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SHEIN is a worldwide famous (or rather infamous) fast fashion giant based in China. Thanks to its pervasive online marketing techniques, low prices and insanely large catalogue of clothing, SHEIN has gained a rapid popularity during the 2020 pandemic year, becoming the leading US shopping app (beating Amazon) with record-breaking sales of 10 billion dollars. Despite its vast market share, the company remains one of the least transparent, having refused cooperating with Fashion Transparency Index research. In this video, we are discussing SHEIN's numerous occasions of design theft, and its most recent attempt to make amends through a fashion design contest.
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