Experience the power of a bookbook™

At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas. Join the revolution at IKEA.sg/bookbook (Singapore) or IKEA.my/bookbook (Malaysia).
Available in the IKEA store from 8 Sept (Malaysia) and 18 Sept (Singapore).

[@siphiee]

I dropped my bookbook™ and it didnt break! They're built to last! 10/10

[@naleemdeen2487]

DEEN

[@gigismeds5552]

håll käften

[@reycarr2660]

Still one of my favourites. Probably the best promotion for a catalogue in the history of marketing.

[@bjornfabler5978]

100000% agree :)

[@undomiel152003]

whichever ad company designed this ad, deserves every best ad award out there. This is brilliant advertisement.

[@BallingerFamily]

Aw man, and I JUST switched to a Mac.

[@danyrodb]

First? Hi chris!!!

[@ShitCrap]

lol, loser

[@redangel7701]

chris what are you doing here???

[@DeAnoJackson]

Well played, IKEA. Well played.

[@LaJuanHughes]

And it can't be hacked.

[@MrTONIUX]

LaJuan Hughes Ashley Furniture's bookbook is better.

[@LaJuanHughes]

MrTONIUX maybe but not a better video.

[@CindyBrown]

That goes well with the monk explaining a book to a scroll-user :-)

[@LaJuanHughes]

MrTONIUX where there video.

[@rafamysior3911]

It's 2021, and I'm still backing to this ad, it's sooo good : )

[@JimmyArcanum]

2024

[@SamStormbornOrmandy]

Brilliant, I think that this kind of technology will be BIG in 2015! The tactile interface looks great too!

[@MrCelroy]

It's so popular untill newspapers have stolen this technology.

[@FarranLee]

This is perfect Password protection: "excuse me: that's mine"

[@miriyo75]

"Upload yourself to an IKEA store and find one there" :-D

[@FarranLee]

"If it's not there, try refreshing the next day"

[@motavisjones]

I like that the content is preloaded :)

[@MisterShakerNL]

Thanks for pointing that out for me.

[@samwong7467]

The copyright lawyers from apple will be knocking on their door very soon.

[@nothingspecial4510]

So getting this instead of iPhone 6

[@nothingspecial4510]

Best part about it, its FREE and Crystal Clear with no LAG

[@CruJones]

It looks smaller than the 6 plus actually. Good call!

[@coooooooooool1000]

100th like ... did ikea seriously trademark the name "bookbook"?

[@josephsaidogabriel7740]

It's bent

[@grognougnou]

The "No Lag" is priceless :D.

[@ryoncrazy]

2021 my ikea bookbook still work absolutely fine! Battery still at 100% no cracking no lagging, meanwhile my iphone is dying soon which I bought back then 2019.

[@gigiblack2231]

I've never seen something so advanced!

[@gigismeds5552]

va tyst snälla

[@Fraggle24]

Omg. I can't believe he never mentioned the incredible search engine on page 1 to speed up your browsing time looking for a specific item. The bookbook index is genius all in its own .

[@casanova2784]

10 years from now we will actually have a generation who will think this is a real commercial !

[@Yobachi2007]

+casanova2784 Yeah. Annoying, young, nuevo hipsters will be carrying shoulder strapped bags of cloth with binary display objects made of paper, that makes them retro-cool; as they unplug and drop out.

[@MegaBitHead]

This is a real commercial though lol. They're clearly advertising the new catalog for 2015.

[@leolody]

You know what, it is a fully real commercial. Yep. Truth has been told.

[@emmettchan5545]

DAE OUR GENERATION SUCKS????

[@dadobi2]

It is a real commercial, dummy.

[@bjornfabler5978]

9 years still I love it as a first time I saw. I love this advertising so much, its amazing ♥

[@UnrealisationS]

Best. Invention. Ever.

[@tagggz]

hi unrealisation

[@initfromScratch]

Yeah, we watched this one in class. xD

[@super202fromscratch6]

XD

[@testdriver3146]

What a fabulous little device. I think I have seen more versions of it at a place called "library". They had all kinds of different operating systems and pre loaded wares. Also, there is a version available with extremely large, although monochrome, display that is updated every day! They can be folded and read anywhere, and when done, they can be recycled in the paper bin.

[@DashedSimpusMaximus]

Take my money, I MUST have one!!!!!

[@Anonymous-un1ze]

Its free man

[@sharonsouder4250]

Dashed winner winner chicken dinner

[@mysoul4donuts]

Dashed While you totally have a point, as a brony you got no right to call someone fag..

[@DashedSimpusMaximus]

mysoul4donuts Wait what? I can`t? Is fun no longer allowed?

[@Maaaaaarcuss]

Dashed i prefer pinkie

[@peterwong246]

Wow, the eternal battery function is amazing! What a cutting edge tech from the future!

[@a.m.3574]

This is the most fascinating commercial video I've seen so far!

[@sandrarsfernandes]

I finally received my bookbook from IKEA! It's amazing! The battery life is really eternal and each page is crystal clear. I'm in love with it. My favorite ficture is the password protector. :P

[@GR8119]

I remember the search engine for these!!! It was called a "card catalog", where you go to a library and all of the bookbooks were listed in alphabetical order. It was crazy!!!!

[@tplaysnow]

It’s 2024 and my dad and my still crack up to this video every time we watch it. I just furnished my new apartment with IKEA and the entire time my dad and I were referencing this video!

[@degenerategambler000]

Our children will ask when we show our books to them "Dad why did you printed e-book from 3d printer"

[@DjordjePivnicki]

Nice. But where is the search bar? :D

[@Mp57navy]

***** last ten or so pages, sorted alphabetically.

[@RominaJones]

Mp57navy I know it's really advanced you see all the contents right there in one glance - alphabetized! No scrolling or clicking, hardly any searching at all, it's really cool!

[@Benasouki]

+Djordje Pivnicki It is at the front all cataloged.

[@victorjonsson8842]

in the 1 page

[@yousorooo]

+Mp57navy And you can do a manual binary search within O(log n)

[@LTTG]

Can't wait for the BookBook 2!!

[@TrishTruitt]

One of the rare ad i have actually shared online. Brilliant engineering!

[@naleemdeen2487]

Trish Truitt Maxine

[@jacek-jan]

You forgot that it could be rolled and unrolled freely according to users will. It is resistant for for dropping, squeezing or hitting. It can be also used in true 3D mosquito hunting game.

[@BatistaR0X]

its funny cos I have one of the bookbook on my desk for almost a month now and i didn't realised i had such a powerful device XD

[@bruggetje]

You can now order the Ikea 2015 catalog for free. It will come in your mailbox you open with a key. If its not there, try it refresh the next day. That made me laugh

[@AriSafari293]

this is truly revolutionary! back in my day we actually had to just browse things like this at a library or in line while at the grocery store....wow....life is amazing!!!!!!!!

[@Yobachi2007]

Brilliant. Redefine old school functionality in new tech terminology and nomenclature. I still use bookbook technology along with mac book.

[@birgith.6101]

It reminded me of Apple introducing macbook Air. So you can see this as IKEA trolling Apple. Thank you IKEA not only for your great products and inspirations but also for this commercial :)

[@iianathomas9693]

Omg I love this commercial! The guy is so perfect too! It really looks like his eyes sparkle with joy to describe his ikea catalog! So so cute.

[@hellomotivatorman]

Brilliant and witty! Made me smile throughout! Thanks Ikea!!!

[@beenirain]

Thank god they trademarked bookbook. I mean someone had to do it.

[@BolaniBottle]

Man Swedish ppl and their technology *mindblown*

[@LesleyWhiteman]

I love this! Whoever came up with this idea is a genius :)

[@g30rg3-c5]

LOVE IT!.. the point being that print is not dead and in the right context it's the best technology to be used - yes, even better than online.

[@JeyanthKumarK]

This just got real. Introducing Apple Book!

[@mariannschwalble]

7 years old? That is simply awesome 👌 Love it 😅

[@hunterjuneau7037]

This is a very good example of how amazing technology is getting these days. It's just amazing how advanced the bookbook is.

[@romelleg2129]

LOVE the BookBook! Brilliant video! I love Ikea even MORE for re-introducing the BOOK!

[@TheLadysAtelier]

OH MY GOSH. Look at this AMAZING new invention coming out this year. How good technology is today O.o

[@Sanhlami]

I'll wait for the 2016 edition. It's rumored to have bigger pages and 20% thinner.

[@pila3111]

even 2 years later it is the best add I have ever seen. I love it.

[@HansLak]

Priceless! Kudos to Ikea for this high tech high touch approach to advertising!

[@thepodian9348]

> published on September 2014 > November 2016: Apple releases a $300 picture book

[@ShikuNgigi]

LOL! It took me quarter-way to get it. Very smart advertising.

[@wshyangify]

Refreshing your mailbox and the bookbook magically appears, well done :)

[@SteelXP]

The BookBook™ is one of the greatest accomplishments Ikea has done! Very innovative. Very smart. Zero lag. Better than any computer!

[@dd6800]

The best commercial ever.

[@markobeocanin5690]

Oh my god, this is just amazing. Cutting edge technology - seriously, this world is just growin' and growin'. So excited to buy one soon

[@jcho3886]

ikr

[@huyvu2615]

He said it's gonna be free.

[@megamatt1915]

But remember, it's free!

[@markobeocanin5690]

Even better! Oh this bookbook will be an excellent addition to my collection! Thanks guys - no more need for smashing piggy banks (those poor things)!

[@xxistephixx]

Who cares about having an iphone 6 when the bookbook exists!

[@jennytrinh484]

LITERALLY ONE OF THE BEST VIDEOS ON KZbin! wow.

[@TheSGWright]

I don't usually have much time for ads, but this one is absolutely brilliant! Intelligent, funny, and poking fun at technology in a gentle way. I LOVE IT!

[@swedishmake-upgeek5650]

Poking fun at Apple in a less gentle way 😉

[@albiebaq]

No lag? SHUT UP AND TAKE MY MONEY!

[@CallfredYT]

Im rich, so is it possible to get it gold coated? Want it to match my apple watch...

[@SaltyMinorcan]

simply amazing, runs circles around my netbook!

[@Favplusle]

I still have my bookbook on my shelf. Truly a reliable product.

[@aliffikri264]

THE POWER OF IKEA TROLLING!!!!! 😂😂😂😂😂

[@naleemdeen2487]

DEEN

[@beckiejbrown]

I LOVE this!

[@thebrDrocks]

Yummm! Strawberries! 😋

[@chittreshdhawan547]

Definitely the most advanced product ever... Way ahead of our time :) I highly recommend the product

[@Stauberdesign]

Awesome - The original interactive and highly functional format!

[@ochgottnochma]

Does it has a search function?

[@oliviad8257]

Contents page ;)

[@teioh]

Nope. And you can't copy and paste the text. A lot of times I wished to make this typical e-whatever stuff with a real life stuff.

[@AwesomeThisIs]

teioh Or...you can use paper and pen and write down the informatioin...now it's copied and pasted somewhere more accessible to you in the future.

[@johndoe8854]

teioh there is a better function... "cut" and then you can use "paste"

[@ghenulo]

Dave Kos A bit inefficient, but OK.

[@Dev-wk5nt]

Who's watching after apple released apple book for $299 ???

[@hussidafragna1929]

I... I can't even begin to fathom the amount of creativity and ingenuity to create something as revolutionary as the bookbook™!

[@reezies6117]

oh my this is so adorable hahaha you guys at IKEA, love!

[@Penemuelish]

It's like a breath of fresh air...

[@michaelchen4786]

BEST COMMERCIAL EVER

[@haeunlee7507]

.... OH MY GOODNESS!!!!!!! I WANT ONE! XDXDXD COOL! SO NEW AND INTERESTING!!!

[@waadfrelle]

Dit blije ei maakt me zo blij. Ik kan er naar blijven kijken. I have it on repeat, it makes me happier than my vacation in Kopenhagen last week.

[@AirshipFury]

Props to this guy for keeping a straight face.

[@mostaddictivemusic]

Now i need one

[@TallTactical]

Omg ma I love us bro

[@boonsiang]

Introducing revolutionary iKea...that's wat i called "think differently" :D

[@andrewho4155]

I already got mine from my condo's lobby just now....proud owner of two. LOL!

[@BoonKeatTan]

Just installed a BESTA. OMG amazing... So much storage...

[@ravitandukar4625]

Mindblowingly simple and beautiful. Blows Apple away.

[@GergelyOrosz]

The bookmark function really amazing

[@ShreyPandya150]

It's not a digital book, or an e-book: it's a bookbook. My mind... is BLOWN. Thumbs up if your mind was blown too.

[@ryanzheng703]

wow

[@bucknerd]

Ah, the famous Swiss Humor!

[@megatron6418]

Perfect ad! You could even add something like: "There's no problem to bend it, as it won't break, it is made of a fully flexible material"

[@biblewordstudy4truth]

This ad is truly Profound indeed! A multilevel parable for the new generation. The smell and feel of Real books are what I miss the most in the electronic versions.

[@nirvanaisdeshit]

Wait how can this video have 8 million views when there's only 7 million people on earth? Did youtube mess up or something??

[@EmberWolfe92]

..you're joking right?

[@hoop222222]

lol

[@NoiseMakerX]

Please try again when you've reached the age of ten.

[@InflowON]

NoiseMakerX That is just the flavor of the month, saying "how can this have x views when there's only y amount of people on earth"

[@situationalawareness]

There are more people that that in some CITIES.

[@xKitoMusic]

This is gold hahah

[@nguyenthinhSakan]

hmmm!!! don't say everything!! ^_^

[@iDagui]

_Upload yourself to the Ikea store_ ;))

[@kukug9949]

Pure Genius~ :o

[@giorgosmetalheart1767]

best dubstep uploader has arrived!

[@gentlestatue]

Bookbook XD

[@BigZ198410]

This is why i LOVE IKEA!!! great advertisement!!!!! love you guys, keep on with such great ideas!!!

[@ashellokitty]

This just made me love them even more

[@mangotaingo]

My god, this is genius.

[@OmarAhmed99]

BookBook FTW!!

[@presidentlatif]

I rediscovered the power of a good old book with this videoclip :)

[@louisledger3533]

Ooooh! ooooh! I've been waiting for this one for a long time!!! I can't wait to pre-order it!!!

[@squiggsum2245]

Oh man, no lag!

[@waveboreale]

I have everything from Apple and I found this video funny ! However when I'm on the move (business trip, holidays), I much prefer to download my books into my iPad / Kindle instead of heavy & space-consuming paperback books !

[@freeinformation9869]

... but you will miss the "crystal clear pages" and "no lack" ! And what about the "voice activated password protection" or the "speed browsing" for that matter? ... you will regret this dude !

[@waveboreale]

Unless I have bionic eyes, I don't really need speed browsing ^^ The voice protection is neat though, me want !

[@IKABZZ]

Amazing, how technology changes the way to advertising common things like a catalogue i.e. a bookbook!

[@mrlazuligaming]

This is honestly the greatest thing I've seen today.

[@PhilipWester]

Gah! English with a Swedish accent! The power of Oxford compels you! The power of Oxford compels you! (I'm a Swede and I have an irrational (or possibly rational) hatred of the English with a Swedish accent)

[@PhilipWester]

To each his own.

[@DanieleCellini]

So amazing it hurts

[@markwillis1045]

One of the cleverest marketing campaigns I've seen since the Honda "it just works" advert.

[@EricSilverstein_Determined]

True cutting edge technology, nice job!

[@hughc023]

Brilliant . . .

[@Alyyc85]

Amazing! Good job ikea :)

[@pandemyc]

Maledetti geni

[@paolospaziosi1086]

mi ha fatto ridere. sono dei grandi comunicatori. maledetti.

[@AndreaVenturi]

Ora devo andare all'ikea a prenderlo... maledetti funziona!

[@Nevz00]

Without a doubt, one of the best ads ever ! Haha ! Goooooooo Ikeaaaa !

[@Kelvincsgasia]

This is amazing! Great marketing of the bookbook by narratively comparing to an e-book. I like it.

[@AmeyaVaidyaExEcutESC2]

Too advanced, the people are not ready for this...