[@gawainhalefilms]

9:38 An Altogether Different Channel 4 Poem Written by John Joseph Holt Once a man, twice a boy, in this life, you'll be. I used to look up to my dad. Now he looks up to me. Roberto Baggio. Goal, Lazio. Cross my heart and dash the key. Durdle Door, Channel 4, we're all mates from here on in. We're Deansgate, Queen's Gate, Dundee Cake, the Village Fete, scratch the pattern off the plate, and everything in between. A right mixed bag. A bag of pipes. Stalactites and stalagmites. A 10kg bag of rice. Cup of sugar. Teaspoon of spice. For this is the island life. Downing Street. Sinking pipes. We're Guru-Murthy, Blackburn-Burnley. The world is yours, your one and only. Get to know me. Don't disown me. This fly-tipping Great Britain, Potholed United Kingdom. Welcome to the WAL, the ENG, the NIR, SCOT. I'd rather be beside the sea. Beside you. Beside me. For life is one long train track. You're going to go through tunnels. It will go black. But I pray you make it out the other side, because I'm not ready to say goodbye. Please text back, you're the love of my life. A red kite above the M65. It's a power shower, booze cruise, wouldn't last a second in your shoes. Tomorrow's headlines, yesterday's news. Out with the old, in with the youth. For life is not a dress rehearsal and your story will not write itself. Take it from your mind onto a shelf, into a school, into a home. Faces illuminated by mobile phones. Wait a second. Open your mind. Your worst enemy might be your best friend in disguise. Red sky, shepherd's pie. A Renaissance painting at the end of the night. For tracksuits are the new three-piece suits. Three-piece suits are the new front-row seats. Most pleasures in life are measures of release. Only love can set you free. Orkney endorphins under clean sheets. For this is the land in where we live. Where the sex is almost as good as the kiss and the reward far outweighs the risk. And if you never shoot, you'll never miss. For don't fear the future or be afraid to fail. You're the only one of you. Fly free, set sail. Cos we're going, going, gone. Life is precious. Not here for long. Life is bumpy, beautiful and treacherous. Your dreams will shatter when you least expect it. But everything is possible because you are here. Life is infinitely better with you in it.

[@asterickjones]

Interesting schedule that day. 6.00 The Simpsons 6.30 Hollyoaks 6.55 Channel 4 Poem 7.00 Channel 4 News

[@alfiehanratty8896]

The end of an era. :(

[@JoJoWhizzKid123]

8:20 "...scratch its shiny metal bottom." I can't have been the only one who stopped and thought of a certain Futurama robot character upon hearing that, right???

[@pretty-much-5678]

i legitimately thought that too

[@NALTOHQ]

Just wow. That poem was BEAUTIFUL. I still think the older idents had more personality, but god damn this was emotionally charged. Im here for it.

[@apeculiarmingvase3800]

The generic-looking idents that debuted months ago were simply a transitional period before the actual rebrand, similar to what S4C did in 2007 between the Dragon and Magnetic eras. I'm relieved that 4 didn't go with the generic idents. I honestly like the new idents and is probably one of the better ones from this decade.

[@gawainhalefilms]

Yeah, but I didn't know what that Poem says.

[@Sheffield_Steve]

Farewell to the Channel 4 Giant, although, I'm guessing the Prime Minature Rishi, Suella and the Daily Mail readers will probably be glad to see the back of him, especially assisting people to walk gently onto the White Cliffs of Dover!! ;-) Do like the new look though! Like seeing a harking back to the original 4 logo colours at 10:54. Great to see that even after 41 years the original Lambie-Nairn (RIP) creation never dies, no matter how much it gets put into circles, lines, made into a giant and various back drops!

[@conorbrennan5836]

What Channel 4 did was similar to that of TV3 Ireland (Now Virgin Media One) in 2009 when they rebranded they used generic idents in a purple or grey background and later on in the year they introduced the live action idents during the summer however unlike TV3 Ireland, Channel 4 retained their 2017 idents for the time being while also having the generic 2022 idents

[@kgs9243]

I was too terrified to see the rebrand, because it was after my watching of Hollyoaks. Next time I watch the Simpsons on this network, I had to look down when it comes on. I would be freaking out of it!

[@twelfthmoon3323]

RIP giant 2017-2013, but BIH to the 2015 idents because you can get confused with the idents

[@scratchybongvt]

you mean 2017-2023.

[@twelfthmoon3323]

@@scratchybongvt that's the giant era, I mean the 2015-2017 idents were bad because there were no 4 logo

[@scratchybongvt]

@@twelfthmoon3323 You are paying respect to the giant, right?

[@twelfthmoon3323]

@@scratchybongvt yes

[@S989TVE]

BTW, I like the 1999 idents better.

[@spannmona]

9:20 Deserves an Oscar

[@biabanmovies307]

9:21 And Now Say Hello To Something Altogether different, As We Renew Our Commitment To Celebrating The Rich Diversity Of Our Nations Communities And Passions, This Is Channel 4!

[@willonyourtv]

9:22 i wouldn’t be surprised if they used this as filler when they have an error or smth

[@chetapace79]

There should be an ident with the older looks flashing in the background.(well references to older looks but you get the idea)

[@KaleunMaender77]

This set of idents with what are pretty much stings looping into one another ad infinitum could only work in the UK. The UK is about the only country (or one of the only countries) where there actually are continuity announcers announcing the show that's about to be presented. Which is cool and all; don't get me wrong. But it's an old convention that the vast majority of the rest of the world has let go of long ago, and now finds very weird that it (still) exists.

[@dorpspeed82]

Ireland still has this convention for the most part, but you've got channels such as RTÉ2 that most of the time have either no announcers or a generic one ("You're watching RTÉ2") and Virgin Media Three which, you know what don't even get me started on that (that's how bad it is).

[@Electrex8]

@@dorpspeed82 Are we really the only two countries that still have continuity announcers? Grew up in Ireland watching a mix of Irish and British TV, and I can't really imagine it without any idents/links...

[@dorpspeed82]

@@Electrex8 tbh I think Ireland is starting to phase it out, considering that there are far fewer these days compared to just a couple years ago. also there is a separate Irish feed of the UK version of Comedy Central and that feed has already completely gotten rid of continuity announcers there, which is definitely a sign of things to come

[@TheProG2010]

Nice

[@dylaninpieces2]

I live in the United States. That said, I really like the poem at 9:38.

[@MrJoshiej]

Such a shame they didn't give the 2004-2015 idents a send off just replaced them randomly without any notice whatsoever it was nice to give the Giant a send off though

[@S989TVE]

and they didn't gave the 1999-2004 idents a send-off

[@mrtomhallett]

Anyone would think they’re sending their kid off to boarding school

[@rtelyricfmsucks]

0:00 Does the announcer guy do the continuity for Film4

[@chetapace79]

They should have let us hear his hum one last time

[@MultiVince95]

Wednesday 14th June 2023

[@max.animate.1]

😢😢😢😢😢 The end of the C4 Giant, Hello to the Island Life! 🎉🎉🎉 🥳🥳🥳🥳🥳🥳