Everything you know about retail is wrong | Kieran Clinton-Tarestad | TEDxUppsalaUniversity

In a retail world where everyone is trying to catch up with Amazon’s mission statement to “offer customers the lowest possible prices, the best available selection, and the utmost convenience.” Is there another way?
Kieran will be using his 15 years experience in digital business to highlight how the occasional "Error 404” gave the first insights into how scarcity combined with projective individualism, strike at the core cognitive fallacies of being human, fuel a $6BN market, and show that understanding needs, wants and desires can compete with endless automatisation and optimization.
Chief Digital Officer This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

[@martinverbeek8862]

Completely disagree. This only account for maybe 1% of products sold in retail. If a company producing fruit decides to short the market of delivery other companies will simply step in because the difference is to small. Fail

[@lightcubeify]

you cant compare fruit with added value product. say if someone viral or famous drinking a branded juice, that juice could have a 404 error and a spike in selling. the idea is to exploit the FOMO.

[@dans4129]

from the thumbnail , i though that was pewdiepie

[@somedudes6455]

I thought i was the only one who noticed.

[@Law19157]

Aye got a shout out to Fiji, I'm from Fiji.

[@pe4153]

Thanks for the water

[@jakephillips5140]

Laughs in 2020

[@noumanhussain4789]

First comment.

[@standup_jokes]

nonsense