Exposed: The Shocking Reason Grand Seiko Can't Beat Rolex

"The Luxury Watch Paradox: Craftsmanship vs Market Performance"
Dive into the perplexing world of luxury timepieces as we unravel a market mystery that's baffling watch enthusiasts. Why does a brand renowned for its exquisite artisanal techniques and meticulous attention to detail struggle in the secondary market, while a mass-produced competitor dominates?
This video explores the unexpected dynamics between two horological titans, challenging our assumptions about value in the luxury watch sector. We'll investigate how factors like brand recognition, production strategies, and market perception influence a timepiece's worth beyond its intrinsic quality.
Discover surprising facts about annual production numbers, secondary market listings, and value retention that shed light on this intriguing paradox. We'll also delve into innovative technologies and design philosophies that set these brands apart.
Whether you're a seasoned collector or new to the world of high-end watches, this analysis will provide valuable insights into the complex forces shaping the industry. Join us as we decode the enigma of perceived value in the watch world and reflect on what truly defines a luxury timepiece.
#LuxuryWatchParadox #WatchCollecting #HorologyInsights #CraftsmanshipVsMarket #WatchIndustryAnalysis

[@dannysimenauer5745]

Interesting comparison between these 2 brands. You make great points. Rolex is on top of its game with marketing, but they are the market share leader for way more then just marketing. Since I own both brands, I want to add my own thoughts to your list now that you make me think about it: 1. The market perception is that Grand Seiko is a Seiko with hand crafted dials & cases. Even spring drive is offered in Seiko branded watches. You briefly compared the Grand Seiko craftsmanship to Patek Philippe, but Grand Seiko artisans do not do much if anything to decorate the movements. In fact, Glashutte Original and A. Lange also blow away the Grand Seiko movements by decorating the movements by hand. 2. The Japanese culture is best known for manufacturing improvement. In reality, Grand Seiko does not make a world class bracelet. 3. Grand Seiko is best known for its handcrafted dials based on the 24 seasons in Japan. Grand Seiko doesn't make stone dials, lacquered dials, nor gold cases that have been founded on many other luxury brands. Grand Seiko is not seen in the boutiques that sell luxury Swiss or German brands. Consequently, customers do not feel blown away by a "luxury experience" buying Grand Seiko. Just my thoughts as an owner of both brands.

[@mywatchjourney6579]

Ditto on the bracelet. I wear mine on a cool leather strap. And you're spot on about the branding. I really wish they would figure it out. Credor also has spring drive. A Lange is a dream watch for me, but I don't think I can justify it on my salary.

[@FPJDK]

On the flip side, I paid just $5000 for my GS GMT. Of course I’m still trying to get a Rolex Pepsi, but that is many times more the price, so I’d say GS offers extraordinary value for your money

[@dannysimenauer5745]

@@FPJDK Agreed

[@mrparkx2]

I believe credor is their brand to pit against brands like the big 5 and other ultra luxury. I personally feel grand seiko is just on the level of maybe omega or tag

[@rodsalvador3608]

This just tells me that the GS artisans and engineers are doing their jobs, but management, sales and marketing are not. Which is lovely for the collector! It's like being able to buy used NSX's and LC500's at 40% off everyday. I don't mind this kind of market dislocation whatsoever. Let the herd overpay for Rolex.

[@mywatchjourney6579]

I had dreams of the NSX when it first came out as a teenager! Is that from Honda?! That's when the Japanese makers were all trying to break out of their boxy car image. Good memories!

[@mrparkx2]

I think less thickness, better bracelets, see through case backs on some nice pieces, and marketing should help

[@Koishishibaman]

I agree completely! I own gs 9f , spring drives, high beat birch. Have a hand full of Seiko SLA divers. Most better divers than a Rolex. Have a Omega 2011 TI planet ocean I bought used for half the price of a beater Rolex. Also have an omega railmaster. Compair to a Rolex milgauss. Think Rolex has the better marketing, status recognition, but quality for me. Nope. Maybe someday an older one. 14060m?

[@mrparkx2]

@Koishishibaman I think rolex has good quality. Definitely better comfort but, I mean, whatever makes them happy.i just wish they bring back the green daytona

[@bigj324]

People keeps saying it is marketing is the reason why Rolex leaps way ahead of Grand Seiko. I think it's because of different design language. GS has a very unique design language that skews towards very dressy. You have to really like their design to appreciate GS. Rolex on the other hand has more conservative designs that tend to appeal to a lot more people.

[@mywatchjourney6579]

Yeah, you have a point. I don't find GS sports designs to be attractive. Their dive watches feel a bit awkward.

[@WestCoastAce27]

💯 - many Rolex fans, even if they’re uncoordinated, dream of being a top athlete. The watches have a sense of an active lifestyle. GS’s say ‘formal dinner’.

[@patrickr2686]

Grand Seikos are easy to get. No waiting list BS

[@mywatchjourney6579]

Yup, that's what I love about it. I got my from a cool shop in Japan. But it does mean no hype game.

[@jfar3340]

they re easy to get; not desirable

[@TapasChakrabarty-j7r]

I own a Grand seiko quartz 9F model.Their problem is they piss off the watchlovers with their limited edition nonsense, secondly getting these spring drive watches serviced they have to be sent all the way to Japan. Even the hi beats .Not having service centers is something where every potential customer gets scared.They better sort this problem. The swiss provide excellent after sales service and you don't have to send your watches to Switzerland. Even the German brands are serviceable in most countries.

[@mywatchjourney6579]

I almost got a 9F but decided on a Citizen chronomaster; it has perfect case proportions for my wrist. But I thought they had a service center in Jersey now? Or maybe you're not in the US? In any case, I do dread having to get my spring drive serviced at some point.

[@TapasChakrabarty-j7r]

@@mywatchjourney6579 thanks for the reply I am from India. My favorite watches are my omega speedmaster and seamaster. First class customer service

[@cedarcanoe]

While this was the case until 2015, since then there are multiple GS service centers in the world.

[@TapasChakrabarty-j7r]

@@cedarcanoe thanks for the update I am a regular watcher of your channel. Love from India

[@lifewithashwin]

@@TapasChakrabarty-j7rhey I’m from India. Servicing a spring drive is pretty cheap in India. It’s ₹20000 or about €250. I don’t know whether they send it to Japan or not. But in Europe the service costs much more.

[@zionkid420]

Why Grand Seiko can't beat Rolex: ...They aren't trying too. Which is ironic since a lot of people who own both think they actually have already in some ways.

[@dd-dd2co]

It's all about branding, naming it Grand Seiko was a huge mistake in the first place.

[@frankv7068]

Not really, I’ve been to GS boutique and was not impressed. I did not like their bracelet, thickness and even though they have very good finishing, for some reason they still look cheap to me.

[@dd-dd2co]

@@frankv7068 Yeah, that reason is branding.

[@dannysimenauer5745]

@@frankv7068 Seems you are agreeing with dd-dd2co that Grand Seiko does not stick out in the luxury watch market.

[@mywatchjourney6579]

Personally, I think they should have expanded their Credor line down market. Maybe that would have been enough separation from Seiko branding. But agreed that their branding is rather all over the place.

[@dd-dd2co]

@@dannysimenauer5745 He unwittingly reinforced my point. Hahah..

[@DidUseeDatOllie]

I'm buying my first Grand Seiko (and second watch ever) tomorrow! SBGW311

[@mywatchjourney6579]

Beautiful watch! Really GS is so underappreciated! Congrats on the watch!

[@calindor19]

Yu are 0,001 people

[@Sicarius888]

Well, seeing Seiko on the dial really doesn't connect with luxury. It is like VW Phaeton situation. And they need established icons to compete with Sub, Pepsi, Daytona. Their desings are often bland and generic even compared to regular Seikos. I guess many watch people can only say spring drive or snowflake about GS. While most know Willard, Monster, Tuna, SKX.

[@mywatchjourney6579]

I think they have too many releases to create any iconic models. Their snowflake is the one, but it was almost an accident.

[@lamentate07]

and they can also lack differentiating qualities between similar models, so it's hard to know what you are getting. The dials can be stunning though, even the more plainer ones, such as the midnight blue one. It's true that Seiko doesn't connect with luxury in most people's eyes, but that takes nothing away from the incredible finishing of their watches.

[@Stona999]

Totally agree. Having Seiko on the dial does not help from a marketing perspective. They should have used the Credor name to expand their luxury ambitions. Could you imagine if instead of calling their cars Lexus, they went with Grand Toyota? It would have flopped.

[@Ercan-cy3we]

Craftsmanship not luxury, people are looking for status symbols they are not really interested in watches 😂

[@lamentate07]

@@Stona999 The problem, in this instance, is the western mindset. In Japan, people can easily accept higher, mid and lower level offerings from the same brand without any problem. In the west, however, we prefer clear distinctions between categories of goods.

[@twl8053]

Usually, Japanese’s brand doesn’t really care what happened outside Japan. As long as the local Japanese know and like it, it is enough.

[@AmandaSchulte-s9d]

Ever since I bought a watch from amzwatch , My question is if it's this hard to tell them apart, what is the point of owning an authentic watch?

[@vietmontague]

Great video, but as a watch collector who has seriously considered Grand Seiko, I do have qualms about the brand that make me hesitant to purchase them. 1. Bracelets: tapered bracelets would be great as well as micro adjustment. 2. Case sizes are often way too big on their sporty models or too thick across the board.

[@mywatchjourney6579]

I no longer will buy a bracelet without a fly micro adjust. I can't stand it anymore. But I do find their sports models to wear better and smaller than they appear. But I really wanted to experience the spring drive, so I got one.

[@sumitkar8146]

Most watch enthusiasts are sports watch buyers and GS simply does not do sports watches very well - they have tremendous craftsmanship and attention to detail but they definitely lean dress watch. I want to like GS and buy a watch from them but I am a t shirt and jeans kinda guy and nothing from their collection appeals to me

[@mywatchjourney6579]

Fair point. I feel that way myself. Their divers are a bit awkward looking. But I'm a dress watch guy so GS works for me.

[@Walnutman5700]

Nice job! I'll take a look at the used market for Grand Seiko!

[@mywatchjourney6579]

Plenty of solid deals available! It's literally a steal

[@cedarcanoe]

Rolex is king of marketing, and marketing is perception. GS started to sell globally in 2015 but the GS corporate management remained solely Japanese. GS should have a management that understands regional differences and preferences.

[@mywatchjourney6579]

I think they are trying to do this with the G9 club. But here in the US, it's only for GS purchased locally. Makes no sense to gate keep when you need as many fans as possible. I bought my GS from Japan so I don't qualify.

[@minhchu15]

Grand Seiko is an enthusiast brand and not yet ready for mass market . 1) They need better marketing to reach out to mass market. For example, show this watch in a movie, or have high profile ambassadors. 2) Lower the price so that it's attainable for the mass market. Then once people get a chance to experience it they will decide to continue buting GS. 3) Provide better bracelets, straps, and sport models.

[@mywatchjourney6579]

Definitely a better bracelet. My wrists swell a lot during the summer. So I had to replace mine with a strap (which I love). But agreed, would love to see a GS on a dressy James Bond scene haha.

[@FPJDK]

Do NOT lower the price. Instead increase the price and create scarcity if you want to make it a premium offering. GS is not supposed to be a mass market watch. That’s what Seiko is for

[@lamentate07]

GS can stand tall with all Swiss watches at their various price points, and people in the Swiss industry know this. The polishing is better than Rolex and Omega, and the Spring Drive movement is smooth like butter, but the Japanese specific narrative is alienating to westerners and the emphasis on technical details is possibly bland and offputting. Unfortunately, the bias towards Swiss watches is a difficult obstacle to overcome, and while the number of boutiques is increasing, it's going to take a while for GS to really elevate brand perception. It also doesn't help that its key differentiating features (e.g. Zaratsu polishing and Spring Drive) are now appearing in select Seiko watches, which blurs the lines and muddies the message.

[@mywatchjourney6579]

It's ironic because the Swiss got their start making counterfeit watches. But the public perception of Swiss quality is there now.

[@jeravincer]

Great writing and data! Subscribed.

[@MrSitemaster2]

Non watch enthusiasts aren't aware of the difference between Seiko and Grand Seiko.

[@mywatchjourney6579]

That is 100% true.

[@kevinchan8836]

Nice analysis - you nailed it. While I consider myself a watch enthusiast, I also am more of a mainstream watch guy. I like watches with some pop in the looks department. Grand Seikos just don't give me that same visceral reaction as when I see or put on a GMT Master II, for example. That is why I consider myself more of a mainstream watch guy. So, I think Rolex appeals more to the mainstream as well as the watch enthusiast/hobbyist and therefore it has dominated the market. Grand Seikos are understated by design, will not appeal to the mainstream or mass market, and therefore will remain a minor player compared to Rolex in terms of market share.

[@rodsalvador3608]

Grand Seikos are also REALLY japanese with a japanese aesthetic. I have a 4 seasons summer, for example, with an ad copy that reads "It is during this season that rice is sowed (Bōshu) and when the night is shortest (Geshi). As the intensity of heat raises (Shōsho), summer ends with the hottest day of the year (Taisho)." That doesn't set the typical normie's heart on fire lol. To GS' credit, they don't seem to care I love that.

[@mywatchjourney6579]

Nothing wrong with mainstream. And yeah, I think most consumers would struggle to see the point of a spring drive. Why?

[@mywatchjourney6579]

Dude, that's funny! And even more that it's a real quote. I've heard even watch collectors rag on GS for those dial descriptions .. the first drops of morning due on Mount Fuji haha

[@lamentate07]

Exactly. Most of their watches are not luxurious looking enough for people wanting a showpiece on their wrist. They have a more refined and subtle beauty that takes time to appreciate. I don't think this is just about being "mainstream' in taste though. Even watch enthusiasts often feel this way about GS.

[@timmcdonald5335]

It's hard to compare the two. GS until very recently was not marketed internationally unlike Seiko. So Rolex has decades of a head start. Because it's a Japanese company it will not compromise its quality. So it is happy to have lower production numbers and it does not care about value retention. Most of its customers are not buying GS to the sell but to keep for generations. However it is now making a substantial investment in the international market opening GS boutiques around the world, so over time they will probably become better known.

[@mywatchjourney6579]

That's a good point. Would Seiko ever consider moving to a more mass machine production for GS? Prob not. It's part of their identity.

[@felo6035]

Fantastic video. I always enjoy you sharing your market knowledge and analytical expertise. Unfortunately, all most people see is the Seiko in Grand Seiko, and as such, all association with high level and luxury horology go out the window. To me. There's no question that GS makes a superior watch. They are readely available, and most units are priced at a much better value proposition than Rolex. I would pick a GS over a Rolex any day of the week and twice on a Sunday 🙂

[@mywatchjourney6579]

Yeah, that's what happened with my friends. When I said Grand Seiko, all they heard was oh Seiko. Cool ...

[@marcandreasson87]

Great Video, thank you. Very interesting that during the hype bubble GS value retention went down. What other brands experienced this phenomenon ? I purchased a number of GS during this hype bubble because I wasn't able to buy a Rolex and refused to buy a hyper inflated piece on the secondary market. I adore my GS's for their horological craftsmanship and tech. I needed some funds the other month and decided to sell my only AD purchased Rolex as I knew I would at least get my money back where as if I sold a GS and I have / had quite a few I would take another financial bath / loss. Horses for courses. I might add I did not flip my Rolex I owned an wore for 7 months before selling and the time piece was purchased in a depressed secondary market for the Rolex brand. Buy value retention and instant recognition or superior craftsmanship and negative retention with some recognition.

[@mywatchjourney6579]

That's exactly it. But now with Rolex hype dying, I feel GS makes even more sense. Especially if you buy secondary.

[@wifine1951]

Biggest problem is Seiko is associated with budget watches. Grand Seiko is luxury but 2 brands with the same name doesn’t do justice unless marketed properly like AirPods and AirPods Pro

[@lamentate07]

In Japan, the distinction is clear. In most of the west it isn't. So whose problem is that? The fact that many people in the west believe Seiko make cheap, and therefore worthless, watches, doesn't make it true.

[@DonaldForleo]

It always amazes me how much beauty and precision are added to the parts of MaMaCoo 's watch 99% of people will never see.

[@Miroslaw-rs8ip]

M next watch is a Grand Seiko 👍

[@jeffwenger5610]

What holds GS back are their braclets. Limited articulation, clunky and no on the fly adjustments.

[@calindor19]

A omega look better

[@RachelPitcher-k5k]

amzwatch You are so well-informed about luxury watches. You've obviously done your due diligence and the comparison to the US is very informative...because of course, I live in New York. thank you very much

[@omginever]

as others mentioned the problem with GS is much more fundamental than what's discussed in the video, their product is fundamentally misaligned with market demands, people want small (

[@GrantWay-v4n]

What is the depreciation value of Grand Seiko watches, and why so many limited additions and what is the true value?

[@bobotmeister]

I could understand the degree of quality difference between a grand seiko and rolex as a collector but the luxury watch bubble were mostly driven by flippers or resellers which value price retention more than craftsmanship which absolutely changed how people can buy rolex nowadays. Grand seiko has definitely the better watch, but if you can't sell it.. 🤷‍♂ maybe it's a marketing department challenge.

[@ericblue2143]

It's down to marketing, Rolex is associted with luxury watches and Grand Seiko is associated with Seiko watches. In fact when I first heard of Grand Seiko watches, I thought they were just larger Seiko watches for people with big wrists.

[@mywatchjourney6579]

Funny but true. Most people only hear the 'Seiko' part.

[@tab3Gator]

GS has been an independent property since 2017. While it will never compete with Rolex for the crown, GS has a bright future.

[@mywatchjourney6579]

I totally respect GS quality and finishing. But yeah, it's hard to beat Rolex's 100 years of marketing.

[@tab3Gator]

@@mywatchjourney6579 true except that Rolex deserves credit also for innovating for more than 100 years. Firsts include the quick set date, oyster case, perpetual movement, and GMT. GS has done a bunch in its limited time too, but has a long way to go in terms of brand image and brand awareness (which marketing would help tremendously). What might hold GS back is the Japanese restraint when it comes to bragging. But Japanese focus on build quality and beauty will keep the brand very relevant

[@mywatchjourney6579]

@@tab3Gator Those innovations did not begin with Rolex. Certainly not the perpetual movement or the gmt. But they sure do great marketing. Watch my video on Rolex as fashion brand.

[@Ercan-cy3we]

Rolex is definitely overhyped

[@calindor19]

I want to buy gs but seen seiko i dont see the diferent so then i bought a omega

[@ccooper8785]

GS should split their range and give the customers more choice. One stream of watches would have all the technology but none of the fancy case finishing or dials and thus be cheaper. The second stream would have the craftmanship and the technology.

[@sinesaii]

I love Grand Seiko. I have owned them since the 1990’s. Many of us prefer GS because it is NOT a flex. It is why I drive a Toyota, because it is NOT a Lexus. I am over six feet tall. I graduated from an Ivy League university. I do not need to impress anyone. I do not want to look like I am trying to. The only thing better than a GS is a high-end regular Seiko. I collect Marine Master. I love good stuff, but not the flex BS. Grand Seiko is a better watch, but they are for a different audience. The short guy wants his luxury car and a Rolex. He lives in a McMansion in the suburbs. There are men who want that. Some of us do not. I think there are watch guy brands (GS, JLC, FP Journe, Czapek,…), and then there are watch brands to brag or display wealth (Rolex, AP, RM). Many people will want that, but many will not. I do like some Rolex designs, but over the last few years, I just do not want to be associated with the kind of people who I see wearing them. I would add AP to that group as well, sadly (I love the Offshore). Short term Value retention to me is just not that important to me. I made money on all my old Grand Seiko watches. That long-run is what matters to me.

[@mywatchjourney6579]

Nowadays, I'm mainly drawn to the history and heritage of brands. And Seiko has tons!

[@deaninkl]

As an instrument maker, for me its clear what is a better watch, its Grand Seiko. BUT and its a huge BUT, Japanese marketing has never understood the world stage, its very Japan oriented.. best exampal being the Nissan Fairlady.... who call a car you want to beat porsches a "fairlady"... Dont get me wrong, Rolex make fantastic watches, but they sell due to very clever marketing, sponsorship and splashing huge amounts of of money on sporting events. Much like redbull, the product has fantastic margins.. because its in the face of those that want to buy it. It would take GS 20-30 years of clever marketing to get near Rolex. So instead they simply make better watches that also turn a handsome profit with a fraction of the overheads of Rolex. Like others have said, that allows smart watch enthusiasts to enjoy GS and a much lower price on the second hand market... I'll take that thank you.

[@JohnnyJohnJon83]

The designs of GS just don’t do well with many people . Rolex designs are timeless and look good even after many decades . GS have some silly things like 19/21mm lug with , thick case designs and dials that imho don’t age well .

[@mywatchjourney6579]

They really need to improve their bracelet; it's astonishing they haven't done so yet. I saw the recent news that they are working on a micro adjust. They better work fast.

[@JuanSegarra-td6yr]

Their bracelets have a long way to go.

[@mywatchjourney6579]

No argument there, unfortunately. I replaced my bracelet with the leather strap, as you can see. Still, the case finishing and spring drive is amazing!

[@goldenwarrior2228]

Japanese brands like GS is Quality. Everybody is wearing Rolex and is over production, and so many fakes all over the world. Its ordinary.

[@WestCoastAce27]

Great discussion. A few things: is it possible that the name ties GS to the regular Seiko brand and that turns some off? Also, while I see your GS and admire the craftsmanship, it - and IMHO many GS’s… are just too boring. If your watch had some red added to it - maybe the ‘spring drive’ text and the tip of the seconds hand, it would have more presence. Your watches subdued tones remind me of a rainy day. I don’t like rain.

[@mywatchjourney6579]

It definitely does. As soon as my friends heard "Seiko" they turned off. They don't even know what spring drive means haha.

[@jswede1]

Hand made or machine made. The choice is easy.

[@philhanna1206]

The name and marketing are pretty much at the heart of the issue here. Also, having just bought an SBGA211, the bracelet is disappointing. And lastly, the service from Grand Seiko is shockingly bad. I tried to get a leather strap and they wouldn’t sell one to me. At least they match Rolex in the poor service category. Not a great way to attract collectors to the brand.

[@mywatchjourney6579]

I had the same experience with mine. Love the watch, but the bracelet prevented a good fit.

[@clifflong7944]

People who know wear GS,people who want to be known wear Rolex.

[@jfar3340]

I had the choice between buying a GS now, or waiting for months for a rolex. I waited. I made the right decision, and I don't regret it. Rolex ftw.

[@johnwheat5199]

It's no mystery, at the end of the day a Seiko is a Seiko, grand or otherwise!

[@mangabatwands]

I have a real SUB but I also bought one of these replicas from amzwatch for piece of mind if I go to another country or if I am doing activities that can damage the watch. I don't see anything wrong with that.

[@denis888red]

"I've shown my watch to my friends and they were like,,, Meh". Well quite, since Grand Seiko is strictly for the connoisseur. Let's face it, most watches are for the connoisseur these days since most people haven't the foggiest. It really is a niche hobby and most people have neither a clue, nor care. I own both brands but wear GS more than Rolex. Why? Because for one thing, I don't want to have to be 'aware' because I'm walking down the street with what the average moron knows is 10K on my wrist. I mean, who needs it? Branding to my mind boils down to long standing advertising (Rolex: Formula 1, Wimbledon) but most of all, base price. (You can't buy a lower end Ferrari, Aston Martin or Patek Philipe). The guy below nailed it with his Lexus comment!

[@jchong416]

If gs is better why can't they get the proportions, thickness and bracelets right? These issues make gs a pass for me

[@patrickr2686]

Is it easier to get a Rolex in other countries? Sweden, Philippines, Dubai, and such.

[@mywatchjourney6579]

I think it's more having to do with the particular AD.

[@WestCoastAce27]

Very doubtful. ADs take care of their loyal local customers or flipper buddies - at least for the stainless steel sport watches. Dubai - which I visit often - 0% chance. There are some many high net worth individuals.

[@carlogalopo2605]

Why do they need to beat rolex? Is seiko sinking? Rolex is just marketing hype and artificial market valuation strategy executed by rolex

[@Seolfor007]

Not really. There are still without doubt quality watches.

[@mywatchjourney6579]

I agree. Rolex are over-hyped, but their watches are still solid quality. Love the watch but not the marketing as they say.

[@TimYoung8]

You are way overcomplicating it. I think even without the branding, Rolex would do better than most brands because 1) they are genuinely good-looking watches 2) the thinnest of their watches 3) bracelet. Grand Seiko has some good-looking watches too. For example, the longest time I wanted SBGM221, which I think is a beautiful watch, but then when I look closer ..13.7mm thickness. Rolex watches are running 12mm and GS movement is thick as a hockey puck. Then the bracelet of GS utterly whack. I would say the main reason I dont have a GS is that the GS bracelet looks pretty bad.

[@mywatchjourney6579]

The bracelet comment keeps coming up again and again. And yeah, I had to switch out mine for a strap.

[@calindor19]

People would like to buy gs but they rather spend on other brand like omega for me is like buy a toyota then spend 100x price for a lexus logo

[@DawnPeterson-l8h]

HEY #amzwatch I have been watching you for years and im so proud of your achievements in watches.! I love you so much! Also thanks for making my day

[@mahmoudghoneim8004]

Until they get rid of their SPGXYUND model classification and go to proper naming model classification i am not interested, by the way it shows their take on luxury is lacking.

[@osobad1127]

First they should have just called it “Grand” and dropped the Seiko. Second the Shiratsu polishing scratches like a mofo

[@mywatchjourney6579]

Yes, I'm less impressed with that than the actual movement itself. I do love the spring drive.

[@threethrushes]

Grand Toyota or LEXUS. Naming a product 'Grand Seiko' is a fatal error.

[@mywatchjourney6579]

Their Credor line might have been a better option. But they are stuck with it now. At least they didn't put Seiko and Grand Seiko both on the dial.

[@Ercan-cy3we]

I don't think, during the world wars rolex wasn't a luxury brand. Grand Seiko is a recognizable name.

[@3316xtendedmedia]

Onley one reason:Rolex are better sold because people want show of. People love showing Status. It places them higher on the hierachie pyramid. People are by nature shallow

[@mywatchjourney6579]

Yeah, I talk about this in my Rolex is Fashion Brand video.

[@jq2639]

Grand seiko needs better bracelets with micro adjustments.

[@mywatchjourney6579]

1000% on that! I would love on the fly adjust.

[@pr5x]

An interesting observation but the fundamentals are way more basic.. The watches don’t have names, they have impossible to remember references and there’s a different one for each colour.. The bracelets are really poor, not a problem if you want to dress watch but a severe issue if you don’t. Case widths and thicknesses are also really HUGE I love my spring drive GMT, the workmanship is something to behold, but you really need a loupe to ‘get it’ its impossible to show on a video or even photos, they really do sparkle and you need to see it in a dealers.. but in a social media, transactional, on line world a crown is easier to appreciate. I can’t remember the reference number by the way.. nuff said! It would take me ages to find it on the GS web site, it takes me 20seconds (less even) to find my explorer..

[@mywatchjourney6579]

I think they are trying to produce thinner watches (I approve) but it's hard with a spring drive movement. They do have models without the rotor, but that's it.

[@Twangstarr]

How about the mood killing naming convention? SBGX### vs Datejust or Yacht Master. What sounds cooler and has great sex appeal? Of course GS mainly attracts hardcore enthusiasts but that’s a very narrow and niche audience, how can you ever expect it to sell in greater volumes?

[@ER-me1ii]

Good. I can accumulate more GS. I buy to own. It’s not an investment. Rolex is the most overhyped watch brand period. Not saying I don’t like any of them. I do. Mostly it’s for people who want to be noticed. I’ll wear the watches that only the geeks know about. I love GS.

[@cedarcanoe]

GS watches are FAR SUPERIOR to Rolex. Rolex is king of marketing, but marketing is perception. GS will learn and adapt its marketing. Wait 30-40 years and you will see a totally different perception.

[@robertschriek1353]

Its all about status with non-watch people. Rolex is the only brand they know and there many more of them than us watchgeeks.

[@joonkt3483]

Seiko did not create the hype and neither did they spend the marketing $$$. Remarkable seiko work of art but branding makes the difference

[@mywatchjourney6579]

Now that we don't really need watches, it's all about wants. And that depends on marketing. Rolex could sell ice to eskimos.

[@calindor19]

Reason 1 just get a seiko i same like gs i like saying toyota and lexus😅

[@calindor19]

Is easy to get a gs second hand is a lot cheaper

[@mywatchjourney6579]

I would definitely recommend buying secondary market. I did the same.

[@calindor19]

Gs brand is for people who love toyota and paying 😅premium price

[@patrickr2686]

Hold the phone!!!!!! Who did Rolex lose Formula 1 to??

[@patrickr2686]

Is Tag Heuer taking over Formula 1?

[@mywatchjourney6579]

Yeah, it's already happened. A bit of a shock; but Tag is pushing hard to regain their glory.

[@WestCoastAce27]

I wouldn’t say lose - outbid. Rolex wasn’t going to overpay. Tag and their parent co were willing to overpay.

[@patrickr2686]

@mywatchjourney6579 What would you rank Tag on top-tier list of watch companies?

[@beerkegaard]

Lot of the chrono 24 Rolexes are junk datejusts from the 70s and 80s. Probably someone selling their grandpas watch.

[@mywatchjourney6579]

I wouldn't call them junk. Surely they have some real value, especially if they are from Grandpa.

[@calindor19]

If rolex and gs cost the same i would chose Rolex 😊 rolex have have more use then seiko sorry grand seiko

[@zazenzach5754]

Grand seiko bracelets just arent very good. And every GS looks the same, just with a different dial “inspired” but some japanese natural artifact.

[@mywatchjourney6579]

I hate it say it, but that's how I feel too. I swapped out my bracelet for a smooth strap.

[@Zotrax1946]

Don’t know if you noticed, but human kind is full of “funny” people 🤷🏼‍♂️, so common sense is a rarity…

[@mywatchjourney6579]

Ok, but you know watch collectors can't really claim to be logical, right haha

[@Zotrax1946]

@@mywatchjourney6579 a very good point, indeed 👌🏻😄

[@MrPhotographerDude]

Who cares?

[@AinatMorrissette]

As a broke boy and actual enthusiast who wants watch’s prices to crater, MaMaCoo is a good choice.

[@Ercan-cy3we]

For watch enthusiasts Grand Seiko is a top brand, I really love Seikos, I don't care what others are saying, rolex is good I wouldn't say no to having one , but it is definitely overhyped and the secondary market is a joke, they are ruining their reputation.

[@SisramShivani]

New friend here sending may full suppor MaMaCoo 's watch，Worth

[@thexardas8395]

Unbalanced on the wrist, bad bracelets, Seiko on a dial, open back with plain movement. Dials are nice but not standing out because dials require a very close look to appreciate quality. Rolex prices are inflated but it is temporary as everything else in life. I remember 15-20 years ago when almost any Rolex watch besides Daytona was available in any store at 10-15 discount in new condition. Millions of Rolex watches sit in vaults and safes because people still think it is an investment. Sooner or later they start selling when idiots on Ytube stop telling people prices might raise again.

[@mywatchjourney6579]

Yeah, I'm kind of done with my infatuation with complex dials. I do love my GS, but most dials on GSs don't really move me.

[@AshleyAlgire]

I have a real SUB but I also bought one of these replicas from amzwatch for piece of mind if I go to another country or if I am doing activities that can damage the watch. I don't see anything wrong with that.