Example use case on Protected Audience - Part 1

In this episode of the Latest on Privacy Sandbox, Daniel Rojas will provide a step-by-step flow on how the Protected Audience API (formerly known as FLEDGE) enables relevant advertising experiences, highlighting how this compares and improves on approaches reliant on cross-site identifiers, like 3rd party cookies. If you want to learn more, check out Part 2 (goo.gle/PA-example-P2) where Sid Sahoo shows more details of the data flows (using this same example) through the Protected Audience API.
Chapters:
0:00 - Introduction
0:36 - What’s the Privacy Sandbox
1:04 - Protected Audience API in a nutshell
1:55 - How are 3p cookies used to deliver effective advertising?
4:11 - Effective advertising with Protected Audience API
6:36 - Core Capabilities of Protected Audience API
7:13 - Additional resources
7:48 - Next Steps
Resources:
Part 2 of this step-by-step example use case → goo.gle/PA-example-P2
Past webinar recording and future events → goo.gle/ps-events
Technical Overview → goo.gle/pa-overview
API Explainer → goo.gle/pa-explainer
Demo code → goo.gle/pa-demo
Demo walkthrough → goo.gle/pa-demo-video
Protected Audience Tester list → goo.gle/pa-tester-list
Share feedback → goo.gle/privacy-sandbox-feedback
Watch more The latest on Privacy Sandbox → goo.gle/Privacy_Sandbox
Subscribe to Google Chrome Developers → goo.gle/ChromeDevs
#PrivacySandbox #ChromeForDevelopers #Chrome #PAAPI #FLEDGE
Speaker: Daniel Rojas
Products Mentioned: Privacy Sandbox, Chrome, Protected Audience API

[@ChromeDevs]

For more information, check out the description.

[@DaniShah-me5zn]

0:13

[@harshadmane3124]

Fantastic Daniel Rojas!!