Eye/LOEWE/Nature Spring Summer 2020

For the launch of the Eye/LOEWE/Nature Spring Summer 2020 collection, we collaborate with Gray Sorrenti to create a film inspired by the great outdoors and featuring British actor Josh O’Connor. Wearing key technical pieces from the collection, Josh escapes Tokyo’s thickets of neon and noise to find solace in the forests and rivers of the Fuji-Hakone Izu National Park where he camps overnight after canoeing Lake Aishi below Japan’s iconic Mount Fuji.
Creative direction Jonathan Anderson and M/M (Paris)
Director Gray Sorrenti
Featuring Josh O'Connor
Videographer Marilou Daube
Music “White Light” by Arsun

[@ginike87]

Wow, what a feel-good ad! And Josh is the definition of the perfect man ❤

Gorgeous ad! I want to be free like him. Kudos to Jonathan and Josh 😺

[@Librarianchica1204]

oh my god his eyes

[@BahamJunPiano]

Great work!