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If you think that you need to be a cold, heartless, aggressive person. And that, if you aren't, then you'll fail and everybody will take advantage of you. Mori Taheripour, author of "Bring Yourself", will show you that is not true.
This book proves that everybody knows how to negotiate. We have done it since we're children. And, sometimes, an empathic person is even better than a ruthless shark looking for blood.